Top 10 Alternatives to MailChimp: Popular Email Marketing Software Solutions

What software is a good alternative to MailChimp? MailChimp is a popular name in the email marketing domain. It is also known as a reliable marketing automation tool for small businesses. While it has an impressive standing in this category, it doesn’t necessarily work for everyone as one business varies from another.

In this article, we gathered the top 10 alternatives to MailChimp that you can explore to save your time and energy in looking for a robust alternative to the software.

MailChimp is a marketing automation tool centered in marketing for e-commerce businesses and building a company’s brand. It is only one of the many marketing software tools available today to pave the way for optimization in marketing. It optimizes the time and productivity of your teams, the customers whom your sales team focus their efforts on, and the processes involved in creating and delivering your campaigns.

By the end of 2019, it was forecasted that 246 billion of emails will be sent every day according to a report by The Radicati Group, Inc. This is because the number of email users is expected to increase as well to over 2.9 billion users which are over one-third of the world’s total population. Even with the proliferation of channels for communication, email continues to be one of the most effective channels for reaching your target audience.

Email continues to be an effective channel for marketing. (Source: Mailigen)

It’s easy to see why businesses are leaning towards having a marketing automation tool with an email marketing solution in their workflows. In a study by Venture Beat, companies saw an improvement in their marketing processes with the help of this tool. Four out of every five users increased their leads while 77% of respondents saw an increase in their lead conversions after implementing the marketing solution.

If you need more than just email marketing our team of experts compiled this guide on the top 20 marketing automation software solutions of 2025.

Meanwhile, let’s proceed in getting to know MailChimp, one of the top marketing automation solutions that specializes in email marketing, before delving into its top alternatives.

What is MailChimp?

MailChimp is one of the most popular and pioneer solutions for email marketing. While it still occupies a huge chunk of the category, the platform has evolved into a full marketing automation platform for businesses of all sizes from small e-commerce shops to large online retailers. This tool helps companies find the right audience, engage their leads and customers, and build their brand.

One of its top features includes helping you create an email marketing campaign that matches your message whether it’s for sharing an announcement, selling a product, or telling a story. In addition to this essential functionality, it uses marketing automation to eradicate manual, repetitive tasks while keeping a personal touch when interacting with your qualified customers. Finding the right audience is also streamlined with the app’s three advertising channels—Facebook and Instagram integration and Google remarketing ads.

Furthermore, MailChimp integrates with popular and major apps, particularly e-commerce providers, so you can easily utilize data from your existing systems to personalize your campaigns. It provides a collection of e-commerce integrations to assist you in tracking store visitors, capturing order information, and moving these data back into MailChimp. With its advanced analytics, you can efficiently refine and optimize your campaigns with access to crucial insights in monitoring your sales and website activity.

Benefits of MailChimp

1. Automation for online sellers. The main goal of MailChimp’s marketing automation is to deliver your email campaigns to the right recipients at the right time. You can build custom rules using its built-in segmentation and use a single API request to trigger a series of emails. It also enhances targeting based on factors such as a customer’s sales history, behavior, and preferences.
2. Advertising channels. MailChimp gives you effective platforms to reach your audience. Google remarketing ads automatically tailor ads for your website visitors to turn them into customers. It also has integrated Facebook and Instagram ad campaigns to gain new customers and engage existing ones.
3. Landing pages with CTA. Two versatile templates for landing pages are available to create and publish the right call-to-action you need for your business. It clearly shows the action you want the visitor to take whether it’s joining your subscriber list or giveaway or encouraging them to buy a product.
4. Comprehensive mobile app. Enabling marketing on the go, you can build and send campaigns right from your mobile device. It has a selection of intent-based templates that you can customize by inserting product images or adding and removing content blocks as desired. This also lets you monitor your campaign performance anywhere, anytime.
5. Flexible campaign designer. It has a drag-and-drop interface for designing campaigns that match your branding, style, and purpose. An email template reference is available if you want to create your own email. Meanwhile, you can speed up the design process through the app’s collaboration options like multi-user accounts.

MailChimp is a robust and full-featured marketing automation solution for your business. At the same time, we understand that what works for one company may not work for another. With that in mind, we compiled the top 10 alternatives to MailChimp you should explore. These products have similar offerings with MailChimp while, at the same time, offering unique features that may suit your needs better.

1. HubSpot Marketing

HubSpot Marketing is the top alternative to MailChimp because of this software’s overall capabilities and features. This full-featured marketing solution helps businesses launch marketing campaigns effectively to increase traffic, improve ROI and convert more leads. While it has similarities with MailChimp in terms of marketing automation, what sets them apart from each other is how HubSpot Marketings sets a focal point on inbound marketing.

One of the pioneers and leaders in inbound marketing, HubSpot Marketing attracts qualified leads by creating targeted and personalized content through various channels such as social media, blogs, and search engines. It uses the inbound methodology to effectively carry out your marketing initiatives in four phases: attracting, converting, closing, and engaging customers. This approach focuses more on quality rather than quantity for acquiring and keeping leads.

HubSpot Marketing helps you at every stage of your marketing workflows. Right from the start, you get responsive templates out of the box. It simplifies building and modifying your website through its drag-and-drop interface for your web pages, landing pages, blog posts and email templates. It then empowers you to get your content to the right audience, drive traffic in your landing pages, convert visitors into qualified leads and then into customers, and measure and track the performance of your marketing campaigns.

HubSpot Marketing’s plans are scalable depending on your business size and needs. It even has a free plan for beginner marketers and solo entrepreneurs to start capturing leads and monitoring their website traffic. Since it’s best to explore the software’s features firsthand, you may sign up for HubSpot Marketing free trial here to check out the platform on your own and determine if it suits your needs.

HubSpot Marketing

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Why choose HubSpot Marketing instead of MailChimp?

1. Free plan. The free plan is packed with features such as lead analytics dashboard, forms, contact activity, contact management, contact and company insights, and Facebook and Instagram lead ads to help you get started in marketing automation.
2. Inbound marketing. It specializes in attracting customers by using relevant and helpful content to find qualified leads. It then uses email marketing, pipeline management, predictive lead scoring, and lead nurturing to transform leads into customers.
3. Robust integrations. HubSpot Marketing is powerful on its own but when you integrate it with other products by HubSpot such as CRM, Sales, and Service Hubs, you get a complete solution that covers all bases of your business operations. Additionally, it integrates with a wide array of major third-party integrations to maximize its functionality.

Why choose MailChimp instead of HubSpot Marketing?

1. Advertising channels. Google, Facebook, and Instagram ads are integrated to help you reach more audience.
2. Email marketing. It is more geared towards automated email marketing campaigns.
3. Free plan. It also offers a forever free plan for its basic features.

If you’re looking for more products with similar offerings, you may also take a look at HubSpot Marketing alternatives.

2. SharpSpring

Primarily targeted at small and medium-sized businesses, SharpSpring is a robust email marketing software that enables you to extend its functionality using third-party apps and your existing systems. Users who prefer a WYSIWYG (what you see is what you get) email designer will appreciate the platform’s editor for quickly and easily creating marketing emails.

It helps you make personalized, dynamic emails without the need for coding. It uses the information you have about the contacts and swaps phrases, images, offers for the recipient accordingly. The platform also offers a library of responsive templates that you can recipients can view using any device.

To know more about all its features, you can sign up for SharpSpring free demo here.

Why choose SharpSpring instead of MailChimp?

1. WYSIWYG editor. Create emails faster and more easily with a what-you-see-is-what-you-get email designer.
2. Dynamic forms. It modifies and generates forms that are highly customizable.
3. Custom merge variables. Merge variables enable you to create more focused email campaigns.

Why choose MailChimp instead of SharpSpring?

1. Integrations. Leverage your data by integrating with major e-commerce providers.
2. Pre-built marketing automation. Automates manual tasks while adding a personal touch to campaigns.
3. Campaign builder. It ensures your email campaigns suit your message.

For other options, there are also SharpSpring alternatives to explore.

3. Wix ShoutOut

Wix ShoutOut is an email marketing service you can use if you want to send beautiful newsletters. The interface is highly intuitive which simplifies the entire process of email campaign creation. Ready-made layouts are available which you can handpick according to your message. They can also be customized based on colors, fonts, and background, among others.

Once your ShoutOut is ready, you can easily share your campaigns with your contacts or through social media to reach the right audience. Meanwhile, it has a built-in stats tracker so you can analyze your campaign’s opens, views, and clicks. Built for small businesses, anyone can create and share engaging newsletters, sales promotions or product updates that look good on any device.

The vendor lets you use the tool’s features at no cost. You can sign up for Wix ShoutOut free trial here to get started.

Why choose Wix ShoutOut instead of MailChimp?

1. Custom signup form. Readers of your campaigns can easily subscribe to your mailing list through a signup form on your ShoutOuts.
2. Contact integration. The email address of your contacts can be imported within seconds.
3. Facebook Ad. Turn your email campaigns into Facebook Ads to reach more relevant audiences.

Why choose MailChimp instead of Wix ShoutOut?

1. Connect your store. Creating a targeted email or ad campaign is easier.
2. Built-in segmentation. As part of its marketing automation, you can build custom rules for segmentation.
3. Social media ads. Google, Facebook, and Instagram ads help you reach a wider audience.

Once you’re done tinkering around the platform, you may also want to check other Wix ShoutOut alternatives.

4. Exponea

Exponea specializes in one-on-one, personalized experiences for your campaigns. Users gain full control of their marketing initiatives in running automated campaigns independently from IT. It has a fully customizable email template and a WYSIWYG editor to build campaigns that match your needs accordingly.

The platform’s top features include a drag-and-drop campaign editor, A/B testing, and event- or time-scheduled campaign triggers, among others. It also supports cross-channel campaign management. Deep customer analysis helps you improve your business results.

If its features match your checklist, you can sign up for Exponea free trial here to check out its features firsthand.

Why choose Exponea instead of MailChimp?

1. Native integrations. It has a good array of native integrations such as Zapier, Shopify, MySQL, Amazon Alexa and Facebook Ads, among others.
2. Real-time storage data. It has a built-in storage and imports feature to make sure your customer data is safe and accessible.
3. Campaigns. You can run automated campaigns without the help of your IT.

Why choose MailChimp instead of Exponea?

1. Landing pages. Your call to action can be clearly seen on mobile-friendly landing pages.
2. Collaboration options. The design process can be expedited through multi-user accounts and comments inside the editor.
3. Advanced reporting. Sales, website activity, and revenue reports, among others, are useful for improving your marketing efforts.

Once the trial is over, you can continue using the platform by subscribing to its plans or explore Exponea alternatives.

5. vCita

At its core, vCita is an all-in-one business management app. Hence, it also equips a robust marketing solution among its offerings. It supports email marketing on-the-go by letting you create email campaigns, manage subscriptions and access real-time results using your mobile device. Segmentation of customers is streamlined according to interests and location, among others, for a more effective campaign distribution.

Call-to-action buttons are added to your emails so your clients can easily complete a payment, book an appointment, or submit a document regardless of the device they’re using in viewing the campaign. Even users with no design skills can create an engaging campaign with a pre-built email template and images from the free gallery.

Why choose vCita instead of MailChimp?

1. Personal touch. Personalizing emails through a first-name basis improves click-through rates.
2. Scheduling button. Clients can register events or book appointments for the email campaign.
3. One-click actions. To reduce effort on the client’s side, actions are completed with only a single click.

Why choose MailChimp instead of vCita?

1. Ads. Reach a wider audience on Google, Facebook, and Instagram ads.
2. Customer targeting. Target customers based on previous sales, behavior, and preferences.
3. Integrations. It integrates with numerous apps and services to extend its functionality.

Meanwhile, you may take a look at vCita alternatives for other options.

6. Dotmailer

Dotmailer is a data-driven marketing tool that lets you create, test and send emails with ease. Its EasyEditor enables customization of campaigns without the need of having a designer. It has a drag-and-drop interface that let you drag columns, texts, images and videos and drop them to the template.

Regardless of how you built your templates—built from scratch, imported your own template or a custom design one, the platform makes it mobile-responsive for your audiences to view it on any device. Some of its other features include multi-variate testing, optimized send times, and inbox email previews, among others.

Along with a demo, you can sign up for Dotmailer free trial here and use the platform at no cost for 14 days.

Why choose Dotmailer instead of MailChimp?

1. Multi-variate testing. Test any aspect and variable of your email campaign to improve its effectiveness and click-through rates.
2. Multiple content variation. In a single campaign, you can modify its content to different audiences.
3. PayPal button. Close sales straight from the inbox by adding a PayPal button on the email.

Why choose MailChimp instead of Dotmailer?

1. Numerous integrations. Leverage your data by syncing with a wide array of apps and existing systems.
2. Intent-based templates. Available on the app for creating and sending a campaign that suits your message from your phone or tablet.
3. Email triggers. Use a single API request to trigger a series of emails.

If it doesn’t match your needs, you can move on with these Dotmailer alternatives to check out.

7. EngageBay

EngageBay is a good alternative to MailChimp if you’re looking for complementary systems that assist your marketing solution. Its comprehensive CRM suite covers sales, marketing and service functions and integrates them in an easy-to-understand-and-use interface.

Users can design their marketing and sales workflow via the CRM’s visual designer to ensure that every aspect seamlessly integrates with one another. EngageBay’s marketing system can also be automated by letting users set up a mailing list and schedule when emails will be sent. Furthermore, potential leads’ activity and emails can be monitored to ensure you have the optimal chance of capturing a new client or customer as well as retaining existing ones.

Should want to investigate its full set of features now, you can easily do so when you sign up for EngageBay free trial here.

Why choose EngageBay instead of MailChimp?

1. Comprehensive CRM System. EnagageBay integrates marketing, sales and service systems in one convenient platform.
2. Flexible Marketing System. You can design the workflow of your marketing plan into the platform and see it work immediately.
3. Automated Marketing and Leads Management. Marketing strategies such as targeted emails can be queued automatically, and the system keeps track of emails and contact information, especially for potential leads to increase the chances of lead capture as well as customer retention.

Why choose MailChimp instead of EngageBay?

1. Comprehensive mobile app. It supports marketing on-the-go via phone or tablet.
2. Ads. Reach a wider audience through Google, Facebook, and Instagram ads.
3. Email template reference. Simplifies building your own email.

If it doesn’t match what you’re looking for, here are EngageBay alternatives you can try.

8. Marketo

Marketo is a marketing software at its core. It equips solutions for all stages of your marketing efforts from acquisition to advocacy. This includes lead management, consumer marketing, customer base marketing, mobile marketing and email marketing. It creates meaningful email conversations by responding to and engaging your customers individually.

Through its smart marketing database, you get a 360-degree view of your customers to develop a one-on-one conversation. It also generates segments in a single location at a scale based on customer behaviors, demographics, and preferences.

Why choose Marketo instead of MailChimp?

1. Smart marketing database. Get a complete view of customers on web, social, email and mobile channels.
2. Rich customer profile. This simplifies customer segmentation at a scale in real time.
3. Email application. Expedite delivery of triggered email marketing campaigns.

Why choose MailChimp instead of Marketo?

1. In-depth reporting. Improve automated series based on insights of your campaign’s performance.
2. Connect your store. It enhances targeting of email and ad campaigns by connecting the app to your e-commerce system.
3. Comprehensive mobile app. Creating and sending email campaigns can be done via phone or tablet.

If you are interested to check out similar options, here are Marketo alternatives worth-noting.

9. ActiveCampaign

ActiveCampaign is highly similar to MailChimp as it offers two-pronged solutions—marketing automation and email marketing. Like MailChimp, it helps you send personalized newsletters and messages to your contacts that are targeted according to their interests. On top of that, some of its main features include segmentation, dynamic content, and messaging.

Its automation feature streamlines how you run your marketing campaigns to simplify workflows. You can automatically engage with your contacts by personalizing your emails such as welcome messages, birthday greetings, sales follow-ups, and trigger campaigns from actions.

The intelligence-driven automation gives you numerous options on what you can automate. For instance, it may be initiating campaigns or updating data. Furthermore, it also has CRM and website messaging, among others, to improve your processes.

Why choose ActiveCampaign instead of MailChimp?

1. Visual automation. The visual workflow maps out the entire process for better visibility and easier digestion of marketing information.
2. Segmentation. It has a wide variety of ways to segment lists.
3. List management. You can set up automation actions to move contacts between lists and trim them down by removing inactive contacts.

Why choose MailChimp instead of ActiveCampaign?

1. RSS-to-Email. Create your own RSS template and automatically send them to subscribers while staying in control of how many posts are delivered and how frequently they’re sent.
2. Email delivery. It has smart methods for sending emails by Send Time Optimization and Time Warp.
3. Free plan. A basic plan for starting out email marketing at no cost.

For similar products, here are some ActiveCampaign alternatives worth checking out.

10. iContact

If email marketing is at the top of your priorities, iContact is a good alternative to MailChimp. Building an email is simplified with its drag-and-drop editor that lets you rearrange your content as you desire with no HTML required. The templates are also responsive to any device through its instant reformatting feature that automatically adjusts when viewed on desktop or mobile.

iContact uses marketing automation in segmenting email lists. It eradicates manual workflows by using known consumer metrics for contact list segmentation. Automating is simplified for beginners as the software will guide users from setting up and sending campaigns to measuring its performance.

Why choose iContact instead of MailChimp?

1. Salesforce integration. It lets you create, send and monitor emails without leaving your Salesforce dashboard.
2. Social media posting and monitoring. Post content across other social channels like Google+, Facebook, Twitter and LinkedIn.
3. Spamcheck. It reviews all messages to ensure they will be delivered to the recipient’s inbox.

Why choose MailChimp instead of iContact?

1. Free plan. Use the platform’s basic features for free forever.
2. Direct mail postcards. Send out personalized printed customers to your contacts to increase personalization.
3. RSS-to-Email. Deliver published content to email subscribers automatically with control on the frequency of delivery and the number of posts.

There are also iContact alternatives to choose from if you’re interested to explore similar products.

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in her articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.