Top 3 Website Builder Solutions: Comparison of BigCommerce, Wix and Shopify

Wix: Top Website Builder


What are the top website builder solutions in 2019? To help you answer that question satisfactorily, our experts dove into comparing BigCommerce, Wix and Shopify, arguably the top 3 website builder solutions today, and analyzed the outstanding features and offerings that set them apart from the rest of other similar solutions.

Top 3 website builder solutions

What are top 3 website builder solutions of 2019?

  1. Bigcommerce [ free trial ]
  2. Wix [ free trial ]
  3. Shopify [ free trial ]

For perspective, a study conducted by BigCommerce, shown below, put mobile responsiveness and mobile wallet capability the top two features that SMB ecommerce operators desired to see implemented in their web stores. Beyond these, they also indicated email marketing, site redesign and Google Shopping integration among their top priorities. In varying degrees, BigCommerce, Wix and Shopify already provide these features to thousands of their customers.

Recently, however, delivery and shipping capability is proving to be the primary driving force of innovation. It is followed closely by AI integration and mobile payment advances, clearly further pushing the boundary of possibilities for ecommerce software applications. What is striking about this latest trend is that while Shopify and Wix have been consistently strong in these areas, BigCommerce truly comes into its own when it comes to shipping and mobile payment, allowing it to truly expand its reach to any corner of the world.

While consistent innovation is essential to keeping up with the quickly evolving nature of ecommerce, you can only ignore at your own peril the other foundation of what makes a business application a truly compelling choice for your online concern: reasonable pricing, excellent customer support, and feature sets that are tailor-made for the size of your operations. Fittingly we highlight these areas in our comparison, in addition to the new approaches imposed by the constant advance of technical know-how and technologies on the industry.

1. BigCommerce

Founded in 2009 with headquarters in Austin, Texas, BigCommerce is among the best ecommerce solutions in the world. Constant improvement to the software through a series of important updates and upgrades, along with astute acquisitions throughout its operations, has propelled the application to the top with other leaders in the industry. It started as a simple hosted shopping cart platform but has since evolved to incorporate contemporary design tools, robust payment options, powerful shipping arrangements, sales and marketing-friendly tools, mobile implementation and extensive integration with major third-party applications—all the elements that are essential to running a modern online store.

BigCommerce is particularly strong in shipping and payments, two areas that are of critical concern to your online business. Its tight integration with the powerful shipping application, ShipperHQ, not only gives you the most advanced shipping rate calculator and rules engine in the world, but it also spares you the cost of overpaying for misquotes in your shipping rates.

If you want to check this ecommerce platform’s range of features you can easily sign up for BigCommerce free trial here.

This award is given to the best product in our eCommerce software category. It highlights its superior quality and underlines the fact that it's a leader on the market.
Bigcommerce won our Best eCommerce Software of 2018

As for payments, BigCommerce conveniently lets you sell in more than 150 countries using both local language and local currency, giving you an unlimited source of potential revenue. Its implementation of PayPal, Worldpay, Stripe and 2Checkout is powered by Braintree, a clever tool that lets you display local currencies in your website.

These BigCommerce advantages in mind, and after our thorough review of its adaptability to various online selling scenarios, the platform merited the top position on our list.

2. Wix

Next on our top 3 website builder solutions is Wix, founded in 2006 in Israel. The application is noted for its freemium offerings, where you start with a free plan and pay for upgrades as you go. It’s proving to be an excellent option, gauging by how the company has grown over the years. Also important for you to know about Wix is its use of HTML5, a powerful coding tool that becomes handy if you are already familiar with it. You can add more functionalities through it, including email marketing, community forums or social plug-ins, among others, and make your store interface responsive to various device displays.

Wix first gained wider user acceptance through its ingenious design platform, which gave already design-proficient users just the tool to come up with elegant, professional-looking landing pages, and non-experts stunning templates to rival their more visually gifted counterparts. Online stores designed through Wix are typically visually arresting, which gave shoppers a charming online shopping experience and businesses a pleasant way to grow their revenues. Wix is not resting on its laurels, too, with its 2017 acquisition of the online artist community DeviantArt, a sure sign of its intention to remain the most compelling solution in the design department. Finally, Wix now provides an AI-powered tool that presents you with a complete website after you answer a few questions.

You can check the solution closely when you sign up for a Wix free trial here.

While design remains Wix’s strongest armor, Wix also lets you translate all that design masterpiece into a revenue-generating showcase right inside its own Wix Stores, which is available in the eCommerce (US $16.50/month) and VIP pricing (US $24.50/month) packages or as a paid add-on. Its set of other core features, including an advanced chat tool, store manager and loyalty programs, shipping and payment tools, contact management and deep analytics, all contribute to a well-rounded application for your ecommerce requirement.

3. Shopify

Shopify relies on a robust package of essential ecommerce tools to simplify the course of running an online store. The application, which started in 2004 in Canada, is a global cloud-hosted solution with comprehensive features for online payment, brilliant free or paid design templates, a wealth of technical and practical resources through its online blog community, product and inventory management, streamlined, powerful shopping experience, secure checkout and shipping system.

As an ecommerce solution, Shopify strongly positions itself as the platform of choice for merchants looking to monetize content quickly. Many users rely on its powerful shopping cart solutions to increase their conversions, and its second-to-none product and inventory management has made a lot of faithful converts for running a successful store online.

You can easily sign up for a Shopify free trial here and get to know the features firsthand at no cost and without commitment.

Comparison of Pricing

If you simply want to connect your domain without fussing around about other things, Wix’s most basic ConnectDomain package may be all you need. The package, which costs only $4.50 per month, also entitles you to 1GB of bandwidth and 500MB storage. If you want to get rid of Wix ads, you need to upgrade to higher plans. For example, the one that’s well suited for small businesses, the $16.5/month eCommerce package, not only removes the Wix ads but also gives you unlimited bandwidth, 20GB storage, and form builder and site booster apps on top of an online store. Best of all, this plan gives you your own storefront through Wix Stores, so you can begin selling right away. Beyond this is the VIP plan, at 24.50/month, which additionally gives you priority responses, the same online store just mentioned, and access to 10 email campaigns per month.

Shopify’s online store entry-level suite, Basic Shopify, also gives you an online store with unlimited products, 2 staff accounts, sales channels access, manual order creation, discount codes and free SSL certificate also thrown in. At $13 per month, it’s priced slightly lower than Wix’s eCommerce plan. Outside of the price difference, you need to consider which of the additional add-ons really matter to your current online store needs before you make up your mind.

BigCommerce, on the other hand, has its Standard package come at a noticeably higher figure, $29.95 per month. However, it specifically mentions some significant advantages to its package. For one, BigCommerce Standard package does not involve transaction fees. It brings the obvious next question: how much do you get charged on Wix and Shopify for transactions? Shopify, for example, charges around ¢30 for each credit card transaction across all its plans. Wix, on the other hand, indicates zero commission rates, but no other details on other transaction fees. Hence, the safest route is to clear with each vendor about their commission and transaction fees at the onset, so you won’t get an unwelcome surprise along the way.

Additionally, BigCommerce includes unlimited staff accounts, products, file storage and bandwidth in the Standard package. There is also access to Amazon and eBay, Facebook and Instagram, Pinterest and Google Shopping and 24/7 guaranteed live agent support.

You also need to pay special attention to BigCommerce’s package ladder. What this means is that you only qualify for each package depending on your sales volume. For the Standard package, in particular, the figure is up to $50,000 per year. Beyond that, expect the vendor to prompt you for an upgrade.

Comparison of Customer Support

Customer support is a critical factor when you are considering any software purchase, for obvious reasons. Your online store, for example, cannot afford to have frequent technical issues or significant, intermittent downtimes and get no prompt assistance from the vendor.
As the leading names in ecommerce, however, the vendors of these top 3 website builder solutions consistently get excellent marks in this regard.

In the case of Wix, you can expect technically proficient staff behind phone lines, live chat, email, with a corresponding ticket system. It provides training too, which should make first-time implementation or migration less of a challenge for you. For a wider access to many application and online store resources, Wix comes with an actively supported Wix forum and Wix blog, where you get insights and help that you won’t find anywhere else.

As with Wix, you don’t always need to reach out to Shopify live, phone or email support for anything concerning the application. If you are up to it, its help center and forum site are two exceptional sources of both technical information and insight, with nice and friendly people aboard all the time.

You should also pay close attention to recent Shopify activities. For example, Shopify is preparing to build a center in Los Angeles, California, where its longtime customers can visit to get advice from its staff as well as other members of the user community. Shopify also plans to integrate educational classes and workshops in the center, with planned events to feature new products and serve as a common ground for networking opportunities.

Comparison of Customer Type

With a ladder system applied to its pricing packages, it’s clear that BigCommerce is targeted for companies with a clear vision of their growth potential. Large enterprises with complex transactions will make the most of its powerful shipping and payment tools, while small to medium businesses acquire a platform that grooms them for success.

Wix and Shopify are equal in this area, with both basic and advanced features and attractive pricing that cater to freelancers and small to medium businesses as well as large enterprises.

BigCommerce Oustanding Features

If you are thinking big when it comes to your web store, then perhaps among the top 3 website builder solutions featured here, BigCommerce provides the most aggressive routes to walking you to online business success.
To see why this is so, you only need to look at how, at the outset, BigCommerce provides you with such big-player tools like Google Shopping, strong access to Amazon, eBay, in-app shopping for Facebook and Instagram. Google Shopping ads let you leverage the reach of Google’s search engine by prioritizing the visibility of your products for each related search by the billions of Google search users.

Its superior payment system gives you unmatched flexibility, letting you truly localize your store using the local language of more than 150 participating countries, post prices on your web store using local currency, but still get convenient support for global payment providers like Visa Checkout, PayPal, Amazon Pay, Stripe, Apple Pay and Square among others.

While BigCommerce does not lock you into a specific payment gateway, it has a special arrangement with PayPal that reduces your processing rates as your transaction volume increases.

Finally, BigCommerce partners with ShipperHQ to spare your business from paying excessive shipping misquotes. This feature alone more than covers the higher price tag of the software— while giving you access to the most advanced rules engine and shipping rate calculator in the world.

Shopify Outstanding Features

Shopify’s main draw is its unparalleled product and inventory management, which lets you post an unlimited number of products in your web store. You can easily import any volume of catalogs, as well as set up the store manager to inform you when your stock is running low and approaching a critical limit.

Shopify is also among the first to institute a powerful abandoned cart solution. You can customize the follow-email with exit offers, security badges or discount codes, then have the software automatically send an email to customers who did not proceed to pay for the items they have previously loaded in their shopping carts. It’s an effective, proactive method that’s won Shopify many grateful clients.

Shopify’s acquisition of design studio Jet Cooper gave it ammunition to face off with Wix in the design department, with the onboarding of 25-person professional designers allowing it to offer more than a hundred design templates with its subscription bundles. If you don’t think you can go it alone designing your own website, Shopify lets you work with an expert to create one for you. If you are bold enough to do it alone, you can still benefit from Shopify’s large complex of design suggestions through its partners community.

Wix Outstanding Features

As previously indicated, Wix first came into prominence for its wealth of elegant, attractive and professional-looking design templates, all 500 of them currently. This effectively provides a creative material catering to any taste, for any kind of product that you want to incorporate in your web store.

What’s more, the application leaves it all to you on how you want to finish your website design. If you are code-savvy, you can opt to put into use your extensive coding expertise through Wix Editor. If you are less confident about your own artistry, you can let the application’s sophisticated artificial intelligence engine, ADI, to glean what you have in mind and put them into proper visual rendition with just a short question-and-answer session.

Your design is not limited to static images, too. Wix ushers you to the new age of shopping with full support for dynamic scroll effects, along with video or animation backgrounds. Its galleries also now include videos and gif clips, so you won’t have to go elsewhere for materials. If you just need more inspiring ideas, you can venture over DeviantArt to check out the latest masterpieces from its thousands of active users, most of whom are some of the biggest names in the trade.

Your web store will not just be a desktop magnum opus too, as Wix is fully mobile-optimized, which means that your pages, images, text adjust accordingly depending on the size of the device screen.


While BigCommerce, Wix and Shopify are all founded on sound pricing schemes, excellent customer support and closely affiliated and actively supported online community resources, they are clearly distinct from one another on the areas where they really stand above their competition.

For Wix, it’s always been about the most stunning design solutions, with extensive backup from the prolific art community of DeviantArt.

For Shopify, on the other hand, you have perhaps the most versatile and complete solution, solid in all respects but still distinctly above the rest when it comes to product and inventory management.

For BigCommerce, it’s about closely monitoring modern trends and integrating most of them in the application. This is evident in the way it pursues the most advanced shipping platform by way of ShipperHQ, as well as provision of strong local platforms that turns your web store into a local concern complete with local currency support and the native language of the country.

In essence, all of ecommerce retailers aspire to grow their online business to its optimal reach, which means BigCommerce, with its robust and expansive package, may be the better choice among the three. If you want to get started with this platform, you can easily sign up for BigCommerce free trial here

If, on the other hand, you still need to move ahead with your research or shopping, you may check out our compilation of the top 20 most outstanding ecommerce solutions for 2019.

Category: B2B News

One Comment »

  • Avatar James says:

    BigCommerce is a pretty good shipping cost calculator, but uCalc looks more attractive, which works like a calculator and forms – two in one. There you can make and delivery, accept applications by email and sms, send applications to CRM.

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