Top 10 Alternatives to Stripe: Analysis of Best Payment Gateway Providers in 2024

Stripe is perhaps one of the most popular names in the payment processing industry. However, it does not come without shortcomings. For instance, it can be quite complicated to navigate for tech-averse users because of its developer-first architecture. It also offers varying transaction fee rates that can be confusing for smaller businesses. This is unlike other leading payment gateway software like top alternative Melio that offers free bank transfer invoice payments and BlueSnap that has a single global standard pricing scheme.

With ecommerce continuously booming especially now that many consumers turn to online shopping to avoid non-essential trips outside amid the pandemic, you need to learn about your digital payment gateway options as much as you can.

So, in this article, we’ll tackle the top 10 alternatives to Stripe, a highly popular payment gateway provider for internet businesses. These alternatives provide similar types of services, and we’ll use Stripe as a reference point since it is one of the more robust and full-featured platforms currently available. In this way, alternatives will be easier to find should you be looking for other software to switch to or to entertain. Also, in case you are unable to find what you are looking for, don’t worry. There are still tons of options to choose from in the market like these 20 popular payment gateway providers.

The boom of ecommerce in recent years can be attributed to a lot of factors—the ease of creating online shopping platforms and stores, the onset of cloud technology, the integration of systems and apps that combines processes, the proliferation of fulfillment services that enable speedy delivery, and just recently, the COVID-19 pandemic that had many people staying indoors longer than they probably ever had. A study by 451 Research sees online commerce to reach $5.8 trillion by 2022—that would be more than six times the figure for in-store sales—much of it headed by mobile purchases. As retail statistics show, as of 2019, 53% of successful ecommerce transactions come from mobile.

One of the important drivers of the growth of e-commerce is the convenience and reliability of paying online through credit cards or non-cash transactions. According to a CGI report, the technologies that will dominate retail payments by 2022 include APIs (69%), real-time payments (54%), mobile technologies (48%), and biometrics (22%).  A more recent survey revealed that 28% of American consumers today prefer to pay using their smartphones for various types of transactions.

That said, it is important for businesses to leverage payment gateways to accommodate different types of financial transactions. These are platforms that facilitate payments between an ecommerce vendor’s website and the bank that processes a buyer’s credit card, debit card, or echeck payment. The primary function of a payment gateway is to validate customer’s credit card details, ensure funds are available, authorize payment for online (or offline) business, and get online sellers or merchants paid. In short, these simplify payments for online transactions.

What is Stripe?

Before we present the top 10 alternatives to Stripe, we’ll take a quick overview of what it is. Stripe is an online payment program and credit card processor designed for small businesses and online merchants. It boasts of a vast selection of features, transparent pricing schemes, and tons of customization options, making it a convenient platform for accepting credit card payments via online channels. It is capable of handling all the background processes involved in online payment, such as security, enabling users to fully focus on managing their business.

One of the most popular legitimate payment gateways in the US and other countries, Stripe is used widely by internet businesses because of its developer-friendly and configurable infrastructure. Its well-designed API and rich documentation allow it to support different business models such as ecommerce, subscription services, on-demand retail services, and crowdfunding. Also, the payment gateway solution supports full integration with webhooks, has comprehensive ecommerce tools, and is scalable, allowing your payment processing to match the pace and growth of your business.

Other notable tools that this platform has to offer are:

• Credit card support
• Invoice processing
• Mobile payment support
• Invoice closing and opening
• Multi-currency support
• Instant Payment Acceptance
• Payment option management
• Transaction fee collection
• PCI compliance management
• Native mobile application

Benefits of Stripe

1. It’s intuitive, yet user-friendly interface makes it easy to navigate for both professional and novice users.
2. It is built for easy setup, so you don’t have to worry about lengthy installation processes.
3. It offers a streamlined, no-frills dashboard, so you see the info you want at a glance.
4. Checkouts are made fast and simple so you can improve conversion and reduce cart abandonment.
5. It can support a wide variety of payment methods so you can accommodate the preferences of your clients better.
6. The vendor offers a straightforward transaction-based pricing scheme, so you get to keep more of your profits.

Why consider alternatives to Stripe for payment processing?

Stripe is a popular payment gateway solution known for its ease of use, scalability, and comprehensive integration capabilities with e-commerce platforms. However, it may not be the best fit for every business. Several factors could drive companies to explore alternatives:

• Cost Efficiency: While Stripe offers competitive rates, some businesses may find other payment providers more cost-effective, especially for those with high transaction volumes or specific international needs.
• International Reach and Local Payment Methods: Stripe may not support specific regional payment methods, depending on your market. Alternatives can provide access to localized payment options, which could improve conversion rates in specific regions.
• Specific Business Needs: Some businesses require unique features such as advanced fraud protection, specific accounting integrations, or subscription billing models that may be better served by other platforms.
• Customer Support: Stripe offers robust support, but some businesses may prefer more personalized service or more accessible customer support channels, which are available from some of its competitors.
• Industry Specialization: Some payment processors cater more specifically to specific industries, offering tailored features that Stripe may lack.

Top 10 Alternatives to Stripe

1. Melio

Melio is one of the best alternatives to Stripe and for good reasons. At its core, the application packs all the features you need to pay vendors, suppliers, distributors, and other businesses in the US. Besides, helping businesses pay bills such as utilities, rent, internet, phone, advertising, and insurance is where Melio shines. Whether it’s one-time or recurring bills, the solution simplifies the entire process, allowing you to make timely payments via credit card or bank transfer.

Moreover, Melio has the expediency of your cash flow at its heart. Primarily, the app is designed to expedite the money-in process for both your business and the customer. From your business perspective, it allows you to create a pay-link and send it to clients for faster payment. The payments are processed online and credited to your account free of charge in just 1-3 days. While, on the other hand, this link enables the client to make the payment with just a few clicks without needing a Melio account or your bank details.

Even better, Melio allows you to schedule and manage due dates for all your payments. This way, it helps you pay right on time — no more paying for a bill too early or late. You can also set up roles and permissions to schedule or approve payments. Plus, if you relinquish any of the critical roles, you still retain control over the approval workflows thanks to timely notifications. Most importantly, Melio can be integrated seamlessly with QuickBooks Online to eliminate double entry and simplify accounting. In case you’re still not sure about this platform for your company, you can also take a look at these Melio alternatives.

Why use Melio instead of Stripe

1. Melio allows you to make payments via bank transfer or credit card and the clients receive the payment their way. The vendor goes as far as mailing paper checks on your behalf.
2. The application sends timely notifications to keep you looped in on scheduled and processed payments.
3. Moreover, with Melio, you can manually add bills processed outside of the platform and have them displayed right beside regular Melio-paid bills. In doing so, it enhances accurate recording keeping.
4. Even better, paying an invoice with a bank transfer is totally free.

Why use Stripe instead of Melio

1. Unlike Melio, which only supports bank transfer and credit cards only, Stripe offers a variety of payment methods.
2. Besides, Stripe supports international payments and is currently available in over 26 countries across the globe.
3. Stripe supports one-click pay and is highly reliable when it comes to collecting payments through digital wallets.

2. FONDY

FONDY is a robust payment gateway solution trusted by businesses of all sizes in Europe. It aims to simplify and expedite online transactions through its easy-to-use payment processing features. With this at your disposal, you can accept one-time and recurring payments via credit cards, e-wallets, and even direct deposits. It can also support over 100 currencies, allowing you to cater to customers from other regions. Furthermore, it is built for cross-platform transactions, so your customers can pay you regardless of what platform or channel they are using.

Another nifty thing about FONDY is that it doesn’t stop at payment processing. The platform also allows you to perform online invoicing. All you have to do is fill in their customizable form and it will generate an invoice that can easily be embedded in SMS and emails or sent via messaging services like Viber and Facebook Messenger. This way, you can boost transaction transparency as well as collect your payment faster. Last but not least, with FONDY’s mobile-ready dashboard, you can review all transactions from your office or while on-the-go, allowing you to monitor each payment closely. Should you feel like this platform still isn’t the right fit for you, be sure to check out these great FONDY alternatives.

Why use FONDY instead of Stripe?

1. FONDY comes equipped with cross-platform payment processing so you can perform transactions on ecommerce sites, mobile apps, and even subscription platforms.
2. It supports direct payouts in all EU countries and Eastern European nations.
3. The software natively integrates with various content management systems, making it easier to process payments on different platforms.

Why use Stripe instead of FONDY?

1. Stripe can securely store credit and debit card information so returning customers can conveniently pay you.
2. The platform natively integrates with accounting tools and tax management systems.
3. The vendor offers customized pricing plans so you don’t have to worry about paying for features you don’t need.

3. BlueSnap

BlueSnap is an integrated global payment management and affiliate marketing service designed to help businesses fully manage all their payment processes. With it, companies can process and accept payments from local and international clients as well as generate insights into their sales performance. What’s more, it has a vast global network of acquiring banks so it can ensure that you are getting the highest payment conversion rates to generate bigger revenues.

Another nifty thing about this platform is that it is a unified platform that integrates a payment processor, payment gateway, and merchant account to help businesses take online credit card payments, provide mobile wallets to their customers, and reconcile and pull comprehensive reports in. It even integrates with other payment gateways, so you can further expand the types of transactions you can support and make things more convenient for your clients. With it’s affiliate marketing and payment management capability, BlueSnap is a reliable solution. Should you want more payment gateway choices, feel free to take a look at these BlueSnap alternatives.

Why use BlueSnap of Stripe?

1. BlueSnap is a 3-in-1 platform that acts as a payment processor, payment gateway, and merchant account.
2. It comes with a built-in virtual terminal so users can easily track transactions, accept payments, and send notifications to customers.
3. The software supports cross-border commerce so you can easily integrate with different banking systems for local payment processing.

Why use Stripe instead of BlueSnap?

1. Stripe has a convenient wallet feature that digitally stores credit and debit card information for faster checkout processing.
2. The platform lets you target new users with discounts and trials.
3. It supports multi-party payments, which makes it easy to split transactions evenly.

4. 2CheckOut

2CheckOut is a payment gateway used by thousands of businesses across the globe. It snagged the top spot of our list of Stripe alternatives for its comprehensive functionalities and simple interface. With this software at your disposal, you can accept online and mobile payments as well as accommodate different payment methods ranging from debit cards to credit cards.

Another thing that makes 2CheckOut a viable alternative to Stripe is that it offers extensive localization settings. It can support 15 languages and 87 currencies, so transacting with customers from other countries should be fast and easy.

Moreover, the platform can integrate with various online shopping carts and invoicing systems so you can manage your processes without having to leave the platform. It is also effortless to learn how the platform works. The 2CheckOut free trial gives you the chance to try all its premium features at no cost. Don’t think this platform meets your requirements? If so, be sure to check out these 2CheckOut alternatives.

Why use 2CheckOut instead of Stripe?

1. 2CheckOut offers extensive payment options and localization settings.
2. It is equipped with PCI data security standard to make sure your transactions are processed as safely as possible.
3. It supports one-time payments, recurring billings, and subscription plans to match any payment scheme that your business requires.

Why use Stripe instead of 2CheckOut?

1. Stripe comes with open API capabilities so that it can integrate with practically any third-party application.
2. It offers a unique dispute handling function, so it is easier to settle problems with transactions.
3. It has built-in financial reporting features, so you can monitor your income without having to leave the platform.

5. Vapulus

Vapulus is a robust online payment gateway solution built to enable ecommerce entrepreneurs to process payments with ease. With support for more than 135 currencies worldwide, the solution enables businesses to receive payments online from anywhere across the globe. The best part is that, with the multicurrency capability, you can charge customers in their local currencies, and receive the payments in your currency.

What sets Vapulus apart from other global gateways if the absolute zero-fee policy. This mantra is music to the ears of small business owners that want to cut expenses to establish a strong foothold in the ecommerce arena. You can learn more about the product capability firsthand at no cost through the Vapulus free trial.

Moreover, Vapulus provides a single dashboard from which you can keep track of all traffic and see a complete picture of your sales. What’s more, the platform allows you to dangle a carrot in front of your customers. In other words, it enables you to send offers, gifts, and discounts that keep customers coming back.

In case you still want to explore options other than this product, you can also take a look at these great Vapulus alternatives.

Why Use Vapulus instead of Stripe?

1. Vapulus charges a 0% payment processing fee.
2. Besides, the platform supports more than 135 currencies across the globe.
3. It easy to send personalized offers, gifts, and discounts.

Why use Stripe instead of Vapulus?

1. Stripe integration and open API powerful capabilities mean you can integrate virtually any third-party application.
2. Moreover, the Stripe offers multiple prebuilt payments flows for quick launching
3. Better still, Stripe supports different business models including ecommerce, on-demand, and crowdfunding.

6. mPower

mPower is a modern payment processing and routing solution that unifies multiple payment channels under one roof.  The software enables users to take charge of their own payment platform, where they have the flexibility to accept payments from various channels and configure custom payment routes for each transaction.

With mPower, you have full access to all transaction records. It also gives you the power to limit accessible information and performable actions for both employees and merchants. Furthermore, it comes with a transaction forensics functionality in place to supply you with clear, actionable insights that can help you reinforce smoother payment processes. Should you think that this platform is not the right fit for your business, you can go ahead and take a look at these mPower alternatives instead.

Why use mPower instead of Stripe?

1. mPower offers advanced payment routing and cashier management.
2. The platform comes equipped with integration testing.
3. It offers advanced fraud and risk detection tools as well as transaction forensics.

Why use Stripe instead of mPower?

1. Stripe offers comprehensive financial reporting features to help you monitor your cash flow accurately.
2. It has open-source plugins and a custom UI toolkit for more flexibility.
3. The vendor offers a more extensive customer support system covering email, phone, live chat, tickets, and even training.

7. PayPal Payments Pro

PayPal Payments Pro is a payment processing solution built on the established PayPal technology that enables online sellers and businesses to accept credit card payments online as well as process mobile and retail credit cards. Great for global companies, it allows you to transact with clients all over the world as it accepts 25 currencies from 200 countries and territories. It can even be integrated with major shopping carts, CRM solutions, ecommerce software, and accounting tools to streamline your operations.

Another reason why PayPal Payments Pro made it on our list is because of the control that it offers its users. With it, business owners can create and host their own checkout pages as well as control what kinds of payment methods you can accept. It also has a configurable interface to help you meet your operational demands. Does PayPal Payment Pro meet your requirements? If not, you can explore more options, you can check out other PayPal alternatives here.

Why use PayPal Payments instead of Stripe?

1. PayPal Payments will not require your customers to have a PayPal account to make a purchase, making the checkout process more convenient.
2. The platform can be conveniently accessed through desktop or mobile devices so you can enjoy fast yet secure transactions wherever you may be.
3. It gives you almost instant access to your money as soon as payment is processed.

Why use Stripe instead of PayPal Payments?

1. Stripe comes with a flexible “wallet” feature that lets customers store their card and billing information for a more convenient checkout process.
2. The platform is designed to organize your customer information for easier subscription renewals as well as to speed up future transactions.
3. It has an API feature that lets you build powerful connections with leading marketplaces and third-party solutions.

8. Amazon Payments

Amazon Payments is a payment gateway geared for both Amazon merchants and shoppers. This easy, reliable, and fast payment solution currently caters to millions of people who buy and sell through online retailing giant Amazon. With it, you can attract new customers, streamline the checkout process, and even improve customer loyalty through their recurring payment options.

Merchants using the application will see improvements in conversion rates as the checkout process has been designed for speed and convenience. The streamlined checkout experience results in enhanced loyalty from shoppers and less cart abandonment. Meanwhile, shoppers are provided with a simplified process of payment, whether online or on mobile. The feature makes it a breeze for customers to browse through shopping sites, select items, and pay easily. Don’t think Amazon Payments is powerful enough? If so, check out other payment gateway providers, you can browse through these Amazon Payments alternatives.

Why use Amazon Payments instead of Stripe?

1. Amazon Payments is built for ecommerce, so it has a retail-first, consumer-centric approach to payment processing.
2. It ensures secure transactions through strict protocols for fraud detection and merchant protection.
3. It provides you with tools that improve the checkout experience and improve conversion rates.

Why use Stripe instead of Amazon Payments?

1. Stripe is made to unify all of your transactions by supporting different payment methods in over 135 currencies.
2. The platform has prebuilt payment flows for convenience but also offers customizable ones for flexibility.
3. It provides client-side tokenization so that all sensitive data won’t be kept in your servers.

9. Braintree

Braintree is an online payment gateway that is being used by merchants in more than 40 countries worldwide, allowing them to accept, split, and enable payments in more than 130 currencies. It offers global ecommerce tools to let companies build their own experiences and scale their businesses around the world. It has been part of the PayPal network since 2013, helping merchants change the way people do their payments online through expansive support, innovative concepts, and simple processes.

This software solution has been recognized as a leading global ecommerce platform since there are no foreign exchange or cross-border fees involved. It utilizes a Drop-in UI, ready-made for accepting payment via cards or PayPal in the app or website. Lastly, users can easily bring data into or out of the system anytime while keeping sensitive data stored on a secure system so that businesses can stay PCI-compliant. Braintree is, without a doubt, a powerful payment gateway. However, should you feel like this isn’t the right fit for your company, you can take a look at these Braintree alternatives as well.

Why use Braintree instead of Stripe?

1. Braintree can process over 130 currencies throughout 40 countries, so international companies can easily accept payments sans cross-border fees.
2. The platform offers a straightforward interface that does not compromise customizability, making it great for novice users.
3. It is equipped with a“vault” that stores all of your sensitive data to help you remain PCI-compliant.

Why use Stripe instead of Braintree?

1. Stripe offers a flexible and affordable pay-as-you-go pricing scheme so that you only pay when you use it.
2. The platform is built for quick launching, so you get pre-made UI components that simplify the creation of payment infrastructures.
3. It allows you to pool your earnings into payouts and schedule transfers for easier routing of payments.

10. Authorize.Net

Authorize.Net is a payment gateway provider trusted by more than 370,000 merchants for facilitating fast and secure sales transactions. With it, merchants can manage a variety of payment methods, configure account settings, view account statements, generate reports, and transfer money to their bank, among other tasks. Moreover, it doubles as a virtual POS solution and supports a wide variety of third-party solutions for more streamlined user experience.

Mobile transactions are also facilitated via its free mobile app. Lastly, the platform’s Customer Information Manager enables users to tokenize and store their customers’ sensitive payment information on secure servers, simplifying the PCI DSS compliance as well as the payments process for recurring transactions and returning customers. In case this doesn’t fit the bill for you, we’ve also examined some great Authorize.Net alternatives that you might want to check out.

Why use Authorize.Net instead of Stripe?

1. Authorize.Net offers a robust online payment system that lets you deposit funds automatically to your merchant bank account.
2. It comes with virtual POS capabilities to streamline your sales operations further.
3. The platform has a fully integrated electronic check processing tool.

Why use Stripe instead of Authorize.Net?

1. Stripe is designed to support any business model, including on-demand, ecommerce, or crowdfunding.
2. While it offers advanced API capabilities, it also gives tech-averse users the option to integrate without extensive coding.
3. It regularly updates its features to accommodate the latest technologies, allowing you to get the best possible functionalities.

How Do You Know Which Payment Gateway Suits Your Business?

As you can see from our list of top 10 alternatives to Stripe, there are a plethora of payment gateway providers that you can rely on for your business transactions. However, it is important to keep in mind that there’s more to effective payment gateway implementation than simply choosing the most popular solution on the market.

To simplify the process for you, we have compiled some of the factors that you should consider as you browse:

1. Setup Process. Try to understand how simple or complicated the setup process is. Is it plug-and-play, or will it involve a lengthy installation process? Moreover, will it require your customers to create a merchant account before being able to pay you?
2. Payment Methods Supported. Payment gateways should at least support cash, credit card, and debit card payments. Other methods that you might want to look for are email transactions, wire transfers, and automated bank transfers. Better yet, find a solution that can also integrate with other payment gateways so you can facilitate more types of transactions.
3. Security Measures. Your payment gateway holds a ton of confidential information from both you and your clients. So, it is best that you find one that is equipped with security tools such as fraud detection, transaction monitoring, and risk management. There are also those with PCI-compliance management options.
4. Integration Capabilities. The point of having a payment gateway is to make transactions more convenient. So, an important question to ask when choosing one is, “can it integrate with your existing business systems?.” It should be able to play well with your online marketplace account, website, ecommerce platform, or accounting solutions if you truly want to streamline your operations.
5. Pricing scheme. Payment gateway providers offer different types of pricing schemes. For small businesses that yield little revenue, you might want to opt for transaction-based solutions, so you don’t have to pay for their services even when you don’t use them. On the other hand, bigger businesses with a more steady income will probably benefit more from subscription-based plans.

Hopefully, with our list and the tips we’ve mentioned here, you’ll be able to zero in on which payment gateway provider is best for your business, and which one can help you get the most out of today’s online retail and business climate as influenced by the recent events. In case you are still unsure of which Stripe alternative to use, we highly recommend using Melio.

This platform is similar to Stripe in many ways — it offers complete control over your transactions and it allows you to make payments using different credit cards such as American Express, Master Card, Visa, and Discover. The solution hasn’t gone international, but the convenience with which it facilitates bill payments in the US almost certainly gives it a leg-up on Stripe. To learn more about this product, be sure to sign up for Melio’s free trial to see more of what it has to offer.

Key Insights

• E-commerce Growth: The e-commerce sector has seen substantial growth, driven by factors like cloud technology, system integration, and the COVID-19 pandemic. By 2022, online commerce is expected to reach $5.8 trillion, with a significant portion coming from mobile purchases.
• Payment Gateway Importance: Payment gateways are crucial for online transactions, facilitating payments between e-commerce websites and banks. They ensure secure and efficient financial transactions, making them indispensable for modern businesses.
• Stripe’s Position: Stripe is a popular payment gateway known for its developer-friendly architecture and extensive features. However, it can be complex for non-technical users and has varying transaction fee rates, which can be confusing for small businesses.
• Alternative Solutions: Several alternatives to Stripe offer unique features and benefits. For instance, Melio provides free bank transfer payments, while BlueSnap offers a unified global pricing scheme. These alternatives cater to different business needs and preferences.
• Mobile Payments: Mobile POS payments are on the rise, with the total transaction value projected to reach $2.49 trillion in 2021. The annual growth rate is expected to be 16.9% from 2021 to 2025.
• Security and Compliance: Payment gateways must have robust security measures, including fraud detection, transaction monitoring, and PCI compliance, to protect sensitive information and ensure secure transactions.
• Integration and Customization: Effective payment gateways should integrate seamlessly with existing business systems, including online marketplaces, e-commerce platforms, and accounting solutions. Customization options are also essential for catering to specific business needs.

FAQ

1. What are the main advantages of using Stripe as a payment gateway?

Stripe offers a wide range of features, including support for various payment methods, multi-currency transactions, and robust security measures. It also provides a developer-friendly API, allowing for extensive customization and integration with third-party applications.

2. Why might a business choose an alternative to Stripe?

A business might choose an alternative to Stripe if they need simpler interfaces, lower transaction fees, specific regional support, or unique features not offered by Stripe. For example, Melio offers free bank transfer payments, which can be advantageous for businesses looking to reduce costs.

3. What is Melio, and how does it compare to Stripe?

Melio is a payment processing solution that allows businesses to pay vendors and suppliers via bank transfer or credit card. Unlike Stripe, Melio focuses on bill payments and offers free bank transfers. It is also designed to integrate seamlessly with QuickBooks Online.

4. How does BlueSnap differ from Stripe?

BlueSnap is a global payment management platform that integrates payment processing, a payment gateway, and a merchant account. It offers a unified pricing scheme and supports cross-border transactions, making it suitable for businesses with international customers.

5. What should businesses consider when choosing a payment gateway?

Businesses should consider factors such as setup process, supported payment methods, security measures, integration capabilities, and pricing schemes. It’s important to choose a payment gateway that aligns with the specific needs and goals of the business.

6. What are the security features to look for in a payment gateway?

Key security features include fraud detection, transaction monitoring, risk management, and PCI compliance. These measures help protect sensitive information and ensure secure transactions.

7. How do mobile POS payments benefit businesses?

Mobile POS payments provide convenience and flexibility, allowing businesses to process transactions anywhere. They also offer access to valuable consumer information, which can be used for personalized marketing and improved customer experience.

8. Can payment gateways integrate with other business systems?

Yes, effective payment gateways should integrate with various business systems, including online marketplaces, e-commerce platforms, CRM systems, and accounting solutions. This integration streamlines operations and enhances efficiency.

9. What are some common pricing schemes for payment gateways?

Common pricing schemes include transaction-based fees, subscription-based plans, and custom pricing based on business needs. It’s important to choose a scheme that aligns with the business’s transaction volume and revenue model.

10. Why is it important to have multiple payment methods supported by a payment gateway?

Supporting multiple payment methods ensures that businesses can cater to diverse customer preferences, enhancing the customer experience and potentially increasing sales. This flexibility is crucial for attracting and retaining customers.

By Shaun Baker

With 5 years of experience in digital marketing and retail strategy under his belt, Shaun Baker is the resident eCommerce expert at FinancesOnline. A contributor to Entrepreneur, The Atlantic, and other business portals, he has spoken and written about various eCommerce subjects, from AI and headless commerce to the economics of Black Mirror’s “Fifteen Million Credits”. His (highly) opinionated pieces on the ebbs and flows of eCommerce as an industry remain both a dynamic resource of talking points and entertainment in itself.