Earth Day 2022: Companies Can Pitch in with Sustainability Software

Source: Pavel Bak

We have indeed gone far since the inception of indoor plumbing. Our precursors had to learn about sustainability the hard way: as we still do. And since today is Earth Day, let’s take time to remember to take care of our planet—it’s the only one we’ve got.

With all the advances that man has achieved comes the negative environmental impact. Greenhouse gasses have been constantly eating away at the ozone layer, oceans continue to be polluted, which greatly affects marine life; and the fast accumulation of human waste is still far from being resolved. These and more can and will eventually cause humanity’s demise if not properly addressed. 

Businesses Can Pitch in While Driving Profits

Is your business lagging on the global sustainability bandwagon? If so, you better step up your game as more and more companies have been coming up with their own sustainability programs. This is in light of the fact that consumers, particularly Millennials, have been taking sustainability into consideration when making a purchase, as revealed by the Global Sustainability Study 2021 from Simon-Kucher. Moreover, 63% of consumers have been making significant shifts towards sustainability. These developments clearly reflect the role of the consumer in driving sustainability.

Moreover, 29% of consumers view themselves as a major player in bringing about positive environmental change. Also, the study pointed out that 50% of the lot see sustainability as a top 5 value driver, changing the way companies view value propositions. This change in attitude has many businesses scrambling to contribute to the global sustainability drive. And rightly so as 32% of Gen Z and 31% of Millennials are willing to pay more than double for sustainability in products and services. Such makes sustainability an ideal investment for organizations.

Noticeably, among the age demographics mentioned in the study, younger generations, particularly Millennials and Gen Z, are more willing to pay more for sustainability. This not only reflects environmental awareness, but more importantly, greater revenue streams for companies. This is because these two groups represent a greater share of consumers, not to mention purchasing power. Targeting these groups, therefore, would prove beneficial to corporate coffers.

Sustainability Tech Helps

To jumpstart your sustainability efforts, don’t just limit yourself to planting trees or using unleaded gas. You need to create a sustainability strategy, which focuses on cutting down your carbon footprint and improving your operations. This ultimately leads to getting on the good side of consumers. At a glance, coming up with such a strategy may look easy, but it’s not. It involves extensive research, analysis, and taking action while educating employees on the goals of your sustainability drive. 

To make things simpler, you might want to look into sustainability software. This technology allows businesses to get to know how sustainable their organizations are while determining how their operations impact the environment. The software does this by helping users to manage all operational data from different business areas, including building maintenance, manufacturing processes, and fleet management.

It also helps users handle all pertinent documents related to their sustainability strategies. You likewise get to improve inefficiencies as the system generates energy costs and uses in connection to your sustainability programs. Most importantly, you get to avoid brushes with the law as sustainability software helps you comply with rules on carbon emissions, energy use and waste reduction. Companies can also use EHS software to complement their sustainability efforts, extending protection to their employees.