If you are a business owner or a marketing professional, you know how important search engine optimization (SEO) is to your online presence. SEO has become a critical component of any company that seeks prominence online. It has proven itself useful as a marketing tool, targeting quality site traffic, and increasing site clicks. You can also use it in conjunction with your public relations efforts. SEO statistics reveal that all these are currently benefiting many companies
You can further benefit from using SEO by using it with SEO software. To give you a better appreciation of SEO and what it can do for you, we have compiled the latest SEO statistics. After these statistics on the importance of SEO, deciding whether or not SEO is right for you should no longer be a problem. You’ll likewise develop a better appreciation of statistics and learn how to use them to improve your business.
Given the SEO benefits mentioned above, businesses’ incorporation of the practice to boost marketing does not come as a surprise. Notable facts about the efficacy of SEO in improving a company’s online presence include increased traffic share and improved Google rankings. Companies can also take advantage of SEO software benefits for best results. Here, we take a look at the most prominent SEO statistics that reflect these developments and more. These statistics on the importance of SEO will change the way you view the value of online searches.
Source: statista.comDesigned by
Being a useful marketing tool, it just follows that businesses will invest in SEO. Corporate SEO spending has reached $65 billion in 2016, a testament to the popularity of SEO. There are more reasons to invest in SEO. Here are some more SEO spending stats to help you better understand why the practice is worth investing in.
For businesses who depend on local markets, local SEO is an incredibly effective way to market their products/services locally by promoting them in real-time. You can use local SEO marketing through so-called “local searches,” which commonly include a location or the phrase “near me.” Local SEO results in localized search results, which benefit both sellers and potential buyers. Below are some of the most significant Google local search statistics to date.
Source: goodfirms.coDesigned by
Most businesses prefer to use organic SEO given the fact that it is inexpensive, and as the term implies, grows and adapt over time. Doing organic SEO involves processes like backlinking, keyword optimization, and the creation of high-quality content. These help boost site ranking and subsequently improve website traffic. Companies can also take advantage of content management software benefits for good measure.
However, it is best to note that optimizing your content will take a lot of effort. This is especially because search engines don’t stick to the same set of algorithms for long. Meaning, you’ll have to keep on innovating to make your content stand out online.
One can ever overstate the importance of SEO to businesses. For instance, it has made marketing a much easier undertaking, helping companies reach out to online audiences and create new customers. Moreover, it lets you take advantage of the millions of Internet searches that happen every day by directing prospects to your website. Find out more about how you can use SEO to boost your marketing by going over the statistics below.
Trust/authority of the host domain%
Link popularity of the specific page%
Anchor text of external links to the page%
On-page keyword usage%
Traffic and CTR data%
Social graph metrics%
Source: vabulous.comDesigned by
As the term implies, mobile SEO is a brand of optimization that focuses on a visually attractive mobile display. Consequently, this type of SEO targets users who utilize devices like tablet computers and smartphones, giving them great surfing experiences from the comfort of their devices. The explosion in the number of mobile users has resulted in the need to develop mobile SEO. So, we have listed some of the most relevant stats on the topic below.
Directions to local store
Local store address
Product availability at local store
Source: googleapis.comDesigned by
If SEO can boost your online presence, imagine what would happen if you integrate it with your marketing strategy. The result would be a sound digital marketing direction that is sure to drive customers to your company. By encouraging more traffic to your site, SEO effectively brings in new business and increased revenue. Furthermore, it can help any size and type of business make the most out of their websites. So, consider the following statistics on SEO and marketing.
The best way to successfully optimize your content is to first understand how internet users perform queries. After all, search engines were created to serve searchers and help them get access to the information they need in the fastest possible time. So, to help you put yourself in the shoes of internet users, here are some of their search habits that are worth noting:
In addition to understanding how internet users search, you should also know what kinds of content rank better on search engines. For starters, more substantial posts have a better shot at landing on the first results page. In addition, publishing videos that are 15 minutes long will help you get more views. Lastly, you might want to continually update your published posts so that search engines won’t overlook them.
Now that you know how useful SEO can be to your company, it’s time to understand how to go about it. Before embarking on SEO, there are several things you should consider if you are to maximize its benefits. So, you should take into account the following factors before diving straight into an SEO strategy.
Google may be the top search engine today. However, other search engines can help your business and visibility in different platforms. You can likewise extend SEO to app stores, interfaces, and devices.
Updates to Google’s algorithm have been focusing on the quality of content. Consequently, websites that offer high-quality content have been found to enjoy high rankings. Being such, producing content for the simple goal of keeping your site afloat is no longer an option. So, use your content and improve customer experience strategies to boost customer engagement.
The efficacy of SEO can only be measured by how much traffic a website receives. Everything, therefore, boils down to audience reception. As a result, you will need to find out your audience’s preferences–do they like audio, video, text or images? Being able to know these things will enable you to provide them with the best and most straightforward answers to their queries. These are some of the reasons why you will have to be sensitive to what keywords you customers are targeting when coming up with content.
Nowadays, artificial intelligence is used on almost everything. As a result, companies need to leverage structured data. These can support contextual links between behaviors and topics, allowing search engines to understand specific types of content.
Expertise, authority, and trustworthiness are critical parts of Google’s search quality rating guidelines and should, therefore, be observed when creating content. These requirements mean that your content not only adheres to the highest quality standards but should also come with superior context. So how do you do this? Just consider reputation when promoting and distributing content. If you are a B2B company, trust elements should likewise be incorporated into your site to establish customer trust. In addition, you should consider hiring content experts who have a degree of affinity to the brand being promoted.
And we’re done here. To sum up, we hope our SEO statistics compilation improved your understanding of how SEO works and how your company can benefit from it. Keep in mind that SEO is not limited to giving you the big bucks. The practice likewise promotes your brand and improve customer experience through better engagement. If you have been practicing SEO, you may have found potential areas of improvements. But if you have yet to do so, consider using SEO, and you might achieve that online presence you’ve been struggling to have.
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