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Top 20 eCommerce Analytics Software of 2018

Looker: Best in eCommerce Analytics

USER SATISFACTION 95%
OUR SCORE 9.6

Are you looking for a solution to improve your customer’s shopping experience? With today’s merchants facing the challenge of building a website that matches the current consumer standards, an ecommerce analytics software is vital to understand, analyze, and act upon data. Since there are plenty of products available, we compiled the leading ecommerce analytics software solutions to check out.

As the ecommerce industry continues to grow bigger, businesses are leveraging the use of analytics and real-time big data to enhance their decision-making, improve overall customer experience, and provide the right recommendations to customers according to predictive algorithms.

Analytics remains to be one of the top “tools of the trade” for ecommerce companies to rely on. It’s unsurprising why—running your business without analytics is like driving your car with your eyes closed. This is crucial as 60% of consumers are going online more often to look for and purchase products and services according to a survey by Deloitte. Furthermore, their purchasing decisions are heavily based on a website’s tools, performance, and content.

However, it’s staggering how only 20% of online retailers are utilizing analytics effectively as per Econsultancy. Moreover, he majority of ecommerce business owners don’t even bother to check their analytics or track their key metrics at all. This means leveraging your ecommerce analytics can give you an edge against your competition.

How businesses are using big data for ecommerce. (Source: Agent Media)

Ecommerce business owners face unique ecommerce challenges on a daily basis. On top of using customer data and website analytics, the challenge that comes with big data due to the explosion of social media and smartphone use calls for the need of an agile and robust solution. Furthermore, big data is forecasted to grow bigger as smartphone and tablet usage outpaces wired devices by 61% over 39%, respectively.

In fact, as per Agent Media, when it comes to customer management in ecommerce processes, big data is used by 48% for customer analytics and 45% for experience analytics. To support this, deploying an ecommerce analytics software solution is essential.

In this article, we compiled the top 20 ecommerce analytics software systems to leverage the wealth of data at your fingertips, from visitor journey and online traffic to product purchase.

Top eCommerce Analytics Software

1. Looker

Looker takes the first spot of this list of top 20 ecommerce analytics software solutions due to its powerful analytics features that enable you to dig your data deeper. It is complete with all the tools you need for data analytics as a true business intelligence platform. Looker is unmatched in harnessing the power of SQL through its robust set of tools that lets any business user ask sophisticated questions using familiar business terms.  It is best to get to know the product better to determine if it matches your business’ ecommerce needs. You may sign up for Looker free demo here to talk their product experts who can guide you on how to gain value of your data more effectively.

An award given to products our B2B experts find especially valuable for companies
USER SATISFACTION 95%
OUR SCORE 9.6
Looker won our Expert's Choice Award for 2017

This tool offers an industry-specific solution for ecommerce analytics. It efficiently transforms insights into actions by giving you an overview of your most important metrics. For instance, if the sales of an item category are down, you can quickly track down your monthly revenue, determine which item sells low, know at which point in time, and even track at what buying stage was the item dropped—was it from page visit, add product or checkout?

Since customer information is saved in the system, you can use easily perform actions to mitigate the problem, such as sending a follow-up message to customers who dropped the item from their shopping cart, for instance. By having all critical metrics in a centralized dashboard, you get to understand your top products, categories, and brands.

Why choose Looker?

  1. LookML. Looker’s own data modeling language gives you and your data analysts the explanation you need for the relationship between tables and defines key business metrics such as conversion rates and life customer values. This allows the system to answer questions through the right SQL.
  2. Data Visualization. Using any device, you can build easy-to-read reports and dashboards to maximize your data’s value by being able to tell its story completely. The data-rich visualizations can be easily shared anytime in any device.
  3. Embedded analytics. This provides a seamless data exploration experience by delivering data, dashboards and self-service analytics to your customers. A modern approach is used to eliminate the use of complex ETLs. Instead, analytics is built and deployed right in your product with an agile modeling layer.

2. Shopify

Shopify is an ecommerce platform known for its easy-to-use interface and robust set of features from selling online and in social media platforms to selling in brick-and-mortar stores. When it comes to analytics, it helps you efficiently track sales and growth trends using insights. The software’s analytics and reports enable you to review the recent activity of your store at a glance.  To see the features of its analytics tools and features, you may sign up for Shopify free trial here. This helps you see the app’s features and check if it’s sufficient for your reporting needs.

In addition to analyzing your transactions and visitor insights, you can access Shopify’s Live View feature along with the Overview dashboard and key financial reports. The Overview dashboard lets you monitor your store’s performance across all sales channels by seeing your online store visitor data, sales, and orders in a centralized location. The collective functionality of the platform lands it a top spot in our list of best ecommerce software platforms for 2018.

Data is presented visually through graphs and numeric formats for easy digestion of metrics. This can be accessed on all devices—from your desktop to your mobile device. Meanwhile, having a real-time view of your store’s activity can help you make crucial business decisions in a timely manner.

Why choose Shopify?

  1. Live View. A tool that shows you a world map with real-time insights of the current activities of your store and where they’re coming from. This is useful for high-traffic periods such as Black Friday and Cyber Monday to immediately see the results of your store’s activities.
  2. Detailed reports. Reports come in various types as they show different types of information according to a category. Some examples of reports are for finances, behavior, marketing, sales, customer, and acquisition.
  3. Tailoring reports. Based on the information you need, you can tailor your reports by filtering data, choosing a specific time range, and editing their columns. The reports may be exported to a spreadsheet program or third-party app to manipulate your data in various ways.

3. Yotpo

Yotpo helps you transform your customer feedback into actionable insights to improve how you make business decisions. As a user-generated content marketing platform, this solution allows you to maximize what your customers are saying about your brand and products. This is vital for your ecommerce business to analyze feedback at a scale and act intelligently from those insights.

If you’re interested to check out Yotpo’s features, you may sign up for Yotpo free demo here to learn how its products such as visual marketing, consumer insights, and reviews and ratings, among others, can help improve your ecommerce analytics.

Extract consumer data by breaking down customer feedback using sentiment analysis and natural language processing. It provides you with data-driven information to make smart business decisions.

Yotpo enables you to measure your business performance over time, look for opportunities where you can improve your workflow and customer experience, and determine how you can stack up with industry benchmarks. Since it integrates with popular ecommerce platforms, you can easily maximize your user-generated content.

Why choose Yotpo?

  1. Trends monitoring. By tracking consumer preference and business performance, you can easily identify changes and trends to leverage your ecommerce strategies.
  2. Customer-feedback breakdown. Figure out which factors and how they affect the customer experience. By this feature, you can drill down your customer feedback through various factors such as product, time period, and location.
  3. Ecommerce platform integration. The tool integrates with popular ecommerce platforms and apps such as Shopify, Magento, Salesforce, Instagram, and Platform. This lets you generate more value of your user-generated content from the system.

4. SellerPrime

SellerPrime, a behavioral ecommerce analytics software, is a tool built to empower Amazon sellers to sell smarter. It provides you with data-driven insights to help you make informed product decisions. It also expedites your product research to leverage your ecommerce workflow by filtering targeted results.

The difference about this product compared to other solutions is how it focuses more on generating insights about your products as compared to your customers, particularly since it’s designed for Amazon sellers. Hence, this is a reliable solution if you’re looking to get your hands on analytics and reports for optimizing listings to increase product visits and sales and narrowing down profitable products in an instant.

If you’re interested to check out the platform, you may sign up for SellerPrime free trial here to explore its features and see if it matches your checklist.

Why choose SellerPrime?

  1. Built for Amazon sellers. If you’re selling on Amazon, you can use this tool for robust analytics to drive your business with intelligent insights.
  2. Product intelligence and research. It lets you track products in real time and break down its data and metrics. This enables you to identify top niches and products as well as explore product opportunities to eliminate guesswork.
  3. Optimized workflows. It gives you tools for generating profitable product ideas, optimizing your listing quality, and getting a personalized consultation with the vendor’s own Amazon experts.

5. Brightpearl

Brightpearl, an omnichannel retail software, is a complete cloud-based solution for both retailers and wholesalers to manage their sales transactions, inventories, and customers in a centralized location. It has a reporting suite that gives you in-depth ecommerce retail analytics you can use for driving growth for your business. It has real-time dashboards and retail KPI reports to assist you in keeping your business operations in check.

Its analytics tools are reliable for building customizable reports that you can use to extract insights needed for making performance-driven business decisions. It helps you understand your customer behavior better by learning who among them are active, what they are purchasing, and what can encourage them to repurchase. If there are customers who haven’t engaged in a while, you can also reach out to them through targeted marketing.

Why choose Brightpearl?

  1. Product Optimization. Identify products that are in-demand and selling low by breaking down into granular SKU level reports. This can help you reach higher margins across a broad product range.
  2. Sales and stocks report. This lets you easily and quickly spot trends to stay on top of your margins and optimize stock investment.
  3. Various business type. It supports various business type based on how you operate your ecommerce business whether you’re a wholesaler, online store owner, or brick-and-mortar store owner as the tool also supports multichannel and omnichannel operations.

6. Heap

Heap is a mobile and web analytics solution for efficiently tracking your customer data. The user analytics platform automatically captures each user interaction from your cloud services, web, and mobile platforms. It tracks all clicks, emails, transactions, and submissions without requiring a tracking code. This enables you to retroactively analyze customer behavior.

This solution’s analytics feature specializes in behavioral analytics to let you dig deeper into your customer’s behavior to effectively analyze an event, segment, or property. It ensures every data point from your app or website is measurable and ready for analysis.

By giving your entire organization access to data, you empower your team to be more data-driven in making decisions. With Virtual Event, you also reduce the overhead in implementation and data maintenance which expedites how you generate and interact with your data.

Why choose Heap?

  1. Funnels. This enables you to view all action before a conversion. Its comparison also gives you an overview of different attribution channels, device types, and user segments. Using the measurement of your A/B tests, you can determine methods to improve your conversion rates.
  2. Product engagement. Tracking product engagement and feature adoption let you identify which features to prioritize and deprioritize. You can also combine user activity with user attributes such as contract value and vertical for building complex personas during analysis.
  3. Advanced attribution. Capturing each touchpoint streamlines how you determine which channel drives repeat customers, high order values, and conversions.

7. Crazy Egg

Crazy Egg specializes in its robust virtual website analytics and heatmaps. It gathers insights into high ROI changes, expediting user testing and analysis, and organizing valuable data using visualization tools into various formats. This conversation rate optimization software collects customer behavior insights to give you a data-driven approach on how to leverage your ecommerce business processes.

The tool offers various visualization tools such as the Heatmap, Crazy Egg’s signature tool, and Scrollmap. It also offers A/B testing that simplifies how you create experiments and get results. For tabulated data, it provides a List Report for a straightforward table that only shows numbers. This easy-to-use platform is quick to set up and users can quickly adapt to the system even with less technical know-how.

Why choose Crazy Egg?

  1. Side-by-side comparisons. The tool, Snapshots, shows you a side-by-side comparison of different reports, such as heat maps, to see how changes and optimizations evolved. For instance, this lets you see the difference and effects on users’ on-site behavior before and after.
  2. Heatmaps. As mentioned, this is the system’s signature tool which gives you a clear visualization of where your visitors are interacting most (bright yellow) and where they don’t (dark blue to black). You can use this information to optimize your website’s design.
  3. Real-time website visitor behavior. Recordings show you the actual mouse movements of your website visitors to identify critical user interface issues and expose frustration points.

8. Segment

If you’re looking for an open source ecommerce analytics solution, you may check out Segment. This analytics API and customer data platform streamlines how you capture data from each customer touch point.

You can collect data from any platform—mobile, web browser, server, and cloud app—and then load it into the system. From there, you can send it to a wide array of tools ranging from analytics to email, helpdesk, attributions, and data warehousing systems.

Its data analytics services help you gather a large amount of data from multiple sources and turn it into comprehensive analytics and reports with ease. This solution is built for various ecommerce business types such as retail, marketplaces, and B2B software.

Why choose Segment?

  1. Powerful integrations. It supports more than 200 sources and destinations to empower all teams in using the tools they prefer. Some examples are apps for analytics, CRM, surveys, SQL, attributions, A/B testing, and live chat, among others.
  2. Open source. This platform lets you exactly view how your data is gathered, translated, and delivered.
  3. Simple API. It only takes you to integrate the system once with your system to start using its dashboard for funneling curated data.

9. Mixpanel

Mixpanel is a good product to look at for ecommerce analytics, particularly in product and user analytics for web and mobile, among others. It helps you gain a better understanding of each user’s journey by optimizing actionable user analytics in how you acquire, engage, and retain customers.

By specializing in user analytics, the platform enables you to learn how users engage with your campaigns, products, and experiences. It uses machine learning in performing complex behavior analysis and getting answers within seconds.

With its industry-specific solution for ecommerce and retail, you can drive conversions by utilizing insights on how to fine-tune your customer experience. It provides you with actionable data you can use in empowering online purchase with a seamless experience, building customer loyalty, and complementing your digital and in-store shopping experience.

Why choose Mixpanel?

  1. Instant answers. The system answers complex questions quickly thanks to customizable reports. It determines the inventory and layouts that drive the highest revenue and engagement in seconds.
  2. Deep shopper behavior understanding. You get a holistic view of both a shopper’s digital and brick-and-mortar purchasing journey by collecting data across systems. This is essential to understand customer engagement.
  3. Automatic insights. Through machine learning and data science tools, it optimizes the flagging of anomalies and spotting upselling opportunities and trends, among others.

10. Kissmetrics

Since customer management is an important aspect for businesses, especially for ecommerce business, a customer engagement automation tool such as Kissmetrics is worth looking at. This program provides you with robust analytics on what your customers are doing on your website and which products they are interacting with. These insights can help you deliver behavior-based engagement to acquire, keep, and grow your customers.

The tool uses deep insights to get to know your customers to improve engagement through targeted Facebook and email campaigns. With a tool that’s powered by data-driven insights, you get a solution that can help you drive sales.

Why choose Kissmetrics?

  1. Audience analysis. You can monitor what customers are doing and which strategies are working and not across devices. Data is accessible anytime and ready-to-go reports are available for decision-making.
  2. Audience segmentation. Through analytics, it makes defining and tracking key customer behavior easier. Segmentation ensures you can hit targets accurately, especially in your marketing efforts.
  3. Campaign-impact measurement. Use the insights you collected to understand the impact of your campaigns and which of them drives sales. It lets you measure a campaign’s performance beyond click and open rates.

11. Adobe Marketing Cloud

Adobe Marketing Cloud is an integrated digital marketing solution that you can use to dig deep insights about your customers. Its analytics features give you the information and ability to improve customer experience across all your channels.

When it comes to your ecommerce business, this product lets you get to know your customers beyond collecting clicks and visits. Instead, it utilizes customer intelligence through audience enrichment, prediction, cross-channel analysis, and segmentation to extract actionable insights.

This solution acts as the core intelligence engine in running your business. All its functionalities operate in real-time. This includes giving you an objective view of your customer’s entire journey and making analytics accessible and understandable to every member of your organization.

Why choose Adobe Marketing Cloud?

  1. Predictive data. It adds value to your data by not just informing you what it contains, but it also gives you data-driven predictions and answers to your questions. This will prepare and help you create a plan to improve your business processes.
  2. Mobile and web analytics. When visitors visit either your mobile or web channel, you can track the visitor’s activity. These insights are generated into reports and visualizations of data, traffic, and site navigation to help you figure out what makes visitors return and how to make them stay.
  3. Personalized experience. Personalizing user experience according to customer preference increases conversion. This is achieved through analytics from enhancing attribution and cross-channel customer journey insights.

12. Woopra

Woopra helps users utilize ecommerce analytics through its real-time customer analytics service. It uses a data-driven approach in providing answers to teams for smart decision-making making while eliminating the need for complex SQL queries and hours spent in aggregating and cleaning data.

It provides analytics to any business question by capturing each touch point in the customer journey. This is accomplished through cohort analysis, subscription growth, onboarding optimization, and full-funnel attribution, among others, to drive retention, acquisition, and engagement.

The platform gives you a holistic view of all crucial information you need to develop strategies and aid in making smart decisions. It spots obstacles through journey reports and identifies ways to leverage growth through trends reports. By having a clear understanding of your customers’ behavior and preferences, you can create an experience they will enjoy.

Why choose Woopra?

  1. Real-time individual-level analysis. The People Profiles feature shows you the actions performed by a user in real time. This helps you examine the user on their actions whether they are interacting with your website or processing a payment, for instance.
  2. Personalized interaction triggers. The built-in automation triggers personalized interaction to engage with your customers from the right channel at the right time.
  3. Single-click integration. It gives you a single, central source to pull data from by unifying data across various teams, tools, and touchpoints through seamless one-click integrations.

13. Google Analytics

If you have an ecommerce business, Google Analytics is one of the most essential and primary tools worth considering. The insights you gather from this business intelligence solution gives you valuable information about your site and visitors. This freemium web analytics service lets you pull out comprehensive reports from high-level dashboards and funnel visualization techniques.

This tool is vital for correlating sales data with website activity such as bounce rates, traffic sources, and sessions, among others. It visualizes data in the form of graphs and charts for easier digestion. Google Analytics is used from standard reports to more complex analytics that are crucial for your ecommerce website.

Why choose Google Analytics?

  1. Basic overview reports. Before diving into complex reports, you can start with the numerous offerings of this tool for reports ranging from audience, real-time, and acquisition reports, among others.
  2. Behavioral insights. Designed to help you leverage your site content and how visitors react to it, this gives you information on bounce rates of each page to improve user experience and increase conversions.
  3. Ecommerce reports. This solution specifically built for ecommerce gives you deep insights into your products, transactions, and time to purchase. Getting your hands to this data gives you a better understanding of your sales which is essential in improving your processes and workflows to drive sales.

14. Webtrends

Webtrends is a website measurement and analytics solution for your ecommerce business. This solution is built for empowering customer experience in any platform or channel you use. Its solution, Analytics for SharePoint, is used for tracking and generating reports on your organization’s Microsoft SharePoint applications performance and usage.

Its key capabilities include custom and calculated metrics, data export, customization of analytics reporting, integration with Power BI services, and out-of-the-box reports for SharePoint in various editions. It provides insights about your employee’s activities—which pages and content they’re navigating in and how they interact, among others.

Why choose Webtrends?

  1. Analytics dashboards. You can create unlimited custom dashboards with connected reports, key metrics, and social and geo maps.
  2. Adoption measurement. Accessing new and returning user metrics is essential for targeting adoption and utilizing engagement strategies. You can also include information on a specific user, location, and division.
  3. Standard and custom report. Specifically designed for SharePoint environments, it offers unlimited custom reporting for SharePoint-specific reports.

15. Clicky

Clicky is a real-time web analytics platform you can use for your ecommerce site gain insights into monitoring, analyzing, and reacting to your traffic in a data-driven way. The on-site analytics solution shows you the number of visitors who are on your site and on the current page you’re viewing.

It also lets you launch heatmaps according to page, segment, or visitor without requiring to leave the site. The real-time report contains comprehensive information for each segment that shows you every individual visitor, event, and page view. It also has a bot detection and blocking tool to ensure only real activities are recorded.

Why choose Clicky?

  1. Website uptime monitoring. Your website’s uptime is monitored from 7 locations around the world to ensure you cover as much base as possible. It sends you alerts when you’re site is down to react swiftly.
  2. White label white analytics. Brand the product as your own service through white labeling with your own logo, company name, domain name, and product name. This lets you resell the service to your own customers.
  3. Open API. Make use of full automation of the registration for the user and site.

16. StatCounter

StatCounter, a web analytics platform, gives you analytics for tracking, analyzing, and understanding your visitors in real time. Through these insights, you are empowered to make smarter business decisions and grow your ecommerce site’s traffic. Its top features include visitor labels, live visitor map, robust filters, bounce rate tracking, and visitor paths.

The product’s analytics solution gives you a comprehensive way to track your visitors through tracking them everytime they visit, leave and return to your website. It also monitors the way they navigate through your site to recognize behaviors and problematic navigation paths. It has a mobile app to access your stats on the go anytime.

Why choose StatCounter?

  1. Admin control. A complete admin control solution with features for user access management, multiple site management, and public stats. Email reports are also sent on a weekly and monthly basis for stats summary.
  2. Summary stats. A daily, weekly, monthly, quarterly, and yearly view of the summary of your site’s sessions, page views, and visitors. You can also opt for a specific period or visualization such as line, bar, and area graphs.
  3. Mobile app. Monitor your stats remotely using your mobile device. Its desktop features are available on Android, iOS, and Windows devices.

17. FullStory

FullStory is a tool you can use for your ecommerce business to monitor real user experience on site. By recording and reproducing for session replay, it streamlines how you debug, drive conversions, and assist customers. Since it gives you visibility beyond clicks, you can use insights to improve your understanding of your user experience.

It delivers consolidated statistics instantly through Page Insights to determine where your customers interact with the most and where they don’t. Analytics is also built to be intuitive which gives you the ability to move fluidly between aggregate data and the individual it comprises. This is accomplished through “Searchies” or the product’s own search-sensitive graphs and charts.

Why choose FullStory?

  1. Click Maps. Insights on your ecommerce page’s most clicked elements. It also gives you an overview of which are Rage, Error, and Dead Clicked.
  2. Inspect mode. Through pointing and clicking an element in your page, you get an overview of a percentage of visitors who interacted with it.
  3. Aggregated metrics and visualizations. The tool presents data quantitively by recording visitors and what they do which paves the way for being a natural extension for analytics.

18. RJMetrics

If you’re looking for a business intelligence solution for ecommerce, RJMetrics is a tool worth checking out as it offers data infrastructure and analytics. Built for ecommerce businesses, the tool helps you acquire, convert, and retain customers using valuable insights. This solution gives you access to advanced analytics without requiring to hire a team of analysts to churn out your data.

The program works with your existing data source and pipes data to a single, centralized data warehouse. This gives you a single location to get answers to your most crucial, and even complex, questions. The interface is simple enough for all types of users with drag-and-drop metrics, easy chart customizations, and one-click filtering.

Why choose RJMetrics?

  1. Revenue analytics. Reports give you accurate revenue metrics with a single source of truth. This gives you a consistent approach in measuring revenue.
  2. Cohort analysis. This lets you see the performance of your growth efforts for customer behavior. This includes customer loyalty programs and conversion rate optimization.
  3. Churn analysis. A clear feedback on your efficacy in incorporating and adapting to customer feedback. This gives you insights into the causes of your customers to churn through customer behaviors and characteristics.

19. Matomo

If an open-source analytics platform is on top of your priorities, Matomo is a robust, free web and mobile analytics software to check out. It gives you full control of your data with full data ownership and no limits. The user-friendly platform is customizable and extensible in providing user-centric insights and privacy protection.

The platform is available in flexible deployment options. If you opt for its self-hosted version, you can download and install the system on your own server for free. Meanwhile, it also has a cloud-hosted solution that gives you full ownership of your data while hosting your analytics on its reliable server. This is recommended for those who don’t want to worry about technical setup and maintenance. You may also choose to have the tool on-premise.

Why choose Matomo?

  1. Ecommerce solution. It monitors abandoned carts and orders. Additionally, reports are segmented by customer and you also see where visitors are coming from.
  2. Web and mobile access. Get your hands on the features you need anywhere anytime such as site search, goals, geolocation, channels, and custom dimensions, among others.
  3. Custom reports. If you need more insights beyond standard reports, you can utilize the product’s various visualizations and over 200 dimensions and metrics.

20. Metrilo

Wrapping up our list of top 20 ecommerce analytics software solutions, Metrilo is a platform that specializes in actionable ecommerce analytics using data directly gathered from your customers. It gives you a single glance of your business’ most crucial reports and performance insights. By using robust data analysis, you can accurately attribute sales, keep track of KPIs, monitor conversions, and improve customer retention.

Some of its features are available right after installation for previous periods, hence, you don’t need to wait for new data. This includes customer LTV, average order value, average number of orders for each customer, and one-time buyer and returning buyer data. Additionally, it also has metrics for cart abandonment rate, revenue per visitor, conversion rate by the device, and checkout completion.

Why choose Metrilo?

  1. Accurate revenue reports. To ensure your revenue reports are accurate, it updates the status of orders in real time. At the same time, you can view specific order statuses such as pending or on hold.
  2. Acquisition channels comparison. The effectiveness and impact of traffic channels are measured through conversion and revenue rates for comparison. It also works the same for comparing campaigns.
  3. Retention rate analysis. It gives you visibility over your one-time buyers and repeating customers to gain insights and strategize how to improve customer retention.
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