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Top 10 Alternatives to Pardot: Leading Marketing Software Solutions

Category: B2B News

Do you find yourself in need of a marketing automation? Pardot is one of the leading solutions available on the market. But if, for any reason, you think that this platform is not a good fit for your company, worry not. There are tons of other marketing software programs that you can use to enhance your campaigns and optimize your operations.

In this article, we will be discussing the top 10 alternatives to Pardot according to their top functionalities, pricing options, and similarities with the product. This way, you can easily narrow down which option is right for you.  

Marketing campaigns require careful planning, patience, and the right tools. If you want yours to be a success, you can opt to invest in marketing software solutions. These speed up repetitive tasks, which gives you more time for the more extensive work required in creating your campaign.

The next step would be choosing the ideal software. After all, your campaign deserves only the best when you need to automate your business operations. And Pardot is one of the best options in the industry. However, while it is a well-known marketing automation program, Pardot is not a one-size-fits-all solution. Some entrepreneurs may find it too pricey, others might feel that it has limited integration options, and some might also think that it can be difficult to implement. So, it is highly possible that it is not the best fit for your business. Fortunately, tons of alternative marketing automation solutions are available out there.

Just be sure to evaluate your options carefully and determine what you need in a marketing platform first. This is especially because 30% of business owners believe that keeping up with advances in technology is crucial for any industry. Meaning, not only do you have to learn how to use software solutions for your business but also know which one will cater to your unique needs. 

Source: Ascend2

You should also make sure that the platform you are about to buy includes the most crucial features of marketing systems. According to research by Ascend2, some of the most effective tactics in optimizing marketing campaigns are customer experience mapping (53%), personlized/dynamic content (51%), and customer re-engagement (40%). So, for starters, you need to be sure that your marketing automation system includes these features. Of course, there are other functions that you should look for in these kinds of software solutions. Take a look at our article on the tools that marketing systems should have to get a better idea on the other key features.

Not sure where to start looking for options? We have compiled a list of top 10 alternatives to Pardot to help you out. But before we get down to the nitty gritty of these software solutions, let us first tell you more about Pardot; read on to see a detailed overview of this platform.

What is Pardot?

Pardot is a leading B2B marketing automation and lead management software created for businesses of all sizes. Built on the Salesforce platform, this system is designed to help marketers and sales teams to set up, deploy, and handle online marketing campaigns with ease. Whether you are looking to boost lead generation or make campaign planning more seamless, this platform can offer you all the tools that you need.

It is trusted by over 1500 clients in various industries for smarter marketing automation. The software is also AppExchange-certified and can be integrated with a number of Salesforce systems as well as third-party applications like Microsoft Dynamics CRM, NetSuite, SugarCRM, and others. With this platform, you can be confident that you will have access to all the marketing and sales tools you require to optimize your operations.

For pricing, Pardot is available in three subscription packages: Standard, Pro, and Ultimate. These are priced according to the number of features you will be needing as well as the number of calls you can make in a day. The Standard plan costs $1000/month, the Pro plan is priced at $2000/month, and the Ultimate plan costs $3000/month.

Benefits of Pardot

Pardot is a treasure trove of marketing automation features. Its intuitive platform is chock full of comprehensive functionalities that will make your campaigns more effective while significantly simplifying your workload. Here are some of the major benefits that this software solution has to offer:

  1. Better Lead Scoring – Oftentimes, you may find yourself wasting time and resources on prospective clients that are not really interested in availing your products or services. To help you focus more on valuable leads, Pardot utilizes a combined lead grading and scoring model to help you enhance the quality of leads that you are forwarding to your staff members.  
  2. Improved Targeted Marketing – Pardot not only sifts your leads for you. It also provides you with tools to create smart forms, so you can capture relevant information from prospects, and target them with personalized messages. These are then measured using various metrics such as click through rates, ROI, and other factors. This way, you can track customer behaviors and further improve your marketing strategies in the future.
  3. Easier Campaign Planning and Creation – Campaign planning is time-consuming, and it is difficult monitor if you don’t have the right tools at your disposal. With Pardot, you can set up, manage, and track campaigns without fuss. It is equipped with multiple easy-to-use modules that let you build marketing plans, activate lead generation components, create landing pages, and more in one convenient platform.  
  4. Marketing Automation Made Easy. Creating marketing plans manually may be manageable if you only have a small clientele; however, as your business grows, keeping up with the concerns and demands of your customers can get trickier and trickier. This is why Pardot provides you with features that automates the overall marketing process–from qualifying leads to assigning them to sales representatives.
  5. Streamlined Workflow. Your sales and marketing teams need to work side-by-side to ensure the maximum ROI for your campaigns. To boost their collaboration and streamline their workflow, Pardot was built to accommodate the tasks of both aspects of your business. On one hand, sales professionals use it to collect promising leads and feed them into the system. On the other, marketers can utilize it to manage campaigns.

Top 10 Alternatives to Pardot

1. HubSpot Marketing

HubSpot Marketing is an all-in-one system that combines the power of marketing automation and sales management. Offering state-of-the-art lead targeting, generation, and nurturing options, this program also helps you create, launch, and distribute efficient inbound marketing campaigns.

Whether you need help with managing your emailing efforts, your social media marketing campaigns, or your content creation, this can give you all the tools you need to facilitate your marketing operations. It also has a low-code interface, making it great for entrepreneurs and marketers who have minimal technical expertise. An appealing test drive of all software features at no cost is available to you when you sign up for a HubSpot Marketing free trial here.

HubSpot Marketing

An award given to products our B2B experts find especially valuable for companies

HubSpot Marketing won our Expert's Choice Award for 2018

Our score
9.5
User satisfaction
99%

Great for companies limited financial resources, HubSpot Marketing may be used for free. However, this only gives you access to the basic functions of the platform. If you need more advanced features, you may opt for any of their paid plans which are priced according to the set of tools you’ll be needing and the number of contacts you need to accommodate. Prices range from $50/month to $2400/month.

Still not what you’re looking for? Here are some HubSpot Marketing alternatives for you to check out.

Why Choose HubSpot Marketing instead of Pardot?

  1. It easy to use, especially for business owners who have no coding ability.
  2. It provides you all the tools you need for inbound marketing and sales, eliminating the need to find complementary systems to integrate it with.
  3. HubSpot has a free plan available, making it great for companies with limited financial resources.

Why Choose Pardot instead of HubSpot Marketing?

  1. All of Pardot’s subscription plans are inclusive of customer support.
  2. If you are prone to using forms for your marketing automation, Pardot can provide you with highly customizable form labels/inputs via HTML.
  3. Pardot is built on the Salesforce platform, one of the most reliable solutions in the industry, so you can be confident with its capabilities.

2. Exponea

Exponea is a cloud-hosted marketing platform that combines the power of analytics and engagement automation.It is designed to provide personalized customer experience using powerful communication tools and predictive analytics. The platform also leverages the power of AI powered engagement automation and real-time data to boost sales of online B2C companies, increase engagement, and improve customer retention. This AI capability also extends to ad management to achieve optimal performance for your sales and marketing teams. You can use all the software features for free when you sign up for a Exponea free trial here.

For pricing, Exponea offers three revenue boosters for medium and large B2C firms. These include the Campaign Optimizer, the Experience Optimizer, and the Inventory Optimizer. Each plan offers a combination of features that target specific aspects of your marketing campaign and are priced according to the number of data points and combination of features you’ll be needing. Just contact the vendor to get a quote.

Does this software match your operations’ requirements? Before you finalize your decision, be sure to also check out our compilation of Exponea alternatives.

Why Choose Exponea instead of Pardot?

  1. Exponea offers robust A/B testing solutions to ensure the effectiveness of campaign.
  2. It provides tools for search tracking and optimization.
  3. Exponea offers better contact list segmentation.

Why Choose Pardot instead of Exponea?

  1. Pardot is built on a tried and tested platform.
  2. Pardot is accessible on mobile devices.
  3. Pardot offers specific user roles and supports access management.

3. Marketo

Marketo is a leading marketing automation platform trusted by over 100,000 all over the world. A popular option for B2B companies, this system aims to improves efficiencies and garner more revenue while simplifying the marketing process. It provides a comprehensive and scalable platform that can easily be tailored to the unique requirements of your operations. Offering powerful lead management features, this system also has robust automation options, consumer engagement tools, and email management solutions.

For pricing, Marketo is available on a by-quote basis. Should you be interested in investing in this software, be sure to contact the vendor directly for more details on their payment plans.

Meanwhile, you might be interested in some of these Marketo alternatives in case this platform does not match your preferences.

Why Choose Marketo instead of Pardot?

  1. Marketo can also be integrated with Salesforce in case you want to leverage the functionalities of Pardot.
  2. Marketo offers payment plans based on your needs and budget to make sure you only pay for what you require.
  3. Marketo offers REST API capabilities, so you can get complete control of your platform and features.

Why Choose Pardot instead of Marketo?

  1. Pardot offers intuitive landing page and form builders.
  2. If you require in-depth insights, Pardot offers better reporting and analytics tools.
  3. API access only available for PRO users starting at $2,000/month.

4. ActiveCampaign

ActiveCampaign is a software that combines various aspects of small business marketing into an integrated and user-friendly platform. Built to help entrepreneurs reinforce their operations and grow their business, this platform offers a full suite of tools that can help you acquire, retain, and engage customers more efficiently. From email and messaging features to built-in CRM and sales automation functionalities, this will enable you to create streamlined workflows, automated follow-up sequences, and more. It even has analytics solutions that help you track the progress of your campaigns. On top of that, it has powerful integration options, so you can get access to all the features you need.

ActiveCampaign is currently has four plans priced according to the number of users who will be enrolled in the system and the types of functions you will be needing. Prices range from $15/month to $279/month. If you opt to have it billed on an annual basis, you can receive discounts from the vendor.

If you think this is not the software for you, you may also check out these great ActiveCampaign alternatives.

Why Choose ActiveCampaign instead of Pardot?

  1. ActiveCampaign offers competitive pricing plans that businesses of all sizes and financial capacities can afford.
  2. It can integrate with more than 150 third-party applications, making it highly configurable.
  3. It is great for companies who want to focus on lead management.

Why Choose Pardot instead of ActiveCampaign?

  1. Unlike Pardot, ActiveCampaign doesn’t have a landing page builder.
  2. Pardot offers better CRM and email builders.
  3. The Pardot dashboard is completely customizable, making it easier to monitor according to your preferences.

5. SharpSpring

SharpSpring is a simple yet powerful marketing automation system that caters to businesses of different sizes. Specializing in behavior-based email marketing, this platform allows its users can help you personalize emails, perform dynamic lead capturing, and even prepare social media campaigns with ease. Additionally, it can support a number of integrations to reinforce CRM, sales efforts, and other aspects of your marketing and sales operations. This way, it is easier for users to configure the platform according to the unique needs of their businesses.

ShaprSpring has business, agency, and enterprise packages priced according to the number of contacts you need to enroll into the system. The business payment plans range from $450/month to $875/month. For agencies and enterprises, you will need to get in touch with the vendor for details.

Of course, there are also plenty of SharpSpring alternatives out there for you to check out in case you want to look for more marketing solution options.

Why Choose SharpSpring instead of Pardot?

  1. SharpSpring has a low-commitment pricing scheme. They only have month-to-month contracts, and you can stop at any time you wish.  
  2. It has a rebrandable platform.
  3. SharpSpring supports SAP and Oracle integration.

Why Choose Pardot instead of SharpSpring?

  1. SharpSpring does not offer SEO recommendations for content.
  2. Unlike Pardot, SharpSpring does not have web content personalization options.
  3. Pardot is equipped with predictive analytics tools.

6. Infusionsoft

Infusionsoft is a web-based marketing solution built to streamline management efforts, grow sales, organize workflow, and accelerate basic business operations. It combines modules for contact management, CRM, marketing automation, and eCommerce into a single, efficient online platform, making it easy for entrepreneurs, marketers, and sales personnel to handle their workload more efficiently. The program can even fully integrate with marketing tools for emailing, social media, and offline channels to help you connect with leads, create relationships, and nurture customers in a more proactive manner.

For pricing, they offer payment plans depending on the number of contacts you need to handle. Prices range from $80/month to $304/month. This is inclusive of 1 user account, contact management, marketing automation, and unlimited emails.

Make sure you also check out some of the best Infusionsoft alternatives on the market to see if there are other options out there that might suit your operations better.

Why Choose Infusionsoft instead of Pardot?

  1. Infusionsoft offers SMS marketing options.
  2. It has invoice creation and quote management solutions.
  3. This system is created for small businesses making it great for companies with up to 100 employees.

Why Choose Pardot instead of Infusionsoft?

  1. Infusionsoft has a steep learning curve, making it difficult to navigate especially for those who are using marketing automation software for the first time.
  2. Pardot offers real-time sales alerts for easier progress monitoring.
  3. Bulk social media posting is easier with Pardot.

7. IBM Marketing Cloud

Formerly called Silverpop when it was founded back in 1999 in Atlanta, IBM Marketing Cloud is a platform created to cater to the needs of online businesses in B2C communication. This platform focuses mostly on lead management, mobile engagement, email marketing, and marketing automation.Offering multi-channel communication support, this system uses behavior-based communication to help you provide a more personalized customer experience.

In addition, IBM Marketing Cloud leveraged its acquisition of Silverpop to bolster its customer base and integrate with powerful marketing applications. It supports integrations with popular CRMs including Microsoft Dynamic CRM, and marketing solutions as well as accommodate communication channels and analytics tools for better marketing management.

For pricing, IBM Marketing Cloud is only available upon request. If you think this platform will mesh well with your operations, feel free to contact the vendor for a quote. However, before you decide to invest in this product, we strongly recommend that you also check out these IBM Marketing Cloud alternatives.

Why Choose IBM Marketing Cloud instead of Pardot?

  1. IBM Marketing Cloud offers sophisticated contact segmentation.
  2. This system is made to scale up or down to the needs of different sizes.
  3. IBM Marketing Cloud is equipped with a top-of-the-line lead scoring system.

Why Choose Pardot instead of IBM Marketing Cloud?

  1. Unlike IBM Marketing Cloud, Pardot offers easy integration that does not require extensive technical expertise.
  2. Pardot supports multiple languages in building emails, making it easy for those who are not familiar with HTML.
  3. Pardot supports real-time sales reporting.

8. Act-On

Act-On is a low-code, multi-channel outbound and inbound marketing automation solution for different types of businesses. It was developed by digital marketing experts who collaborated on Amazon’s vaunted filtering-based recommendation engine. Known for its powerful set of lead tracking tools and automation functionalities, it also offers a user-friendly interface that lets you create landing pages and build campaigns as effortlessly as possible.

Act-On is available in two enterprise pricing plans: Professional and Enterprise costing $900/month and $2000/month respectively. The former can accommodate up to 50 sales users and 3 marketing users while the latter can support up to 100 sales users and 6 marketing users. Both plans are inclusive of all the features that this software has to offer.

Do you think this platform suits your business? If so, you should also check out these Act-On alternatives to see if there are other software solutions that might meet your preferences.

Why Choose Act-On instead of Pardot?

  1. Act-On offers easy-to-create email templates.
  2. Act-On supports an extensive number of third-party applications
  3. This product offers better online marketing and lead management options

Why Choose Pardot instead of Act-On?

  1. Pardot offers complete customization of their reporting dashboard.
  2. Pardot is easy to navigate and sort.
  3. Pardot is a great marketing tool for companies that already uses products from the  Salesforce suite.

9. Aritic PinPoint

Aritic PinPoint is an automation platform built specifically for digital marketing efforts of small and medium-sized businesses. With tools that can personalize the customer journey, boost lead nurturing, and increase sales revenue, this platform comes with multi-channel marketing support to help you reach your target audience more efficiently. It also features drip marketing solutions, a landing page creator tool, and lead management options to help you manage your campaigns more seamlessly.

In addition, this system also has a number of analytics tools that let you gain a complete perspective of the customer lifecycle and easily understand what happened to each lead and customers. It can even be segmented according to a wide variety of factors to make it easier to monitor the information you need for your campaigns.

For pricing, Aritic PinPoint has several packages that are sorted according to the number of users that you will enroll in the system. Prices range from $190/year to $390/year making it one of the cheapest options in our list of top 10 alternatives to Pardot. They also have a quote-based plan for larger enterprises. Meanwhile if you feel like Aritic PinPoint is not the software solution for you, you can also check out these Aritic PinPoint alternatives to get a better idea of the other marketing solutions that you can choose from.

Why Choose Aritic PinPoint instead of Pardot?

  1. Aritic PinPoint offers excellent CMS integration options.
  2. This platform can be combined with eCommerce platforms, making it ideal for online shop owners.
  3. Aritic PinPoint can support SMS marketing efforts.

Why Choose Pardot instead of Aritic PinPoint?

  1. Pardot is equipped with comprehensive targeted marketing analytics.
  2. Pardot is designed to boost lead management.
  3. Pardot offers hands-on technical support on top of providing an extensive knowledge base for their customers.

10. LiveSession

LiveSession is mainly designed to help businesses and organizations gain a clear understanding of their customer’s behaviour on their website or applications. This customer analytics software records the website visitor journey, and with session replays you can see from your client’s perspective and use acquired information to enhance the customer journey. With this functionality, you can zoom in on select scenes and quickly identify and resolve performance and navigation issues.

LiveSession features segmentation capabilities to ensure that you only work with relevant data. A number of parameters are available at your disposal for filtering sessions. Data can also be sliced and diced so you can quickly procure specific insights that matter to you. If you’re looking for other good quality options for your business, you can browse our selection of LiveSession alternatives.

Why Choose LiveSession instead of Pardot?

  1. LiveSession records the entire journey of customers on your website and applications to help you understand how they interact and behave on your platforms.
  2. LiveSession segments customers based on your set parameters.
  3. LiveSession lets you easily improve the user experience and eliminate issues that plague your website.

Why Choose Pardot instead of LiveSession?

  1. Pardot offers live technical support. This means you can be sure that you can get immediate help whenever you need it.
  2. Pardot can cater to the needs of all business sizes.
  3. Pardot can be combined with Salesforce products as well as third-party applications.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. No stranger to small business hiccups and drama, having been involved in a few internet startups. Prior to his for-profit ventures, he has had managed corporate communications for a Kansas City-based Children International unit.

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