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  • 62 SEO Statistics You Can’t Ignore: 2019 & 2020 Market Share Analysis & Data

62 SEO Statistics You Can’t Ignore: 2019 & 2020 Market Share Analysis & Data

Category: B2B News

If you are a business owner or a marketing professional, you know how important search engine optimization (SEO) is to your online presence. SEO has become a critical component of any company that seeks prominence online. It has proven itself useful as a marketing tool, targeting quality site traffic, and increasing site clicks. You can also use it in conjunction with your public relations efforts. SEO statistics reveal that all these are currently benefiting many companies

You can further benefit from using SEO by using it with SEO software. To give you a better appreciation of SEO and what it can do for you, we have compiled the latest SEO statistics. After these statistics on the importance of SEO, deciding whether or not SEO is right for you should no longer be a problem. You’ll likewise develop a better appreciation of statistics and learn how to use them to improve your business.

key seo statistics

General SEO Statistics

Given the SEO benefits mentioned above, businesses’ incorporation of the practice to boost marketing does not come as a surprise. Notable facts about the efficacy of SEO in improving a company’s online presence include increased traffic share and improved Google rankings. Companies can also take advantage of  SEO software benefits for best results. Here, we take a look at the most prominent SEO statistics that reflect these developments and more. These statistics on the importance of SEO will change the way you view the value of online searches.

  • 10% of total searches are made up of voice search. (searchengineland.com)
  • 32.5% – The average traffic share received by a website that ranks first in a Google search. (thornleyfallis.com)
  • 91.5% of all traffic is given to websites on the first page of a Google page. (thornleyfallis.com)
  • 51% of all website traffic comes from organic search (brightedge.com)
  • 10% of all website traffic comes from paid search. (brightedge.com)
  • 8.5 – The average number of organic mobile search results shown on page 1 of Google searches. (searchmetrics.com)

Percentage of Population That Made Searches Each Day

2021

%

2020

%

2019

%

2018

%

2017

%

2016

%

2015

%

Source: statista.com

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SEO Spending Statistics

Being a useful marketing tool, it just follows that businesses will invest in SEO. Corporate SEO spending has reached $65 billion in 2016, a testament to the popularity of SEO. There are more reasons to invest in SEO. Here are some more SEO spending stats to help you better understand why the practice is worth investing in.

  • $65 billion – Total business spending on SEO in 2016. (borrellaassociates.com)
  • $41,305 – The estimated total business spending on paid search marketing in 2019. (cdn2.hubspot.net)
  • 17% of enterprises do not have any full-time SEO staff. (cdn2.hubspot.net)
  • $4,080 – US companies’ estimated budget on SEO marketing in 2019. (markstaton.com)
  • Majority of companies spend less than $5000 per month on SEO measures and tools. (Sparktoro, 2016)

business spending on SEO

Local SEO Statistics

For businesses who depend on local markets, local SEO is an incredibly effective way to market their products/services locally by promoting them in real-time. You can use local SEO marketing through so-called “local searches,” which commonly include a location or the phrase “near me.” Local SEO results in localized search results, which benefit both sellers and potential buyers. Below are some of the most significant Google local search statistics to date.

  • 4 out of 5 users use search engines to find local information. (borrellassociates.com)
  • 70% of users say call buttons and directions in ads are important. (borrellassociates.com)
  • 50% of consumers who searched using their mobile phones visit a store within 24 hrs. (stateofinbound.com)
  • 91% of marketers say that reviews impact local rankings. (hubspot.com)
  • 62% of marketers lack confidence in the availability of good local SEO training resources. (hubspot.com)
  • 150% – The increase in “near me” searches. (thinkwithgoogle.com)

SEO Strategies That Clients Prefer 2019

Mostly SEO; Some PPC Equal Mix of SEO and PPC Mostly PPC, Some SEO Only organic SEO
Mostly SEO; Some PPC (60.7%) Equal Mix of SEO and PPC (17.8%) Mostly PPC, Some SEO (15.2%) Only organic SEO (6.3%)

Source: goodfirms.co

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Organic SEO Statistics

Most businesses prefer to use organic SEO given the fact that it is inexpensive, and as the term implies, grows and adapt over time. Doing organic SEO involves processes like backlinking, keyword optimization, and the creation of high-quality content. These help boost site ranking and subsequently improve website traffic. Companies can also take advantage of content management software benefits for good measure.

However, it is best to note that optimizing your content will take a lot of effort. This is especially because search engines don’t stick to the same set of algorithms for long. Meaning, you’ll have to keep on innovating to make your content stand out online.

  • 19.3% of clicks go to the first organic desktop listing. (seoclarity.net)
  • 61% of marketers say growing organic presence and improving SEO are their top inbound marketing priority. (stateofinbound.com)
  • 55% of marketers view blog content creation as a top inbound marketing priority. (stateofinbound.com)
  • 50% of search queries contain four words or longer. (stateofinbound.com)
  • 95% of all web traffic is made up of organic search. (similarweb.com)
  • 65% of marketers see a close correlation between local and organic rank. (hubspot.com)
  • 62% of queries result in an organic click. (The State of Searcher Behavior, 2017)
  • Google changes its search algorithms frequently. They made 3234 modifications to it in 2019 alone. (Google Search)

clicks that go to the first organic desktop listing

SEO and Business Statistics

One can ever overstate the importance of SEO to businesses. For instance, it has made marketing a much easier undertaking, helping companies reach out to online audiences and create new customers. Moreover, it lets you take advantage of the millions of Internet searches that happen every day by directing prospects to your website. Find out more about how you can use SEO to boost your marketing by going over the statistics below.

  • 20% of small businesses see rankings as their top priority. (hubspot.com)
  • 90% of businesses use SEO as a marketing tool. (deloitte.com)
  • 46.8% of the world population used the Internet in 2017. (statista.com)
  • 52.2% of all global website traffic were made through mobile phones in 2018. (statista.com)
  • 75% of smartphone owners use search first. (thinkwithgoogle.com)
  • 65,268 google searches are done every second. (thinkwithgoogle.com)
  • 80% – the increase in “best” mobile searches in 2018. (thinkwithgoogle.com)
  • 25% to 35% – The increase in the number of clicks that happen on business listings with websites. (google.com)
  • 50% of users search for discounts or promotions online. (google.com)
  • Almost 40% of consumers can be influenced by relevant search results. (thinkwithgoogle.com, 2016)

Components of Google's Ranking Algorithm

Trust/authority of the host domain

%

Link popularity of the specific page

%

Anchor text of external links to the page

%

On-page keyword usage

%

Registration/hosting data

%

Traffic and CTR data

%

Social graph metrics

%

Source: vabulous.com

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Mobile SEO Statistics

As the term implies, mobile SEO is a brand of optimization that focuses on a visually attractive mobile display. Consequently, this type of SEO targets users who utilize devices like tablet computers and smartphones, giving them great surfing experiences from the comfort of their devices. The explosion in the number of mobile users has resulted in the need to develop mobile SEO. So, we have listed some of the most relevant stats on the topic below.

  • 65% of users who search using smartphones look for the most relevant information. (salesforce.com)
  • 50% – The increase in mobile searches for “what to get” from 2016 to 2018. (thinkwithgoogle.com)
  • 60% of smartphone users discover new companies or products when searching using smartphones. (thinkwithgoogle.com)
  • 50.87% – The market share of mobile devices. (statcounter.com)
  • 40% of mobile searches have local intent. (thinkwithgoogle.com)
  • Nearly 52% of internet users use their mobile devices. (StatCounter, 2016)

Consumer Searches on Smartphones

54%

Business hours

53%

Directions to local store

50%

Local store address

45%

Product availability at local store

Source: googleapis.com

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SEO and Marketing Statistics

If SEO can boost your online presence, imagine what would happen if you integrate it with your marketing strategy. The result would be a sound digital marketing direction that is sure to drive customers to your company. By encouraging more traffic to your site, SEO effectively brings in new business and increased revenue. Furthermore, it can help any size and type of business make the most out of their websites. So, consider the following statistics on SEO and marketing.

  • 43% of users admit to skimming blogs when reading them. (hubspot.com)
  • 15 hours/week – The time that consumers spend researching using smartphones. (thinkwithgoogle.com)
  • 82% of B2C companies say video has become their most popular content marketing strategy. (contentmarketinginstitute.com)
  • 49% – The increase in the revenue of companies who use videos as a marketing tool. (vidyard.com)
  • 55% more site visits are generated by companies with active blogs. (hubspot.com)
  • 69% of companies attribute their lead generation success to blogging. (hubspot.com)
  • SEO is 20x more likely to yield traffic than PPC campaigns.(The State of Searcher Behavior, 2017)
  • 57% of B2B companies say that SEO marketing can yield more leads compared to other initiatives. (hubspot.com, 2016)

SEO Marketing numbers

Searcher Behavior Statistics

The best way to successfully optimize your content is to first understand how internet users perform queries. After all, search engines were created to serve searchers and help them get access to the information they need in the fastest possible time. So, to help you put yourself in the shoes of internet users, here are some of their search habits that are worth noting:

  • As of 2019, internet users search on Google (74.30%), Bing (12.49%), Baidu (8.6%), and Yahoo! (2.45%). (NetMarketShare.com, 2019)
  • On average, a typical searcher would use 3 words in a query. (The State of Searcher Behavior, 2017)
  • 8% of search queries are questions. (The State of Searcher Behavior, 2017)
  • Almost 1 in 10 queries end with searchers changing their search terms without actually clicking on any of the results. (The State of Searcher Behavior, 2017)
  • 45% % of US internet users perform 1 or more queries in a week. (The State of Searcher Behavior, 2017)
  • An average search session on Google happens in under a minute. This includes typing the query, loading the search results, and the clicking of the link. (The State of Searcher Behavior, 2017)
  • 70% to 80% of searchers don’t pay attention to paid search results. (imFORZA)
  • 75% of searchers don’t look past the first results page. (imFORZA)
  • Experts predict that half of Google searches will be voice- and image-based before the end of 2020. (Vox, 2016)

What Content Stands Out to Searchers

In addition to understanding how internet users search, you should also know what kinds of content rank better on search engines. For starters, more substantial posts have a better shot at landing on the first results page. In addition, publishing videos that are 15 minutes long will help you get more views. Lastly, you might want to continually update your published posts so that search engines won’t overlook them.

  • On average, pages that end up in the top 10 Google results contain over 2,000 words. (SerpIQ)
  • Longer content can yield higher quality backlinks. (HubSpot, 2017)
  • The average length of YouTube videos that make it to the first page of Google results is 14 minutes and 50 seconds. (Backlinko, 2017)
  • Updating old posts with new images and content can increase traffic by over 100% for bloggers. (Backlinko, 2016)

Where Do Internet Users Search?

Top Search Engines of 2019

74.3%

Google

12.5%

Bing

8.6%

Baidu

2.5%

Yahoo!

Source:NetMarketShare.com

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How To Get The Most Out of SEO

Now that you know how useful SEO can be to your company, it’s time to understand how to go about it. Before embarking on SEO, there are several things you should consider if you are to maximize its benefits. So, you should take into account the following factors before diving straight into an SEO strategy.

Don’t Stop With Google Search

Google may be the top search engine today. However, other search engines can help your business and visibility in different platforms. You can likewise extend SEO to app stores, interfaces, and devices.

Produce High-Quality Content

Updates to Google’s algorithm have been focusing on the quality of content. Consequently, websites that offer high-quality content have been found to enjoy high rankings. Being such, producing content for the simple goal of keeping your site afloat is no longer an option. So, use your content and improve customer experience strategies to boost customer engagement.

Who’s Your Audience

The efficacy of SEO can only be measured by how much traffic a website receives. Everything, therefore, boils down to audience reception. As a result, you will need to find out your audience’s preferences–do they like audio, video, text or images? Being able to know these things will enable you to provide them with the best and most straightforward answers to their queries. These are some of the reasons why you will have to be sensitive to what keywords you customers are targeting when coming up with content.

Use Structured Data

Nowadays, artificial intelligence is used on almost everything. As a result, companies need to leverage structured data. These can support contextual links between behaviors and topics, allowing search engines to understand specific types of content.

Be The Expert

Expertise, authority, and trustworthiness are critical parts of Google’s search quality rating guidelines and should, therefore, be observed when creating content. These requirements mean that your content not only adheres to the highest quality standards but should also come with superior context. So how do you do this? Just consider reputation when promoting and distributing content. If you are a B2B company, trust elements should likewise be incorporated into your site to establish customer trust. In addition, you should consider hiring content experts who have a degree of affinity to the brand being promoted.

And we’re done here. To sum up, we hope our SEO statistics compilation improved your understanding of how SEO works and how your company can benefit from it. Keep in mind that SEO is not limited to giving you the big bucks. The practice likewise promotes your brand and improve customer experience through better engagement. If you have been practicing SEO, you may have found potential areas of improvements. But if you have yet to do so, consider using SEO, and you might achieve that online presence you’ve been struggling to have.

By Nestor Gilbert

Senior writer for FinancesOnline. If he is not writing about the booming SaaS and B2B industry, with special focus on developments in CRM and business intelligence software spaces, he is editing manuscripts for aspiring and veteran authors. He has compiled years of experience editing book titles and writing for popular marketing and technical publications.

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