Best Marketing Software Companies in 2024

Marketing software companies are constantly improving or developing new products to assist businesses and individuals in streamlining their operations and marketing strategies. In fact, most marketing software solutions now provide a bundled solution that includes email marketing, SMS marketing, social media marketing, and many other services in a single platform, rather than just automation. Forbes predicted that this would be one of four marketing software trends, along with conversational marketing, personalized email marketing with video integration, and enhanced AI solutions.

This article furnishes you with a list of the best marketing software companies in 2022 that make available top-of-the-line software. The aim is to give you a background of each software company so that you can make the best marketing tool choice for your killer marketing team to capture potential customers.

Digital marketing software has become even more vital to business. In a Salesforce 2021 poll, 83% of marketers said meeting customer expectations depends on their digital capabilities, and their campaign will be more technology-driven. AI is especially taking center stage.

Meanwhile, according to the 2021 Search Engine Journal, among all search engine optimization (SEO) activities, content marketing receives the biggest lump of the digital marketing budget, with paid media receiving “Most” of the budget and content marketing receiving “All”. However, given companies’ sudden shift to remote work, the workflow becomes critical to content marketing.

B2B marketing is rapidly expanding, as is B2C. In early 2020, the 214 largest digital marketing SaaS companies served 487 million customers, employed 19,000 people, and generated $1.9 billion in revenue. It will be unsurprising if these figures continue to rise, given that digital marketing spending is expected to grow by 12.55%. Besides, Search Engine Journal also reported that nearly a quarter of B2C SEO might focus on digital PR, while a similar percentage might allocate most of their budgets to social media, with 21% considering social media ‘likes’ as a metric.

Most marketing software solutions also give you analytics, which is vital to your marketing effort. Understanding data primarily helps you understand your market or potential customer. That further explains why 78% of marketers have data-driven customer involvement, according to Salesforce. Knowing which software company provides you with more than just a top marketing automation tool but one that gives analytics to drive a campaign or other marketing effort is vital to large enterprises and small businesses alike.

Best Marketing Software Companies in 2022

1. HubSpot Marketing Hub

HubSpot was founded by MIT graduate students Brian and Dharmesh. They wanted to help companies as more customers learned to ignore interruptive bids for attention. As a result, the inbound movement continues to aid every marketing and sales team to stop interrupting customers and instead focus on helping them. HubSpot now employs over 5,900 people and serves over 135,000 customers in 120 countries.

The vendor is behind HubSpot Marketing Hub, a comprehensive and versatile marketing automation platform that caters to the diverse needs of businesses looking to streamline and enhance their marketing efforts. One of its standout features is its user-friendly interface, making it accessible for both seasoned marketers and those new to marketing automation. The platform’s drag-and-drop functionality simplifies the creation of email campaigns, landing pages, and forms, allowing users to design and execute their marketing strategies with ease.

HubSpot Marketing

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HubSpot’s emphasis on inbound marketing is evident in its tools for content creation and SEO optimization. Users can leverage the platform to create engaging content, optimize it for search engines, and track performance with analytics. The integrated social media tools enable seamless management of social accounts and scheduling of posts, fostering a holistic approach to online presence.

One notable aspect is the scalability of HubSpot Marketing, making it suitable for businesses of various sizes. From startups to enterprises, the platform adapts to evolving marketing needs. HubSpot’s commitment to customer support is evident through its extensive knowledge base, online community, and responsive customer service.

2. monday.com

After experiencing firsthand the challenges that come with quickly scaling an organization, Roy Mann and Eran Zinman decided to build a solution with their team to help them collaborate seamlessly. In 2012, daPulse was born, and in 2017 was renamed monday.com.

It only took monday.com a year to grow by 50,000%, acquiring more than 127,000 customers to date. monday.com is among the popular team collaboration platforms. It employs over 1,1000 people assisting customers in organizing work and making better data-driven decisions by synchronizing all information in a central location.

monday.com

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monday.com’s primary focus is on workflow optimization and assisting teams and departments in staying on track. Furthermore, the platform facilitates the clear and logical analysis and presentation of work, making it simple for all team members to keep track of project statuses. Monday.com ensures that everyone is aware of any tasks or assignments for which they are responsible at any given time.

money.com has five plans with varying prices based on the number of people on your team. If you are only a team of two people, the Individual plan is free forever, and despite having the fewest available features, it still offers a lot. You would have 500 MB of file storage, unlimited boards and documents, and customizable notifications, among other things. The Enterprise plan is for bigger businesses and includes all the features available on the platform, and you need to reach out to monday.com for a quote. The other plans are Basic, Standard, and Pro, priced at $8, $10, and $16 per seat per month for a minimum of three seats, respectively.

3. Semrush

Semrush began as a small group of SEO and IT experts united by the same goal: to make online competition more fair and transparent, with equal opportunities for everybody. After just over a decade, it has evolved into a formidable platform that helps marketers worldwide increase their internet visibility. With 13 years of experience and 10 million users who have tried it in over 140 countries, Semrush is trusted by the world’s leading brands, including Apple, Amazon, and Forbes.

Creating easy-to-use online marketing tools is the company’s mission. Semrush ensures that marketing professionals have time for innovation and trials, so it provides them with a solution to create, manage, and measure a marketing campaign across all channels to boost their online presence. Semrush becomes a member of your digital marketing team, serving as an analytics partner, mentor, safety net, and guide to new markets.

Semrush is a leading SaaS platform for online visibility management. Thus, the platform offers marketing professionals powerful SEO tools in an intuitive interface. Features include analytics reports, advertising, keyword and backlink research, market research, and traffic analytics. It even has a social media tracking tool. It can also create scheduled posts for all your social media accounts.

Semrush integrates with Google products, adding social media marketing to the mix, so you can work seamlessly work across social networks. It also integrates with WordPress, Trello, and Majestic for enhanced SEO. Semrush offers four plans, each with different features. The vendor also offers a 7-day free trial for those who are unsure which subscription package is best for them. This way, you can try out all of the product’s features and decide which ones you need.

4. Maropost

Following his success at Oracle ERP, Campaigner and Knowledge Marketing, Ross Andrew founded Maropost. After leaving the University of Ottawa to pursue his career in email marketing, he founded Maropost to aid in businesses’ endeavors to gain a competitive advantage through innovative marketing solutions.

In addition to websites, mobile apps, email, and social media, Maropost Marketing Cloud is a web-based digital marketing platform that automates and optimizes prospect and customer engagement. Entrepreneurs, media, entertainment, tourism, and travel companies are using the platform to acquire, convert, and retain more customers.

Maropost’s email marketing automation, complemented by mobile marketing powers your marketing strategy and campaign, allowing you to create and send targeted and personalized emails and SMS, segment target markets, and track when and if messages are opened while also suggesting optimal sending times. Meanwhile, the software also helps you create dynamic landing pages, and its Acquisition Builder maps out how to convert site visitors into buyers or subscribers. Finally, comprehensive reports allow you to plan a campaign’s course by tracking orders, response rates, items purchased, revenue, and the customer journey, so you are always on top of your activities.

Maropost supports multichannel communication and integrates with numerous third-party applications. It is available in three pricing packages, with the most basic plan costing $500 per month.

5. MailerLite

The MailerLite team began as a web design agency in 2005 but soon discovered, loved, and ventured into email marketing. Now, MailerLite’s over 130 talented and diverse individuals work toward providing businesses with a simple yet powerful email solution to help them grow.

MailerLite believes in the power of simplicity. No extraneous features or processes. As such, it focuses on building what its customers want and need, investing in long-term success through a product that bundles content editor and excellent customer service into one simple platform.

MailerLite

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MailerLite is a powerful yet simple to use email marketing platform for growing subscriber networks and optimizing campaigns. It can create campaigns, send emails, and track results. It includes several email editors, including a custom HTML email editor and a drag-and-drop newsletter editor. Tracking your email campaigns is easy with reports of opens and clicks, unsubscribers, link activity, and spam complaints. However, MailerLite helps marketers create more than just email campaigns. The software includes a drag-and-drop website builder and tools for creating and optimizing landing pages. These features can help marketers grow their networks and inbound leads.

Web services and applications such as Shopify, WooCommerce, and EasyStore seamlessly work with MailerLite. These integrations help you work more efficiently and effectively. In addition to these features, the vendor offers a “feature request” section where users can submit ideas for development. This is how MailerLite’s UX design adapts to user needs.

6. Mayple

Mayple was designed on the premise that the world of work is changing swiftly, and so is marketing. The technology is designed to create the ideal workplace. Whether you are a new brand or an independent marketer, Mayple intends to help you expand.

Mayple also believes in dispersed marketing teams and that you should be able to work with the best talent and firms around the globe. Mayple connects online businesses and top ecommerce marketers globally in one easy-to-use yet powerful platform, allowing them to collaborate and flourish regardless of their distance from each other.

Mayple, therefore, operates on a unique business model as a digital marketing agency. It monitors your campaigns across digital channels for growing companies that wish to hire the greatest marketing specialist while saving time and money. There is no need to explore endless job boards for the perfect marketing specialist when Mayple has them all.

Your Mayple marketing campaign begins with a quick registration questionnaire that anyone can answer even without prior marketing knowledge. Your responses will help design a strategy specific to your company, and Mayple will then match your company with one of its vetted digital marketing specialists, who will execute your marketing efforts. You will get real-time tracking capabilities, so you can monitor your progress, and the efforts will be within your marketing budget. You can start with a $590 monthly membership, and Mayple will work from there to help expand your business.

7. Marketing Creatio

Creatio is a worldwide provider of a single platform to automate business workflows and no-code CRM. The company helps customers digitize workflows, enhance customer and employee experiences, and boost the efficiency of commercial and operational teams. Creatio is based in Boston and has over 700 employees in six offices with a local presence in 14 countries. It partners with companies like AMD, Bayer, Kraft Heinz, Visteon, Société Générale, BNP Paribas, and others.

Marketing Creatio is a tool to help you automate your marketing campaign and lead management workflows. You can create, execute, and tweak highly personalized multichannel marketing campaigns. You can also create target segments in seconds, manage complex marketing campaigns across multiple channels, and increase lead generation and conversion rates.

Besides, Marketing Creatio is also a powerful tool for email marketing, website tracking, marketing resource management, team collaboration, and productivity. Users can also extend its core functionality with solutions and add-ons from the Creatio Marketplace. You can create better customer engagement strategies with predictive scoring, product recommendations, and recommend next-best-action/suggestions.

Its platform works with 700 GSIs and local integrations. Marketing Creatio is priced by quote, but there is a free trial version available. It has annual enterprise pricing plans based on user and contact counts.

8. Omnisend

Omnisend was founded in 2014 as Soundest, an email marketing platform that aimed to provide marketers with simple but effective email marketing tools. Three years later, the company decided to provide even more to its growing customer base by launching an omnichannel marketing automation platform. Omnisend has been in business for over seven years, with over 180 members and serving over 70,000 customers worldwide.

Omnisend, as an omnichannel marketing platform for ecommerce businesses, enables marketers to reach more customers and increase revenue by combining the use of email, SMS, and social media.

The application can help you streamline and optimize your marketing efforts across all channels. It includes templates for creating personalized emails, as well as features to automate email sorting and sending, SMS marketing, and Facebook marketing. Omnisend also allows you to build powerful forms to increase lead generation rates. In addition, the software includes an email resender, A/B testing, and a content editor. More importantly, it provides you with analysis reports to assist you in making decisions.

Omnisend has a free plan that allows you to send 500 emails per month, 60 international SMS messages, 500 web pushes, and more. For more features, you can upgrade to one of two paid plans, which start at $16 per month.

9. Unbounce

Unbounce was founded in 2009 when “landing pages” were still considered a fad. Rick Perreault set out to create a better experience, and Unbounce’s five co-founders began in a dark 500-square-foot studio in Gastown, Vancouver. They began with baloney sandwiches and beer from the pub downstairs, not an ideal diet, but nevertheless powered the team to bring Unbounce to its current 175+ employees and 20 office dogs and one of Canada’s fastest-growing tech firms, having driven over 1.5 billion conversions for customers worldwide.

Using the Unbounce Conversion IntelligenceTM Platform, businesses can create and optimize the most effective marketing campaigns. The technology aims to help any business create landing pages, write high-converting copies, and optimize conversion rates, all possible even without the assistance of a web developer.

Unbounce

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Unbounce’s Smart Builder allows you to tap into over a billion relevant data insights to create a landing page with the highest conversion rate possible. Meanwhile, the Unbounce Classic Builder allows you to customize your landing pages with its drag-and-drop functionality. Because of its simple interface with other business and productivity applications, Unbounce can be quickly added to your marketing stack.

Unbounce has a four-tiered pricing structure to accommodate organizations at different stages of audience growth. Unbounce package plans range from small businesses discovering the benefits of improved landing pages to larger corporations.

10. AddSearch

Antti Ala-Ilkka, Mikko Nurminen, and Pasi Ilola founded a company in Helsinki, Finland, in 2013 with the intention of launching technology to directly compete with the now-discontinued Google Site Search. The creation of AddSearch, a search engine for websites and apps, gave users simple control over search results.

AddSearch is simple to install and works on all devices. It is also scalable, allowing it to handle large search volumes and thousands of users worldwide. Any business, organization, professional, or freelancer with a website can benefit from the interface.

AddSearch

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For website visitors, customers, and app users, you will receive immediate and relevant search results. With accurate product search results, you can boost sales while decreasing helpdesk costs. You have the option of using a search widget or a custom view. The tool has features such as relevancy ranking, fast search, and real-time reporting, as well as result control and an unlimited analytics history.

Finally, the vendor provides pricing packages that are tailored to your company’s needs, with price scaling based on the amount of content on the website. As a result, you only pay for the features you require.

11. SE Ranking

SE Ranking wanted to create an SEO software that anyone can use to optimize and promote their website online regardless of their skills level. The goal was to improve user experience, functionality, and support to provide the finest solutions for SEO. To date, SE Ranking has over 600,000 users.

SE Ranking

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SE Ranking is a marketing platform that helps marketers and SEO experts do keyword research up to tracking keywords in major search engines, including local and mobile SERPs. At the same time, users can track competitors’ ranks, generate bespoke reports, and provide personalized access links. The app also offers SMM analytics and auto uploading. Overall, SE Ranking contains tools to help improve your digital marketing and sales results.

SE Ranking integrates with various third-party applications. It also offers pricing plans based on ranking check frequency and subscription length. If you are wondering which subscription bundle is best for your company, SE Ranking offers a price calculator on its website.

12. EngageBay

The desire to have a simple, powerful, affordable, integrated all-in-one marketing, sales & support software with free CRM software that would help startups and growing businesses alike to scale faster gave birth to EngageBay. The aim is for businesses to save time and nurture a customer base efficiently by automating mundane manual operations.

Indeed, EngageBay can help organize your email contacts, deals, and the sales funnel with its free CRM and sales automation while you cultivate long-term relationships with your customers. You can manage your sales, marketing, and customer care in a single, easy-to-use platform and gather reports to underpin vital decisions you must make.

Using EngageBay is as easy as clicking a button on a website. It is available at a variety of price points, making it a viable alternative to more expensive options. It offers a basic free plan with a plethora of included features. All you’re limited to is a total of 1,000 contacts and 1,000 custom emails. At least 15,000 contacts and 10,000 personalized emails are included in the Basic Plan’s.

13. Messente Communication

Messente Communication is a startup that is a part of the Mobi Solutions Group. Since 2001, the core team has been working on enterprise-level global messaging solutions, and to date, it has created a full suite of free high-performance tools and APIs to assist businesses in making the best use of their chosen platforms. Through secure, global messaging and two-factor authentication, connecting businesses to people across the world.

Messente’s clients include FinTechs, banks, package delivery/logistics companies, hotels, retail chains, and consumer brands from a variety of industries, to whom they give advice on which types of messages to use in various situations, as well as how to navigate this complication.

Messente enables you to send SMS messages to over 190 countries, and it has partnered with over 800 mobile networks to ensure message delivery. Messente also provides enhanced account security. You can configure SMS to send PIN codes and generate time-based one-time passwords that can be sent via SMS. As such, only authorized users can access accounts.

Messente integrates with a number of CRM applications, and it charges by the message and by the country. Messages cost €0.016 per message or €1.62 for 100 messages. You can use the vendor’s calculator on its website to calculate your total monthly cost for any number of target messages.

14. Mobile Text Alerts

Since 2011, the Mobile Text Alerts team has been helping businesses and organizations increase revenue and streamline communication, and it is now used by over 20,000 businesses comprising owners of diverse industries.

Mobile Text Alerts is ideal for promoting sales, new products, and events. Texting ensures the right customers get the right messages. Customers can easily reply to text blasts, and businesses can quickly view and respond via the app. Users can even program notifications to beep when they receive a new reply, ensuring no message goes unnoticed. Also, all customer replies are free, and you can use the SMS analytics tool to track your campaigns’ performance.

Mobile Text Alerts

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The platform works on both Android and iOS and has over 2,000 integrations for enhanced capabilities. You can try it for 14 days, while prices for plans start at $24 per month for unlimited subscribers and 1,000 messages, including dedicated customer support.

15. Salesforce

It all started in 2003 in San Francisco with Dreamforce. The company raised $110 million in its June 2004 IPO on the New York Stock Exchange under the symbol CRM. Salesforce launched IdeaExchange in 2006, allowing customers to connect with product managers. Now, its products include Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud and Platform. Slack, MuleSoft, Tableau Analytics, and Trailhead are also used. Salesforce took about two-thirds of the CRM market share in 2021, and the IDC expects that its use will generate about 9.3 million jobs by 2026.

Salesforce Marketing Cloud is a unique digital marketing tool that allows businesses to communicate with customers at the right time. It uses AI to analyze and predict online interactions. With data-driven custom communications, businesses can develop a two-way engagement.

This unified solution empowers you to market smarter with AI, connect each customer interaction, and engage customers effectively with personalization. Salesforce Marketing Cloud also integrates with many third-party apps and AppExchange solutions. Its pricing and package inclusion are based on and customized per your company’s size, industry, needs, and budget. Request a quote from the vendor for pricing information.

Choose the Best Marketing Software from Trusted Companies

It’s only natural for sellers to showcase their products’ top characteristics. The vast list of product features should not, however, blind you. Assess your needs before choosing a marketing software package. Then examine the features that the marketing software has to offer and compare them to your needs. Also, look into the vendor. Make sure that the marketing software company is well-established or, at the very least, one that will possibly not go out of business anytime soon. Go for the software if it comes from a reputable provider and fits the most, if not all, of your requirements. Otherwise, keep looking into other possibilities.

Key Insights

• HubSpot Dominance: HubSpot remains the best marketing software company in 2022, offering comprehensive tools for inbound marketing and automation, serving a large customer base worldwide.
• Diverse Solutions: The best marketing software companies in 2022 offer a variety of bundled solutions, including email marketing, SMS marketing, social media marketing, and advanced AI capabilities.
• Industry Trends: Key trends in 2022 include the rise of conversational marketing, personalized email marketing with video integration, and enhanced AI-driven solutions.
• Market Growth: The digital marketing software industry is expanding rapidly, with significant investments in technology-driven campaigns and AI integration.
• Importance of Analytics: Effective marketing software solutions provide robust analytics, crucial for understanding market trends and optimizing marketing strategies.
• B2B and B2C Expansion: Both B2B and B2C marketing sectors are experiencing significant growth, driven by increased digital marketing spending and a focus on customer engagement through various channels.
• Notable Companies: Companies like monday.com, Semrush, Maropost, and MailerLite stand out for their unique features, scalability, and ability to meet diverse marketing needs.

FAQ

1. What makes HubSpot the best marketing software company in 2022? HubSpot is recognized as the best marketing software company in 2022 due to its comprehensive and user-friendly marketing automation platform, extensive customer support, and commitment to inbound marketing. Its tools for content creation, SEO optimization, and social media management make it a versatile choice for businesses of all sizes.
2. What trends are shaping the marketing software industry in 2022? The marketing software industry in 2022 is shaped by trends such as conversational marketing, personalized email marketing with video integration, and the implementation of enhanced AI solutions. These trends aim to improve customer engagement and streamline marketing efforts.
3. How important is AI in modern marketing software? AI is crucial in modern marketing software as it helps analyze and predict customer behavior, personalize marketing communications, and optimize campaign performance. AI-driven insights enable marketers to make data-driven decisions and enhance the effectiveness of their marketing strategies.
4. What features should I look for in a marketing software solution? When choosing a marketing software solution, look for features such as email and SMS marketing, social media management, comprehensive analytics, automation capabilities, and ease of integration with other tools. It’s also important to consider the scalability of the platform and the level of customer support provided.
5. How can marketing software improve my business performance? Marketing software can improve business performance by automating repetitive tasks, providing valuable insights through analytics, and enhancing customer engagement through personalized and targeted campaigns. This leads to more efficient marketing processes, better customer relationships, and increased ROI.
6. What are some notable marketing software companies besides HubSpot? Other notable marketing software companies include monday.com, Semrush, Maropost, and MailerLite. Each of these companies offers unique features and capabilities, such as workflow optimization, SEO tools, email marketing automation, and simple user interfaces, catering to different business needs and sizes.
7. Why is analytics vital in marketing software? Analytics are vital in marketing software because they provide insights into customer behavior, campaign performance, and market trends. Understanding this data allows businesses to make informed decisions, optimize their marketing strategies, and achieve better results.
8. How do I choose the best marketing software for my business? To choose the best marketing software for your business, assess your specific needs, compare the features offered by different solutions, and consider the reputation and reliability of the vendor. Ensure the software aligns with your marketing goals and offers the necessary support and scalability for your business.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.