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63 Digital Marketing Statistics You Must Know: 2020 Data on Email, Social & Mobile Channels

Category: B2B News

To be able to do digital marketing, you have to learn its fundamentals. Things like the creation of authentic content, improving site loading speed, and prospect segmentation are needed to implement digital marketing effectively. These can easily be verified by looking at digital marketing statistics.

To give you a better idea of how effective digital marketing can be, we have compiled the latest and most relevant statistics on the subject. This digital marketing report should help you decide for yourself which form of digital marketing is right for you. You will also better appreciate statistics and use them to boost your efforts using marketing software.

digital marketing statistics

CTR and PPC Statistics

First on our digital marketing industry statistics collection is pay-per-click (PPC) marketing. A popular alternative to organically earning site visits, PPC marketing allows you to bid for ad placement in the sponsored links of a search engine. Its popularity stems from the fact that getting sales out of PPC ensures big profits as they far outweigh the cost of paying for clicks. But again, you will need to work on your keywords to maximize its use. Have a look at the following stats and find out more about PPC marketing.

  • 8% of advertisers are reducing advertising investments on search. [1]
  • 41% – Growth in Google Shopping spending. [2]
  • 50% – The chances of a site visitor making a purchase after clicking on a PPC ad. [3]
  • 200% – The return-on-investment from purchasing Google Ads. [4]
  • 2% – The decrease in the use of adblocker in the US and UK. [5]
  • 33% of users click on a paid search ad as it directly answers their search query. [6]
  • 63% of users are most likely to click on a Google search ad. [6]
  • 46% of advertisers are planning to increase investments in search. [1]
  • 12% – The reduction in Google text ad spending during the first quarter of 2019. [2]

Google ads ROI

eCommerce Statistics

Unlike other forms of digital marketing, eCommerce makes use of different technologies and platforms to market products and services. And with the availability of various digital media, eCommerce marketing has been making strides in online selling. Consider the following statistics that reflect the efficacy of this marketing method.

  • 43% of businesses with online stores see notable traffic from social media. [7]
  • 23% – The compound annual growth rate of eCommerce. [8]
  • 64% of shoppers say social media videos have influenced them into making a purchase. [9]
  • 37% of online spending in Europe and the US is made through Amazon. [10]
  • 1% to 2% – The average eCommerce conversion rate. [8]
  • SEO and email marketing are the most common eCommerce traffic sources. [11]
  • 22% of omnichannel sellers sell through other marketplaces. [8]

online shopping growth in numbers

Social Media Marketing Statistics

Social media marketing is another popular form of digital marketing. This segment has a considerable digital marketing market share. It uses social networks to foster customer interaction with brands. This type of marketing method can do a lot for your company by boosting sales and creating brand advocates. Additionally, you can better manage your social media presence by using top visual content management software. In case you have been missing out on this strategy, check out the stats below to find out more.

  • 30% of marketers use last-click attribution to conversion. [12]
  • 96% – The total social media value that Facebook provides B2C companies. [13]
  • 55% of advertisers use brand awareness campaigns. [12]
  • 5% of adult Internet users trust information from social media. [14]
  • 86% of users prefer honest and authentic brand personality. [15]
  • 70% of posts on Instagram are not seen. [16]
  • Video viewing and social media are two of the most popular online activities. [5]
  • 30% of online time is spent on social media. [17]
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Top-Performing Social Content Types

Top-Performing Social Content Types
Videos : 23


Top-Performing Social Content Types
Images : 22


Top-Performing Social Content Types
Offers/Promotions : 18


Top-Performing Social Content Types
Articles : 16


Top-Performing Social Content Types
Reviews : 12


Top-Performing Social Content Types
Infographics : 11




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SEO Marketing Statistics

Contrary to what many believe, SEO marketing isn’t by any means rocket science. This digital marketing method has one goal–boost your search engine ranking. It does this by signaling search engines that your website is worth checking out. Now, you can either do this on your own or outsource it to an external provider. You can also take advantage of search marketing software benefits for the best results. We have compiled some of the freshest stats to give you an idea of how SEO marketing is faring.

  • 92.42% – Google’s share of the search engine market. [18]
  • 2% – The decline in total visits from organic search in 2018. [2]
  • 92% – The share of traffic received by companies who show up on the first page results. [19]
  • $41,305 – The total spending on paid search marketing in 2019. [20]
  • 50% – The total organic search visits made through phones during the first quarter of 2019. [2]
  • 91.5% of all traffic is given to websites on the first page of a Google search result. [21]


Content Marketing Statistics

You may have heard of the phrase “content is king.” This statement is not incorrect as content marketing has become the new norm for reaching out to a greater audience, which in turn increases profits. Proof of this is the fact that most corporate giants use content marketing to market their products and services. But what is very notable is that no alternative marketing platform can succeed without great content. Find out more about how content marketing has been driving business growth by reading the statistics below.

  • 60% of marketers create at least a single piece of content daily. [22]
  • 53% of marketers view the creation of blog content as their main inbound marketing priority. [23]
  • 46% of marketers say research reports create leads with the highest conversion rates. [22]
  • 90% of businesses used content marketing in 2016. [24]
  • 54% of B2B marketers consider their content marketing strategy as “moderately effective.” [25]
  • 87% of B2B buyers give weight to industry influencer content. [26]
  • 77% of B2B marketers view third-party/analyst reports as the most valuable B2B content viewed when making a decision. [27]

marketers and content creation

Mobile Marketing Statistics

Another digital marketing method is mobile marketing. This type of digital marketing tool continues to increase in popularity owing to the steady rise in the number of people using mobile devices. What makes it unique is its ability to reach out to a much wider audience. Mobile devices can handle virtually all online transactions, making it possible to accomplish these things online. If you want to get the most out of this strategy, use mobile marketing solutions. Check out the following statistics and see how mobile marketing has transformed the way users engage with brands.

  • 69% of digital media time is spent on social media. [28]
  • 1 out of 3 Gen Z in North America use voice command in mobile. [29]
  • 123% – The increase in the bounce rate of a 10 second page load time. [30]
  • Boosting engagement and brand awareness are the top objectives for mobile advertising. [31]
  • 2.2 seconds – The average page load time on mobile sites. [30]
  • 7 out of 10 – mobile’s share in digital minutes. [28]
  • $32.4 billion – The forecast growth in targeted mobile spending in 2021. [32]
  • 48% of users start a mobile search using search engines. [33]


Technology and Digital Marketing Strategy Statistics.

With the explosion of Internet use, businesses had no other recourse but to adopt digital marketing strategies. These enable companies to reach out to their customers while being able to observe their online behaviors. Take a look at the following stats on how businesses use these technologies.

  • 10% of companies have a digital transformation in place. 
  • 36% of marketers are attempting to integrate traditional and digital marketing activities. [34]
  • 50% of marketers are planning to add new technologies to their ABM stack.
  • 45% of companies do not have a digital transformation plan. [34]
  • 356% – The chance of success of marketers who plan projects and campaigns when executing against strategy. [35]
  • 49% of businesses use AB testing to research and boost the effectiveness of the customer journey. [34]

technology use of business marketers

Leading Marketing Software

  1. Moz. An SEO tool for marketing that lets users analyze keywords and keep track of their online ranking. Learn more about it in our Moz Review.
  2. Marketo. A marketing automation tool with features for engagement tracking, email marketing, lead management, event marketing, and more. For more details, see this Marketo review.
  3. ActiveCampaign. A small business marketing system offering automation, contact management, campaign organization, social media monitoring, and ecommerce support. Check out this ActiveCampaign review to learn more.
  4. SendinBlue Email. A tool made primarily for email marketing but also comes with marketing automation, SMS support, and trigger marketing options. You can view its complete feature set in this SendinBlue Email review.
  5. SharpSpring. An email marketing platform that comes with lead nurturing, call tracking, and customer behavior tracking functionalities. Read more about its functionalities in our SharpSpring review.

Influencer Marketing Statistics

Influencer marketing has been gaining traction. If you are a marketer, you may want to give this new method a go. However, despite its popularity, influencer marketing remains unclear to many. Imagine using a marketing method that does not guarantee huge returns-on-investments. However, influencer marketing is a reliable campaign strategy. It takes advantage of social media and other platforms to help users create content, drive site traffic, and boost engagement. Check out our statistics on influencer marketing below.

  • $300,000 – The average earnings of YouTubers with over 7 million followers. [36]
  • 71% of luxury brands measure the success of influencers through website traffic. [37]
  • 84% of marketers around the world are planning to launch at least one influencer campaign. [38]
  • $11.69 – The amount received by advertisers for every dollar they spent that used influencer marketing in 2016. [39]
  • 48% of marketers planned to increase influencer marketing budgets in 2017. [39]
  • Influencer marketing is seen to be integrated with all marketing activities. [36]
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How Businesses See The Future Role of Influencer Marketing

How Businesses See The Future Role of Influencer Marketing
To be integrated in all marketing activities: 58

To be integrated in all marketing activities

How Businesses See The Future Role of Influencer Marketing
To become a cross-functional discipline that will expand beyond marketing: 47

To become a cross-functional discipline that will expand beyond marketing

How Businesses See The Future Role of Influencer Marketing
To become a catalyst for digital transformation: 27

To become a catalyst for digital transformation

How Businesses See The Future Role of Influencer Marketing
To become a primary area of digital marketing investment: 18

To become a primary area of digital marketing investment



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Email Marketing Statistics

Email marketing is as old as the Internet itself. It helps businesses reach out to prospects and turn them into customers. This ability puts email marketing at the top, outdoing other marketing methods. This marketing strategy works great if you use email marketing platforms. To make a case for this strategy, we have compiled some of the most relevant email marketing stats.

  • 80% of marketers implement basic segmentation. [40]
  • 29.8% of marketers see their email marketing programs as average.
  • 205 billion – The estimated number of emails sent every day. [41]
  • 3.8% – The click rates of tablet and PC users. [42]
  • 55% – The efficacy rate of personalized email content on software/machine learning. [43]
  • Marketers see reputation and exclusive content as the most effective methods for signups. [44]

number of emails sent every day

Digital Marketing: Final Thoughts

So what have we learned so far? For one, digital marketing takes a variety of forms to allow you to choose the right marketing platform for your business. Take your pick from a variety of tools to boost revenues, reach prospects, and make new customers. You can use mobile, social media, content, or SEO marketing, among many others. Whatever you choose, make sure it’s what you need. Additionally, you can use digital marketing to reach audiences as you’ve never done before.

Based on your appreciation of the statistics that we have provided, you can now choose what type of digital marketing strategy is right for your business. If you want to cover as much ground without spending much, go for SEO marketing. For those who prefer to engage their audiences, social media should work. Do not let your organization be left behind; start using digital marketing and see your business thrive.

So that’s about it. After reading our digital marketing data, you may now be ready to dive into the digital marketing pool, and you should. However, you might want to consider using top social media management tools to aid you in this endeavor. This way, you’d be able to monitor your social media marketing campaigns more efficiently with minimal investment.



  1. ^The Online Advertising Landscape in 2019
  2. ^Digital Marketing Report
  3. ^PPC STATISTICS 2019-2020, 2018 & 2017
  4. ^Google Ads Statistics
  5. ^Q4 2019 online marketing statistics compilation
  6. ^Search Engine Marketing: Why People Click on Paid Search Ads
  7. ^The MarketingSherpa E-commerce Benchmark Study
  8. ^Evolving Ecommerce: 14 Trends Driving Online Retail In 2020
  11. ^Practical Case Studies, Research and Training for Marketers
  12. ^The Online Advertising Landscape in 30 Definitive Charts
  13. ^How businesses use social media: 2017 report
  14. ^Key trends in social and digital news media
  15. ^Brand Personality on Social Media affects Consumer Purchase Decisions
  17. ^Top 10 Reasons for Using Social Media
  18. ^Search Engine Market Share Worldwide
  19. ^47 SEO Statistics That Will Absolutely Shock You in 2020
  20. ^The State of Local SEO Industry Report 2019
  22. ^Lead Generation to Increase Conversions
  23. ^The Ultimate List of Marketing Statistics for 2020
  24. ^B2B Content Marketing 2016 Benchmarks, Budgets, and Trends – North America
  25. ^Most B2B marketers say their content marketing strategy is effective
  26. ^The 2017 Content Preferences Survey Report
  27. ^2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis
  28. ^2017 U.S. Cross-Platform Future in Focus
  29. ^1 in 3 Gen Z in North America Using Voice Command on Mobile
  30. ^Find out how you stack up to new industry benchmarks for mobile page speed
  31. ^The Open Mobile Summit 2017
  32. ^Location-Targeted Mobile Ad Spend to Reach over $32 Billion in 2021
  33. ^Mobile marketing statistics compilation
  34. ^Managing digital marketing in 2020 research report
  35. ^The Marketing Management + Strategy Statistics You Need to Know in 2019
  36. ^The 2018 State of Influence 2.0: The Path Forward
  37. ^The New Face of Luxury: Maintaining Exclusivity in the World of Social Influence
  38. ^The Rise and Rise of Influencer Marketing
  39. ^The State of Influencer Marketing 2017
  40. ^2017 Email Marketing Industry Census
  41. ^Email Statistics Report, 2015-2019
  42. ^Impact of Mobile Use on Email Engagement
  43. ^Report: The Return on Email Personalization
  44. ^DMA Insight: Marketer email tracking study 2017


Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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