Are you looking for social media AI tools that will boost your productivity? Then you’re about to find what you need.
In 2024, the secret of efficient social media marketing lies not just in hard work, but in working smart—specifically, by harnessing the power of Artificial Intelligence (AI). In fact, the AI social media market size is expected to grow from $2.1 billion in 2024 to over $7 billion by 2029, growing at an impressive rate of 28.04% annually.
Imagine crafting perfect posts without sweating over each word, or knowing exactly when to hit “share” for maximum impact. These aren’t just dreams; they’re real capabilities offered by the latest AI tools designed for people like you.
Whether you’re aiming to optimize ads with data-driven precision or chat with followers around the clock, our seven social media AI tool picks will address your every need.
Don’t believe us? Let’s get started!
What Are Social Media AI Tools?
Social media AI tools are smart software designed to help manage and improve the experience on social media platforms.
They can do a range of tasks like generating content, suggesting what content to post, figuring out the best time to share it, chatting with users automatically, and analyzing how well posts are doing.
Think of social media AI tools as digital helpers that can take care of repetitive tasks, make sense of large amounts of data, and offer personalized advice, making it easier for social media marketers and businesses to connect with their audience and understand their preferences better.
The use of artificial intelligence (AI) in marketing strategies has become increasingly crucial. For several years, numerous marketers have recognized and embraced this trend. Notably, a worldwide survey conducted in 2022 revealed that 90% of marketing experts in 35 countries have integrated AI tools for automating customer engagements, showing a slight increase from 88% in the previous year.
Now, let’s see how you can best use AI to your advantage and what tools are ideal for your social media strategy.
Types of Social Media AI Tools
Exploring social media tools? Begin by assessing your specific needs.
Reflect on the following: What features are essential for your strategy? Which tasks do you hope to automate? How can AI streamline your most time-consuming tasks?
Whether you’re looking to generate content, track how well you’re doing, advertise smarter, or chat with followers, there’s an AI social tool out there waiting for you. These tools are useful across B2B and B2C sectors as varied as consumer markets, ecommerce development, and the academe.
Here are the 5 main social media AI tools you can add to your strategy:
- Content creation tools: These tools use natural language processing (NLP) to assist in generating and optimizing content for various social media platforms. They can suggest what to post, help with writing social media captions, or even generate entire articles, images, or video content based on what you tell them you want to talk about.
- Social media management platforms: This category of tools streamlines the management of multiple social media accounts by allowing users to create content, schedule posts, respond to comments and messages, and monitor the performance of their content from a single interface, improving efficiency and coherence in social media strategies.
- Social listening and analytics software: Tools in this category analyze public conversations about a brand or topic across social media and the web. They analyze sentiment, measure engagement, and offer insights on audience patterns, helping brands adjust their content and tactics to align with current feedback and trends.
- AI-powered advertising platforms: These tools leverage artificial intelligence to optimize advertising campaigns. They analyze vast amounts of data to target ads more effectively, predict which creative elements will perform best, and allocate budgets in a way that maximizes return on investment, ensuring that advertising efforts are both strategic and cost-effective.
- Chatbots: Chatbots are automated messaging tools that provide instant interaction with users on websites and social media platforms. They can handle inquiries, offer customer support, and guide users through various processes around the clock without the need for constant human oversight, enhancing customer service and engagement.
The 7 Best Social Media AI Tools of 2024
With the right tools, the daunting becomes doable, turning time-consuming tasks into automated successes.
Below, we spotlight the top seven AI tools, each a different player in transforming key aspects of your social media content strategy.
The best social media AI tools of 2024 include:
- SocialBee: An AI-powered social media management tool for creating, publishing, analyzing, and engaging across different social media channels.
- Canva: A user-friendly online platform for creating engaging visuals with AI-enhanced design tools, suitable for social media content.
- Midjourney: Utilizes AI to generate unique and appealing visual content for social media from detailed descriptions, operating primarily via Discord.
- Manychat: An automation tool that uses AI and chatbot technology to enhance social media engagement and customer service on various platforms.
- Brandwatch: Monitors, analyzes, and engages with online conversations using AI, providing insights into consumer behavior and brand perception.
- Synthesia: An AI-driven video generation platform that produces professional-quality videos with lifelike avatars and voiceovers from text inputs.
- Smartly.io: Automates and optimizes social media advertising campaigns across multiple channels, using AI and machine learning to improve performance.
1. SocialBee
SocialBee stands out as an AI-driven, all-in-one social media management tool, perfect for both individuals and businesses looking to streamline their content scheduling, performance analysis, inbox management, and more.
Its AI-driven features help users brainstorm post ideas, generate captions, rewrite content, and design images with the power of DALL-E 3. Not only this, but users also get to have their own AI social media manager that can generate their entire strategy in a matter of minutes.
Copilot is your sidekick for navigating social media planning. It kicks off by understanding your brand with a quick chat, then points you towards the most fitting platforms and content types. Plus, it offers recommendations for the best times to share content and even generates social media post drafts you can approve, dismiss, or edit to your liking.
Here are SocialBee’s key social media features:
- AI-social media assistant: SocialBee’s Copilot crafts a custom strategy tailored to your needs, including platform recommendations, post ideas, and an optimized posting schedule.
- AI Content Generation: Leverage the AI Post Generator for captivating captions and stunning images.
- Multiple platform support: Create and post content on Facebook, X (formerly Twitter), LinkedIn, Instagram, Pinterest, Google Business Profile, TikTok, YouTube, and Bluesky, all from one convenient location.
- Visual content calendar: Strategize and map out your social media approach using a detailed content planner.
- Visual integrations: Leverage integrations with Canva, Unsplash, and GIPHY to easily create captivating content for social media.
- Content categorization: Sort your posts into various categories for bulk scheduling, ensuring a diverse content mix throughout your campaign.
- RSS feed integration: Automatically import content from your favorite blogs and turn them into insightful social media posts.
- Platform-specific customization: Tailor your posts for each social media platform – edit image size, post length and more from one place.
- Evergreen posting: Schedule, reshare, and set expiration dates for your evergreen posts with ease.
- Best posting time recommendations: Get customized suggestions for when to post, informed by the success of your most engaging content.
- Team collaboration: Collaborate seamlessly with your team – assign roles, provide feedback, and manage post approvals.
- In-depth analytics: Track performance and generate comprehensive PDF reports for team and client presentations.
- Social inbox: Engage with your audience in real-time, managing comments, mentions, and DMs directly through SocialBee.
| Starting price: $29/month |
2. Canva
Canva is a highly intuitive online platform designed to democratize graphic design, making it accessible and efficient for everyone—regardless of their design experience.
It’s an ideal tool for those looking to create compelling visuals for social media, offering a seamless blend of simplicity and powerful AI-driven features. This balance ensures that anyone can elevate their social media content, enhance their brand’s visual appeal, and streamline their creative process.
Here are Canva’s key social media features:
- AI-enhanced design tools: Canva employs artificial intelligence to make the design process more efficient. Notable functionalities include Magic Resize, which automatically adjusts designs to suit different social media formats, and Magic Write, which crafts compelling headlines and descriptions.
- Social media templates: Eliminate the need to start from a blank slate with Canva’s broad range of templates tailored for social media uses, such as Facebook posts, Instagram Stories, and YouTube thumbnails.
- Brand kit for consistent branding: Ensuring consistent branding across your social media channels is vital. Canva’s Brand Kit feature lets you store and easily access your brand’s specific colors, fonts, and logos, guaranteeing consistency in your designs.
- Team collaboration: Canva supports team collaboration, enabling real-time feedback and adjustments to designs.
- Scheduling capabilities: The ability to schedule social media posts directly through Canva is a significant time-saver, optimizing your workflow by reducing the need to switch between different tools.
| Starting price: $14.99/month |
3. Midjourney
Creating engaging visual content for social media is a real challenge. Keeping up with the demand for fresh and interesting images requires constant creativity and effort. That’s where Midjourney steps in.
Operating primarily through Discord, Midjourney offers a significant advantage for those looking to save time while producing unique and appealing visuals for their social media platforms. It’s a practical solution for the ongoing challenge of keeping social media feeds lively and attractive.
Here are Midjourney’s key social media features:
- Efficient image generation: Need an image that’s both unique and on-brand? Midjourney turns your detailed descriptions into visuals quickly, eliminating the guesswork and the wait.
- Distinctive imagery: To make an impact on social media, your images need to stand out. Whether you’re aiming for realism or something purely imaginative, Midjourney delivers visuals that ensure your posts are noticed and remembered.
- Easy to use: One of Midjourney’s biggest advantages is that it doesn’t ask for any design expertise. If you can explain what you want, Midjourney can create it. This makes professional-looking social media content accessible to everyone, regardless of their design background.
- Custom-tailored imagery: The challenge of finding images that fit your exact needs is no longer an issue. With Midjourney, you can create visuals that are perfectly aligned with your brand’s voice and message.
| Starting price: $10/month |
4. Manychat
Manychat is a powerful social media automation tool designed to help businesses streamline their engagement and customer service on platforms like Facebook Messenger, Instagram, and WhatsApp.
By leveraging AI and chatbot technology, Manychat automates conversations, making it easier for businesses to scale their social media interactions without compromising on personalization or quality.
This automation significantly reduces the time and resources needed to manage social media communications, enabling businesses to focus on other critical aspects of their operations.
Here are Manychat’s key social media features:
- Automated messaging: Enables businesses to set up automated responses to common inquiries, ensuring customers receive instant replies any time of the day. This feature reduces the workload on community managers and speeds up customer service.
- Visual flow builder: The platform offers a user-friendly interface for designing conversation flows, making it easy to create complex chatbot interactions without coding. This simplifies the process of setting up and managing chatbots.
- Segmentation and personalization: Manychat allows for the segmentation of users based on their interactions and personal data. This enables personalized messaging, which is more engaging and effective, without manually tailoring messages for each customer.
- Multi-platform support: With support for multiple social media platforms, Manychat allows businesses to manage conversations across Facebook Messenger, Instagram, and WhatsApp from a single dashboard, saving time switching between platforms.
- Interactive elements: The tool supports interactive elements like buttons, and quick replies, which can make conversations more engaging and drive higher conversion rates without additional manual effort.
- Integration capabilities: Manychat integrates with various third-party services and CRMs, allowing businesses to automate workflows and data synchronization, further reducing the time spent on manual data entry and management.
- Analytics and reporting: Manychat provides detailed analytics, allowing businesses to monitor chatbot performance, customer interactions, and conversion rates. This insight helps in optimizing chat marketing strategies for better results.
| Starting price: $15/month |
5. Brandwatch
Brandwatch is a powerful social media AI tool designed for monitoring, analyzing, and engaging with online conversations across various platforms. It leverages artificial intelligence to provide deep insights into consumer behavior, market trends, and brand perception.
By analyzing data from social media, blogs, forums, and other online sources, Brandwatch helps businesses make informed decisions, tailor their marketing strategies, and improve their online presence.
By automating and streamlining many of the tasks associated with social media monitoring and analysis, Brandwatch enables businesses to focus more on strategy and less on manual data collection and analysis.
Here are Brandwatch’s key social media features:
- Automated data collection: Brandwatch automatically gathers data from over 100 million online sources, including social media platforms, blogs, forums, and news sites. This saves significant time that would otherwise be spent manually tracking mentions and conversations.
- Advanced analytics: The platform uses advanced AI algorithms to analyze the collected data. It provides insights into consumer sentiment, trends, and the performance of social media campaigns, enabling quick adjustments and strategic decisions.
- Real-time monitoring: Brandwatch keeps track of the latest mentions related to brands, specific keywords, and hashtags. This quick access to information enables businesses to swiftly react to customer comments, emergencies, or trending topics.
- Influencer identification: It identifies key influencers and brand advocates in your industry or specific topics. This feature helps brands to engage with influencers for partnership or marketing campaigns efficiently.
- Competitor analysis: The tool enables businesses to monitor their competitors’ social media activity. This includes tracking competitors’ mentions, engagement rates, and audience sentiment, providing a competitive edge.
- Customizable alerts: Users can set up alerts for specific keywords, phrases, or spikes in mentions. This ensures that you’re always informed about important conversations or potential issues without constantly monitoring the platforms.
- Visualization and reporting: Brandwatch offers customizable dashboards and reporting tools that make it easy to visualize data trends, measure campaign performance, and share insights with stakeholders.
- Segmentation and filtering: The platform allows users to segment and filter data based on demographics, location, language, and other criteria. This helps in tailoring strategies to target specific audiences effectively.
| Starting price: isn’t publicly available |
6. Synthesia
Synthesia is an AI-driven video generation platform that streamlines the video creation process by allowing users to generate professional-quality videos using just text inputs.
This innovative tool employs artificial intelligence to create lifelike avatars and synthesize voiceovers in multiple languages, making it exceptionally versatile and user-friendly. It’s particularly beneficial for social media content creation due to its efficiency and the high-quality output it delivers.
Here are Synthesia’s key features for social media:
- Rapid content creation: Synthesia can produce videos quickly, a crucial feature for keeping up with the fast-paced nature of social media trends and audience demands.
- Multilingual support: With support for over 120 languages, Synthesia allows creators to reach a global audience by producing content in multiple languages without needing additional translation or voiceover services.
- Custom avatars and voiceovers: Users can create custom avatars or choose from a library, and select from various AI-generated voiceovers, enabling personalized and engaging content tailored to specific audience demographics.
- No need for traditional equipment: Synthesia eliminates the need for cameras, microphones, or physical locations, reducing the barriers to video content creation and allowing creators to produce videos from anywhere, at any time.
- Wide range of applications: Whether it’s for marketing, education, or entertainment, Synthesia can cater to various content types, making it a versatile tool for different social media strategies.
- High-quality production: Despite the automation, videos maintain a professional quality, with clear voiceovers and lifelike avatars that can engage viewers.
- Template library: A collection of video templates simplifies the process of creating content that looks professionally designed without needing extensive video editing skills.
- Accessibility features: The ability to easily include subtitles and use voiceovers in various languages makes content more accessible to a diverse audience, including those with hearing impairments.
| Starting price: $22/month |
7. Smartly.io
Did you know that 47% of marketers in the U.S., U.K., India, and Canada trust AI with ad targeting? Are you ready to give it a go?
Smartly.io is a comprehensive digital advertising platform designed to automate and optimize social media advertising campaigns across multiple channels, including Facebook, Instagram, Pinterest, Snapchat, and Google Ads.
It leverages artificial intelligence and machine learning technologies to enhance campaign performance, making it easier for marketers to reach their target audiences effectively.
Smartly.io streamlines the advertising process from creative production to campaign execution and analysis, providing a robust solution for businesses of all sizes to maximize their online advertising efforts.
Key Features for Social Media Advertising
- Automated ad creation and optimization: Smartly.io simplifies the process of ad creation by using templates and automation tools. It allows for the automatic generation of ad variations, enabling advertisers to test and identify the most effective creative elements quickly.
- Cross-platform campaign management: Advertisers can manage and optimize campaigns across multiple social media platforms from a single interface.
- Advanced targeting capabilities: With Smartly.io, businesses can leverage detailed targeting options, including lookalike audiences and custom segments, to reach their ideal customers more precisely.
- Performance analytics and reporting: The platform provides detailed analytics and customizable reporting tools, giving advertisers clear insights into campaign performance, audience engagement, and ROI.
- Machine learning-driven bidding: Smartly.io uses machine learning algorithms to automate and optimize bidding strategies in real-time. This ensures ads are delivered efficiently, maximizing visibility and conversions while minimizing costs.
- Ad testing: Advertisers can use Smartly.io to systematically test different ad formats, designs, and messaging, using the platform’s A/B testing tools to determine what works best with their target audience.
- Collaborative tools: Smartly.io facilitates teamwork with features that support collaboration among team members, streamlining the campaign management process and ensuring consistency across campaigns.
| Starting price: isn’t publicly available |
Frequently Asked Questions
1. How Is AI Used in Social Media?
AI’s role in social media is transformative, making every scroll through our feeds a more personal and engaging experience. By customizing content feeds, ensuring ads are relevant to our interests, and recommending content that matches our tastes, AI makes social media more enjoyable.
Its capability to moderate content ensures a safer online environment, while its trend analysis and user engagement metrics help platforms evolve with their users. Instant customer support through AI chatbots adds another layer of convenience, making it easier for users to get the help they need when they need it.
2. What Social Media Apps Have AI?
Social media apps like SocialBee, Canva, Brandwatch, and Smartly.io integrate AI to streamline tasks, improve engagement, offer insights, and more. SocialBee optimizes post scheduling, Canva aids in design with AI-driven suggestions, Brandwatch analyzes social sentiment, and Smartly.io automates ad campaigns.
3. What Are the Benefits of Using Social Media AI Tools?
AI-powered social media tools offer a range of benefits, including streamlined content creation, centralized management, enhanced analytics insights, optimized advertising campaigns, and improved customer interaction through automated chatbots.
These tools leverage AI to increase efficiency, effectiveness, and engagement across various aspects of social media strategy and execution. In fact, AI has helped improve the productivity of 61% of employees.
Did You Find the Best Social Media AI Tool for You?
From simplifying content creation to optimizing advertising strategies, each of our seven picks serves a specific purpose in enhancing your online presence.
Whether you’re a solopreneur striving for online recognition or a business aiming for more conversions, these tools provide the necessary support for you to get ahead.
As you contemplate your social media strategy, consider integrating these AI-powered tools into your workflow. Why delay? Embrace their functionalities, experiment with their features, and leverage their capabilities to connect better with your audience.
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