Pros & Cons of Mayple: Analysis of a Top Marketing Software

Hiring a staff member just for marketing will take a huge chunk of your budget that you can use for other aspects of your business. Not to mention the difficulty of searching for the right expert with enough knowledge of your industry and business.

Mayple eliminates these worries by modernizing the way you find and hire top marketing talent. It takes a different approach to match your business with the right marketer. The platform starts by creating a free marketing strategy that is unique to your business. Also, it includes an intuitive dashboard with real-time results, which you can use to improve your marketing campaign. Do these features sound good to you? We will help you evaluate the marketing software and its functionalities.

At the end of this article, you will have a full understanding of Mayple’s capabilities, including its pros and cons. We will take a closer look at its strong points and possible areas for improvement. After reading this piece, you will have a better insight into how this marketing solution can help your business. 

Marketing has taken many different forms over the last few decades. Digital marketing has become a viable and much affordable form of getting your name out there. According to a 2018 survey by Bazaar Voice, 56% of those who shop online actively read reviews before making a purchase. Furthermore, even 45% of people who shop in brick-and-mortar stores also actively search online for product feedback before buying.

Obviously, digital presence is a significant factor in increasing your revenue. Thus, digital marketing is a critical aspect of all businesses, especially those that are still taking off the ground. But, does this mean you need to invest in pay-per-click advertisements to boost your online presence? Well, not exactly.

Consumers are getting smarter each day. That includes an increasing distrust of promotions and ads. A survey conducted on upcoming SEO statistics showed that organic search is much more powerful than promoted links. About 19.3% of clicks after a search is on the first organic result. That means SEO is five times more powerful than PPC advertising.

Unfortunately, the cost of digital marketing is rising. In 2019, a very basic marketing campaign would cost about $1,000 per month. That only includes SEO, email marketing, and social media marketing. You have to add more on your expenses if you still want to take advantage of PPC advertising. And, if you want to revamp your current website or launch a new one, that’s an additional $2,500 at the lowest service tier. These do not include relevant marketing software to monitor your results yet.

What is Mayple?

Mayple is an innovative platform that matches you with the best marketing experts based on your business’ unique needs. Whether you are a budding business in the food industry or an established name looking to take your brand to the next level, the marketing platform allows you to develop a robust marketing campaign. It will help you formulate strategies based on facts, real-time results, and advice from a talented marketer.

The service-system platform is best suited to small and medium companies without an in-house marketing team, or even an enterprise looking for third-party consultation.

Creating your marketing campaign begins by answering a series of questions during registration. It allows the platform to determine your industry, niche, and unique business goals and requirements. This enables the system to sift through its thousands of marketing experts and pick the best ones that fit your objectives and budget.

Mayple vets its marketers through its strict process. The vendor proposes that only highly qualified professionals are on its roster. Along with that, you will have access to a user-friendly dashboard that provides valuable performance information. You can gain overall insights on how your campaign is doing. Furthermore, you can also check real-time results so that you can make adjustments immediately. 

If you already have an on-going campaign, Mayple is one of the top marketing systems to improve your current efforts. It provides a free audit to review the performance of your current campaign. Comprehensive review from unbiased experts can give you important data that will guide you moving forward. Much like any platform, the pros and cons of Mayple depend on your specific use case.

Pros & Cons of Mayple

Top Marketing Experts For Your Unique Needs

Mayple is dedicated to providing you with the best marketing expert that matches your exact needs. During registration, the platform will ask you a series of questions. It will gather essential information about your industry and your business. Also, it will ask about your marketing goals and objectives. It will use this information to create a marketing strategy that is free of charge. While it is not very detailed, it serves as a baseline plan for your business.

The marketing platform is developed using a unique algorithm that learns about your business. Then, it picks the best marketers in its pool of professionals based on their skills and experience. Instead of working with a team and multiple people, you have a vetted expert as your point person. This eliminates the long and tedious process of posting job ads, filtering applications, and interviewing potential applicants.

Creating a free marketing campaign during Mayple registration.

Vetting Top Quality Marketing Experts

So, how do you know that you are working with the best marketing expert for your business? Mayple evaluates its experts, also known as Mayplers, using a rigorous and data-driven scoring system. It ensures that marketers have only worked with leading agencies and organizations. The company does not believe in sales pitches. It ensures that its applicants have proven work experience so that it can match them with the right business. This eliminates the work of learning the basics of performance marketing and similar concepts as you already have someone with expertise in these subjects.

The hiring experts at Mayple can check the things that you cannot, ask questions that you do not, and call people that you cannot reach when assessing applicants. They will ask questions from specific industry experience to actual campaign performance. Moreover, they take the time to call the applicants’ previous employers and clients to ensure accurate and updated information.

Easy Marketing Management and Control

The marketing tool uses innovative tools and applications to maximize productivity. While your marketing expert cannot exclusively work for you, Mayple has all the resources and efficient processes for its Mayplers. It ensures that your project is properly monitored and managed with the utmost professionalism. 

The software includes an easy-to-understand live monitoring system, so you can see the performance of your campaign as it happens. It also allows you to monitor your expenses so you can stay within your budget. The built-in configurable alert system will also make sure that you are not missing out on anything. You will get notifications based on your targets and limitations so that you can act accordingly.

Monitoring live marketing campaign in Mayple dashboard.

Know Your Next Marketing Strategy

Mayple also offers a free audit of your existing campaigns. The comprehensive review will show you what went wrong and identify opportunities for more success. You will receive a monthly audit report that outlines and details all the relevant information about your project. It includes management and performance score that will show you how your campaign is being handled. These insights, along with digital marketing trends, will allow you to change and improve your current campaign.

Furthermore, it will identify red flags and recent changes and how they affect various aspects of your marketing activities. It also effectively shows the performance trends of various channels against your targets. You can easily integrate the system with two of the most popular digital advertising platforms. While it can only connect with Facebook Ads and Google Ads, for now, your Maypler can create strategies to gather relevant information from different channels.

A detailed monthly audit report from Mayple experts

Competitive Pricing Based on Your Media Budget

Unlike marketing agencies, Mayple does not charge based on services. Its unique pricing structure considers your monthly media budget. Prices start at $590 per month if you have up to $5,000 monthly media budget. 

Your monthly plan is not based on the talent, experience, or level of professionalism of your Maypler. All experts go through the same vetting and screening process. They also follow and maintain the same high standards in performance and management. The only difference is their areas and industries of specializations. 

Each expert has experience working with your specific budget. So, if you have a limited monthly media budget, your expert knows what opportunities to prioritize, such as some of the best practices in website marketing. Additionally, if you have a sizeable budget, your Maypler will also know how to maximize that to the fullest.  

Can Mayple Fulfill Your Unique Marketing Needs?

Mayple offers a unique approach to hiring a marketing expert. It simplifies the process of making sure that you are working with a person that knows your business and its market closely. It combines an unbiased approach and innovative tools to help you develop and implement a data-driven and results-oriented campaign.

The pros and cons of Mayple described above can help you decide whether an investment in a marketing expert is worth your budget. Its innovative process of combining technology and marketing best practices will allow you to maximize your monthly subscription. Along with an expert at your side, you will see an increase in revenue in no time. If you want to check its comprehensive feature set, you can easily sign up for Mayple free trial here.

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in her articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.