List of 10 Best Sales Software Tools

Category: B2B News

Businesses use sales software to speed up the sales cycle from lead generation to deal closure. This type of software system offers an array of benefits for both small and large companies. You can maximize the potential of this platform by tracking the latest sales trends and applying them smartly to your specific business environment.

So, get started today by investing in quality sales tools. But this is not a simple task as you can easily get confused by the different types and qualities of sales software solutions available. However, there is no need to fret as we are here to help you. This article details the key features and elements gathered in a list of 10 best sales software tools that will help you select the best one for your company needs.

List of 10 Best Sales Software Tools

1. HubSpot Sales

HubSpot Sales is an intelligent eCommerce product that you can utilize to build and automate relevant sales processes. The best part is even sales reps with no coding skills can effectively leverage this software. It can help them save a lot of time as it automates vital sales-related operations. Another key advantage is you can automate follow-up emails and reminders without making them look monotonous and impersonal. Essential features are: report templates and custom reports, Outlook and Gmail integration, inbox profiles, pipeline management, and sales automation. The vendor offers a great free trial that lets you try out all the key features of the software first. You can easily sign up for HubSpot Sales free trial here.

HubSpot Sales

An award given to products our B2B experts find especially valuable for companies

HubSpot Sales won our Best Sales Software

Our score
User satisfaction

What are the best elements of HubSpot Sales? For one, the platform automatically notifies when a prospect performs actions such as opening an email, clicking a link, etc. Plus, you do not have to worry about data entry as you can effortlessly import your contacts. In addition, HubSpot Sales connects well with HubSpot CRM to enable you monitor your sales pipeline as well as the performance of your reps. If your sales management needs are simple, you can opt for the free plan. But if you want advanced features, shell out $50/user/month for Pro plan.

2. Pipedrive

If you want a solution to manage your sales pipeline and for CRM tasks, Pipedrive is the answer. Its a strong contender on our list of 10 best sales software tools. The app is designed using activity-based sales methodology and streamlines the sales process to enable you to convert potential deals into successful sales. Top features include: roles and organizational hierarchy, full customization, robust API, contact history, and goal setting and reporting. The vendor also offers a great free trial that lets you try out all key features of the app first. You can easily sign up for Pipedrive free trial here.


An award given to products our B2B experts find especially valuable for companies

Pipedrive won our Expert's Choice Award for 2019

Our score
User satisfaction

What makes Pipedrive such an outstanding sales and CRM system? To start, it gives sales reps complete visibility on the various sales pipelines. You can view the deal progress stages as well as the details of actionable items in the user interface. Plus, you can track pending actions in each pipeline. On top of that, you can utilize the reporting tools to generate visual sales reports, analyze sales data, and monitor team and individual targets.

Pipedrive easily connects with leading email clients, CRM tools, and third-party applications such as Zapier, Trello, MailChimp, Google Maps and more. There is a convenient 30-day free trial and three paid packages starting from $10/user/month (annual billing) for the Silver plan.

3. Freshsales

Freshsales is an effective sales automation product that is compatible with multiple platforms. Main features include: one-click phone, trendline reports, sales activity reports, deep analytics, 360-degree customer view, and visual sales pipeline. The strong point of this system is it allows you to send personalized emails in bulk to your target list. Then, you can track who opens those emails and clicks on links. On top of that, the inbox prioritizes messages from important leads and contacts. If you’d like to try out the core features of the software first there is a great free trial plan available. You can sign up for Freshsales free trial here.

What advantages does Freshsales offer? It tracks the web pages frequented by visitors and categorizes them based on their behavior. Then, it scores leads and ranks them. This enables you to prioritize leads with a high score so that you can nurture them. On top of that, the 360-degree customer view gives complete details about prospects and customers including tasks, appointments, touch points, and conversations.

If you want an integrated help desk system, you can connect Freshsales with Freshdesk. The app also integrates with Google Calendar and Segment event tracking. If your needs are simple, go for the free Sprout plan. For advanced features, take a look at the Blossom plan – $12/user/month, Garden plan – $25/user/month, and Estate plan – $49/user/month. All prices are on annual billing.

4. Groove

Another sales management platform worth looking into is Groove, a full-featured software that is designed for any type of sales team. This robust system improves the sales process by streamlining every sales stage, making it urgent for your reps to focus on closing the transaction. With the platform, you can optimize your sales pipeline as it allows you to come up with targeted campaigns, making it easier to create personalized outreach programs. You can also engage your accounts anytime you need to, resulting in quicker conversions. You also do not have to go through the tedious process of onboarding new reps as the system does it for you. This way, you get to share with new recruits your winning campaigns and best practices, allowing them to hit the ground running.

Any salesperson knows how hard manual data entry can be, which not only eats up time but also takes considerable effort. Groove’s existing partnership with Salesforce effectively eliminates manual data entry. This makes needed data easily accessible to you while being able to greatly cut down downtimes from switching between different applications. Process efficiency is also boosted as the product’s tracking capabilities give you total view and access to your accounts, which leads to increased revenue.

The system automatically syncs records of your calendar and email so that your accounts stay updated all the time. What’s even better is that you get to drive your sales team’s productivity by being constantly aware of their activities, which is made possible by the system’s ability to alert you of bottlenecks, pending tasks and deadlines. This is reinforced by more productivity tools such as email tracking and a meeting scheduler.

The vendor offers a comprehensive free trial to get you up to speed with the features.

5. Unomy

Unomy is an advanced sales intelligence platform that enables internet-based businesses to collect and process relevant data. They can utilize this app to organize and prioritize B2B deals. The best part is you can structure and list information in the manner you like. The app provides rich data that can help you to understand the potential of all prospects and close more deals. There is a free demo available for the software as well.

What are the uses of Unomy? You can utilize it to discover business opportunities, improve your marketing ROI, enhance your workflow, prioritize your leads, and find new customers. The product provides you detailed information on millions of businesses as well as their employees. You can cherry pick the companies you want by using sophisticated filters and build prospect lists that contain contact information and complete profiles. Thus, this tool is invaluable for creating targeted sales campaigns. Contact the vendor today to get a customized price quote for your organization’s expectations.

6. TradeGecko

TradeGecko stands out for its top notch inventory management capabilities. Multichannel and multiregional wholesalers and distributors can use this reliable tool to manage their sales and supply chains as well as customer relationships. The app provides an individual description page to each item where manager can track its stock supply and performance. Key features include: barcoding / RFID, private B2B eCommerce portal, relationship management, multi-location, and warehouse management.

Why is TradeGecko a leader on our list of 10 best sales software tools? It streamlines order and sales management by acting as an order-to-payment system that enables managers to process orders, dispatch quotes, and fulfill them after receiving payment. Plus, after deal closure, you can use the tool to send invoices and track payments in real time.

On top of that, it is an effective analytical solution that allows managers to generate both custom and standard reports on vital business metrics. In short, you can use this software to automate processes, engage customers, and boost productivity. There is a handy 14-day free trial and four pricing packages: Basic plan ($79/month), Business plan ($199/month), Business Premium plan ($359/month), and Enterprise plan ($799/month).

7. Brightpearl

Brightpearl is a multichannel retail platform that enables companies to manage their core business operations and processes in one place. Plus, the tool offers real-time reports on cash flow, inventory, customer buying behavior, profitability by channel and SKU and more. The app’s effectiveness is enhanced by seamless integrations with eBay, Amazon, Shopify, Bigcommerce, Magento and other leading platforms. Brightpearl also has strategic partnerships with leading shipping carriers to ensure timely shipments.

Key features of Brightpearl include: quoting and invoicing, CRM, point of sale software, inventory management, order management, and shipping management. Inventory management is centralized and all changes in your assets are updated in real time. The automated accounting feature is another highlight as the system automatically manages bookkeeping entries for invoices, orders, and payments. Pricing is a tad expensive and the four packages are: Entry plan (£3,780/year), High Growth plan (£9,600/year), Established plan (£16,800/year), and Unlimited plan (pricing by quote).

8. Sales Creatio

sales creatio order dashboard

Sales Creatio is an efficient sales force automation and CRM product for both small and large sales teams. It combines effective modules such as Customer Relationships, Orders and Invoicing, Opportunity Management, Lead Management, and Campaigns in a single compact package. The best part is the interface is similar to popular social networks and here your reps can monitor relevant information and serve customers promptly.

What are the highlights of Sales Creatio? The app focuses on contact and lead management, and provides you a 360-degree overview of all prospects and customers. Plus, it empowers you to effortlessly manage your CRM data. Managers can use the tool to forecast and plan sales activities. Plus, they can predict volumes based on industries and accounts. There is a helpful 14-day free trial for the three pricing packages. The editions are: Team plan ($25/user/month), Commerce plan ($30/user/month), and Enterprise plan ($50/user/month).

9. Leadsquared Sales + Mobile CRM

As the name suggests, LeadSquared Sales + Mobile CRM is a sales automation and mobile customer relationship management solution that enables companies to speed up revenue generation. This app streamlines and organizes lead management, sales processes, and CRM for sales teams. For this reason, it is used by numerous leading IT firms, financial services, health centers, marketing agencies, travel and tours companies and others. Important features are: lead qualification, lead distribution, lead tracking, sales execution, and sales tracking. Check out LeadSquared free trial more a more hands-on experience with the software.

What are the interesting aspects of this platform? You can focus on promising leads by smartly leveraging the lead quality and lead engagement tools. Then, you can empower your sales team to nurture these hot leads with personalized offers and pitches, and make use of up-sell and cross-dell opportunities. Thus, your sales team gets all the relevant information and knows what approach to take to convert these leads into deals. You can check out these features by signing up for the convenient free trial. There are two pricing packages: Lite plan ($15/user/month) and Pro plan ($30/user/month). Prices are on annual billing.

10. Sales Cookie

Sales Cookie is a decent pick if you’re looking to simplify the way you manage your sales commissions while ensuring that you adhere to existing laws and policies. This sales commission management solution helps you graduate from spreadsheet-based tracking of commissions in favor of an intuitively designed platform that provides you with a clear view of your commissions while effectively automating all computation processes. By having more transparency into your sales agents’ commissions, you can empower them to perform better.

Both incentive program administrators and sales agents benefit from Sales Cookie. Because the software provides transparency on all commissions, you can eliminate any incentive-related misunderstandings and arguments. Sales Cookie is also easily accessible on any device, thus, users can easily stay on top of their commissions whenever and wherever they want.


So, there go the top 10 sales software platforms ranked according to their value and functionality. We hope you were able to narrow down your options. If you’re still unsure, we recommend you start by assessing HubSpot Sales. This platform is known for its simple and easy-to-use tools for automating sales processes. If you want, you can try out its features at no cost as the vendor offers a free trial of the software. You can do this once you sign up for HubSpot Sales free trial here

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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