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Top 10 HubSpot Alternatives: Other Popular CRM Solutions

Category: B2B News

HubSpot CRM is among the top CRM platforms available today. However, it is by no means the only reliable CRM system out there. In this article, we’ll round up its key features and benefits and then present you with what we think are top 10 HubSpot alternatives you can take into account. We will go over the key features, pricing and salient details of all these other options in order to arm you with the information you need to decide which solution will work out best for your company.

Although HubSpot is a popular platform that comes with a wide array of tool sets and functionalities, it may not always be the best option when you take into consideration your company’s size, the industry where the company belongs,  the need for more advanced features, and other particular and specific requirements. In such scenarios HubSpot may not always be your “go-to” choice and there may be better alternatives out there. Here we present you all those other possible options that you can consider to make an informed decision.

What is HubSpot CRM?

The popularity of HubSpot CRM stems from two distinct attributes: it is free and simple. You heard it right. For no cost at all, you get a CRM solution built to enable sales teams to quickly get started without system-shattering shifts in their existing workflows. Companies on the throes of starting a CRM system or those aspiring to optimize their current CRM may find an ideal platform in HubSpot. Since there is no cost involved to start using the software you can easily get HubSpot CRM for free here.

HubSpot CRM

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The application is smart and easy to use, and brings with it all essential features suitable for beginners and mid-market companies in whatever niche or industry. It does away with the hassles of CRM implementation and can facilitate various tasks such as creating contact and company profiles, assigning of deals, tracking of company activities, managing agent performance, monitoring key metrics, as well as maximizing inbound sales techniques, among others.

Likewise, for unprecedented flexibility, HubSpot is one of the best-integrated CRM platforms that work flawlessly with some of the most popular apps out there like Microsoft Dynamics, Salesforce, Zapier and Shopify, to name some.

What benefits does HubSpot CRM offer to its users?

  • It’s completely free.
  • It’s a flexible and powerful solution
  • Intuitive interface and lead importing
  • It can link to all locations of your sales processes
  • It blends easily with all your ongoing sales processes

If you still think HubSpot CRM is wanting in certain respects, no need to worry. We’ve lined up 10 possible alternatives that you can check out. Each has its own core features and functionalities that might suit your particular needs. It is worth noting that no single CRM may be able to address all the requirements of your company, hence you may opt for one with the most comprehensive capabilities.

HubSpot is a high-quality CRM software, but there are other equally good systems out there that you can choose from in this category. Take a look at these 10 HubSpot alternatives and read about their top features and benefits.

Top 10 Alternatives to HubSpot

1. Freshsales

Freshsales is a quality CRM software targeted for high-velocity teams to assist them in keeping track of contacts and solving their inquiries. It provides sales teams with a single contact management hub to help them stay in control of thousands of leads, all in a simple and easy-to-navigate interface.  The ability to handle multiple aspects of the sales process and eliminate the need for users to wander around programs to get the job done give companies a much needed edge. Partnering Freshsales with its widely-used sibling software Freshdesk gives it a potent functionality to optimize customer experience and at the same time extract vital insights in order to manage leads. You can check out all essential features first with a free trial plan offered by the vendor. You can easily sign up for Freshsales free trial here.

If you want a wider choice, take a look at these Freshsales alternatives.


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Why use Freshsales instead of HubSpot CRM?

  • Free for small teams who can later opt for paid plans starting at an affordable $12 per month.
  • It can distribute, nurture, score, divide, and verify leads via multiple channels of communication.
  • It can manage, support, summarize and analyze data to build custom reports.
  • Reliable customer support and seamless integration with third-party apps.

Why use HubSpot CRM instead of Freshsales?

  • Has more specific and defined goals for its software features.
  • Has solid focus on niche inbound marketing and email marketing.
  • Let’s you track who is visiting which of your pages.
  • Sales pipeline can be customized to your workflow.
  • Has chronological view of sales teams’ customer interaction.

2. Pipedrive

Pipedrive is a popular and leading CRM platform. Created by experienced sales people and expert web app developers, Pipedrive offers a mobile-responsive, user-friendly and high-performing CRM and sales pipeline management system that will provide you a great overview of your sales and let you focus on top-priority deals. Pipedrive is a universally applicable and fully configurable solution that integrates seamlessly with Google apps and other commonly-used business applications, giving you a powerful tool to handle all kinds of CRM processes and sales activities. The vendor offers a great free trial that lets you try out all the key features first. You can easily sign up for Pipedrive free trial here.

If you want a wider choice, take a look at these Pipedrive alternatives.


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Try out Pipedrive with their free trial

Why use Pipedrive instead of HubSpot CRM?

  • Simple data import and export.
  • Full sales management features.
  • Efficiently manage everything in your company’s sales pipeline.
  • Vendor offers a 30-day free trial for all pricing packages.

Why use HubSpot instead of Pipedrive?

  • It is a robust automation system that helps businesses close deals faster.
  • You can link it to all sales process locations such as phone calls, social media profiles, email service providers, websites and more.
  • It stays in the background of all tools and can be triggered whenever needed.
  • Blends easily with all operations and processes and you don’t have to modify them.
  • You can lessen the time spent on arranging customer documentation.
  • It offers dynamic data enrichment functionality such as importing leads from your emails in just a few clicks.

3. Salesforce

Salesforce CRM is an award-winning software that helps you to track all customer information and interactions in one location in order to follow up on more leads. The Lead Management, Marketing Automation, Sales Data, and Partner Management tools allow you to pursue these leads until they are ripe for conversion. Likewise, with a mobile app the software can boost sales teams’ productivity wherever they are via real-time dashboard data, custom reports, and a feed feature. This enables you to see the most important information based on your settings. With Salesforce CRM, you can also get insights from varied, real-time customer data as well as generate critical reports, sales forecasts, and territory models. If you want a wider choice, take a look at these Salesforce alternatives.

Why use Salesforce instead of HubSpot CRM?

  • You can gain more leads.
  • It enables you to close more deals.
  • The app can enhance your employees’ productivity.
  • You can make use of communities to gain more sales opportunities and information.
  • Make use of analytics to get real-time view of sales staff performance.
  • You can engage customers everywhere including on social media.

Why use HubSpot CRM instead of Salesforce?

  • It is built from its core capability of lead management.
  • It is an industry leader in inbound marketing and demand generation.
  • One of the pioneers of content marketing strategy that gives CRM its pull.

4. Insightly

Insightly is a cloud-based CRM solution geared for small businesses. It boasts of over 500,000 users worldwide. It also occupies the upper echelon of our Top 10 CRM software listing on the strength of its rich features. These include contact, pipeline and task management to help you obtain an overall view of your business, get clear sales visibility, track deliverables to customers, improve customer communication, enhance organization-wide collaboration, and increase productivity and efficiency. The software integrates well with popular office applications and has a mobile app for greater flexibility. A free plan for startups and small companies is available although its regular pricing involves 5 different plans to fit the needs of various companies. If you want a wider choice, take a look at these Insightly alternatives.

Why use Insightly instead of HubSpot CRM?

  • It helps you get a unique 360-degree view of the customer.
  • You get holistic profiling of the types of people who buy from you.
  • You get the small and the big picture of your business.
  • Its social CRM allows you to detect leads and engagement using social networks.
  • It integrates CRM with project management in mobile and social platforms.

Why use HubSpot CRM instead of Insightly?

  • It’s free forever – a powerful incentive for startups and new businesses.
  • It is scalable for use by any types of business of whatever size and industry.
  • One of the best integrated CRM platforms currently available.

5. Zoho CRM

Zoho CRM is a web-based platform intended to attract, retain and nurture customers to grow your business. It combines three basic functionalities – lead and contact management, sales pipeline management and purchase control – making it a versatile platform that can be used by an entrepreneur, a small business or a large enterprise. The software has an easy-to-use interface, customizable dashboard, automation features, real-time reporting and updates, integration capability, account regulation functions, as well as mobile app for on-location CRM. It is also optimized to generate leads and insights from social media. If you want a wider choice, take a look at these Zoho CRM alternatives.

Why use Zoho CRM instead of HubSpot CRM?

  • It automates sales workflows.
  • It helps forecast sales performance.
  • It automates lead management.
  • It allows customer search and engagement via mobile and social networks.

Why use HubSpot CRM instead of Zoho CRM?

  • It is a robust CRM solution any business can leverage to improve conversion rate.
  • It specializes in pushing out campaigns to capture leads.
  • It is one of the better options to kick start an inbound marketing strategy.
  • It has all the essential campaign and contact tools for a CRM platform.

6. Copper

Copper is built to work with all the apps in the Google Suite – Gmail, Calendar, Sheets, Docs, Slide and Inbox – making it a compelling CRM platform that is easy to use, readily accessible and budget-friendly. Billed as “the number one CRM for Google,” Copper is a third-party platform recommended by Google itself. The software is offered as a CRM solution that is applicable to various businesses of any size, allowing for field and pipeline customization to enable the handling of multiple workflows in one platform. Copper is available in three pricing plans with the basic one starting at  $19 per user/month for teams up to five users. If you want a wider choice, take a look at these Copper alternatives.

Why use Copper instead of HubSpot CRM?

  • Its Google integration and simple Google-like UI puts you in a familiar setting.
  • It has all the basic, hassle-free CRM features like reporting, task automation and building of sales process and business pipeline, and sales forecasting.
  • Mobile capable.

Why use HubSpot CRM instead of Copper?

  • It integrates well with customer-facing solutions and apps that closely complement each others’ functions.
  • Though robust on its own, it is designed to function and fit with Hubspot Sales and Hubspot Marketing apps to give you a hefty, all-around sales and marketing suite.

7. Nimble

Nimble is an insightful and simple customer relationship manager designed to help professionals and businesses build better work relationships in a multi-channel and noisy world. It brings together your contacts, communications, calendar, and collaborations in one easy-to-use platform, getting the information from the most popular social media channels and then automatically linking this feature to your business contacts. Nimble is a single, smart solution to find individuals and companies relevant to your business, wherever they may be online, and to listen and engage with them in a number of ways. If you want a wider choice, take a look at these Nimble alternatives.

Why use Nimble instead of HubSpot CRM?

  • Smarter and faster engagement.
  • One-stop platform responsive to CRM needs.
  • Its Contact Record provides rich details of every contact.
  • Its ability to get deeper insights about people in your business translates to more profitable campaigns.

Why use HubSpot CRM instead of Nimble?

  • It integrates with your email client to provide you core CRM features like contact management, lead management and sales pipeline.
  • It has a proven platform to manage your leads and funnel them down across sales stages towards conversion.
  • It can be integrated with HubSpot Sales and Marketing to provide you a comprehensive tool set for your campaign from start to finish.

8. Nutshell CRM

Nutshell CRM is a smart system distinguished by its user-friendliness and affordability. It addresses one of the challenges in CRM implementation: acceptability to sales teams and users. It overcomes this obstacle with its quick installation (up and running in less than 24 hours), doing away with a consultant or CRM administrator, providing on-boarding assistance, as well as a free and reliable customer support. Features-wise, Nutshell is just as capable having a collaborative environment, customizable sales processes, real-time notifications, business apps integration, mobile platform, functionality, and lead relationships managing, among many others. It has also one of the most affordable pricing starting at $20 per month. If you want a wider choice, take a look at these Nutshell CRM alternatives.

Why use Nutshell CRM instead of HubSpot CRM?

  • Friendly dashboard
  • Role management
  • Contacts importing and comprehensive contacts display
  • Lead generation and sales tracking
  • Detailed reporting with performance charts, high level summaries, sales forecasts and analytics, and team activity lists.

Why use HubSpot CRM instead of Nimble CRM?

  • It is an open-source relationship management platform.
  • It delivers enterprise-grade functionality.
  • It is a Premiere Google Partner which gives a competitive advantage to clients and users.

9. CRM Creatio

creatio crm dashboard

CRM Creatio is a process-driven CRM meant to streamline and coordinate actions in your sales, marketing, and service support by combining customer data with business process management tools. Designed for the retail industry and scalable for SMEs and large corporations, the software is built around an extensive BPM framework, making it a reliable solution for many different operations. It works with an easy drag-and-drop editor that allows for customizing processes whether in-cloud or on-premise. If you want a wider choice, take a look at these Creatio alternatives. If you want a wider choice, take a look at these Creatio CRM alternatives.

Why use CRM Creatio instead of HubSpot CRM?

  • It offers an individualized Customer Success Management program.
  • It follows your customers’ journey from lead to order and continued account maintenance.
  • It aligns marketing, sales and service on a single CRM platform
  • Its CRM processes are agile and easy to change.

Why use HubSpot CRM instead of CRM Creatio?

  • You get cloud database, integration, deals and tasks, and a structure that organizes disparate customer data.
  • You can have up to one million contacts and unlimited storage.
  • Its workflow building tool lets you streamline lead management from top to bottom.
  • All of the above and many more at no cost.

10. EngageBay

engagebay dashboard

EngageBay is a CRM solution that combines sales, marketing and service activities that companies need in one convenient and intuitive platform. It can then automate certain business operations that enable business owners to focus on other areas in their company that need further improvement.

But apart from its operational benefits, one of the key selling points of EngageBay is its affordability. It offers a comprehensive CRM suite for its price. This includes marketing automation, funnel management, lead management, contact management and CRM module that comes with service tools such as Customer Feedback, Ticketing, Helpdesk, and Knowledge Base.

Why use EngageBay instead of HubSpot CRM?

  • One of the most affordable comprehensive CRM platforms available in the market. 
  • Easy-to-use and centralized CRM dashboard that allows users more capacity to oversee business operations.
  • Automated sales and marketing systems to let supervisors tend to more urgent areas within their respective business processes.

Why use HubSpot CRM instead of EngageBay?

  • A comprehensive CRM system can seamlessly link with user’s ongoing modernized sales processes and areas of business such as websites, email service providers, social media profiles, etc.
  • Extensive free software system that gives users a robust CRM system that can collate and store up to 1,000,000 contacts and lead emails as part of its free version.
  • A flexible CRM system that can be integrated into various B2B and B2C industries such as retail, accounting, real estate and construction.

Honorable Mention: uProc

uProc is a database management system that offers users the tools and capabilities to greatly enhance their database fields so they could get more out of their databases. The software helps validate critical business information such as emails, contact numbers, and more as well as create new database fields for better data segmentation.

uProc helps developers create functional forms as well as enhance the organization and categorization of databases. This results in faster development times and total optimization of databases with the least amount of effort. As all information easily validated, categorized, and segmented, uProc speeds up sales and marketing processes without compromising accuracy. You no longer have to keep contacting non-existent phones and issues like erroneous data entry and duplications are eliminated from the picture.


There you have it: the 10 best alternatives to HubSpot CRM. As we conclude this article, we hope you gained more knowledge about the other CRM software solutions that you can choose from. Try to compare your chosen CRM platform with the others and see if it performs better. Consider your company size, industry needs, pricing, and advanced features. This  way, you’ll come up with the perfect CRM platform for your business. If by any chance you’re still confused, how about trying out Freshsales, one of the better performers in the CRM market today. You can simply sign up for Freshsales free trial here.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. No stranger to small business hiccups and drama, having been involved in a few internet startups. Prior to his for-profit ventures, he has had managed corporate communications for a Kansas City-based Children International unit.

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