Top 3 Website Builder Software Services: Comparison of Wix, Shopify and Weebly

Wix: Top Website Builder


How should the best website building software solution look like? Our B2B experts examined the market to shortlist leading website builder software solutions, and to discover what makes them so popular among users. To narrow the list down to three excellent performers, our experts analyzed the performance of almost 50 different solutions in a variety of user scenarios.

The results they obtained are based on our unique SmartScore algorithm and User Satisfaction Rating used to reflect the positive experience of users when interacting with a particular application. Experts also considered the social mentions for each product on the web, as well as unique features that can’t be obtained using a different system. The best website builder solution of 2018 so far and frontrunner of this list is Wix.

Top 3 website builder solutions

What are the top 3 website builder solutions of 2018?

In this article, we’ll reveal you the pros and cons of each of these website building software solutions to help you decide which software will work best for your company.

1. Wix – Score: 9.8/10

Wix is the current leader of our list with a great score of 9.8 out of 10, and an incredible user satisfaction rate of absolute 100%. At the same time, Wix prides itself of being the most acquired website builder in the world, favoring in particular small and medium businesses and sole site owners with no coding experience. Yep, you heard right – everyone can create a stunning website with Wix!

The professional building platform is suitable for all types of websites, and even packs an integrated eCommerce module for creating e-stores. Using its friendly drag-and-drop mechanism, you can import the desired theme or use any of the 100+ designer-made templates available on the platform. The builder is equipped with out-of-the-box authoring tool and open to all sorts of customization, and all pages are automatically optimized for mobile use. Better yet, Wix allows you to promote and sell products order-to-checkout, receive direct payments, and track your online performance.

This award is given to the best product in our Shopping Cart Software category. It highlights its superior quality and underlines the fact that it's a leader on the market.
Wix won our Best Shopping Cart Software Award for Q1 2018

What makes Wix a best-in-class website builder is not just mobile optimization, but also unparalleled connectivity. The platform works seamlessly with leading marketplaces, marketing, sales, and CRM apps; and integrates perfectly with all popular social media. The pricing plans were crafted to cover as many user tiers as possible, which is why building a site with a Wix-powered domain is made free. Paid plans vary between $2 and $4 a month depending on the acquired storage, while the fully-functional eCommerce module can be obtained for $7.50 a month. You can also easily try Wix for free here.

2. Shopify – Score: 9.7/10

Shopify is another very popular website builder that ranked high on our list, this time focused primarily on building e-stores and online product catalogs. Its distinctive advantage are the multiple shopping cart and eCommerce features, but the platform is also suitable for building and managing corporate-looking blogs. Compared to the other two solutions discussed in this article, Shopify is oriented mainly towards the North American and UK merchant community, and targets growing businesses looking to monetize content rather than simpler bloggers or owners of informative sites.

The vendor offers a great free trial that lets you try out all the key features first. You can easily sign up for Shopify free trial here.

The intuitive and minimalist drag-and-drop builder is also specific for Shopify, keeping in mind that the platform was developed predominantly to cater to online retailers. Nonetheless, Shopify also allows you to build and maintain an attractive blog, and packs services in moderately priced and moderately complicated units. Large e-stores and international merchants, for instance, will acquire the Shopify Plus version and get access to shipping and inventory management features, and get them on a more convenient price compared to the one of eCommerce-exclusive platforms. Similarly to Wix, Shopify will provide them with all necessary integrations and mobile management capabilities, and do so on a price between $9 and $299 per month.

3. Weebly – Score: 9.5/10

The third leader to be discussed today is Weebly, another powerful platform serving international users, and a code-free builder for commercial and non-commercial usage. User-friendliness may as well be the core advantage of this system, as despite of its lower score of 9.5, this builder still stroke an incredible user satisfaction rate of 100%.

From a single platform you can create all types of websites, blogs, and e-stores; and even launch successful marketing campaigns that will drive traffic your way. Weebly works with a drag-and-drop mechanism similar to the one of Wix, which means it is suitable for SMBs and even first-time users. It also comes with integrated SEO (search engine optimization) tools to ensure that your content is well visible on the net, and supplies you with professional and modifiable themes that can match your brand. Compared to Wix, Weebly has fewer integrations on the list to be proud of, and it lacks the sophisticated access to marketplaces specific for both Wix and Shopify. Yet, it will be a great alternative for first-time users looking to launch a site off-shelf, as it offers a free Basic plan (with ads).

Customer Types

Our experts agree that all three systems are suitable for small and medium businesses, and scalable enough to sustain their traffic growth over time. Wix and Weebly would be the leaders in this aspect, though, as they offer free basic plans, compared to Shopify which despite of its focus on SMBs, still counts as the only platform of the three that was designed for commercial and enterprise-grade usage. The same can be concluded by its pricing plans which move up to $299 per month, depending on the acquired features. At the same time, Shopify targets predominantly North American and UK users.

Wix and Weebly, on the other hand, are quite international at the moment, and can be used for all types of websites and blogs, and yet offer fully-functional eCommerce packages for sole and on-budget retailers.

Pricing comparison

The most cost-effective option of the three is Wix, with a free basic version for websites with unlimited pages; and dedicated domains starting from only $2 per month. What is really specific is that even free websites are optimized for mobile usage and adhere to the same security standards, but the storage is 500 MB. The paid plans (Connect Domain and Combo) are moderately priced and charge between $4.50 and $8 per month, while a website with unlimited bandwidth and premium functionalities can be created for only $12.50 per month. Dedicated VIP packages and eCommerce modules are also available.

Weebly would be the second most economical option, as it also offers a free Basic package with the same storage. Nevertheless, this plan includes ads, and a subdomain instead of a personalized one. The paid packages start at $8 for the Starter pack to $25 for the Business version.

Shopify’s pricing scheme is quite similar to the one of Wix and Weebly, but there is no free package available. The plans are dedicated to e-store owners and vary between $9 for the Lite Version and $299 for the Advanced Plan. Note that Shopify also charges transaction fees, while Wix’s commission rate for direct payments is 0.

Features of Wix

What our experts appreciated the most about Wix is versatility. There is virtually no website you can’t create on this platform, as its 100+ designer-made templates are open to any type of configuration. At the same time, Wix doesn’t require coding or development knowledge to come up with the perfect page, even if you intend to create the perfect e-store with an astonishing product gallery. Best of all, Wix lets you do all of this for free, and covers up for your hosting and domain needs at a fraction of what other hosts would require.

Wix offers users three different modules for creating websites: Wix Artificial Design, Wix Code, and Wix Editor. This gives them the freedom to craft masterpieces in all niches, or even have that website created for them by simply providing Wix’s experts with the necessary information (check Wix Artificial Design). Wix Editor, on its behalf, targets creative professionals with lots to share with the world, which is why it offers more than 500 fully-editable templates.

A distinctive advantage of Wix compared to similar platforms is mobile optimization. The team took into account the fact that most users access online content via mobile devices; and ensured that all websites created with Wix will be automatically mobile optimized. You also have the option to create a mobile-first site with dedicated templates.

The platform’s dedicated eCommerce module, on the other hand, allows users to prepare fully functional e-stores on their own. They will be able to aseemble offerings in professional online galleries; to promote them on leading marketplaces and social media; and to enable a secure and streamlined order-to-checkout experience for their buyers. Packed with useful eCommerce and shopping cart features, Wix helps decrease bounce rates and bring customer loyalty on your side, as it also makes it possible to receive direct payments via PayPal and credit cards against a 0% commission. All along, it tracks the orders and monitors your performance, and also offers coupon cards to inspire users to come back. You can also rely on it to manage your shipping and your inventory, and make sure customers are served promptly and in time.

Features of Shopify

Unlike Wix and Weebly, Shopify specializes in improving the eCommerce experience, and targets primarily online retailers interested to create optimized e-stores. It connects to all major market places and comes bundled with eCommerce functionalities, and is without doubt the leading choice for managing orders and inventory.

Shopify won’t require design skills either, but compared to the other two products, it is slightly more complex to use (in particular the Shopify Plus version offering in-depth performance analytics). A less known feature of this platform is its blogging service, again intended for retailers looking to keep their customers engaged. The technical side of running and maintaining an online store is also eliminated, as they’re hosting your store on their server, and take care of all maintenance, updating, and security aspects.

Choosing Shopify is a smart course of action for website owners who wish to retain mission control and manage performance from a single hub, as they can add new sales channels within seconds, fulfill orders with a single step, track unique growth trends and patterns, and customize the online stores the way they want. With Shopify, you can use almost any payment gateway and easily incorporate the marketing features you want, as you get access to a large market place with hundreds of useful additions.

Features of Weebly

Similarly to Wix, Weebly mastered the skill of easy website creation and is attracting thousands of commercial and non-commercial users each year. It employs a resembling drag-and-drop technique and customizable templates, but has a very limited starter plan for basic users. What makes Weebly special is its set of advanced email marketing features, as it aims to help you popularize content other than managing it. The same as Wix, it comes with deeply integrated SEO optimization, which means it will also help you drive traffic to your website.

Thanks to the tight integration with social media platforms, you can sign up for the service with your active Facebook, Twitter, or LinkedIn account. The builder lets you make the most of your designing experience and brand multiple good-looking themes, after which you only have to click on the Publish button to get your work on air.

You can also use Weebly to build and automate forms, personal and creative portfolios, event management websites, stores, and blogs. The store management module is very compact, and also comes with inventory and order management, and tax administration. Just as with Wix, you can run your website using your mobile device, and you have 24/7 access to a dedicated support team to assist your work.


To shortlist the three top performing website builders, our experts compared the main features, pricing schemes, targeted customers, and user satisfaction rates. The selection came down to three best rated builders that allow users to craft all sorts of pages, including attractive e-stores. As a leader of the list they highlighted Wix, a worldwide known website creator for commercial and non-commercial users.

With a SmartScore of 9.8 and an absolute satisfaction rate of 100%, Wix became without doubt the intersecting point of experts’ and customers’ opinion. The friendly drag-and-drop platform that allows you to build literally any type of website proved to be the most cost-effective, best integrated, and wide-reaching platform of the three. Our team was impressed by its ease of use and absolute reliability, and therefore selected it to be the leader of this category. If you’d like to see the software in action for yourselft you can also easily try Wix for free here.

Category: B2B News

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