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Pipedrive vs Salesforce, Hubspot, Base and Freshsales: Which Is the Best CRM?

HubSpot: No. 1 CRM Solution

USER SATISFACTION 99%
OUR SCORE 9.8

Pipedrive is known as “the sales CRM for small teams with big ambitions.” According to Inc magazine, it’s now one of America’s fastest-growing private companies and the fastest-growing CRM provider. In fact, it is now the 14th fastest growing software company in the US, serving 50,000 small businesses worldwide.

An award given to products our B2B experts find especially valuable for companies
USER SATISFACTION 100%
OUR SCORE 9.5
Pipedrive won our Expert's Choice Award for 2017

Now, why is it so successful? Pipedrive helps you get your sales organized so you can focus on the actions that matter. It has recently been named as the best small business CRM solution for April 2017. But is it really the best CRM solution? In this review, we are going to compare Pipedrive’s features with the features of four top contenders: Salesforce, Hubspot, Base, and Freshsales.

Pipedrive vs Salesforce

Pipedrive – one of the top CRM options

Salesforce is the leader in customer relationship management (CRM). It has been named leader for the 9th consecutive year in the Gartner Magic Quadrant for the CRM Customer Engagement Center. But how does it compare with Pipedrive?

Below is a Pipedrive vs Salesforce comparison, analyzing their essential similarities, differences, and unique elements:

Essential Similarities (common to both):

  • The pipeline view is the primary view in Pipeline. Salesforce also gives you a view of all your customers, including activity history, key contacts, customer communications, and internal account discussions.
  • Pipeline visually shows all your activities and goals. Salesforce gives you all the details on your team’s deals — stage, products, competition, and quotes.
  • Pipedrive gives you great visual reports and lets you track and test your sales process. Salesforce also gives you a picture of your business at a glance, while giving you the option of digging deeper with reports and dashboards.
  • Pipedrive has full email sync to ensure that you have total visibility of all communication around your contacts and deals. Salesforce also allows you to use common email software to sync contacts, events, tasks and more.
  • With Pipedrive, you can see ongoing deals arranged by their likely close date next to deals you’ve already closed for easy comparison. With Salesforce, you also get a view into your team’s forecasts. Moreover, you can use inline editing, override visibility, multi-currency support, and more.
  • Pipedrive gives you seamless Android and iOS mobile apps that allow you to do mobile selling, add meeting and call notes, and have full call tracking capability. On the other hand, the Salesforce mobile app can also turn your device into a portable sales office so you can log calls, respond to hot leads, work opportunities, and check dashboards wherever you are.

Essential Differences (unique to Pipedrive):

  • Pipedrive allows you to import your existing CRM data. It checks for duplicates or incomplete entries. Salesforce doesn’t have this capability.
  • With Pipedrive, you can create custom products, which can be linked to deals, clients, or specific contacts. Salesforce doesn’t have this capability.
  • Using Pipeline web forms, you can automatically create contacts in your pipeline with a fully customizable web form as a lead-capturing tool. Salesforce doesn’t have this capability.
  • Pipedrive can do a two-way sync with Google Contacts and Google Calendar, and also manage a full Google Drive integration. Salesforce doesn’t have this capability.
  • Pipedrive has an API, a great resource for developers to easily connect it to other software to develop custom features. Salesforce doesn’t have this capability.
  • Pipedrive allows you to customize fields and pipeline stages, switch off features you don’t need, and work with Pipeline’s open API. Salesforce doesn’t have this capability.
  • Pipedrive gives you rock-solid hosting, encrypted information, and secure connections with encrypted nightly backups of the entire database sent to a secure location, in a separate database, in a separate server, on another continent. Salesforce doesn’t have this capability.
  • Pipedrive is available in 15 languages and covers all major global currencies and several minor currencies — including your own customized one. Salesforce doesn’t have this capability.

Unique Elements (unique to Salesforce):

  • Salesforce Inbox — Surface key customer data by harnessing the power of Relationship Intelligence to anticipate customer needs wherever you go.
  • Salesforce Engage — Connect your sales force to customers and understand how prospects are engaging by using real-time sales alerts to strike while the iron is hot.
  • Sales Collaboration — Tap into the wisdom of everyone in the company with a social collaboration network to track deals and find the resources to close more deals wherever you are.
  • Lead Management — You can track your leads from first click to close, optimizing your campaigns across channels to make the best investment of your marketing dollars.
  • Marketing Automation — You can create, deploy and manage effective online campaigns with Pardot Marketing Automation to generate and qualify leads, shorten sales cycles, and demonstrate accountability.
  • Sales Data — With Data.com, you can connect with key decision-makers faster, easily plan territories, and increase your sales and productivity with the latest and most accurate data.
  • Partner Management — With a Partner Community, you can connect directly with channel partners to share objectives, goals, and activities in a branded, secure location.
  • Lightning Dialer — You can call your customers with a single click, take notes in real time, and receive inbound calls within Salesforce.
  • Workflow and Approvals — Use Visual Workflow to automate business using a flexible approvals processes for deal discounts, expenses, and more.
  • Lightning Sales Console — See sales intelligence, company info, and multiple leads in a single screen.
  • Files Sync and Share — You can track content in real time; share, discuss, and publish files; find and share files securely; and subscribe to receive alerts when something changes.
  • Territory Management — Create multiple territory models, preview them before rollout, and balance and optimize territories throughout the year.
  • Wave App for Sales — This end-to-end analytics app integrates with Sales Cloud so you can gain pipeline visibility, track team performance, and uncover opportunities to grow the business.

Pipedrive vs Hubspot

HubSpot – another great (and free) CRM system

Hubspot CRM makes it easy to organize, track, and grow your pipeline. It tracks customer interactions automatically — whether in an email, social media, or on a call. And the company says it’s free … forever. Hubspot has also been named a leader in G2 Crowd’s Spring 2017 Grid for Marketing Automation, because of high marks for customer satisfaction and support, and having the largest market presence among marketing automation products.

But how does it compare with Pipedrive? Here is a Pipedrive vs Hubspot comparison, also analyzing their similarities, differences, and unique elements:

Essential Similarities (common to both):

  • In Pipedrive, the primary view is the pipeline, a clear visual interface that prompts you to take action. In Hubspot, you also get a view of your sales funnel (deals, appointments, and contracts) on a dashboard where you can track your actual performance against quotas set.
  • Pipedrive has activities and goals that help you know what’s coming, so you take can take the actions that matter. With Hubspot, every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes.

Essential Differences (unique to Pipedrive):

  • Pipedrive gives you great visual reports and lets you track and test your sales process. Hubspot doesn’t have this capability.
  • Pipedrive gives you full email sync to ensure that you have total visibility of all communication around your contacts and deals. Hubspot doesn’t have this capability.
  • With Pipedrive, you can see ongoing deals arranged by their likely close date next to deals you’ve already closed for easy comparison. Hubspot doesn’t have this capability.
  • Pipedrive allows you to import your existing CRM data. It checks for duplicates or incomplete entries. Hubspot doesn’t have this capability.
  • Pipedrive provides seamless Android and iOS mobile apps to allow you to do mobile selling, add meeting and call notes, and have full call tracking capability. Hubspot doesn’t have this capability.
  • With Pipedrive you can create custom products, which can be linked to deals, clients, or specific contacts. Hubspot doesn’t have this capability.
  • Pipedrive allows you to use web forms to automatically create contacts in your pipeline with a fully customizable web form as a lead-capturing tool. Hubspot doesn’t have this capability.
  • Pipedrive can do a two-way sync with Google Contacts and Google Calendar, and also manage a full Google Drive integration. Hubspot doesn’t have this capability.
  • With Pipedrive’s API, a great resource for developers, you can easily connect Pipedrive to other software to develop custom features. Hubspot doesn’t have this capability.
  • With Pipedrive customization options, you can customize fields and pipeline stages, switch off features you don’t need, and work with Pipeline’s open API. Hubspot doesn’t have this capability.
  • Pipedrive gives you rock-solid hosting, encrypted information, and secure connections with encrypted nightly backups of the entire database sent to a secure location, in a separate database, in a separate server, on another continent. Hubspot doesn’t have this capability.
  • Pipedrive is available in 15 languages and covers all major global currencies and several minor currencies — including your own customized one. Hubspot doesn’t have this capability.

Unique Elements (unique to Hubspot):

  • Log sales activity automatically — HubSpot Sales enables you to track your customer interactions automatically — whether email, meeting, social media, or call — and sync them to Gmail or Outlook.
  • Send personalized sequences — Queue up a series of emails and deliver them on a schedule you set.
  • Create and measure email templates — Turn repetitive emails into templates you can send in seconds and track the performance of each, and sharing the very best ones with your team.
  • Get real-time notifications — Know the very instant a prospect opens an email or downloads an attachment so you can follow up.
  • Enrich contact records automatically — Automatically populate contact records with details from HubSpot’s database of over 20 million businesses.
  • Place calls from inside the CRM — When you call with one click, a log is automatically saved on your contact’s timeline.
  • Book more meetings — Set your availability by getting a shareable link that syncs with your calendar and let leads pick a time that works for everyone.

Pipedrive vs Base

Here’s how Base CRM looks like

Base CRM is geared toward scientifically making your team 10x more productive. Aside from helping to significantly improve your team’s sales productivity, it also provides you with the sales tools necessary. Here’s a Pipedrive vs Base comparison:

Essential Similarities (common to both):

  • Base has an intuitive user interface that helps both reps and management access, analyze, and collaborate on up-to-date and relevant deal data. Pipedrive’s primary view is the pipeline, a clear visual interface that prompts you to take action.
  • Base’s full-funnel analytics automatically scores all leads and opportunities, keeping your sales team focused on the highest value leads and deals. On the other hand, Pipedrive has activities and goals to help you know what’s coming so you take can take the actions that matter.
  • Base automatically tracks over 500,000 data points for every customer, turning them into reports to help you analyze and forecast your business. Pipedrive has visual reports and lets you track and test your sales process.
  • Base’s mobile sales app pairs enterprise-grade functionality with a consumer-grade user interface. Similarly, Pipedrive provides seamless Android and iOS mobile apps to allow you to do mobile selling, add meeting and call notes, and have full call tracking capability.

Essential Differences (unique to Pipedrive):

  • Pipedrive gives you full email sync to ensure that you have total visibility of all communication around your contacts and deals. Base doesn’t have this capability.
  • With Pipedrive, you can see ongoing deals arranged by their likely close date next to deals you’ve already closed for easy comparison. Base doesn’t have this capability.
  • Pipedrive allows you to import your existing CRM data. It checks for duplicates or incomplete entries. Base doesn’t have this capability.
  • With Pipedrive you can create custom products, which can be linked to deals, clients, or specific contacts. Base doesn’t have this capability.
  • Pipedrive allows you to use web forms to automatically create contacts in your pipeline with a fully customizable web form as a lead-capturing tool. Base doesn’t have this capability.
  • Pipedrive can do a two-way sync with Google Contacts and Google Calendar, and also manage a full Google Drive integration. Base doesn’t have this capability.
  • With Pipedrive’s API, a great resource for developers, you can easily connect Pipedrive to other software to develop custom features. Base doesn’t have this capability.
  • With Pipedrive customization options, you can customize fields and pipeline stages, switch off features you don’t need, and work with Pipeline’s open API. Base doesn’t have this capability.
  • Pipedrive gives you rock-solid hosting, encrypted information, and secure connections with encrypted nightly backups of the entire database sent to a secure location, in a separate database, in a separate server, on another continent. Base doesn’t have this capability.
  • Pipedrive is available in 15 languages and covers all major global currencies and several minor currencies — including your own customized one. Base doesn’t have this capability.

Unique Elements (unique to Base):

  • Turn customers into advocates — Base provides the foundation for managing relationships and delivering customer happiness at scale.
  • Drive sales actions with data — Improve your sales process with Base insights that are easily accessible to all levels of the organization.
  • Capitalize on leads — Funnel tracking informs prioritization so reps can allocate time effectively, delivering leads to the sales team.
  • Alleviate administrative burden — With native productivity features and an easy-to-navigate user interface, reps can better focus on their deals without the burden of administrative tasks.

Pipedrive vs Freshsales

A quick look at Freshsales

Freshsales is a full-fledged CRM software made for “high-velocity sales teams.” It was created to simplify things and do away with the need for multiple tools to achieve various tasks — in favor of an “all-in-one solution.” Here is a Pipedrive vs Freshsales comparison:

Essential Similarities (common to both):

  • Freshsales uses a visual sales pipeline. You can see how many deals are in each stage, and make smart decisions to guide actions and move them up the sales ladder. You can quickly move your leads up the sales ladder in a tap. Pipedrive’s primary view is also the pipeline, a clear visual interface that prompts you to take action.
  • Freshsales uses a 360-degree customer view to give you complete details about your customers — conversations, deals, and tasks and appointments scheduled. Pipedrive, on the other hand, features activities and goals to help you know what’s coming so you take can take the actions that matter.
  • Freshsales gives you visual sales reports, where you can monitor your sales progress visually and understand your sales results instantly with graphical tables and charts. You can preview any report to verify the data and appearance before you run it, including even field columns to appear in the report. Pipedrive also gives you great visual reports and lets you track and test your sales process.
  • Freshsales uses lead scoring. By prioritizing follow-ups by those who are sales-ready and those who require nurturing, one can focus on leads who matter most. With Pipedrive, you can see ongoing deals arranged by their likely close date next to deals you’ve already closed for easy comparison.
  • Freshsales can track deals on the go using Freshsales mobile apps. You can access and get updated on your deal’s details before stepping into any meeting. You can also access your deals anytime, anywhere to find out everything about your prospects — from their details to their activities on your website. Pipedrive also provides seamless Android and iOS mobile apps to allow you to do mobile selling, add meeting and call notes, and have full call tracking capability.
  • Freshsales integrates with Google Calendar, syncing your appointments between your G-account and Freshsales. You can schedule meetings and demo appointments while you are on the go. Pipedrive can also do a two-way sync with Google Contacts and Google Calendar, and also manage a full Google Drive integration.
  • Freshsales helps you customize reports. You can modify the default reports or build your own custom reports on leads, contacts, accounts and opportunities. With Pipedrive customization options, you can also customize fields and pipeline stages, switch off features you don’t need, and work with Pipeline’s open API.

Essential Differences (unique to Pipedrive):

  • Pipedrive gives you full email sync to ensure that you have total visibility of all communication around your contacts and deals. Freshsales doesn’t have this capability.
  • Pipedrive allows you to import your existing CRM data. It checks for duplicates or incomplete entries. Freshsales doesn’t have this capability.
  • With Pipedrive you can create custom products, which can be linked to deals, clients, or specific contacts. Freshsales doesn’t have this capability.
  • Pipedrive allows you to use web forms to automatically create contacts in your pipeline with a fully customizable web form as a lead-capturing tool. Freshsales doesn’t have this capability.
  • With Pipedrive’s API, a great resource for developers, you can easily connect Pipedrive to other software to develop custom features. Freshsales doesn’t have this capability.
  • Pipedrive gives you rock-solid hosting, encrypted information, and secure connections with encrypted nightly backups of the entire database sent to a secure location, in a separate database, in a separate server, on another continent. Freshsales doesn’t have this capability.
  • Pipedrive is available in 15 languages and covers all major global currencies and several minor currencies — including your own customized one. Freshsales doesn’t have this capability.

Unique Elements (unique to Freshsales):

  • Auto profile enrichment — Get profiles automatically enriched with invaluable social profile information and photos.
  • Segment and organize your team — This can be done in two ways:
  • Territories — By grouping your team, you can focus on the territories that are making the most sales and have potential business.
  • Auto lead assignment — Freshsales auto-assigns leads to the right salesperson as soon as they come in.
  • Appointments, tasks and notes — Collaborate with your team on tasks, schedule meetings or demo appointments, and get email reminder “alerts.”
  • Deal status, at a glance — Know how much business you’re likely to close in the coming months, spot bottlenecks, and drive them to closure.
  • Simple drag and drop navigation — Easily move deals up the sales pipeline by dragging and dropping a deal into any stage.
  • Action-oriented follow ups — Connect with potential prospects by phone and email directly from the deals dashboard.
  • In-depth customer insights — This is done in two ways:
  • Website and in-app tracking — Plan conversations with prospects by knowing the specific web pages that got them interested.
  • Activity timeline — Give your team insights about every touchpoint your customers experience in a chronological timeline view.
  • Behavior-based segmentation — Measure engagement by segmenting their activities based on the data collected by Freshsales.
  • Advanced lead scoring — Rank leads and prioritize follow-ups on those who are sales-ready and those who still require nurturing.
  • One click to call — Just click the phone number to place calls directly from Freshsales. No extra installation cost. No setup charges. No wasted time.
  • Entire conversation history — View all your conversations in one place. Make a call back, add notes, schedule tasks, make appointments, and more.
  • Assign numbers to your team — Purchase numbers for any country and state, right from Freshsales. Assign them to your sales reps or territories.
  • Automatically log calls — Freshsales automatically logs incoming and outgoing calls for you.
  • Personalize welcome and voicemail messages — Greet customers and leave voicemails by simply typing a message. Freshsales converts it to audio.
  • Email tracking — Effectively engage with your best prospects by knowing who has opened and clicked links on your email, when and how many times.
  • Sales campaigns — Reach out to each prospect on your list within seconds by sending personalized bulk emails right from Freshsales.
  • Personalize templates — Create and save your personalized templates and send emails faster. No more typing the same email over and over again.
  • Insightful email metrics — Know which email templates are performing well and which ones you need to discard using open and click rates.
  • Sales first inbox — Awaiting Response automatically lists the emails from leads and contacts that need your response. No more missed emails.
  • Revenue analytics — Pinpoint the campaigns that work and the ones that don’t. Identify the performers, and see which territories are leading sales.
  • Deeper analytics — Apply filters to “surface” the data you want to see. Add your own logic and group the results.
  • Customer data, at your fingertips — Everything you need to know about your leads, contacts, accounts, and deals is just a tap away.
  • Jot down notes — Keep your team in sync with the latest happenings by quickly adding meeting notes.
  • Support tickets, in Freshsales — View the list of tickets, their details and the email conversation with agents from within Freshsales.
  • Resolve tickets from the CRM — Change the ticket status, assign tickets, create tickets and update any field property from Freshsales.
  • Add chat leads from Freshchat — Chat and engage with your website visitors in real-time. Automatically turn them into leads.
  • Essential context at your fingertips — Access previous chat conversations to get the context for more meaningful conversations.
  • Send events to Freshsales — If you’re using Segment to track events, you can instantly push prospects’ activities into Freshsales.
  • Tracking events and beyond — With Freshsales for Segment, you can also create new leads and contacts, and update existing ones.

So, Which CRM Solution Is the Best?

These five CRM tools share certain similarities. There are also a number of differences and unique elements that exist. Base and Hubspot cover the basics, but Salesforce adds useful functionality. Freshsales is the most feature-packed. But the CRM with the best balance of useful features, simplicity, and value is Pipedrive.

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