MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES
  • Home
  • B2B News
  • Number of US Bloggers in 2020: Demographics, Revenues, and Best Practices

Number of US Bloggers in 2020: Demographics, Revenues, and Best Practices

Category: B2B News
How many US bloggers are there in 2020?
In 2020, the number of US bloggers is set to reach 31.7 million[1], up from approximately 28 million bloggers in 2015. That accounts to over 10% of the country’s population. Despite the fact that social networking sites are gaining tremendous popularity over the years, blogging is still one of the most popular activities with 77% of Internet users still read blogs everyday[2].

Internet Live stats[3] reported that there were more than 2 million blog posts published worldwide in 2018, which equates to 5,760,000 blog posts per day, and 4,000 blog posts per minute. In 1999, only 23 blogs existed on the entire Internet; this exploded into 50 million blogs by mid-2006. These blogging figures are not likely to die down any time in the near future, though growth rates won’t be as high, of course, as during the early years of the web or of blogging as an industry.

Statista[4] reports that there were 31.2 million bloggers in the US alone, who update their blogs at least once a month in 2015. US bloggers makes up to almost 30% of bloggers worldwide. This puts the total number of bloggers across the globe to over 104 million.

How many blogs are there?

So out of 104 million bloggers the world over, how many blogs are we talking about here? There were 127.04 million online blogs[5] across different platforms such as Wordpress, Blogger, or Livejournal, according to some of the latest figures from Statista.

Out of over 1.7 billion websites, 600 million are blogs[6]. Tumblr alone is home to over 400 million blogs. And while Wordpress powers over 34% of the Internet[1], it only houses about 60 million blogs. Nonetheless, the platform sees over 70 million posts and more than 50 million comments every month.

Wordpress users produce 70.5 million new posts[7] and 52.1 million new comments each month. Over 409 million people view more than 21.1 billion pages per month[1]. The number of people reading content on WordPress has fallen slightly since 2016-2017 but remains well above the numbers from 2015 or earlier.

To put this into context, in 2019, there were a total of 6.7 million people[9] who published blogs on blogging websites, while another 12 million use social networking sites to write blogs. Social media is useful and is much easier to use when writing shorter blogs. Even though owning a blog website is good for a business, a good number of Internet users turn to social networking sites like Facebook, Instagram, and Twitter to search for information.

Which country blog the most?

It should come as no surprise that the US is the number one country in terms of number of blog posts[10]. Below is the top fifteen countries based on the reported number of blog posts.

Chart context menu
View in full screen
Print chart

Download PNG image
Download JPEG image
Download CSV
Download XLS
View data table

Putative no. of blog posts per country (millions)

Putative no. of blog posts per country (millions)
USA: 29220000

USA

Putative no. of blog posts per country (millions)
UK: 6750000

UK

Putative no. of blog posts per country (millions)
Japan: 4880000

Japan

Putative no. of blog posts per country (millions)
Brazil: 4190000

Brazil

Putative no. of blog posts per country (millions)
Canada: 3930000

Canada

Putative no. of blog posts per country (millions)
Germany: 3340000

Germany

Putative no. of blog posts per country (millions)
Italy: 3210000

Italy

Putative no. of blog posts per country (millions)
Spain: 3140000

Spain

Putative no. of blog posts per country (millions)
France: 2870000

France

Putative no. of blog posts per country (millions)
Russia: 2310000

Russia

Putative no. of blog posts per country (millions)
Australia: 2220000

Australia

Putative no. of blog posts per country (millions)
India: 2140000

India

Putative no. of blog posts per country (millions)
Sweden: 2050000

Sweden

Putative no. of blog posts per country (millions)
Malaysia: 1700000

Malaysia

Putative no. of blog posts per country (millions)
Netherlands: 1690000

Netherlands

Designed by

When you divide the number of blog posts by population, we get the number of blog posts commensurate to the population – giving as an idea of the ranking of countries where blogging is popular the most.

Blogger Demographics: Data by Gender, Age, etc.

Contrary to popular impressions, blogger demographics aren’t dominated by younger people. As a matter of fact, there is a fair spread of ages amongst bloggers. Those in the age bracket of 40-49, 50-59, and 60+ each represent approximately 20% of the total bloggers[2], with the percentage of those age under 30 being a little bit lower.

Surprisingly, the blogosphere is a gender neutral environment with women making up 50.9% and males 49.1% of bloggers[10].

Who reads blogs?

Though one would think that the younger generation would be the ones who read blogs the most, 30% are actually between the ages of 31 and 40[2], while more than 37% are 40 to 60 years old. Only 17% of blog readers fall between 25 and 30 years, while a measly 10.3% are 19 to 24 years old.

What percentage of blogs make money?

The last few years solidified the role of blogs as a mainstream media, a political tribune, and a catapult for their owners toward fame and glory.

One out of three bloggers[11] monetizes his/her online activities. About 10% of which are making over $10,000 per year[12]. And then there’s the very few lucky ones or more accurately, the top 0.6% who are raking in a whopping $1 million+ earnings[11].

Only a little over 13% of bloggers earn enough[13] to make a living out of it, while about 24% make some meaningful side income which amounts to $100-$1000 per month.

How much does a blogger earn?

According to Glassdoor, on average, a blogger in the US earns about $32,692[14]. Like everything else in life, you need to put in the work to earn a decent amount of money.

The chart suggests that even bloggers at the low-end of the scale are making $42 an hour on average[15]. Most of these are part-time bloggers who have a 9-5 job.

How do bloggers get paid?

Most bloggers, about 7 out of ten, use affiliate marketing to make money[16]. A little under six-in-ten bloggers use sponsored posts and about half use pay-per-click ads like Google or other PPC networks.

MyWorkfromHomeMoney.com, 2018 Blogger survey

Which type of blogs are most popular?

Listicles are the most popular blog post format[1] among business blogs. It has become a popular way to feed information to readers in bite-sized morsels.

Making use of statistics in blog posts improves consumer trust. If you’re not backing up your content with hard numbers, you are likely to be dismissed as white noise. Data also helps build trust.

Orbit Media reports that “How-to articles” are the most published content format[17].

But when it comes to what works best, it’s a different story. Below is the list of top content formats which produce “strong results.”

Blog readers like to see visuals like video, images, graphs, and stats in posts[18] since it breaks up the text and backs up points bloggers are making. When these elements are added, blog posts show improve results.

What are the benefits of blogging for businesses?

According to 81% of US online consumers, they consider blogs as their trusted source of information and advice[19]. Blog reader statistics show that a remarkably high number of consumers in the US rely on the advice they get on blogs. This gives marketers a tremendous amount of influencing power.

Chart context menu
View in full screen
Print chart

Download PNG image
Download JPEG image
Download CSV
Download XLS
View data table

Online Services Most Likely To Influence a Purchase

Online Services Most Likely To Influence a Purchase
Retail Sites: 56

Retail Sites

%
Online Services Most Likely To Influence a Purchase
Brand Sites: 34

Brand Sites

%
Online Services Most Likely To Influence a Purchase
Blogs: 31.10

Blogs

%
Online Services Most Likely To Influence a Purchase
Facebook: 30.80

Facebook

%
Online Services Most Likely To Influence a Purchase
Groups/Forums: 28

Groups/Forums

%
Online Services Most Likely To Influence a Purchase
Youtube: 27

Youtube

%
Online Services Most Likely To Influence a Purchase
LinkedIn: 27

LinkedIn

%
Online Services Most Likely To Influence a Purchase
Google+: 20

Google+

%
Online Services Most Likely To Influence a Purchase
Online Magazines: 20

Online Magazines

%
Online Services Most Likely To Influence a Purchase
Pinterest: 12

Pinterest

%
Online Services Most Likely To Influence a Purchase
Twitter: 8

Twitter

%
Online Services Most Likely To Influence a Purchase
News Sites: 7

News Sites

%
Online Services Most Likely To Influence a Purchase
Instagram: 3

Instagram

%

Designed by

Consumers ranked blogs higher than Twitter for shaping their opinions and also higher than Facebook for making purchase decisions[19].

Almost 50% of buyers view 3-5 pieces of content before engaging with a sales rep[20]. If you’re a marketer, your content should cater to multiple stages of the sales funnel. Some of your content might be top-of-the-funnel, which will draw in new leads, while some of it works subtly towards converting these newcomers into paying customers.

How to make an effective blog post?

The average reader only spends 37 seconds reading an article or blog post and 43% of people admit to skimming blog posts[21]. So in order for a blog post to be effective, it needs to stand out, since people’s attention spans have obviously decreased. In addition, the competition has increased over the years.

Backlinko[22] reported that the average word count of a top-ranked Google post is 1,890 words. Hence, the average blog post is now 1,236 words long, a 53% increase since 2014, Orbit Media reports[23].

Number of blog posts you should publish in a month?

The latest trends show that bloggers don’t publish posts as often as before. Considering that they used to publish several times a week, they now only publish several times a month[17].

This can be attributed to the fact that longer blog posts take longer to write, as a result, bloggers can’t publish as many posts as possible.

More than the quantity, publishing quality content consistently helps Google understand what your blog is about. At the same time, readers have a reason to return to your site.

Research conducted by HubSpot identified what they call “compounding” blog posts[24], meaning posts whose traffic grows steadily over time. One compounding blog post generates as much traffic as 6 regular posts combined. One in 10 blog posts are compounding and it generates 38% of all blog traffic.

HubSpot research also found the most common title of blog posts that successfully compounds. Consider using the following common terms on your next headline.

What are the trends in blogging?

From data-driven to long-form content, to using interactive media and voice search, blogging trends are essentially a portion of content marketing trends at large. The key to a successful blog still relies heavily on the habit of writing daily. Blogs that publish new content every day enjoy 5 times more viewership than those that don’t[1].

Evergreen blog posts work remarkably as well[25]. These topics are those with consistent interest and search volume over time. They address specific pain areas of the audience. This way, they are able to build rapport with the reader and earn their trust. Research shows that on average, an evergreen post brings as much traffic as six run-of-the-mill content pieces[26].

Below are some evergreen topics that can generate lasting content:

  • Lists
  • Top Tips
  • Instructional “How To” Tutorials
  • Encyclopedia-esque Entries
  • Product Reviews
  • Videos

Blogging has reincarnated to keep up with the demand of this day and age of social media. Blogs are more than just blogs nowadays. Content does not mean blog posts alone. It also means eBooks, podcasts, infographics, and videos.

This takes blogs into new heights and provides people solutions in formats in accordance to their own needs, which in most cases, eventually lead to more shares.

 


References:

  1. ^65 Blogging Statistics from 2020 to Guide Your Content Marketing Strategy
  2. ^Need-to-Know Blogging Statistics in 2020
  3. ^Internet Live Stats
  4. ^Number of bloggers in the United States from 2014 to 2020
  5. ^Number of blogs worldwide from 2006 to 2011
  6. ^How Many Blogs Are There? (And 141 Other Blogging Stats)
  7. ^The Ultimate List of Marketing Statistics for 2020 (Source: https://www.hubspot.com/marketing-statistics)
  8. ^Number of monthly posts published by WordPress users from January 2007 to August 2014
  9. ^Blogging Statistics In 2020
  10. ^Inside Blogger Demographics: Data by Gender, Age, etc.
  11. ^How Many Blogs Are There? We Counted Them All!
  12. ^How Much Do Bloggers Make? A Lot More Than You Think!
  13. ^How Many Blog Posts Are Published per Day – 2020 Statistics
  14. ^Blogger Salaries
  15. ^How Much Do Bloggers Make? [150 Bloggers Told Me Their Income]
  16. ^How Do Bloggers Make Money [3 Beginning Blogger Income Streams]
  17. ^How has Blogging Changed? 5 Years of Blogging Statistics, Data and Trends
  18. ^Blogging Statistics, Facts, and Trends (2020)
  19. ^Blogs Outrank Social Networks for Consumer Influence: New Research
  20. ^12 Content Marketing Statistics (Based on Recent Studies) to Show Your Boss
  21. ^101 Blogging Statistics for 2020
  22. ^Backlinko
  23. ^How has Blogging Changed? 5 Years of Blogging Statistics, Data and Trends
  24. ^Compounding Blog Posts: What They Are and Why They Matter
  25. ^20 Types of Evergreen Content that Produce Lasting Results for Your Business
  26. ^What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Related posts

Leave a comment!

Add your comment below.

Be nice. Keep it clean. Stay on topic. No spam.

TOP

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.