Ongage Pricing Packages: What’s Included in the Pricing Plans?

Content marketing has been the strategy of choice for many companies. This is evidenced by the sheer number of content we see every day on various digital channels. About that, one important channel that savvy marketers don’t forget is email. In fact, 79% of marketers, in a survey, deem email marketing as “important” or “very important.”  Moreover, 60% reported that their email marketing has been effective in generating awareness and demand. Success in this regard, however, doesn’t just entail best practices. It also depends on the tools that you have. That’s why your choice of email marketing software is so important. And Ongage is one of the popular go-to email marketing platforms for many.

But what does Ongage really offer? In this article, we will discuss the different Ongage pricing packages, including the features and capabilities. In this way, you can gauge whether the platform is a good fit for your particular needs. We would like to say right off the bat, however, Ongage is designed for high-volume, targeted personalized campaigns. So, if you are going to be sending less than 100,000 emails or SMS, then it might not be the right platform for you.

According to the latest email marketing statistics, email marketing is the leading driver of ROI with 59% of marketers agreeing. This is followed by social media—a far second—with only 21% of marketers agreeing. Moreover, leading up to 2022, the average unsubscribe rate is only 0.1% while the open rate is a good 21.5%. This, roughly means that one in every five emails is getting opened. Also, unlike social media posts, display ads, and video marketing, email marketing is comparatively very cheap.

And, fortunately, many B2B and B2C companies make use of email marketing to round out their overall marketing efforts. In fact, in one study, 93% of B2B firms engage their target audiences via email. Also, another study showed that 60% of B2C customers have made a purchase as a result of email marketing. Thus, many marketers find it indispensable.

Success, as mentioned, depends not only on good marketing practice. The tools you use also limit what you can do. Hence, you should be discerning when it comes to choosing your email marketing platform. And, Ongage is one good software solution to add to your shortlist. It has a good reputation among marketers as it provides them with tools for high-volume, targeted, and personalized email campaigns. Now, let’s take a quick look at the solution and then proceed to its pricing plans and what’s included in them.

Overview Ongage Features

Ongage is an email marketing platform designed for high-volume, targeted, and personalized email marketing campaigns. It also provides users with great analytics to help them understand their audiences better. Key features include data-rich behavioral segmentation, email list management, personalization, and drip campaigns. Users also get to enjoy its journey automation tool. This allows them not only to personalize messages but to do so according to email recipients’ actions. In this way, marketers can funnel customers toward their goals.

Used well, it has been known to increase client revenues by 500% and grow their email list by 600%. It also provides them with the capabilities to send more than 100 million emails per month. This allows users to cast a wide net for demand generation and engage their audiences at a massive scale. The product is widely used in a variety of industries, including retail and travel. Moreover, it is used by many successful companies, such as myjobhelper.com, Kayak, Tobi, and Momondo. So, if you should choose Ongage, you will be in good company. Many consider it to be one of the top email marketing solutions available today.

Furthermore, the platform also allows users to conduct SMS campaigns. It integrates well with SMS vendors, including Twilio, Message Media, and sinch. Of course, it works seamlessly with popular ESP and SMTP relays, including Amazon Web Services, mySMTP, and SocketLabs. Lastly, it has a free trial period available so you can try all of its premium features firsthand. Pricing starts at $399.

Ongage Pricing Plan and Packages

Starter Plan – $399

Ongage presents customer data and list information on an intuitive dashboard.

The Starter plan is the entry offering among Ongage pricing packages. However, as Ongage is designed for email marketers looking to run large email marketing campaigns, the Starter plan supports 10 million contacts. It also includes two user accounts with three sub-accounts in the same SMTP relay and SMS vendor. They are given access to two lists/databases.

The plan also provides an intuitive template designer with 25 fields. Also, it includes optimization tools like mail tester and A/B testing. Even though it is a basic plan, it is fitted with advanced behavioral analysis and other email analytics tools. Reports can be downloaded so you can perform further analysis using business intelligence software solutions. Moreover, the product also has comprehensive data and behavioral segmentation capabilities.

It, however, does not include the prized automated drip campaigns to personalize a customer’s journey. But, for mass demand generation campaigns, the Starter plan can be good enough.  The interface is also pretty neat and all the features are just a few clicks away. Plus, the company offers 24/7 customer support. Overall, this plan is a good deal for users who plan for email campaigns. It supports up to one million emails/SMS per month at $399.

Basic Plan – $949

Ongage lets you build custom segmentation.

If your email marketing operations become bigger, you can easily scale your Starter plan to the Basic plan. The Basic plan doubles the number of emails you get to send to 20 million and the number of users to four. Also, the plan increases the number of email fields from 25 to 50, and gives users access to 10 databases or subaccounts.

Moreover, users also get to send emails via three SMTP relays or SMS vendors. Thus, this increases their options. As mentioned, users can choose between other third-party vendors, including Amazon Web Services, Mailgun, and SocketLabs.

Of course, the Basic plan includes all Starter plan features. But, there are important additions other than the aforementioned increase in email campaign volume and users. These added features include a real-time A/B test winner, API access, and automated drip campaigns. These drip campaigns allow users to personalize a customer’s journey not only by sending serial content but also based on their actions using event triggers. Lastly, Basic plan subscribers also get access to a customer success manager. This is on top of the live training sessions and onboarding services that are available in all plans.

Premium Plan – $1499

Ongage also has a Campaigns Overview page that provides details on active campaigns.

The Premium plan is the most recommended plan for email marketers that wish to conduct high-volume campaigns. It supports up to seven million emails or SMS per month. Moreover, it allows users to manage 40 million contacts. It also increases the number of supported SMTP relays and SMS vendors to five and the number of users or roles to eight.

This plan, of course, includes all the Basic plan features. But, it increases the number of automated drip campaigns allowable to 100. Furthermore, it allows users to connect their on-premise Mail Transfer Agent (MTA). Hence, users won’t have to completely replace their system. Moreover, it allows for third-party integration and provides users with a dynamic content feed for real-time updates.

More advanced analytics are also present, including advanced features for geo and devices statistics. Lastly, Premium plan subscribers do not only get a customer success manager but also get access to premium consulting.

Ultimate Plan – Quote-Based

Ongage lets you define automation/events rules.

The Ultimate plan features are virtually similar to the Premium plan. The main difference, however, is the capacity. It supports 100 million contacts with 12 users, 20 databases, 150 fields, and 12 subaccounts. It is designed for really high-volume email and SMS campaigns. This, however, is offered via a quote-based subscription plan as it can be customized according to your needs. Moreover, users may be able to get discounts. Among Ongage pricing packages, this is perfect for big brands, especially B2C operations seeking to extend their reach and engage users using email newsletters and sending out promos.

Ongage Modules  and Services

Other than the offered plans, Ongage also provides other services. However, they are all offered via personalized quotes. These include:

1. Ongage SMTP. This provides users with a chance to land their emails in more inboxes.
2. Email Validation. This service helps users identify email bounces and invalid emails. So, they can keep their lists clean and keep their sender score high.
3. Deliverability Service. On average, 20% of emails don’t reach the inbox. To mitigate this problem, Ongage can connect you to a team of experts to diagnose the problem and proceed to optimize your campaigns from there.

Ongage for Mass Targeted Personalized Email Campaigns

Ongage is really for advanced mass email marketing. However, what sets it apart is its targeted personalization features that include an automated drip campaign module. Another special thing about Ongage is its rich analytics suite, allowing marketers to dive deep into data and understand their customers better.

Moreover, the email marketing platform is easy to use and the provider gives users access to live training sessions and onboarding materials. Also, from its Basic plan upwards, you get a customer success manager to help you with any query or issue. Its customer service is also as great as the out-of-the-box usability of the platform. Furthermore, Ongage has a lively blog site that doubles as a knowledge base platform for its clients. It provides users with “how-to” articles, explanatory articles, and even some recent email marketing trends that can be useful.

As mentioned, Ongage is really for high-volume targeted personalized email campaigns. So, it might not fit the needs of smaller operations. In fact, it might offer too much. But, for bigger brands that would like to leverage high-volume email marketing campaigns, then Ongage is one of the best solutions. It pretty much covers all the bases, from designing email content to sending high-volume personalized emails and advanced analytics.

Lastly, the best way to find out if it is a fit for your needs is to sign up for its free trial. In this way, you can check out all the features, its interface, and decide from there.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."