To be able to do digital marketing, you have to learn its fundamentals. Things like the creation of authentic content, improving site loading speed, and prospect segmentation are needed to be able to do digital marketing effectively. These can easily be verified by looking at digital marketing statistics.
To give you a better idea of how effective digital marketing can be, we have compiled the latest and most relevant statistics on the subject. This digital marketing report should help you decide for yourself which form of digital marketing is right for you. You will also better appreciate statistics and use them to boost your marketing efforts.
First on our digital marketing industry statistics collection is pay-per-click (PPC) marketing. A popular alternative to organically earning site visits, PPC marketing allows you to bid for ad placement in the sponsored links of a search engine. Its popularity stems from the fact that getting sales out of PPC ensures big profits as they far outweigh the cost of paying for clicks. But again, you will need to work on your keywords to maximize its use. Have a look at the following stats and find out more about PPC marketing.
Unlike other forms of digital marketing, eCommerce makes use of different technologies and platforms to market products and services. And with the availability of various digital media, eCommerce marketing has been making strides in online selling. Consider the following statistics that reflect the efficacy of this marketing method.
Social media marketing is another popular form of digital marketing. This segment has a considerable digital marketing market share. It uses social networks to foster customer interaction with brands. This type of marketing method can do a lot for your company by boosting sales and creating brand advocates. Additionally, you can better manage your social media presence by using top visual content management software. In case you have been missing out on this strategy, check out the stats below to find out more.
Source: marketingcharts.comDesigned by
Contrary to what many believe, SEO marketing isn’t by any means rocket science. This digital marketing method has one goal–boost your search engine ranking. It does this by signaling search engines that your website is worth checking out. Now, you can either do this on your own or outsource it to an external provider. You can also choose take advantage of search marketing software benefits for best results. We have compiled some of the freshest stats to give you an idea of how SEO marketing is faring.
Source: clutch.coDesigned by
You may have heard of the phrase “content is king.” This statement is not incorrect as content marketing has become the new norm for reaching out to a greater audience, which in turn increases profits. Proof of this is the fact that most corporate giants use content marketing to market their products and services. But what is very notable is that no alternative marketing platform can succeed without great content. Find out more on how content marketing has been driving business growth by reading the statistics below.
Another digital marketing method is mobile marketing. This type of digital marketing tool continues to increase in popularity owing to the steady rise in the number of people using mobile devices. What makes it unique is its ability to reach out to a much wider audience. Mobile devices can handle virtually all online transactions, making it possible to accomplish these things online. If you want to get the most out of this strategy, use mobile marketing solutions. Check out the following statistics and see how mobile marketing has transformed the way users engage with brands.
Source: wordstream.comDesigned by
With the explosion of Internet use, businesses had no other recourse but to adopt digital marketing strategies. These enable companies to reach out to their customers while being able to observe their online behaviors. Take a look at the following stats on how businesses use these technologies.
Influencer marketing has been gaining traction. If you are a marketer, you may want to give this new method a go. However, despite its popularity, influencer marketing remains unclear to many. Imagine using a marketing method that does not guarantee huge returns-on-investments. However, influencer marketing is a reliable campaign strategy. It takes advantage of social media and other platforms to help users create content, drive site traffic and boost engagement. Check out our statistics on influencer marketing below.
To be integrated in all marketing activities%
To become a cross-functional discipline that will expand beyond marketing%
To become a catalyst for digital transformation%
To become a primary area of digital marketing investment%
Source: smartinsights.comDesigned by
Email marketing is as old as the Internet itself. It helps businesses reach out to prospects and turn them into customers. This ability puts email marketing at the top, outdoing other marketing methods. This marketing strategy works great if you use email marketing platforms. To make a case for this strategy, we have compiled some of the most relevant email marketing stats.
So what have we learned so far? For one, digital marketing takes a variety of forms to allow you to choose the right marketing platform for your business. Take your pick from a variety of tools to boost revenues, reach prospects, and make new customers. You can use mobile, social media, content, or SEO marketing, among many others. Whatever you choose, make sure it’s what you need. Additionally, you can use digital marketing to reach audiences as you’ve never done before.
Based on your appreciation of the statistics that we have provided, you can now choose what type of digital marketing strategy is right for your business. If you want to cover as much ground without spending much, go for SEO marketing. For those who prefer to engage their audiences, social media should work. Do not let your organization be left behind; start using digital marketing and see your business thrive.
So that’s about it. After reading our digital marketing data, you may be ready to dive into the digital marketing pool, and you should. However, you might want to consider using top social media management tools to aid you in this endeavor. This way, you’d be able to monitor your social media marketing campaigns more efficiently with minimal investment.
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