The prospects for video marketing remains very bright, with lots of possibilities spurred by newer technologies. With this in mind, we’ve conducted this special research compilation to explore the notable video marketing statistics and data from the previous years and look ahead to what we might expect for the remaining of 2019 and beyond.
One thing’s inevitable—with people all over the world embracing video content with massive interest, marketing teams are sure to follow, leveraging their content marketing system with video rollouts across channels.
The growing demand for video has transformed marketing as we know it. Unlike in the past, today’s marketing teams are primarily focused—and rightfully so—on searching for novel approaches in engaging potential leads and providing more personalized experiences. As video had become the major element in marketing and communications plans, let’s look at how the industry had thrived so far in these essential marketing figures:
Social Media Videos%
Source: Video in Business Benchmark Report by VidyardDesigned by
Video’s emerging role is compelling businesses to reconsider and adjust how they use its current arsenal of marketing strategies—which include content marketing, email marketing, customer marketing, demand generation, digital marketing, social media, etc.—to optimize the use of video to their advantage. To do so, annual marketing budgets will substantially increase to adequately meet the high demand for video production.
Businesses more and more utilize video marketing to boost their sales, create brand awareness and trust, reach out to prospects, and better sustain their existing clientele.
Rocket science isn’t needed to know the reason why video marketing is the preferred tool used by marketers nowadays—t can tell so much about a product or service in a very short span of time, in a visually engaging format that is really enjoyable to watch. No wonder marketers are increasingly posting video ads and social media marketing videos on today’s top three video marketing sites, Facebook, YouTube, and Instagram.
If you want to increase conversion and exposure, a video marketing strategy is the only way to go. It’s good to know that the continuing influx of video on various business and marketing channels will also result in the leveling up of standards to guarantee video playback meet accessibility compliance needs and support on-brand requirements.
Source: 2018 State of Social Video: Marketer Trends by AnimotoDesigned by
Video had proven to be both an effective tool for product/service awareness and is very easy to consume versus the other marketing media. Videos offer an easier, more convenient approach to learning and retaining information.
In this fast-paced world where having a busy lifestyle had become the norm, most people tend to have limited time to spend reading long text. And this applies to every age group, in every corner of the world. Here are some of the proven best practices, news and statistical figures relating to how video marketing is used nowadays.
Being primarily sensory, people tend to consider videos as more interesting, more engaging, and more widely-used versus the other types of content being used today. With all the popular types of video content presently used—such as explainer video, video ads,video testimonials, recordings of live streams, product demos, product reviews, tutorials, video presentations, video interviews, and vlogs (video blogs), video as a preferred way to tell a story or to advertise had ceased from being a good alternative—it’s now mandatory. And with most people always on the go nowadays, you must ensure you’re also utilizing the advantages of mobile marketing apps.
Video has brought massive torrents of change to marketing in particular and business in general. Here are some of the key video marketing developments today that every business must know and act upon to take advantage of its proven efficiency:
Content in PDF form%
Source: HubSpot Content Trends SurveyDesigned by
Marketers should stop wasting precious time and limited company resources on other marketing channels and simply focus on building strategies centered on optimizing video marketing on truly cater to today’s consumers. To better design a comprehensive marketing approach for your business, you must take advantage of the benefits that today’s best marketing solutions offer.
Before we get so engulfed by the extensive variety of videos that we watch every day, it is also important to take note of one of the unchanging, universal truths in media—”the medium is the message”—that with video marketing, the quality of the medium also affects the quality of the message.
Indeed, behind every viral marketing video is the video technology and the team that created the piece of awesome creative audio-visual work. This makes it equally important to carefully consider the video marketing technology that your business chooses in engaging your audience. Likewise, your team’s creativity should always be grounded in sound insights that can be generated by your trusted marketing analytics platforms to ensure success and relevance.
More than ever before, marketing experts are relying on the proven efficiency and upcoming potentials of video content in furthering their primary cause, i.e., to boost user engagement and to enhance brand trust. Along with the other benefits of marketing software, video ads should now be made a priority among marketing teams. To sum up the above video marketing technology analysis, here are some key takeaways that will matter the most to your business:
We’ve saved the best news for last: the most interesting part in today’s ongoing video marketing research is that businesses don’t need a huge budget or additional outside resources to create an engaging marketing video. You don’t even need to be an expert video producer to succeed in this area.
Basically, what businesses need is a clear direction on how they’ll use video in their marketing campaigns and, of course, the suitable video marketing software to create it.
There’s likely no other better proof of how a small, unknown company became a billion-dollar brand by only creating a very creative and engaging video that became viral than the success story of the Dollar Shave Club.
This only shows that you don’t have to be a large enterprise or use massive resources to start a successful video marketing program for your business. In case you want to learn more about this exciting technology, it is suggested good practice to conduct even the most basic of research on how to create an effective video engagement strategy for your business.
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.