• Home
  • B2B News
  • List of 30 SaaS Tools for Small Business in 2020

List of 30 SaaS Tools for Small Business in 2020

Category: B2B News
What are the SaaS tools a small business should invest in?

Small businesses should invest in affordable and powerful SaaS tools for accounting, collaboration, CRM, marketing automation, email marketing, productivity tools, website builder, etc. These tools can significantly increase operational efficiency and sales productivity, two critical factors for growth.

There used to be a time when you can only use a software application once you buy a license. And this limited the growth potentials of millions of small businesses, given the immense high cost involved. But thanks to Software-as-a-Service (SaaS), the playing field was leveled as deployment of the needed technology platforms is now made easy and affordable.

We’ve asked industry SaaS experts and small business owners for help in identifying 30 of the most important SaaS tools. Here they are, along with the best software per category.

saas tools for SMBs

Since their debut as Application Service Providers in the late 1990s, SaaS vendors continue to dominate the worldwide computing marketplace. Aside from the vast benefits that SaaS platforms bring to the table, the industry’s growth significantly relies on the growth of cloud computing.

IDC predicts that 60% of public cloud spending will be SaaS by 2020. SaaS enables businesses to gain considerable cost savings by eliminating the need to install and run applications on-premise.

Another study found that 85% of SMBs plan to invest more in SaaS over the next five years, with more and more running their core CRMs in the cloud each year. IT experts consider cost, security, and ease of use as the most important criteria they consider when buying SaaS solutions.

Most Important SaaS Purchasing Criteria for IT Professionals

Most Important SaaS Purchasing Criteria for IT Professionals
Cost: 59


Most Important SaaS Purchasing Criteria for IT Professionals
Security: 47


Most Important SaaS Purchasing Criteria for IT Professionals
Ease of Use: 38

Ease of Use

Most Important SaaS Purchasing Criteria for IT Professionals
Integrations: 30


Most Important SaaS Purchasing Criteria for IT Professionals
Customer Support: 24

Customer Support


Source: Bettercloud's 2017 State of the SaaS-Powered Workplace

Designed by

Today, SaaS has become an important part of modern business operations. Around 64% of SMBs now depend on cloud-based SaaS to boost productivity and drive growth. Regardless of size, the majority of businesses (88%) are seriously intending to invest in new SaaS applications within two to three years.

So with this list of 30 SaaS tools for small business, you should be able to decide which SaaS tools to buy. Likewise, you’ll get to know which SaaS solutions are making waves in the various key software categories for small businesses around the world.

1. Accounting Software

The first category in our list of 30 SaaS tools for small business is about money. Planning, budgeting, forecasting with all the attendant core accounting, billing, and invoicing, and time tracking should all matter to your small business. And then some if you’re looking to level up.

An accounting software platform is one of the leading SaaS solutions for your finance and accounting needs. It offers considerable benefits to businesses, including being able to easily track due dates and instantly follow up late payments without distressing you and the erring party. What’s more, it automates financial management and helps managers handle their accounting activities. Further, it helps reduce expenses and report accurately on your financial activities. Ultimately, it helps improve the quality of your financial decisions.

Example of Accounting Software: Freshbooks

Freshbooks dashboard

Freshbooks is an award-winning finance and accounting software and one of the best cloud solutions for small business owners. It is a reliable and agile accounting suite that simplifies even the most complex financial management tasks. This solution has the highest customer satisfaction rates in this software category.

If you run a small business with hardly any accounting background, Freshbooks’ intuitive design will especially appeal to you. It simply automates calculations and processes, letting you run in-depth reports and look into financial patterns—almost turning you into an instant pro. 


An award given to products our B2B experts find especially valuable for companies

Try out FreshBooks with their free trial

Aside from monitoring your credit card and bank accounts, Freshbooks wields control of little unaccounted expenses that could siphon a sizable chunk of your funds over time. After capturing photos of the receipts of these minuscule expenses, for example, Freshbooks will log and consolidate them for each employee. At the end of the day, you know which little holes are bleeding your company and do something to plug them.

Meanwhile, its mobile apps are available on both Android and iOS. This robust mobile accounting tool allows you to continue running your financial processes even on the go. Further, every financial transaction you make is automatically synced, which guarantees that all your numbers are always up-to-date. The vendor also offers a comprehensive free trial to get you up to speed with the features.

Detailed FreshBooks Review

Why Freshbooks is best for your small business:

  1. Price-friendly for small businesses. Starting at $15 per month per user for the Lite Plan, you get to bill up to five active clients. The Plus version at $25 upgrades to 50 active clients, while the Premium enables you to bill up to 500 active clients.
  2. Feature-packed for the price. From the start, Freshbooks has been hailed as an easy, intuitive, and non-accountant friendly finance management app, and this hard-earned reputation continues today. It is a straightforward accounting app offering automated maintenance and upgrades, with the core accounting function blazingly fast. These features have made FreshBooks a permanent asset of more than 5 million users around the globe.
  3. Brilliant reporting. You want insights, especially when it comes to money at the heart of your business. However, entering data in a spreadsheet is time-consuming and error-prone. FreshBooks is a much better alternative as it enables you to generate financial reports by simply processing data already entered. You can easily generate a profit and loss report with just a few clicks. And you can create an expense report to track monthly costs and monitor your balance sheet in real-time.

2. Collaboration Software

Collaboration software programs enable team members to work together on different activities and projects. Collaboration software packages generally consist of tools for effective communication, document exchange, conferencing, and real-time assistance, which diminish collaboration obstacles in remote and decentralized teams.

Thanks to these applications, companies can keep all of their employees on the same page. Also, collaboration solutions are proven to help save time and money as well as identify problems at an early stage.

Example of Collaboration Management Software: Wrike

Wrike dashboard

Wrike is a business collaboration management solution that improves the speed and efficiency of work in both co-located and distributed groups. With just one yet robust hub, all team members can easily collaborate, communicate, and exchange documents in real-time, and have a single source of truth.

This multi-awarded platform gives your business crucial real-time project insights. As your business project hub, Wrike enables users to discuss tasks and ideas quickly, track schedules, and securely store files. This solution is also user-friendly, enabling all team members to focus more on project completion.



Try out Wrike with their free trial

The flexibility provided by collaboration management tool Wrike enables multifunctional groups to put their heads together and get things done effectively from a single location. The service allows you to schedule, prioritize, discuss, and keep track of both work and progress in real-time—all with just a few clicks of the mouse. 

The vendor has an appealing free trial where you can tinker with the features at no cost.

Detailed Wrike Review

Why Wrike is best for your small business:

  1. Visual Timelines. To help you manage your schedule properly, Wrike shows you how the different parts fit in the overall picture and where deadlines occur. This visual provides a clear overview of the overall timeline, assigned tasks, and project milestones at a glance. In short, visual timelines give you a way to visualize projects better and at a glance.
  2. Resource Management. You should be keenly on target when it comes to your small business resources, and Wrike easily lets you view which team members or resources are available for a project. It gives everyone visibility over team members’ workloads as well as booked and available resources. When workload multiplies, Wrike gives you a powerful system to be on top of how resources are properly handled.
  3. Seamless Communication. Project teams need a simple system to discuss and make collaboration work. Email simply doesn’t cut it anymore; it’s just not suitable for this task as it is laborious and inefficient. Wrike enables your team to have discussions in the same system where the actual work and creative files reside. Team members can provide their feedback and views the latest press release, a recently uploaded design mockup, or even ideas for a holiday party.

3. HR Software

HR software tools streamline human resource management in operations like recruitment, screening, hiring, and evaluation. These tools are used by HR agencies and departments looking for talented and reliable performers.

These solutions offer an array of specific modules such as payroll management, time and expense tracking, attendance, and benefits management. There are also specialized programs that offer features such as fingerprint ID, self-service learning portals, and smart reporting.

Example of HR Software: BambooHR

BambooHR dashboard

More than other types of business, small businesses need the best people at the quickest time possible to screen and onboard them. For your essential HR software needs, BambooHR provides personnel data modules, tracking, and advanced reporting capabilities. The system utilizes a stripped-down mechanism to follow the performance, which makes it an excellent choice for growing your small business. It covers remote and decentralized teams with flawlessly performing apps for all operational systems.

For applicant tracking, BambooHR displays job openings in a separate tab, where you get to see all applications, applicant leads, and select or eliminate applications as they arrive. Likewise, you can add new job openings with such relevant details as salary, title, duration, contract type, etc. And you can do this via a filtered drop-down menu or the system’s special text editor to add a longer description.



Try out BambooHR with their free trial

Once you have the list ready and completed, you can share it on all social networks or popular job boards to properly launch your applicant search. For freshly hired employees, BambooHR sends a special email containing training information, along with access to all system files and corporate documents that may be relevant to them.

Detailed BambooHR Review

Why BambooHR is best for your small business:

  1. Works with your budget. BambooHR carefully considers the needs of each client individually, which is why it has a quote-based pricing scheme. This is the vendor’s strategy for getting to know clients and establishing connections and making sure you get what you’re paying for. The first thing you would be asked by them is how large your team is, and what you expect from the perfect HR systems so that they would bundle all essential functions in a package you can afford.
  2. Powerful applicant tracking. At the onset, you can use BambooHR to prepare a decent job announcement covering details such as contract types, vacation programs, and salary increases. For that, it features a robust text editor to describe the obligations related to the position. Once ready, the vacancy can be distributed on all social networks and popular job boards to expand your reach.
  3. Capable onboarding for new hires. As a comprehensive HR tool, BambooHR smoothly guides novice players on board. You will notice that it emphasizes the manager’s capacity to make onboarding easy rather than evaluating the employee’s willingness to fit into his team. With BambooHR, an approved applicant obtains full membership right away, allowing him/her to participate in all relevant discussions.

4. Business Intelligence

We have included Business Intelligence (BI) software on our list of 30 SaaS tools for small businesses because these tools have become affordable even for companies with limited budgets. BI software is a class of computer applications that process and analyze corporate data to produce quality insights and help you understand the health of your business.

BI software systems use a variety of formulas and metrics to measure, compare, and relate business indicators. And these tools make it possible to distinguish the strengths and weaknesses of every company. Meanwhile, the main functions of these systems are data discovery, data management, and reporting, but some of them also evaluate functionality and employee performance.

Example of BI Software: Sisense

Sisense dashboard

Sisense offers affordable price plans that fit small business budgets. More importantly, the platform offers a scalable option for fast-growing startups. It has integrations and built-in connectors, which allow you to easily integrate source files from applications, such as Excel and Google Adwords, CRM reports from Salesforce and Zendesk, and data from a range of popular apps.

Its drag-and-drop interface makes it simple to combine big sets of data. It also lets you use a variety of visualization options, such as location charts, plot charts, etc. to interpret data. Meanwhile, its Single-Stack system allows you to do multiple tasks from data integration to visualization in a single BI platform. This means you do not have to use star schemas, OLAP cubes, and data warehouses to manage complex calculations and data modeling.



Try out Sisense with their free trial

And underneath its simple user interface is the powerful In-Chip engine that makes data preparation simple and fast. It allows you to make various queries and get fast answers without having to apply data rules for each query. To optimize CPU performance, the data is prepared only when a query is made. This means Sisense is adaptable to commodity server infrastructure, and you do not have to invest in high-end servers. Finally, you can check the solution closely when you avail of its free trial offer.

Detailed Sisense Review

Why Sisense is best for your small business:

  1. A full range of business analytics for small business. Sisense is agile and fast in giving insights. You don’t require multiple tools such as manual mashups or special scripts to run queries and gain insights. It is a comprehensive platform that manages an entire BI workflow and can quickly process raw data from multiple sources. Moreover, you can easily add new data, such as tables, without needing to sort or summarize them in advance.
  2. Cost efficiency. Entrepreneurs can run the numbers with Sisense and clearly see where money is being spent. This includes payroll, supplies, and maintenance. More importantly, they can see which one is bleeding the most cash and where they can cut corners and create savings to minimize the burn rate.
  3. Value from the get-go. This solution does not ask you have to have an extensive technical background to produce rich and intelligent analysis. Its robust visual reports will get you there without going through the hassle of preparation. What’s more, business intelligence is nothing without collaboration, and Sisense allows you to easily share your insights with your team, partners, and clients.

5. Time Tracking Software

Time tracking software helps you manage complicated projects effortlessly and on time. You can use it to create helpful targets and deadlines according to the info you enter in the system. Or you can link interdependent assignments and tasks to view the complete picture to ensure your company’s business units balance and not contradict their deliverables.

What’s more, this type of tool lets you anticipate issues and situations beforehand and modify your procedures and resources. Doing so allows you to meet positive as well as negative scenarios as they arise.

Example of Time Tracking Software: Clarizen

Clarizen dashboard

Clarizen combines essential project management and social collaboration features to help you execute projects within deadlines. This cloud-powered tool is easy to use and fast to deploy. This especially flexible solution helps businesses convert their sound concepts into robust plans and workable strategies, enabling them to better adjust to shifting market environments.

This solution provides a well-defined work structure connecting tasks, projects, and conversations. It prioritizes budgets, projects, resources, portfolios, and tasks, and makes sure that critical information and resources are always handled appropriately.



Try out Clarizen with their free trial

Likewise, this time tracking platform is designed to sustain the fast pace of agile teams. It also provides PMOs with the needed visibility to efficiently support their teams. And with this, every team member can remain engaged and concentrated to reach the target and produce positive outcomes.

Its enterprise collaboration features connect social context with tasks and projects to result in increased productivity and profitability. An appealing test drive of all software features is available to you when you avail of its free trial offer.

Detailed Clarizen Review

Why Clarizen is best for your small business:

  1. Powerful monitoring. Clarizen can help you discover stepping stones and stumbling blocks on time, mostly because it compares information in critical moments, and gives you the chance to generate ad hoc reports on any occurrence that seems somehow suspicious.
  2. Effective and Result-Orientated Collaboration. Clarizen is a leader when it comes to work collaboration and project management needs that tap the power of the cloud to finish work effectively, efficiently, and with better results.
  3. Easy administration. All modules are displayed on a single navigation bar, and the user can choose between six different views and a variety of project templates. The ability to add notes and to search for the same is another powerful feature, convenient when importing data from Microsoft Projects, for example.

6. Website Builder

Website builder software enables you to construct websites without manual code editing. Some SaaS vendors let the site owner install alternative commercial or open-source tools. Complex solutions of this type are also called Content Management Systems.

Example of Website Builder Software: Wix

Wix dashboard

Fully powered and stunning websites to sell items might seem like a proposition for multinational enterprises. Yet, Wix readily provides those with ample to spare at prices your small business will love.

Unless you’re a techie selling techie things, chances are you are running your small business from the standpoint of a non-coding, non-technical person. It will not really matter with Wix, as its powerful editor and wealth of gorgeous templates will let you present a finished website as if it were commissioned by a pro.



Try out Wix with their free trial

When you are finished with the aesthetic side of your online store, your next concerns are to adequately feature the qualities of your products, provide technical details about size and color, barcodes, or shipping information are also fully covered by Wix. You will have access to online booking integration, multiple payment processing options, and invoices to close your transactions efficiently.

You will want to compete in social media spaces like most do these days, and Wix lets you do just that, along with ways to conduct social advertising and chat functionality. There’s a handy automatic notification feature, so you don’t miss an important message or online store transaction that needs your attention.

Detailed Wix Review

Why Wix is best for your small business:

  1. SMB-Friendly. Wix built its name around site owners and SMBs interested in building beautiful web hubs without spending a fortune. All essential features are available for free, and the creation process requires no coding or technical skills to put a website into action. All it takes is to choose the elements you want to change and to drag-and-drop your items on one of the gorgeous 100+ designer-made templates.
  2. Solid Hosting for Small Business Website. A landing page is only as good as the features that support it. Wix will not only let you create a beautiful website for your small business, but it will also provide suitable domain names for free. You can also count on their SEO-optimized, secure, and reliable hosting services; manage and track the performance of your website all from a single dashboard.
  3. Ecommerce Module. Online retailers can subscribe to Wix’s eCommerce module and create an engaging e-store for their products. The platform supplies them three types of product catalogs and custom checkout pages and puts in place shopping cart functionalities to improve buyers’ experience.

7. Marketing Software

Marketing Software helps businesses expand their outreach with profitable and engaging campaigns. There are many types of marketing programs. Most of them are designed for campaign management and resource optimization.

Moreover, many vendors offer features such as data collection, branding, event scheduling, content distribution, and lead nurturing and conversion. The most advanced marketing products will also come with a handy analytical suite for you to generate accurate reports

Example of Marketing Software: HubSpot Marketing

HubSpot Marketing dashboard

For your local small business, marketing platform HubSpot Marketing offers automation that gives you powerful capabilities beyond traditional email marketing: it allows you to design your own workflows, prepare, format, and publish content, and seamlessly integrate contact profiles and information, so you’ll have the most effective campaigns. It takes but a short time to familiarize yourself with its working environment to make you effortlessly segment, nurture, and evaluate leads in a more personalized way.

As a valuable investment for the growth of your business, you’ll appreciate HubSpot Marketing’s landing page builder—a no-brainer, drag-and-drop tool that requires no coding skills to create beautiful websites. You can use the system’s keyword, and SEO optimization tools to distribute nothing but the best content, and manage the way leads interact with it from a single, dynamic dashboard.

HubSpot Marketing

HubSpot Marketing

Try out HubSpot Marketing with their free trial

The focus on personalization makes it possible to remove HubSpot’s branding and use your own instead so that customers will know who they’re dealing with from the very first moment. It’s the same customization and configuration options you’ll find in the company’s equally famous Sales and CRM modules—which, incidentally, you could seamlessly integrate with HubSpot Marketing as others who see all the advantages of a common, unified platform ecosystem from the same vendor, usually do.

Detailed HubSpot Marketing Review

Why HubSpot Marketing is best for your small business:

  1. Pricing that lets you grow your business. With the basic contact database giving traffic and conversion analytics available absolutely for free, HubSpot Marketing instantly sets you a step ahead of the competition. The paid plans—$50 for the Starter Package and $2,400 for enterprises interested to manage more than 10,000 contacts—give you ample room to grow your small business with HubSpot as the unified solution for your sales department.
  2. A taste of automated, personalized marketing. HubSpot’s marketing automation goes beyond traditional email marketing: it allows users to design their own workflows, prepare, format, and publish content, and seamlessly integrate contact profiles and information to make the most of their campaigns. HubSpot Marketing makes it possible to work in a familiar environment and segment, nurture, and evaluate leads in a more personalized way.
  3. Optimized content for smarter targeting. With its smart landing page builder—a no-brainer, drag-and-drop tool that requires no coding skills to create beautiful websites, HubSpot Marketing presents a compelling investment for small businesses and startup teams. You can use the system’s keyword tools and SEO optimization to distribute nothing but the best content, and manage the way how leads interact with it from a single, dynamic dashboard. The focus on personalization makes it possible to remove HubSpot’s branding and use your own instead so that customers will know who they’re dealing with from the very first moment.

8. Sales Software

Sales software is a suite of ecommerce applications used to standardize companies’ selling processes and sales-specific activities, in particular, lead-to-close and lead-to-conversion processes. Most sales applications can also be used to process sales data, evaluate performance, manage inventory, or run an online store.

This type of solution makes it easy to measure key metrics, including conversion and bounce rates, win-loss ratios, and sales cycle. You have plenty of options in this category, keep in mind though to get a sales software demo before subscribing to a plan.

Example of Sales Software: HubSpot Sales

Hubspot Sales dashboard

No matter the industry type of your small business, sales solution HubSpot Sales helps you sell more in less time and build and automate sales processes that are specific to your business. It is very flexible and easy to customize and, following the route of other HubSpot products, this sales bundle is code-free and straightforward enough to be used even by inexperienced agents.

HubSpot Sales comes to the fore when you need to standardize your retail processes and retail-specific activities, in particular, lead-to-quote and lead-to-conversion processes. It enables you to process sales data, evaluate performance, manage inventory, or run an online store. For advanced functions, you can use it to measure key metrics, including conversion and bounce rates, win-loss ratios, and lead times.

HubSpot Sales

HubSpot Sales

Try out HubSpot Sales with their free trial

HubSpot Sales is all about affordable pricing scheme, among which is a free plan for small businesses and startup companies. It leaves you with a lot of elbow room as you grow and see a need to upgrade to a paid plan of $50/user/month, which covers the full suite of advanced sales and marketing features.

And of course, HubSpot Sales is a member of a large and well-known productivity software family, allowing you to purchase it either independently or within a CRM + Marketing Growth Stack. Note that the company’s CRM solution, also covered here, is available for free.

Detailed HubSpot Sales Review

Why HubSpot Sales is best for your small business:

  1. Automated and personalized outreach. As with its sibling HubSpot Marketing, HubSpot Sales hangs a premium on personalization and automation. In the case of HubSpot Sales, it can help your agents close more deals and boost your revenue in noticeably less time, compared to traditional sales software. It lets you automate outreach, and queue up a sequence of personalized emails without risking communicating with leads in an impersonal way. All due reminders are delivered automatically, including those sent to you whenever a prospect performs the desired action—from opening an email, clicking on a link, and so on.
  2. Propel leads your way. HubSpot Sales will not only help you manage existing deals but also drive interest your way. You will have a clear picture of where to promote your products or services, and who’d be most interested in them. This information derives from monitoring who’s visiting and what they’re looking for so that no prospective buyer would vanish without a trace through the cracks.
  3. Build strong customer relationships. Use HubSpot Sales to create your own personalized email templates and harness the most repetitive among them to measure performance. The platform makes it possible to add meeting links to each email so that your customers wouldn’t miss your calls or fail to open your emails, but instead contact you in a time that is most suitable for them.

9. Project Management Software

Project management software programs facilitate project delivery and make it more efficient. They let you set more realistic milestones and deadlines, tie up and automate interdependent assignments, and keep all of your team’s members focused on your deliverables. Project management software usually offers visual tools such as Gantt Charts and time and resource tracking tools.

Example of Project Management Software: dashboard

Another multi-awarded solution,, is a transparent collaboration program sporting critical features in a compact yet easy to use package. It is a highly flexible and capable tool that provides in-depth insights on your projects or tasks, or even the complete company’s performance if it comes to that. In particular, the main dashboard lists all projects and tasks together, connecting them to the team members in charge.

An award given to products our B2B experts find especially valuable for companies

Try out with their free trial

A third party can be made external partner or project beneficiary: even without a account, they could be invited to follow with special alerts and notifications. They can be handed any number of select competences depending on their role, including the capability to approve or dismiss a project without being permanent users of the system.

What’s more, makes it possible to monitor the performance of teams and individuals and saves managers enough time to devote to more important operations.

Detailed Review

Why is best for your small business:

  1. Manage everything in a single place.’s smart dashboard is the place where you track everything your team is working on. With it, you can instantly see who’s working on what and where things stand, easily add tasks, projects, missions, and to-dos. Likewise, you can easily assign teammates to specific tasks or projects, see the exact status of where things stand, and plan your workload over time.
  2. Communicate with your team in context. Quickly add rows to your board—what calls pulses. They keep all communication in one place, reducing the need for meetings and painfully long email threads.
  3. Keep your clients in the loop. Invite your clients to work as guests and share your progress with them. It’s an invaluable way to make them feel involved and reduce the number of emails, meetings, and phone calls.

10. Customer Relationship Management Software (CRM)

Customer Relationship Management software (CRM)  refers to applications that help businesses build strong relationships with their customers, boost conversations, and improve revenue rates based on customer data coming from multiple interaction channels (phone calls, website visits, social interactions, and so on). Companies use them to process and analyze customer information, make use of disconnected data to depict opportunities, create sales funnels, and carry out loyalty campaigns. The biggest benefit of CRM software tools is that they allow you to categorize customers according to their expectations, and devote attention to prospective buyers.

Example of CRM Software: HubSpot CRM

HubSpot CRM dashboard

Speaking of free forever, the highly-rated CRM platform HubSpot CRM is one robust free CRM app, an advantage it flaunts over the competition. If your small business has straightforward inbound marketing needs–you send out a campaign, get leads, sort prospects, and drive them down the funnel–HubSpot’s offer is simply hard to resist.

Customer relationship management is a key tool for getting leads for your company and increasing your bottom line. But there’s more to CRM than just closing deals. CRM has become a management strategy that very often will ensure the steady growth of your small business. It allows you to consolidate sales data and get insights that can be used to make your business processes more cost-efficient.

HubSpot CRM

HubSpot CRM

Try out HubSpot CRM with their free trial

For no cost at all, you get a CRM solution built to enable sales teams to quickly get started without system-shattering shifts in their existing workflows. If you are only starting a CRM system or looking to optimize your current CRM, your best option probably lies in HubSpot. Since there is no cost involved to start using the software, you can easily get HubSpot CRM running without the need to talk to their sales team.

The application is smart and easy to use and brings with it all essential features suitable for beginners and mid-market companies in whatever niche or industry. It does away with the hassles of CRM implementation. It can facilitate various tasks such as creating contact and company profiles, assigning of deals, tracking of company activities, managing agent performance, monitoring key metrics, as well as maximizing inbound sales techniques, among others.

Detailed HubSpot CRM Review

Why HubSpot CRM is best for your small business:

  1. The engine that drives your marketing and sales with insights. HubSpot CRM constantly looks for ways to push your contacts into the sales funnel, staying active feeding your sales or marketing people with insights gleaned from multiple elements of your accumulated contact database, from tracking customer interactions automatically, providing valuable information out of customer behavior—crucial information that ensures your sales funnel looks good from the bottom.
  2. Stay on top of your sales pipeline. Once you have generated a lead funnel, HubSpot CRM gives you quick visuals of your entire sales pipeline on a clean, intuitive dashboard. You can sort deals won and lost, appointments scheduled, contracts sent over any time period, and track performance against quotas you set. You can order deals by name, owner, amount, or stage with custom filters for actionable intel at a fraction of the time.
  3. Make the most of unlimited customization. Most CRMs have annoying customization limits, but HubSpot lets you customize everything to your brand and your specific sales process.

11. Customer Experience Management/Feedback Management

Customer experience management software (CEM) assists a company in tracking and organizing all interactions with its clients throughout the customer lifecycle. The solution helps to optimize client interactions and build their loyalty. To manage customer experience, companies need to devise strategies that encompass all customer interactions.

CEM software offers businesses an all-round view of customers with integrated, up-to-date data on their accounts and profiles. Customer experiences include interactions through conventional channels such as live chat, phone calls, and website purchases, as well as text and social media.

Example of CEM Software: Qualtrics CX

Qualtrics CX dashboardIf your small business is mired in cut-throat competition, your best option to get ahead of the pack is to provide a satisfactory customer experience. To do that, you can invest in a quality customer experience management software solution like Qualtrics CX.

The platform makes it easy to collect customer feedback and get insights from them, including whether your customers are satisfied or dissatisfied and the reasons behind it. You can analyze customer data and understand their behaviors. Yotpo lets you collect feedback from multiple channels, including website, in-store, email, mobile app, and others.

Qualtrics CX

Qualtrics CX

Try out Qualtrics CX with their free trial

Moreover, Qualtrics CX offers a wide array of functionalities, including tools for social media ads, customer retention, marketing, and SEO. Businesses can use these to considerably enhance the efficiency of their promotional drives as well as closely monitor social media marketing trends. Finally, its smart dashboard is so intuitive that even novice users can optimize the solution’s possibilities.

Detailed Qualtrics CX Review

Why Qualtrics CX is best for your small business:

  1. Targeted CX solutions. This solution offers a structured customer experience program that utilizes industry-specific information that ensures positive outcomes for business users. Such a design provides users with the capability to easily combine data for analysis, etc.
  2. Customizable dashboards. Qualtrics CX’s role-based dashboards can be personalized to simplify CX management, including the KPIs to be used. These dashboards ensure data access is secure, as users can only view them based on their credentials.
  3. Sophisticated reporting and analytics. It allows businesses to optimize their gathering of valuable customer feedback. Once customer data is obtained, companies can build, test, and revise survey instruments either from scratch or using pre-built survey forms.

12. Survey Software

Survey software is used to collect feedback from a select group of respondents. Companies use survey software to collect comments from their clients, buyers, and employees. They employ this data to analyze things such as customer satisfaction, employee morale, etc. This software can be used to evaluate employee and client satisfaction, enhance customer loyalty, and gather feedback on products and services.

Companies can apply survey software through email, embedded widgets, mobile and social networks, and more. Survey software is similar to enterprise feedback software, which is used by businesses to gather information for high-level evaluation. However, survey software is less expensive and easier to use compared to enterprise feedback software, which offers greater customization and reporting features.

Example of Survey Software: Qualtrics Research Core

Qualtrics Research Core dashboard

Fielding business surveys remains one of the most direct and most effective means of gathering critical information about a business market. Surveys—that is, survey software—provide a wealth of data, intelligence, and insight that define how business enterprises should act and drive the next activities of their organizations to increase revenues and market share in their specific industries.

Powered by a brilliant algorithm and state-of-the-art predictive intelligence engine called iQ, Qualtrics Research Core provides intuitive, beautiful, and complex surveys to serve any business needs: from tracking consumer behavior across diverse segments, benchmarking your company against the competition, conducting complex academic research, to advertising and product testing.

Qualtrics Research Core

Qualtrics Research Core

Try out Qualtrics Research Core with their free trial

You can’t go wrong with the most trusted research platform in the world, with over 9,000 brands and 99 of the top 100 business schools using Qualtrics to make the most critical decisions. You can check the solution closely when you avail of its free trial.

Detailed Qualtrics Research Core Review

Why Qualtrics Core is best for your small business:

  1. Powerful market research made accessible. Even for an expert, market research is never an easy task. With Qualtrics Research Core’s Stats IQ, you can decipher data, identify trends, and produce predictive models without the need to spend time in SPSS or Excel. This feature will guide you in identifying the strongest statistical relationships and translate the results in layman’s terms so that you can put them into action right away.
  2. Optimize your marketing campaigns. Ensuring the effectiveness of your marketing strategies, Qualtrics Research Core eliminates the guesswork from the planning process using its Driver IQ function. Providing you with real-time data on your customers’ experiences, this tool will automatically correlate this information to prioritize the key drivers of your business. It can also predict the actions that will reap the best possible business impact to help you optimize your campaigns.
  3. Access multiple channels. You can obtain crucial information on your business from various places, so it’s best to tap your audience on all possible platforms. Qualtrics can support multiple distribution channels—be it emails, SMS, mobile sites, social media, or IVR. You can embed your surveys wherever you desire. You may even opt to direct people to your surveys using QR codes.

13. Customer Support

Customer support software features cover all applications and bulletin board systems companies use to answer questions and deal with queries and complaints quickly and effectively. Common features include help desk functionality, ticketing & points of contact, CRM, and contact management, while advanced systems also offer lead extraction, registration mechanisms, and tutorial builders.

Example of Customer Support Software: Freshdesk

Freshdesk dashboard

At its heart, your online customer support tool should help you deal with queries and complaints promptly and effectively. Among other essential functions, it should give you help desk functionality, ticketing, and points of contact, CRM, and contact management. Better yet, it could also include some advanced capabilities like lead extraction, registration mechanisms, and tutorial builders. While your specific requirements may not include all these, you will find they’re great options to have once your small business grows.

Aside from being very easy to use, customer support solution Freshdesk offers an excellent support tool for your small business. It gives you multichannel capability, including live chat, integrated game mechanics to increase agent productivity, multiple service level agreement (SLA) policies, smart automation, and self-service portals—on top of the standard help desk ticketing, knowledge base, and community platform.



Try out Freshdesk with their free trial

Freshdesk will turn your support emails into tickets that you can track for a rapid and accurate response while giving you the flexibility to link forum questions to a ticket and vice-versa so you can create better sets of answers and replies.

Freshdesk empowers your social media engagements: with it, you can quickly track down customer posts about your product in social media and address issues that can escalate, or build on opportunities to promote your product. Put simply; it gives your support team maximum visibility across social channels that matter to your business.

Detailed Freshdesk Review

Why Freshdesk is best for your small business:

  1. Manage customer queries efficiently: Freshdesk lets you see all queries fast and identify the right type of response for each query. No matter which channel customers use, all support queries are converted into tickets in one place. From this single dashboard, you can prioritize and assign tickets. It lets you set priorities based on your SLAs.
  2. Intelligent automation improves productivity: You can automate tasks to boost your support team’s productivity. The software offloads repetitive tasks and provides a canned response to FAQs. The Dispatch automatically prioritizes and assigns tickets to allow the manager to focus on tracking performance.
  3. Enable collaboration between teams on support issues. Freshdesk lets agents add private notes to a ticket that are only visible to agents who are logged in to the support portal. These notes or comments can even be addressed to specific agents by notifying them as the recipient of the note. In case an agent needs a third party opinion, like that of an external vendor, on an issue, he can forward the ticket to the vendor right from within the helpdesk. Any replies from the external vendor will be included as private notes to the ticket thread.

14. Email Marketing Software

With over 102 trillion emails sent annually, the emerging claim that email marketing is becoming ineffective should ultimately be laid to rest. Email marketing remains the top marketing method of marketers, while customers prefer businesses communicating with them via email.

So, this is why email marketing software is among the key solutions that small businesses–and companies of any size, for that matter– use in their operations.

Example of Email Marketing Platform: vCita

vCita dashboardvCita is a comprehensive cloud-based email marketing and business management suite for service firms and professionals. This solution integrates all the essential features that service providers require to streamline, automate, and enhance their day-to-day operations.

Its email marketing tools are among the most sought after by marketers. These include tools for email and SMS marketing, lead generation, billing, and invoicing, client management, etc. With vCita, service providers are ensured that they have all the needed functionalities for handling their everyday tasks.



Try out vCita with their free trial

What’s more, this solution provides growing businesses scalability. The vendor offers expert assistance to streamline expansion programs that facilitate the handling of the influx of numerous appointments. Likewise, vCita’s CRM helps businesses expand their email marketing efforts through targetted CRM programs.

Detailed vCita Review

Why vCita is best for your small business:

  1. Efficient email marketing. vCita is easy to use, with features that allow even novice users to easily design engaging and attractive email marketing campaigns. It is also packed with pre-built professional email templates that help hasten any email-based promotion programs.
  2. Robust client communication. This email management platform also enables seamless communication with current and prospective clients. It has calendar and scheduling tools that help ensure client appointments are never missed.
  3. Self-service client portal. Finally, vCita enables businesses to provide their customers with a convenient client portal. This empowers clients to self-serve themselves, including booking their own appointments and making online payments.

15. Content Management

Content Management Software (or CMS) helps you create, modify, and publish digital content online. Most CMS solutions use web browsers to distribute content, while others offer their own web-based GUIs and invite users to create their own templates rather than using premade pages.

What you should expect from a good CMS is a variety of publishing options, in-built text editors, filtering and indexing features, and SEO and metadata functionality. Advanced CMS may also please users with advanced extensions and plugins that make content more competitive

Example of Content Management Software: HubSpot

HubSpot dashboard

HubSpot CMS helps you build a powerful website that’s optimized for every device, personalized for every visitor using data from HubSpot CRM, and integrated with all your marketing tools—right out of the box.

This CMS platform provides hosting of your content with one integrated platform. You can create and edit blog posts, landing pages, site pages, and emails with ease, whether you choose from one of its pre-built templates or start from scratch. The whole setup is backed by a world-class content delivery network to serve your content all across the globe in the fastest way possible.



Try out HubSpot with their free trial

You can manage, optimize, and track the performance of your content with the same platform you used to create it. You can learn more about this program in this HubSpot CMS review.

Detailed HubSpot Review

Why HubSpot CMS is best for your small business:

  1. Optimize your content for search, mobile, and conversions. Responsive design means your content is automatically optimized for every device, be it desktop or mobile. With SSL built-in, you’ll secure your website with a safe browsing experience for your visitors and benefit from better search rankings.
  2. Personalize your website content for every visitor. Personalized content means better user experience and a better performing website. Dynamically tailor your content to individual visitors based on location, source, device, language, or by any detail stored in your HubSpot CRM, from demographic information to contacts’ interactions with your brand.
  3. Simplicity and Flexibility. Drag and drop your way to a responsive, SEO-friendly, and fully-integrated website. Save your best designs as templates to launch pages even faster.

16. eCommerce Software

Ecommerce software helps you manage all aspects of an online store, including adding or removing products, managing inventory, calculating taxes, and other details needed to fulfill orders for a website. It typically sports a user-friendly interface that can be handled easily even by lay users to manage the intricate process of their ecommerce operation. Despite its ease of use, the solution is, in fact, complex and multifaceted.

You can integrate the system with other services such as 3PL, ERP, and accounting software as well as with social media networks to automate the sharing of data.

Example of eCommerce Software: NetSuite ERP

NetSuite ERP dashboardNetSuite ERP‘s SuiteCommerce allows businesses to transform their siloed ecommerce networks to become a unified commerce solution. With this, your phone shopping, in-store, and online channels smoothly integrate with in-store and ecommerce POS to multiple business functions. These include customer service, finance, marketing, merchandising, inventory, and order management.

Likewise, this all-in-one cloud-based ecommerce solution allows B2C and B2B sellers to quickly build special, customized, and engaging branded shopping experiences in various channels. It also helps businesses surpass customer expectations and set their brands apart from the competition.

NetSuite ERP

NetSuite ERP

Try out NetSuite ERP with their free trial

This robust, completely integrated solution allows ecommerce businesses to gain quick visibility and total control of every online selling activity. Ultimately, NetSuite ERP is designed to help businesses to better connect to more clients online.

Detailed NetSuite ERP Review

Why NetSuite ERP is best for your small business:

  1. Integrated multiple web stores on a single platform. NetSuite ERP allows online stores to smoothly integrate every facet of a multi-branch, multi-channel business. These include customer service, finance, inventory, order management, POS, and ecommerce.
  2. Complete supply chain visibility. This solution enables online sellers to gain powerful insights in real-time on procurement, inventory, and supplier indicators. It also empowers business partners with self-service capabilities.
  3. Streamline fulfillment flow. This platform centralizes all key shipping, invoice, order, and customer data to help minimize fulfillment issues. This likewise helps prevent reconciling shipping information costs and integrates with popular global shipping companies.

17. Knowledge Management Software

Knowledge management software captures and stores all your organization’s information and makes it easily accessible to your staff members anytime, anywhere. The solution offers an information hub where you can create, organize, and distribute content via search tools and other functionality that enable users to find answers easily and quickly.

What’s more, knowledge management software stores data such as stakeholder feedback, comments, database records, videos, images, and documents. It also streamlines the centralization, reporting, and sharing of business info. In short, KM systems provide a company with a unified pool of data that is easily accessible, discoverable, and updated.

Example of Knowledge Management Software: Bloomfire

BloomFire dashboard

When people require information, most likely, they want fast access to accurate information to give them time to address other pressing matters. Hence a rich, broad knowledge base is an absolute necessity, just like Bloomfire. As a self-serving, centralized repository of information about a product, service, department, or topic, a knowledge base is one of the most accessible and most affordable ways to keep customers happy.

It contains data that could come in from multiple sources, but more often, through contributors well versed in a particular subject (HR, Legal, etc.). It could include FAQs, troubleshooting guides, and other basic and in-depth details that one might need to know and is available 24/7. It is an ideal way to handle interactions that are voluminous but, at the same time, simple.



Try out Bloomfire with their free trial

Powered by a smart drag-and-drop editor, Bloomfire is built for customization. Users can create their own classifications for categorizing content, build custom categories, and even white-label the group. What’s more, it can integrate with a wide range of third-party apps, including Chrome, Salesforce, and Slack.

Detailed Bloomfire Review

Why Bloomfire is best for your small business:

  1. Intelligent search. Bloomfire is powered by a robust AI engine that streamlines information search and sharing. It also performs deep indexing for any content.
  2. Robust engagement and publishing capabilities. This solution can easily handle any form of rich content. These include various forms of rich media like data visualizations, audio, and videos.
  3. Community-powered Q&A. This solution draws from the power of crowdsourcing. For instance, when you post a question, you effectively assist your whole community of users, thereby ensuring that subject matter expert help can be readily accessed.

18. Learning Management Software

Learning Management System tools are designed to enable and facilitate education via the Internet, i.e., deliberately designed and network-enabled transfer applications for web-based learning. LMSs are intended for educational institutions and corporations that train large and decentralized teams, as well as offer training and workshop courses, evaluation metrics, and skill gap analytics.

Example of LMS: TalentLMS

TalentLMS dashboard

Think of TalentLMS as a corporate training LMS that automates and streamlines your learning program by unifying virtual, classroom, social, and mobile and ecommerce in a secure platform. To support these capabilities, it established quick cloud deployment, an intuitive UI, and an array of integrations for extensible functionalities. All of these suit small business and enterprise requirements for employee training, customer orientation or industry, and professional regulatory compliance.



Try out TalentLMS with their free trial

As a completely cloud-hosted system, TalentLMS allows you to maximize your time and overall training efforts using a slew of innovative LMS tools. You can become proficient with TalentLMS in minutes, and it allows you to create a complete course in less than an hour.

Detailed TalentLMS Review

Why Talent LMS is best for your small business:

  1. Build courses in minutes. TalentLMS allows you to create quickly, using either new materials or old ones. You can also use data straight from any online source.
  2. Highly configurable and scalable. This solution can be customized to suit your specific needs. You can easily integrate branding elements in the system, such as themes and company logo.
  3. With a clean yet smart interface. With a minimalist dashboard design, TalentLMS allows you to concentrate more on enhancing your content, rather than wasting time learning how the system works.

19. Live Chat

Live chat software can be used by companies to offer instant assistance to their website visitors and customers. Top live chat solutions offer text chat, video, help desk, voice, and CRM features. Chats can be categorized into two main types: pro-active chat in which the website visitor is greeted with a pop-up box they can use to chat with an agent, and broadcast where the visitor can initiate the chat. Companies should look for live chat software that integrates seamlessly with their existing ecommerce, help desk, and CRM systems. The platform should also offer useful features, such as the capability to share discussions, preference settings for chat windows and reminders, and archive and reporting tools.

Live chat provides a timely alternative to mail and telephone when you are dealing with customer queries and complaints. It gives you customer information, history of conversations, geolocations, language information, brand specifics that you could easily tailor and personalize for each client at the other terminal, and other essential and critical content that you could have in real-time—features that you cannot have with mail and telephone. It’s really an interesting time to do business. Beyond a means for communication, live chat can help you generate leads. You can learn more about this creative strategy through resources like this one on live chat for marketing, all compiled by some of the best experts in the industry.

Example of Live Chat Software: Zendesk

Zendesk dashboardZendesk is a powerful live chat platform that allows small businesses to quickly provide chat support to their customers in real-time. It is among the easiest customer support solutions to deploy, which is why it helps ensures better engagement of high-value prospects.

And while this live chat tool is totally free, it can be effortlessly scaled to address the growing needs of small businesses. What’s more, it comes with a host of advanced IM tools, including widget unbranding and conversation tracking.



Try out Zendesk with their free trial

This live chat platform is configured to allow small businesses to provide anytime, anywhere on-demand support to customers. It also helps growing companies offer a better customer experience by enabling clients to multi-task. Finally, Zendesk allows business users to gather important customer information, remove unnecessary expenses, and drive sales.

Detailed Zendesk Review

Why Zendesk is best for your small business:

  1. Engage high-value prospects. This solution’s automated trigger allows businesses to easily engage valuable leads, especially those who spend considerable time checking out their websites.
  2. Smart customer service. At the core of Zendesk Live Chat is its known efficiency in empowering customer support agents to better perform their jobs. Everything an agent needs can be accessed in an easy to use customer dashboard.
  3. Optimize the value of chat. A short but high-quality chat is far more efficient compared to exchanging many emails. This is the reason why this platform enables your business to provide real-time customer support.

20. Office Software

Office software simplifies business document processes and tasks and enhances their productivity. Office software is also known as office productivity software and office application suite. A typical office software suite consists of applications like a word processor, spreadsheet, email, presentation, database, collaboration, note-taking, and other related software. You can install each application in the suite separately, and all applications in the suite are normally interoperable with each other.

Perhaps office application hardly needs introductions. Next to a computer operating system, office software is virtually given to anyone wishing to interact with the rest of the world, whether personally or professionally.  

Example of Office Software: G Suite

G Suite dashboard

In the case of Google, what started as Gmail beta in 2004, Google Apps in 2008. And finally, G Suite Basic or G Suite Business in 2016 is today the leading productivity suite in the world, incorporating cloud computing and extensive collaboration tools. It provides applications in basic or enterprise configuration, including Gmail, Hangouts, Calendar, and Google+ for communication, Docs, Sheets, Slides, Forms and Sites for collaboration, Drive for storage, a digital whiteboard called Jamboard and Vault and Admin panel for specific plans.

Massively powerful datacenters behind all these applications allow instantaneous saving and synchronization of data and information anywhere in the world. G Suite Business users enjoy ad-free applications, and their account data and information are exempted from advertising purposes. In January 2017 alone, G Suite entered a milestone, reaching 3 million paying customers, along with 70 million G Suite for Education users.

Detailed G Suite Review

Why G Suite is best for your small business:

  1. Truly Comprehensive Suite of Office Solutions. With other application packages, the first thing to come to your mind is whether they would be able to cover your most essential software need, either in such thing as word processing, email, or storage. With G Suite, the question goes the other way: is there anything at all that the suite cannot handle?
  2. Third-party integration, scalability, future-proof roadmap. Google does not stop at creating a superbly comprehensive suite of office solutions; it also makes sure it could hook with all third-party applications out there—or make those third-party applications could not afford not to feature integration with G Suite. Whatever the case, it is all for the benefit of the user to be able to cherry-pick add-ons as they move along projects. And with a company that surely knows the cost of not looking forward, you know you will always get the best new features in every upcoming upgrade.
  3. It’s mighty ubiquitous Google. Find everywhere, use everywhere: Google has taken all the right steps to keep its brand as something to be reckoned with in the digital world. It is simply the undisputed king of the world in terms of user and audience reach, ease of use, availability and software firepower, earning plaudits left and right for the way their software delivers supposed functions either in individual stand-alone setup or in tandem with other Google apps or third-party applications.

21. Payment Gateway

A payment gateway is a software application that functions as a channel between an ecommerce vendor’s website and the bank that processes a buyer’s credit card payment. A payment gateway can also process payments using methods such as debit cards and eCheck (ACH) payments. The main work of the payment gateway is to securely transmit the buyer’s sensitive credit/debit card and bank account data to the issuing bank and other entities involved in the transaction.

Payment gateways send transaction data to acquiring banks and get replies from issuing banks about whether a transaction is accepted or declined. In short, payment gateways provide effective communication among banks.

With a staggering $2 trillion of ecommerce going around, it’s beyond essential for businesses small, or large, to get in on the act. The ease of creating online shopping platforms and web stores, the onset of cloud technology, the integration of systems and apps that tie processes together, the proliferation of fulfillment services that enable speedy delivery, and a host of many other things make it all possible.

Example of Payment Gateway: 2CheckOut

2checkout dashboard

One of the important drivers of the growth of ecommerce is the convenience and reliability of paying online through credit cards or non-cash transactions. Leading the pack is 2Checkout, is a top-tier worldwide payment solution that enables businesses to accept mobile and online payments from customers across the world. It also offers a wide array of financial tools, including localized payment options.

With over 50,000 business users globally, 2Checkout offers reliable and reputable services that cover numerous payment types. It also supports over 200 markets worldwide and over 100 online invoicing solutions and shopping carts.



Try out 2Checkout with their free trial

2Checkout’s whole checkout experience was configured to optimize conversions by adjusting to the local conditions of any market or type of business. These include payment methods, currencies, and language aspects.

Detailed 2Checkout Review

Why 2Checkout is best for your small business:

  1. Extensive payment options. 2Checkout basically provides support to a wide range of payment options to businesses operating anywhere. It can handle credit, debit, and online payments, such as PayPal, JCB, American Express, Visa, and Mastercard.
  2. Secured payment processing. This solution uses a Level 1 certified PCI security–the highest level of security certification–which ensures all 2Checkout transactions are secured.
  3. Great checkout experience. 2Checkout offers two popular types of checkout choices, Inline and Standard. It also enables a business to build personalized subscription plans for customers.

22. Restaurant Management Software

Restaurant management software helps business owners manage their foodservice joints. Some solutions like point-of-sale (POS) systems have features related to customer interactions. Still, more often, this type of software focuses on behind-the-scenes processes, such as accounting, inventory management, and employee scheduling.

Restaurant management software enables restaurant owners and managers to organize back-office operations. These apps keep track of orders, payroll, inventory, and analytics. You use these products to compare business practices at multiple locations, simplify the onboarding process for new employees, and monitor employee effectiveness.

Example of Restaurant Management Software: Toast POS

Toast POS dashboard

Toast POS is arguably the best-known brand in the restaurant industry. It simplifies your restaurant operations by combining POS, front of house, back of house, and guest-facing technology on a single platform.

Aside from the core POS function, the platform offers myriad extra functionalities like reporting, credit card processing, CRM, gift and loyalty, online ordering and labor, and inventory. For menu management functionalities, it provides time-specific menu pricing such as a happy hour menu, customizes menus separately for offline and online audiences, and sets up the entire menu, including all groups and sub-groups.

Toast POS

Toast POS

Try out Toast POS with their free trial

A restaurant ordering feature enables users to split menu items and bills among customers sends automatic alerts to the server when the order is ready, and provides the capability to take orders on the fly. Payments are simplified both for restaurant owners and their clients, with a feature called pay at the table, printing receipts or emailing them, and tipping servers directly from tablets.

Plus, customers can convert payments into loyalty points that they can redeem on subsequent visits. It monitors restaurant sales, labor costs, food costs, and more in real-time, at home, and on the go with powerful reporting capabilities.

Detailed Toast POS Review

Why Toast POS is best for your small business:

  1. All-in-one system built for restaurants. Toast is a customizable point-of-sale and management system built for restaurants, which simplifies your business by integrating online ordering, digital and physical gift cards, and built-in tools to manage your staff.
  2. Improve operational efficiency and guest experience. Save time and improve the guest experience with the ability to fire orders and process payments directly from the table or self-serve Toast Kiosks. Toast’s handheld tablets automatically prompt customers with suggested tip options, and guests have the option to receive printed, email, or text message receipts, but not before having the option to join your restaurant loyalty program. With Toast Kiosks, customers can place digital orders, enhancing throughput, speed of service, and order accuracy in your restaurant.
  3. Monitor your restaurant in real-time, anytime, anywhere. With Toast, you have remote access to real-time reports so you can monitor your business from any internet-enabled device. Need to make a menu change? Toast allows for quick and easy menu updates across all devices. With enhanced security and end-to-end encryption, you can rest easy knowing that your data is secure.

23. POS Software

A POS software or POS system combines hardware and software to centralize your retail or restaurant operations. The hardware involved typically include a computer, cash register, or even a tablet device to input the products, determine the cost, and finally, to close the sale.

Most POS solutions can track inventory levels to ensure there are enough products in stock. Smaller shops go for cloud-based POS applications for their low investment resources footprint.

Example of POS Software: TouchBistro

TouchBistro dashboardTouchBistro is a full-suite POS platform with a built-in payment system. This iPad POS is designed by restaurant industry experts for use by restaurants. So this ensures each feature suits the particular requirements and context of foodservice businesses.

This solution makes restaurant management easier and more agile as it provides powerful tools like payment processing, order management, and menu planning. It is currently used by more than 23,000 restaurants in over 100 countries across the world.



Try out TouchBistro with their free trial

This all-in-one solution helps elevate the quality of a restaurant’s customer service, marketing, and sales. It can also efficiently handle inventory and resource management using its inventory monitoring and scheduling features. Finally, small restaurants will appreciate its reasonable subscription rates.

Detailed TouchBistro Review

Why TouchBistro is best for your small business:

  1. Increased operational efficiency. TouchBistro is specifically designed for restaurant use, so this ensures that its features and functionalities are suited to any restaurant’s everyday activities.
  2. All-in-one solution. This solution provides everything a restaurant needs, from software and hardware to training and support.
  3. Enhanced guest experience. TouchBistro is made to help restaurants and related businesses to boost customer experience. It ensures faster seating for guests, guarantees order accuracy, split bills based on customer preferences, etc. This POS platform also has an integrated CRM for improving customer relationships.

24. Communications Software

Communications software makes it possible for team members to exchange data and discuss business operations in real-time. You can use it to transmit information from one system to another, exchange files in various formats, or simply discuss sensitive corporate data in a protected, internal environment.

Popular communication software types are messaging apps, live chat systems, FTPs (file transfer protocols), VoIP, and email providers, which make it possible to communicate at low to no cost.

Example of Communications Software: RingCentral

RingCentral dashboard

RingCentral is an award-winning cloud-based phone system that lets you conduct voice communications, online meetings, and business conferences. It’s a tool that helps you save on costs that come with a physical communication setup involving hardware, software, maintenance, training, space, and operators, among others. It works just as good offsite as it does onsite with its strong mobile support for both Android and iOS, keeping your remote team connected and organized and allowing them to send and receive HD calls, faxes, SMSs, attend conferences, and receive notifications, regardless of your current whereabouts. The solution also allows you to administer your business processes.



Try out RingCentral with their free trial

Setting up RingCentral takes just minutes; simply register for an account, configure the settings, and you instantly have a phone system running through the Internet. You get standard PBX features, plus extra functionalities, such as call management, online meetings, app integration, data security, and mobile extensions.

Once you receive a phone number in your email, you can log into the RingCentral website to create extensions, enable an auto call attendant, set call queues, organize call groups, and configure rules for voice mail, call routing/blocking, and call forwarding. In short, you can do in a day on RingCentral what takes a week on traditional PBX systems.

Detailed RingCentral Review

Why RingCentral is best for your small business:

  1. Advanced PBX sans the complicated setup. Decades of strong RingCentral R&D gives you a powerful PBX system that your non-technical administrators and users will get around in less time than they normally would with traditional PBX systems. You don’t need to install any hardware or do any technical configurations. The most complicated task is not about the software: it is about developing your call management rules for company-wide settings and individual extensions.
  2. Unparalleled communications. RingCentral allows you to set up multi-level call-flow configurations, dial employees and reach local lines, link direct numbers to trunk lines to access external parties, and so on. As much as 250 voice menus are available for each account, which is more than enough for identifying issues and misconfigurations. In case of emergencies and poor, even completely lost, Internet connection, RingCentral switches you over to cellular voice and data networks so that you can proceed with business operations without crucial interruptions.
  3. Friendly on your budget. Sparing you the need for extensive hardware installations or maintenance, as well as purchasing expensive licenses for functions you won’t even use, RingCentral cuts your operational costs right away. Most functions are unlimited and won’t charge extra upon exceeding. International customers report saving as much as 30% on overseas calls and teleconferencing expenses.

25. Payroll Software

Payroll software is offered by HR technology vendors, but it can also be part of an ERP system. It is used to perform a lot of tasks, such as calculating employees’ salaries, cutting deductions, depositing the salary directly into staff members’ bank accounts, producing tax forms and payslips, and more.

The app helps reduce manual errors as well as cycle times. Setting up this software and getting started with it is also very easy. Moreover, payroll management software offers benefits, such as secure financial transactions, efficient handling of employee data, and obtaining detailed reports on staff payroll. You can learn more about this software by reading about popular systems in this category.

Example of Payroll Software: Gusto

Gusto dashboard

Gusto is an online payroll and HR services solution made to streamline the complicated and cumbersome HR-related tasks of today’s small businesses. It provides powerful payroll features that include compliance, salary, and benefits management in one user-friendly platform.

This award-winning platform offers smart automation and innovative features, including a professionally-designed user dashboard. It also provides comprehensive insurance and 201(k) for employees in health benefits throughout the US.



Try out Gusto with their free trial

What’s more, Gusto can automate the federal, state, and local tax computation and payment of small businesses. It helps guarantee that business and employee taxes are paid on time, using the correct payment methods, and remain accurate and error-free

Detailed Gusto Review

Why Gusto is best for your small business:

  1. It saves you time. Gusto takes overtime off calculations, ACA compliance, year-end forms, payroll taxes, and even adopts unique workflow calculations. In this way, all important data is synchronized in a single system, and the user can focus on more important activities.
  2. Make your payroll management virtually error-proof. Gusto will not only minimize critical human errors but eliminate those completely. Now that you won’t have to enter data in several different apps and websites, you can take things easy, and let the system calculate deductions without you being involved at all. Gusto acts as a personalized employee database, where you can store important information, and access it any time and from any device.
  3. Full payroll automation for your small business. Gusto requires a mere single entry of your team’s data, where you get enough flexibility to decide how your employees are paid and how their pay stubs, tax filings, and W-2s ought to be handled. Your employees will also be able to add dates themselves and download information that is important to them even after they leave the company. The system will also automate all local, state, and federal taxes on validated forms that can be used for all purposes.

26. IT Security Software

As the entire world continues to reach unprecedented technological innovations, new forms of online threats also emerge. This is why businesses are doubling up on their strategies to combat various cyberattacks to protect their digital assets. These strategies mostly come in the form of IT security software, which we’ll discuss in this section. This type of software protection is among the most used technological tools, mainly because of the highly critical function it provides to businesses, big and small.

Example of IT Security Software: ManageEngine Firewall Analyzer

ManageEngine Firewall Analyzer dashboardLeading this category of software is ManageEngine Firewall Analyzer, a robust platform that offers an array of tools and functionalities that guarantee security and firewall optimization. It works to help system administrators better comprehend how bandwidth is used by their networks. So, with this greater understanding, administrators can easily assess firewall logs, instantly transmit bandwidth and security reports, etc.

It also provides security event reports, which outline suitable and efficient counter procedures to particular cyber attacks. Moreover,  ManageEngine Firewall Analyzer is highly flexible that it can work with any firewall infrastructure businesses use.

It supports more than 50 types of firewalls, such as Palo Alto, Fortinet, Cisco, and Juniper, as well as processes like Layer 3 Network devices and proxies. In addition, it helps system administrators to comply with relevant IT audit standards like SOX, FINRA, and SEC.

Detailed ManageEngine Firewall Analyzer Review

Why ManageEngine Firewall Analyzer is best for your small business:

  1. Alerts and notifications. In cases of abnormal web traffic or cyberattacks, it can instantly inform system administrators with automated security breach alerts. These notifications can either be a security tool to counter the breach, an SMS, or an email.
  2. Firewall compliance. This solution provides automated system compliance audits by generating regulations reports such as NERC-CIP, PCI-DSS, and ISO 27001. It also constantly monitors modifications to firewall rules as an added layer of protection.
  3. Value-added features. ManageEngine Firewall Analyzer is packed with numerous value-added features. One notable add-on is its Diagnose Live Connections tool, which can capture and analyze all incoming and outgoing live connections.

27. Social Media Management Software

Social media management software lets you engage prospects and customers on social media networks. The software can be used to track inbound and outbound brand mentions, social marketing campaigns, and the effectiveness of social media presence.

Example of Social Media Management Software: Zoho Social

Zoho Social dashboard

Leading these social media management solutions is Zoho Social, a smart tool to help your small business grow its presence on social channels by reaching the right audience at the right time. It tracks revenue from social media marketing efforts and managing multiple social networks, monitor keywords, schedule unlimited posts, and facilitates team collaboration from a single dashboard.

Zoho Social works great with popular social networks, including Facebook, Twitter, Google+, LinkedIn, and Instagram. It can also be integrated with Zoho CRM.

Zoho Social

Zoho Social

Try out Zoho Social with their free trial

Zoho Social lets you publish relevant content when the audience is most likely to see it through its prediction engine. You can use it to listen and engage your audience in real-time and be updated about what customers are saying about your business.

It has ready-made or custom reporting tools to give you insightful information that you can use to measure and improve performance. You can check the solution closely without any commitment using its free trial.

Detailed Zoho Social Review

Why Zoho Social is best for your small business:

  1. SmartQ/prediction engine. The SmartQ prediction engine is Zoho Social’s most prominent feature designed to allow posting for a time when followers are most likely to see the content. It also helps target Facebook posts by location and different time zones.
  2. Gives you advanced publishing. Zoho’s powerful media publishing tools work great to help businesses create compelling content and automate their publishing tasks. Posts can be published instantly or scheduled for different social networks from a single compose window, which also shows the percentage of top engagers likely to view the post at a specified time.
  3. Collaborative system. Zoho Social offers a variety of collaboration features that let teams brainstorm ideas and work together to come up with better and more compelling content. Social media performance reports can also easily be shared with teams, allowing them to work together to plan their social media strategy more effectively.

28. Employee Monitoring Software

Employee monitoring software helps businesses to keep track of their staff members’ computer activities such as software usage, internet browsing, networking interactions, active and idle computer time, and more. Managers can use the reports generated by the software to evaluate the output and performance of employees and to plan strategies to improve their productivity.

Businesses can utilize this platform to monitor all devices used by their employees from a central location. The software can be deployed over a business network for centralized log viewing. Companies can also utilize remote desktop software to monitor their employees.

Example of Employee Monitoring Software: Deputy

Deputy dashboardDeputy is a leading employee monitoring software that helps businesses better manage daily tasks and managerial assignments. This time management, schedule, and task management solution ensures that work assignments are properly given and completed in a timely manner.

It practically removes the time-intensive manual work monitoring approach, enabling businesses to focus on other more important business activities. Deputy can support a wide range of businesses and organizations, including restaurants, nonprofits, state agencies, etc. If you want to simplify your task scheduling requirements, this solution can help you.



Try out Deputy with their free trial

By harnessing the power of automation, this solution can allow businesses to streamline multi-department scheduling and team management to make it efficient. Deputy provides that added security to ensure that job schedules and task assignments reach their corresponding assigned employee, using email or SMS notifications. It even helps in payroll administration by recording and compiling employees’ logged hours.

Detailed Deputy Review

Why Deputy is best for your small business:

  1. Robust employee scheduling. With this efficient scheduling tool, any business can gain better team management and cost reduction by bringing down the number of staff. Deputy can efficiently manage numerous business units, too. It also offers an auto-scheduling tool for creating new or completing existing work schedules.
  2. Task completion tools. Deputy also allows for self-tasking, which results in a more efficient task delegation. Managers can easily monitor all ongoing and upcoming tasks with its smart dashboard. One notable feature is the automated generation of color-coded task-related notifications.
  3. Simplified timesheets. With Deputy, HR functions like recording staff hours and computing timesheets are made simple. What’s more, you can easily begin and stop work schedules using this solution.

29. Document Management/File Sharing

Document management software handles documents creation, sharing, organization, and archiving. A leading brand, PandaDoc, includes mobile optimization, version control, e-signature support, document templates, offline access, permission control, and automated workflows. It comes with a search engine that efficiently finds documents based on document type, names, and keywords, among others.

Example of Document Management Software: PandaDoc

PandaDoc dashboardPandaDoc is a cloud-based document management and file sharing solution that allows users to make, complete, and share business files and other documents online. It basically functions to enable businesses to become paperless workplaces. As such, it helps hasten digital business processes and transactions.

This platform can handle multiple document types such as those in doc and pdf formats. It is suitable for most business documents like contracts, billing, quotations, etc. PandaDoc is specially designed for companies that consider digital document management as critical to their business.



Try out PandaDoc with their free trial

Business units like finance, marketing, and sales are among those with the most number of users of this robust solution. And with a centralized dashboard, it can also help HR managers and trainers gain better access control to key employee documents. PandaDoc also provides numerous pre-built business templates for free.

Detailed PandaDoc Review

Why PandaDoc is best for your small business:

  1. Powerful but easy to use document creator. Powered by a smart drag-and-drop editor, PandaDoc enables businesses to create every type of business documents fast. Along with its professionally-designed templates, it also offers a pre-built content block for quicker document generation.
  2. Built for collaboration. This solution allows users to log and comment live on a proposal being drafted. This empowers businesses to better negotiate pricing and project terms with clients, which help cut time and ultimately pave the way for more revenues.
  3. Integrated platform. PandaDoc is an all-in-one document management solution packed with over 20 features and tools. It also supports extensive integration with popular third-party apps.

30. Appointment Scheduling Software

Appointment scheduling software—also called appointment booking software and online booking software—handles all your scheduling appointments and bookings. You can use it to automate scheduling tasks and arrange meetings and appointments.

Top features include appointment reminders, employee and customer management, and calendar integration. Advanced features include payment processing, revenue processing, and mobile compatibility.

Example of Appointment Scheduling Software: Zen Planner

Zen Planner dashboardZen Planner is a comprehensive appointment scheduling and business management software designed for use by fitness clubs, martial arts schools, and other related businesses. It is packed with user-friendly yet robust features for simplifying most operational processes like sending emails, payment processing, scheduling, and membership administration.

Its tools offer a host of benefits. For instance, it helps gyms and similar establishments to boost their memberships and help gain high retention rates. It also enables fitness clubs to enhance their product and service offerings. What’s more, Zen Planner allows personal trainers and business owners to have more time building deep relationships with club members and spend less time performing administrative work.

Zen Planner

Zen Planner

Try out Zen Planner with their free trial

Meanwhile, Zen Planner also provides digital marketing services and a built-in business portal for businesses. This platform offers these great features at clear cut, affordable prices without any hidden charges for extra features. And you can test-drive its features with its free trial offer.

Detailed Zen Planner Review

Why Zen Planner is best for your small business:

  1. Easy to use. Zen Planner is simple to use mainly because of its intuitive dashboard. You can easily see how the various facets of your club are performing using this centralized user interface.
  2. Simplified scheduling. This solution allows businesses to prevent double bookings and scheduling conflicts. This is because Zen Planner automatically syncs the availability of personal trainers, coaches, and members. It also uses staff time in and out, calendars, and automatic reminders.
  3. In-depth reports. Aside from a smart dashboard, Zen Planner also offers a powerful reporting and analytics feature. You can quickly determine how your business is doing by generating key business reports, automated notifications for issues, etc.

Other Recommended Small Business Solutions

Drooms NXG Virtual Data Room

An intuitive and easy to use virtual data room solution, the platform allows users to accessibly handle their due diligence processes with ease and speed. Drooms NXG Virtual Data Room provides users with smart artificial intelligence for faster due diligence, powerful document processing for ease of access to the latest information, advanced permission settings, and more. The platform is highly secure, giving businesses peace of mind when handling their confidential documents and business processes.

Inn Style

A booking management system built mainly for small property firms, hotels, inns, and other establishments. The platform comes loaded with all the essentials for managing one’s booking processes, from room reservation and guest communications to maintenance. Inn Style streamlines all organization and guest data, making it easy for users to accomplish all their responsibilities without breaking a sweat while ensuring customers have a pleasant stay in the property. The software also comes equipped with marketing and distribution functionalities to boost your property’s visibility.


A business communication services provider, VirtualGlobalPhone is suitable for businesses that are looking to easily deploy a fully-featured and scalable business phone system for their virtual office. It offers toll-free numbers, regular phones, business phones, and more. This provider offers its services in over 80 countries.


An ITIL-driven cloud management platform built for simple and efficient tracking of multiple cloud environments, OpSmartCM provides users with a full view of all their cloud assets for painless management. Users can see everything they need at a glance via its Single Pane Dashboard, and with its intuitive design, businesses can greatly benefit from lower service desk costs. It features powerful automation capabilities as well to eliminate mundane tasks and greatly boost operational efficiency and productivity.


A website performance testing and optimization solution, Dareboost enables users to improve the browsing experience for end-users and boost their visibility on the web. The software slices and dices metrics to deliver clear insights on their front-end, obstacles that impede performance, and ways to further improve the user experience.

Condo Control Central

This software is built to assist property managers in condominium management and communication with residents, condo owners, and board members. It features unparalleled tools for record-keeping to efficiently organize all documents, residents, communications, and other information within a unified platform. For clear communications, this software centralizes all messages on a single platform for faster resolution of requests and better relations. Users also benefit from faster information dissemination, ensuring that all-important announcements reach intended audiences.

Still in Doubt about the Power of SaaS Solutions?

If your business has not used SaaS software for small business yet, you are most likely selling your business short while most of your competitors are taking strides to leap ahead of you. It’s not too late, though, and knowing which SaaS tools your fellow SMBs—and thus, competition—prefer to use gives you a good idea where to start yourself.

To date, more and more small businesses around the world continue to embrace the still expanding SaaS revolution. This trend will likely continue in the years to come. Because with so many benefits like the convenient pay-per-use arrangement, flexibility, customization, and automated updates, there’s no compelling reason not to join the SaaS bandwagon.

Finally, we recommend that you also read other guides that expertly review other SaaS software categories and products for small businesses not covered in this post. This will further expand your knowledge of this empowering type of business software.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Related posts

Leave a comment!

Add your comment below.

Be nice. Keep it clean. Stay on topic. No spam.


Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.