• Home
  • B2B News
  • 69 Important Retail Statistics: 2019 Data Analysis & Market Share

69 Important Retail Statistics: 2019 Data Analysis & Market Share

Category: B2B News

Online stores and all things ecommerce have proven to be such disruptive forces in the global economy, sweeping all before them but the strongest businesses. Many have already seen the writing on the wall, and many are still to follow. Businesses big and small have to look hard at the retail statistics if they want to steer their companies to this drastically altered world of commerce.

We’ve compiled here important research findings on retail across a wide range of factors, from global and U.S. sales to the latest ecommerce penetration data to the impact of mobile, and much more.

retail statistics main

1. Global Retail Market Statistics

The journey to mastering the new rule of doing businesses must start at the retail reports widely available from divergent sources. From the resulting retail reports, we can see how the retail market size reflects all the tide of changes now taking over economies all over the world. From this retail data, it’s easy to see that global retail is still growing, led by the Chinese economy behemoth and its e-commerce push everywhere.

The growth of retail and ecommerce relies on the applications that allow them to manage vast amounts of data that change every day. These data follow the movement of goods and people. SaaS applications play a critical role, and they’re also part of the global economic disruption taking place before us.

  • Total global retail sales is projected to reach USD 26.29 trillion in 2019 and USD 27.73 trillion by 2020. (Statista 2019)
  • 4% – CAGR of global retail sales from 2013-2018 (Statista 2018)
  • The total value of ecommerce sales is projected to reach USD 3.45 trillion in 2019. (99 firms)
  • 15.5% – CAGR of ecommerce from 2013-2018. (Statista 2018)
  • China is the largest ecommerce market in the world. (99 firms)
  • 95% of all purchases are projected to be done via ecommerce. (99 firms)
  • There are 12 to 24 million ecommerce sites in the world. (99 firms)
  • Building supplies and distribution centers are the most profitable industries by 5% net margin. (Investopedia)

Global Retail Sales from 2015 to 2020

(Trillion US Dollars)

Year: 2015 – 2020
Sales in Trillion Dollars







Source: Statista

Designed by

2. US Retail Market Statistics

US retail sales continue to rise despite the closure of many big-name companies. The fall of these familiar brands is mitigated by new ventures emerging from the laboratories and conceptual nurseries. They are more adept at modern tools, too. The young ones are no stranger to advanced business tools, CRM platforms amongst them.

  • Total US retail sales was valued at USD 5.7 trillion in 2017 (US Census Bureau)
  • 3.4% – CAGR of US retail sales (the balance)
  • 4.3% – Year-on-year sales growth of US retail sales. (the balance)
  • 11.9% – growth US online retail since last year (the balance)
  • Amazon accounts for 49% of online spending in the US, representing about 5% of total US retail sales. (Big Commerce)
  • For every $100 spent at a local small business, around $68 stays in town. (ILSR)
  • USD 53.98 – average retail transaction value (Vend)
  • 50.96% – average gross margin in retail (Vend)
  • 300% – growth of US online retail from 2000-2018 (the balance)
  • 50% – decline of department stores from 2000-2018 (the balance)
  • 5.9% – decline of US department stores since last year (the balance)
  • 20% – of US annual retail sales are from the holiday season (the balance)

Gloom and doom for big traditional retailers

While injecting much-needed life into the global economy, the onrush of online stores has resulted in the death of many known brands. Toys R Us and many more are fair game for these new kids on the block.

growth rate of US online retail

3. Big and Small Retailers Statistics

Small retailers pick up from the slack of big retailers. Armed with business intelligence tools, they dive into businesses with savviness unavailable to their enterprising counterparts before them. With a better understanding of their markets, they are able to avoid many of the pitfalls that litter the modern world.

  • Amazon, Apple, Google, Microsoft and Visa are the top brands in 2019 (Kantar Millward Brown)
  • 52.8% of American consumers visit Walmart in any given month. (Khou)
  • Walmart has 11,766 stores as of 2019 (Statista)
  • Small retailers with 50 employees or less represent 98.6% of all retail firms. (SCORE)
  • Furniture with USD 40K average revenue heads small retailers by industry, followed by Beer, Wine, and Spirits (USD 39K). (SCORE)
  • 65% of retailers plan to invest in new products. (NRF)
  • 61% of retailers plan to invest in their store associates. (NRF)
  • Small retailers hire 39.8% of all retail employees. (SCORE)
  • Small retailers have an average monthly revenue of $22,341. (SCORE)
  • Small retailers have an average gross margin of 51%. (SCORE)
  • US SMBs process about 482 transactions per month. (Vend)

Top 5 Most Valuable Brands in 2019

(in billion US dollars)






Source: BrandZ, Kantar Millward Brown

Designed by

4. Customer Retail Preferences Statistics

Customers still prefer physical stores, spending a hefty portion of their incomes on these stores. They enjoy events organized by the stores. They attend these events and bring their money along the way. And they go where the bargain offers are.

  • Customers spend 69% of their discretionary income each month in-store. (SCORE)
  • Customers say trying items in a store is 3x more influential than other purchase factors. (SCORE)
  • 89% of consumers shop at bargain-driven retailers. (Business News Daily)
  • 54% believe they need to focus on customer experience. (V12)
  • 87% of customers say they would attend exclusive access to items or sale in physical stores. (SCORE)
  • 81% of customers say they would attend parties organized by physical stores. (SCORE)
  • 80% of customers say they would attend a product demonstration or tutorial by physical stores. (SCORE)
  • 71% of customers say they would attend a game or competition organized by physical stores. (SCORE)
  • 82% of shoppers attended a retail event last year. (SCORE)
  • 58% are interested in going to one in the future. (SCORE)

The stores are only too happy to oblige with this customer participation for events made for them. Businesses can do more with the help of the leading event management software that they can easily find in the market.

How generations shop

  • 31.9% of Baby Boomers prefer buying in a physical compared to Millennials at 31.04%, Gen X at 27.5%. Only 9.6% of Gen Z, on the other hand, prefer buying from physical stores. (Big Commerce)
  • 67% of Millennials and 56% of Gen Xers consumers prefer to shop online (Big Commerce)
  • 55% of online shoppers would prefer to buy from retailers that have a physical store presence vs. online only. (SCORE)
  • 56% – number of Gen Z consumers who purchased from a physical store in the last 6 months. (Big Commerce)

shoppers attending a retail event

5. Ecommerce Statistics

While ecommerce statistics merit a separate page of its own, we highlight key figures that you can easily associate with retail developments. The numbers reflect the growing acceptance of consumers who not long ago were averse to the idea of sending private financial information floating all over the internet.

The latest shopping statistics also help in understanding what’s going with global economies. If you want to navigate your business ahead, you would do well to look up these figures too.

  • Ecommerce only comprises 9.46% of retail sales. (SCORE)
  • 96% of Americans have made an online purchase. (Big Commerce)
  • 90% of Americans shop online at least yearly. (V12)
  • 51% of Americans prefer to shop online. (Big Commerce)
  • Around 20% of buyers who return an online purchase in-store make an additional purchase. (Synchrony)

Social media in ecommerce

Facebook, Twitter, Instagram, Snapchat, Linkedin, YouTube have helped ecommerce become the colossal economic force that it is now. What initially started as sites where friends and families gather have now become a melting pot for businesses, consumers and professionals. These last include market and sale influencers, among many others. Their tool of choice: social media management software.

  • 85% of orders from social media channels originate from Facebook (Shopify)
  • 84% of US online buyers review at least one social media before buying (Pew Research Center)
  • 30% of online purchasers are likely to buy form Facebook, Twitter or Snapchat. (Big Commerce)
  • 39% of Americans share their experiences from vendors on social media platforms. (Pew Research Center)
  • 30% of online customers have posted feedback online. (V12)
  • USD 55 – the average order value for customers referred from Facebook (Shopify)
  • USD 46.29 – the average order value for customers referred from Twitter. (Shopify)

Where did consumers buy in the last 6 months?

July 2019 Survey, Big Commerce



Physical Store


Branded Online Store






Source: Big Commerce

Designed by

6. Mobile Retail Statistics

As with social media, mobile devices have played a key role in ushering a new age for retail businesses all over the world. What once served as a simple communication device now serves as an internet hub anywhere, anytime. With GPS technologies and incorporating payment gateway platforms, they have become indispensable to businesses and consumers alike.

  • 59% of all sessions on ecommerce sites are done via mobile sessions. (Smart Insights)
  • Gen Z shoppers are twice as likely to complete an online purchase using a mobile wallet like Apple Pay than the average consumer. (BigCommerce)
  • 48% of consumers start mobile research with a search engine. (Smart Insights)
  • 33% of consumers go directly to the site they want. (Smart Insights)
  • 79% of smartphone users have made an online purchase using a mobile device in the last six months. (OuterBox)
  • 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Nectafy)
  • 12%  of Americans have paid for in-store purchases by swiping or scanning their cellphones at the register. (Pew Research Center)
  • Mobile offers are redeemed 10x more frequently than print offers. (eMarketer)

sessions on ecommerce sites

Leverage these business retail numbers to help your business

The astounding fall of even the biggest names in commerce means that businesses must learn what works for the modern economy. Commercial titans have a lot going against them in the sense that it’s harder to implement critical changes right away. You can address issues in one branch, but there could be hundreds elsewhere spread across the globe.

Small businesses benefit from the simplicity of their operations. If they learn the lessons of their bigger contemporaries, then they should be safe steering their businesses to further growth.

You will not find a bigger help in today’s business landscape than the one provided by the leading business intelligence solutions. It’s the reason other software solutions are incorporating some of their features too.

By Nestor Gilbert

Senior writer for FinancesOnline. If he is not writing about the booming SaaS and B2B industry, with special focus on developments in CRM and business intelligence software spaces, he is editing manuscripts for aspiring and veteran authors. He has compiled years of experience editing book titles and writing for popular marketing and technical publications.

Related posts

Leave a comment!

Add your comment below.

Be nice. Keep it clean. Stay on topic. No spam.

Back to

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.