20 Best Video Editing Software of 2024

If you think only studios that make full-length movies or big-budget music videos need professional-level video editing software, you can’t be more wrong. Creating engaging video content to promote your product or brand also requires good tools to achieve your goal, especially with the current video-centric consumer and business environment.

Moreover, with the COVID-19 pandemic, more and more people have been staying at home and consuming digital content, which makes video a very important part of your marketing strategy. In order to produce quality video content, it’s necessary to have reliable, pro video editing software.

The good news is, you have these tools readily available and very often within budget. We’ve got you covered with our lineup of the best video editing software.

Taking videos in digital form is quite easy nowadays, thanks to your smartphone or digital camera. It is the post-production part that needs serious tools, even more so if you need to edit in 4K or higher resolutions. For this, you will require editing software with top-level features.

A capable video editing software can help your business, corporate, and product video (or any video project, for that matter) that will attract, entertain and engage your audience as well as relay your message across. For your message to be effective, your medium must be well-crafted, and to do this, you need the best video editing software solution that works for your project, be it film, TV, or online.

Another reason why you should really look into producing quality videos is the high demand for media content. The coronavirus outbreak led to a surge in media consumption worldwide, particularly in streaming video online. The increase was up to 40% in some countries. Also, 49% of consumers watch over five videos every day. This means you now have an extremely huge audience to market your products and services, and you’ll be missing out on potential marketing reach and profit if you don’t put the time and effort to produce video content.

In this article, we’ll run through some of the highlights and capabilities of different video editing products, as well as their pricing plans, subscription rates, and licensing options. Note that a number of them have free editions or are available as free, open-source platforms. Many of them carry similar tools and functionalities, but they also have distinct features. We’ll present them below so you can narrow down your choices to find the most suitable software for your business.

If you do most of your video editing on a Mac, you may also head on to our compilation of the 12 Best Video Editing Software for Mac in 2020. Without further ado, here is our list of the best 20 video editing software.

1. Filmora

Filmora simplifies the often tedious process of video editing. It’s been dubbed “video editor for all creators” with its lineup of powerful tools to help you produce videos to the limits of your imagination. It has overlays, filters, custom titles, transitions, and other effects tools. It also has several sound enhancement features to let you equalize audio, remove background noise, and perform keyframing. Aside from basic video editing, it lets you do advanced compositing like layering clips and using a green screen to change backgrounds. It allows you to import multiple videos and use up to a hundred layers of multimedia materials.

The software supports 4K videos and is noted for fast and easy rendering. It provides a split-screen function to help you work on multiple footages that are played simultaneously on a single video. It likewise offers a sophisticated text editing feature that allows you to alter font style, size, colors, and borders, and change some clip portions to include texts. Filmora runs on Windows and Mac computers and has various pricing plans for school, individual, and business use. Packages range from $7.99/month to $155.88/user/year. They also offer custom plans for educators.

Why choose Filmora?

1. Fast rendering and processing
2. Tons of creative filters, graphics overlays, and video effects
3. Completely free software updates

2. Camtasia

Camtasia is a versatile screen recording and video editing platform. Despite its simple interface, it has tools that allow even video editing professionals to create videos that reflect their ideas. Best of all, it is straightforward enough for those new to video editing to produce engaging content. That is possible because the software has pre-built templates that you can customize. Plus, you have access to engaging effects and transitions that further smooth the flow of your video.

On top of that, you can take advantage of the free music and audio effects library provided by Camtasia. You can use the elements in the media center to complement your videos and follow current marketing trends to boost your brand. By doing so, you can construct the right mood for your content. You can take advantage of these and other Camtasia features when you acquire a license that starts at $249.99. You only have to pay once and you own the software.

Why choose Camtasia?

1. Customizable pre-built video templates that let even amateurs get started with video editing quickly
2. Royalty-free music and audio effects library
3. Users can create interactive quizzes with the solution

3. InVideo

InVideo is an online video editing software that gives you a full rein over the content and branding of your videos. The software hosts a number of premade video templates built for brand promos, product ads, article videos, webinars, and marketing videos. It also provides the basic editing tools that you need to craft your videos to perfection, including scene transitions, animations, filters and trimming tools.

In addition, InVideo is equipped with easy-to-use editing features to help you create stunning and professional-looking videos in no time. Using InVideo’s massive library of videos and music, you can easily build and design promotional videos. There is also an extensive range of audio and graphics that you can use to make sure that your videos don’t just entertain but are also demanding the right kind of attention from viewers and potential customers.

InVideo is available in two pricing plans, Small Business and Unlimited. Small Business costs $20/month or $10/month billed annually, whereas the Unlimited plan costs $60/month or $30/month billed annually.

Why choose InVideo?

1. It offers social widgets that let you add social media posts to your article videos.
2. It provides fun stickers that you can use to make your videos more engaging and entertaining.
3. It has an automated text-to-speech option that supports multiple languages and accents.

4. Movavi Video Editor

Movavi Video Editor is a well-known video editing software tool from Movavi. It is easily downloadable from their site and is great for those starting out with video projects. As well, it is perfect for creating professional-looking home videos and presentations. The freemium platform offers built-in features including presets for music, background, and sounds.

The free version provides six maximum tracks on the Timeline. This allows gives users better-than-basic editing capabilities. Its paid version, the Movavi Video Editor Plus 2020, supports 99 tracks on the timeline. Also, the paid version lifts restrictions such as limited filters, transitions, and title creators. It also offers additional customizability like advanced title editing and filter intensity control.

The Plus edition also makes other advanced video editing essentials available. This includes a chroma keyer, keyframe animation, and stabilization. Both editions are housed in intuitive user interfaces. These make them easily learnable for novice video editors. All in all, the Movavi Video Editor editions are great for home and professional video creation. The program makes the complex fairly easy.

Paid plan pricing starts at $59.95. It also has a complete video suite that contains all the tools you need for video creation.

Why choose Movavi Video Editor?

1. The free version comes with features that can help you create respectable professional-looking video presentations and films.
2. The platform is easy to use. This is thanks to its highly intuitive interface designs for all its versions.
3. There are tons of presets from filters to built-in title animations. You do not have to start from scratch.

5. Final Cut Pro

Final Cut Pro is an Apple product; hence, you can expect premium quality with cutting-edge tools. The software boasts of professional-level video/audio editing capabilities designed to harness the powerful computing performance of MacBooks with their state-of-the-art graphics processors and CPUs. The fusion of robust hardware and software means you get fast and flawless video editing and the ability to create spectacular videos. Final Cut Pro comes with several built-in special effects, motion graphics, filters, and enhancement tools. It can support RAW formats, HDR materials, and 360-degree video. It offers not only video/audio editing features but also tools to automatically organize your clips and collections, and deliver your video files directly to your Apple devices, online video sites, or through Blu-ray and DVDs.

One of its many standout tools is a Magnetic Timeline that is trackless, which, compared to the typical video timeline, enables you to trim and move clips without affecting the rest of the video. Final Cut Pro also has one of the most extensive ecosystems around, allowing you to integrate dozens of third-party tools, plug-ins, devices, and content right into the software interface. While the software is deployed locally on your machine, it lets you upload and download files from cloud storage and stock media sites for easy collaboration and sharing. You can also manage and archive your digital assets online and source your materials from just about any kind of camera or capture/storage device. Final Cut Pro is available at a one-time enterprise license of $299.

Why choose Final Cut Pro?

1. End-to-end professional post-production platform
2. Fully extendable system with extensive third-party integration
3. Built on robust 64-bit architecture and optimized for Mac computers’ high-performance graphics card and CPU

6. Adobe Premiere Pro

Adobe Premiere Pro raises the bar when it comes to professional video editing software. Its main come on, aside from its powerful capabilities, is that it works on and supports any platform, format, camera, and device. It can run on PC and Mac machines and has extensive tools to help you with your project, regardless if it is a 30-second clip or a full-length feature film. Adobe Premiere Pro has undergone numerous improvements through the years based on the suggestions and needs of its multitude of users. Hence, every new release or update carries with it new features and enhancements. For instance, its latest release before 2018 closed included support for more formats and HDR media, new exports preset, and faster playback/decoding for Canon Cinema RAW Light footage on multi-core Windows 10 PCs.

With Adobe Premiere Pro, you get access to features and tools for basic as well as advanced editing. You can open and work on several projects simultaneously, switch scenes, and transfer clips and footage from one video project to another. You get all the bells and whistles Adobe Premiere Pro is known for, such as simple and precise color grading, slider sound panels for audio improvement, immersive and complex VR editing, smooth workflows, and responsive interface. The software integrates with other Adobe products to give you one robust creative suite. Adobe products are designated CC or Creative Cloud, which means the platform is accessible online from any connected device. There are several pricing options for individual and business/team users as well as for students and teachers, and schools and universities. You can choose from monthly or annual subscriptions, select a single app, or get a complete CC package of all the Adobe apps.

Why choose Adobe Premiere Pro?

1. Fully packed and loaded with features and capabilities
2. Supports dozens of file formats for video, image, audio and more on both Windows and macOS
3. Several flexible pricing plans to fit your budget and requirements

7. Videobolt PRO

Videobolt PRO is a powerful and easy-to-use cloud-based video editing platform. Its design is well-designed enough for novice video editors to find intuitive. It is perfect for companies and individuals who want quick turnaround times for commercial video campaigns. Videobolt PRO users can take advantage of a wide array of professionally-designed templates. Also, these templates are customizable so they can keep with their branding.

Key video editing features include a brand library, media library, stock footage, and cloud-based rendering. This is aside from the usual cut and splice tools. Its cloud-based rendering feature allows users to free up their computers for other activities. Rendering is usually hardware-dependent, but with Videobolt PRO you get to outsource heavy rendering processes to their on-premise servers. With these features, the best use cases for the platform revolve around commercial use.  Most Videobolt PRO users are corporate users who do not have time for intricate video production. Vieobolt PRO allows them to easily and quickly create corporate videos, social media posts, data-driven video marketing campaigns, and brand awareness campaigns.

Moreover, the platform has various modules for music visualization, logo intros and outros, and Facebook and Instagram Stories. It helps businesses become more agile in creating and maintaining an engaging web presence. The platform also provides users with collaboration tools like team-level access and a vibrant designer community that create customizable templates. Videobolt PRO pricing starts at $267 monthly billed annually for $3,200.

Why Choose Videobolt PRO?

1. Cloud-rendering allows you to save on investing in expensive hardware and maintenance.
2. Powerful and easy-to-use web video editing interface that can rival other top solutions.
3. Increase work turnaround using customizable templates designed by professional animators.

8. VideoPad

VideoPad is a free video editing solution for freelancers and SMEs. Designed by NCH Software for Windows, Mac, Android, and iOS devices, it offers a slew of robust yet easily-navigable video editing tools. Whether you are looking to simply trim and cut videos or add various video effects and visual elements, this solution has it all. What’s more, it has a straightforward interface so you can make professional-looking videos within minutes.

Apart from the abovementioned features, VideoPad also offers a handful of advanced functionalities to help you fine-tune your videos. For starters, it comes with its own audio editing options so you don’t have to use a separate platform. It also includes tools for 360-degree video editing, 3D editing, green screen support, and video stabilization. To top it all off, VideoPad can seamlessly integrate with YouTube, Vimeo, and other social media sites so that users can upload their work as conveniently as possible.

VideoPad for non-commercial use is available for free. This comes with the basic functionalities of the platform as well as a limited number of transitions and effects. For those looking for more features, they also have paid plans that range from $2.77/month to $99/month. There are also plenty of add-ons you can choose from to further extend the platform’s capabilities.

Why Choose VideoPad?

1. Extensive media library and drag-and-drop interface
2. Support for 3D and 360-degree video editing
3. Various audio editing options such as narration recording, multitrack mixing, and sound effect application .

9. BeeCut

BeeCut is a solution created to simplify the video editing process for individuals, small companies, and mid-sized businesses. It has a WYSIWYG video editor, allowing it to have a low learning curve compared to most professional video editing tools. What’s more, it comes with ready-to-use creative masks, filters, and video transitions to further expedite the video-making process. It also supports custom video intros, multiple timeline layers, video stabilization, picture-in-picture video, and audio editing.

Not only does BeeCut allow you to create professional-looking videos without hassle, it also supports multiple aspect ratios. This makes it great for making not only educational content and presentations but also social media video ads and marketing content. Lastly, as this solution has its own Android and iOS apps, it allows users to edit videos on-the-go and even upload your videos from within your phone.

BeeCut offers various personal and business plans priced depending on your preferred billing frequency. Personal plans cost anywhere between $29.95 and $59.95 while Business plans are priced from $79.95 to $159.90.

Why Choose BeeCut?

1. WYSIWYG editor and built-in media library
2. Advanced tools like video stabilization and multiple video aspect ratio support
3. On-the-go video editing through native mobile apps

10. Fastreel

Fastreel is a quick video maker created by Movavi. It offers easy-to-use yet professional-grade tools for producing, modifying, and enhancing video content. These range from features for cropping, cutting, merging, and rotating videos and images to split screen editing, stop motion options, as well as SRT addition. The platform even has a free music library that can allow you to further fine-tune your video outputs.

Aside from the abovementioned tools, Fastreel also has a slew of transitions, filters, and effects that you can choose from. This way, you can make any home video, school presentation, or business advertisement look more professional in just a few clicks of a button. For pricing, Fastreel’s basic plan is available completely for free. However, if you are looking for more advanced tools, the vendor also has a Single Premium pricing that costs $5.95 per video and an Unlimited Premium package that you can avail for $9.95/month. Discounts may apply if you choose to have it billed annually.

Why choose Fastreel?

1. Efficient and flexible platform with professional-grade tools
2. Web-based interface that requires no installations
3. Extensive selection of filters, transitions, and effects

11. Moovly

Moovly is an ideal video editing solution for beginners. This web-based platform provides users with all the essential and user-friendly tools to create quality videos for personal, educational, business, and other purposes. Moovly also offers a wide selection of templates where users can easily drag-and-drop media content such as images, videos, audio, and animated clips that can be either yours or taken from Moovly’s library of royalty-free media objects.

When it comes to other video editing features, Moovly offers tools to further customize your video content, such as splitting or trimming video clips, adjusting the volume and playback speed, as well as tools for resizing, rotating, cropping videos and other media elements. Other advanced features include adding overlay tracks,  looping segments, adding subtitles, and applying text-to-speech functionality.

With Moovly, you can collaborate with other users by creating groups that allow users to manage member subscriptions and get access to common or shared libraries. In terms of video sharing, all videos created in Moovly are ready for publishing and sharing in popular video streaming sites including YouTube, Vimeo, and Facebook.

Why choose Moovly?

1. It has an easy to use interface and video editing tools.
2. It offers a wide range of templates and royalty-free media content.
3. It makes it easy to collaborate with other users.

12. Wave.video

Wave.video combines video editing and marketing tools into one platform. The software’s comprehensive set of features also includes video hosting, a free content calendar, and a landing page generator, all of which make it easier for marketing professionals to improve their promotional strategies and boost engagement.

The platform offers a library of royalty-free stock video and music, along with millions of free stock images. These assets can help marketing teams put together promotional video content that best suits their needs. The software’s various transition effects and animations, along with automated captions and custom subtitles, also help ensure that videos are more engaging.

Once videos are created, Wave.video enables easy sharing to social media channels such as Twitter, Facebook, and Instagram. Users can also easily add videos to websites through the software’s auto-generated embed codes. To help boost conversion, the software also offers a free content calendar and a landing page generator for featuring videos.

Why choose Wave.video?

1. It comes with a vast library of royalty-free stock video, images, and music.
2. It offers a built-in landing page generator and a free content calendar.
3. It saves videos to the cloud for easier access between devices.

13. Lumen5

Lumen5 supports businesses’ video marketing efforts by making it possible to create engaging videos in minutes. Through the software, users can create videos from existing blog posts and articles. The platform automatically fetches content from articles to populate storyboards. The system dynamically determines the best scene length based on the amount of text and optimizes text positioning as well. Important keywords in the text are also automatically highlighted. All these features enable users in automating their video creation workflows.

The platform also allows users to create videos from scratch through built-in templates for a wide variety of purposes, including Instagram and YouTube. Color themes and font choices can be customized as well, and logos and watermarks can be added to videos so they match company branding. A searchable media library gives users access to millions of free video clips, images, and audio files.

Lumen5 also helps improve conversion rates by allowing users to fully optimize every video they create. Users can choose to render videos in 480p, 720p, or 1080p resolution and different aspect ratios, including special formats such as those used by Instagram.

Why choose Lumen5?

1. Lumen5 can automatically populate storyboards with content from blog posts and articles.
2. The platform allows users to enhance messaging with a letterbox format popularly used in viral meme videos.
3. It comes with a library of video templates, including templates for Instagram stories and YouTube.

14. StoryXpress

Through StoryXpress, screen and webcam recordings can easily be turned into engaging, branded videos. Aside from allowing users to switch between various recording modes, the platform provides annotation tools so video creators can draw focus to key onscreen elements. Through video editing features such as Trim and Crop and customization options for player color and play buttons, users can also create professional-looking videos that reflect the business’ branding.

The platform also supports video marketing efforts by allowing users to create customized video pages on their own domain. Videos can be embedded on webpages through unique URLs and organized into playlists for easier viewing. Automatic closed captions also make videos more accessible while improving video SEO. Users can track video performance and individual viewing sessions using UTM tags, so metrics such as views, average watch time, and play rate can be easily monitored.

StoryXpress also makes collaboration easier. Through the platform, users can assign workspaces to different teams while maintaining centralized control. This way, video creation is a smoother, more efficient process.

Why use StoryXpress?

1. The platform offers advanced editing and annotation tools to turn recordings into professional-looking videos.
2. Users can create customized video pages on their own domain and track video performance through UTM tags.
3. Users can set up workspaces for different teams for more efficient video creation.

15. Promo.com

Promo.com is a cloud-accessible video editing platform that both small and medium businesses can utilize for their video marketing and promotions. It has the essential toolkit and more: an image resizer, a collage maker, an image resizer, and a social media calendar. With these, marketers can create videos smoothly and ensure that each one is appropriate for the target platform.

Apart from that toolset, Promo.com also comes with a stunning media collection that you can utilize to enhance or use to create your video from the ground up. In its creative hub, users can find more than 23 million premium video clips in high-definition. You do not have to look far for background music either, as the platform has thousands of royalty-free music. And if you want to spice your video with some photos, then you can easily find them in the hub.

Why choose Promo.com?

1. It comes with a free social media calendar.
2. It has an image resizer.
3. It has a creative hub with premium video clips, audio, and photos.

16. iMovie

iMovie is a free video editing tool for Apple devices. You can download it at the App Store for your iOS smartphones and tablets, and your macOS laptop and desktop. The entry-level software provides tools for editing video clips and photos, importing files from the cloud storage or local drives, adding music and titles, and creating effects and titles. It is also able to perform necessary tweaks like video enhancements, color correction, and transitions. You can use all your Apple devices to work on your iMovie project. For instance, you can capture and cut photos using your iPhone, then use iCloud Drive to wirelessly transfer clips or photos to your iPad or Mac, where you can utilize additional features to put in finishing touches such as special effects, fades, or background music.

iMovie can work on 4K video and comes with dozens of styles that let you produce animated credits and titles. You can also choose from 10 different filters and apply them to give cinematic effects on individual clips or your entire video. The latest version of iMovie offers more special effects like the ability to change speed to highlight action shots. There are also split-screen, picture-in-picture, and green screen effects (available on iMovie for macOS) that lets you change backgrounds of your subjects. Likewise, it comes with built-in tools for adding voiceovers, music, and other audio elements and effects.

Why choose iMovie?

1. It’s free, has a simple interface, and user-friendly features
2. It comes with a number of filters, templates, styles, and effects
3. Ideal for videos intended to be shared and viewed online

17. WeVideo

WeVideo is an online video editing platform that you can access and use anywhere and on any device and browser. It can run on PC, Mac, and Chromebook as well as Android and iOS devices. The software offers advanced editing tools that are easy to use through a simple interface. It utilizes a proprietary JumpStart technology that combines cloud-based video editing with the benefits and advantages of desktop. What it does is enable you to immediately start editing your video using media files stored on your local storage without having to wait for them to be uploaded to the cloud. You harness and access powerful cloud-based computing without the waiting time. With WeVideo, you can create, capture, view, and share online your hi-res videos. It can work on and support not only multiple videos but also various image, audio, and graphic formats. It is able to edit multi-tracks and manage different files and media elements.

The software offers open RESTful APIS so you can create custom integrations with any external systems and apps. WeVideo is available in four low-cost monthly subscription plans starting at $4.99/month. Its Business plan at $29.99/month, designed for small business owners and marketing teams, gives you unlimited use of more than 650,000 royalty-free images, music tracks, and video clips. There is also a free plan and a plan for schools and districts.

Why choose WeVideo?

1. Works on any device and browser
2. Supports more than 600 audio, image, and video formats
3. Offers collaboration, sharing, and management tools

18. Nero Standard

Nero Standard is an on-premise Windows PC software that gives you four programs in one high-definition multimedia package. Its multimedia capabilities enable you to edit videos, music, and pictures; stream, play, and organize your media files; convert and rip DVDs and audio/video files; and copy, burn and archive files on disc. With its features and functionalities, Nero Standard is also referred to as the “Swiss knife for digital masterpieces.” For editing, it has a 1-Click Video Story tool that lets you easily import and drag clips, images, and audio files into the home screen to create completed movies and slideshows in one go.

You also get one-click conversion of audio CD and video disc, and drag and drop operation for burning files and data directly onto DVD, CD or Blu-ray Disc. Your files on discs are protected with passwords, 256-bit encryption, and disk optimization. While it is deployed locally in your PC, Nero offers multimedia cloud storage and integration with Microsoft OneDrive for quick access and downloading of your online files. The Nero Standard 2019 Suite is currently available at an introductory price of $64.95.

Why choose Nero Standard?

1. Drag-and-drop and 1-click functionalities
2. Supports high-definition and high-resolution multimedia files
3. Easily manage and organize multimedia files and use/add them to your projects

19. DaVinci Resolve

DaVinci Resolve is a high-end video and audio post-production platform equipped with sophisticated features and advanced capabilities. It offers cutting-edge tools for video editing, color correction, audio enhancements, and special effects designed to help you create Hollywood-level projects. It is an industry-leading program used for post-production and finishing of full-length feature films, TV programs, and big-budget commercials. Regardless if your project is intended for the small or big screen or the web, you can take advantage of DaVinci Resolve’s powerful features that include color correction, motion graphics, and Fairlight audio with almost 100 enhancements.

Its Fusion visual effects page gives you a full 3D workspace with a 250+ toolset for keying, compositing, vector paint, tracking, rotoscoping, text animation, and more. It boasts of a playback engine for high-performance editing and fast processing even for heavy RAW formats, and multi-cam editing for up to 16 cameras and playback views. The on-premise software can run on Windows, Linux, and Mac systems and is compatible with all major post-production applications, media types, and file formats. The latest version, DaVinci Resolve 15, is available in two editions – a free one and a Studio edition that goes for $299.

Why choose DaVinci Resolve?

1. Revolutionary and comprehensive post-production tools
2. Simultaneous editing and multi-user collaboration
3. Responsive playback engine with GPU and CPU optimization

20. HitFilm Express

HitFilm Express is an all-around VFX and video editing software packed with advanced tools and professional features. It’s an online platform that requires high-end systems such as MacOS 10.11 or higher, 64-bit Windows 8 or 10, latest Intel or AMD processors, 8 GB of RAM, and 2 GB or more of video memory especially for working on 4K UHD. All these are necessary for you to be able to take advantage of the software’s powerful tools for video editing, particle simulation, color correction and grading, keying and extraction, specialized effects, 3D modeling, file handling, and more.

Hitfilm Express carries a stylish user interface. It is equipped with sophisticated screen simulation and tracking that enable you to view the movement of objects and add more objects to replicate the same motion. You’ll be able to come up with realistic explosions, blaster and lightning effects, one-of-a-kind titles, seamless animation and texturing, and depth mapping, among others. The software also offers next-level workflows that can combine timelines, customize work panels, and enhance rendering and playback performance. You can immediately use the free edition of Hitfilm Express simply by opening an account. Eleven other packs for various effects are offered at prices ranging from $10 to $50.

Why choose HitFilm Express?

1. Cost-effective compared to other similarly capable video editing solutions
2. Extensive array of professional visual effects tools
3. Weekly YouTube tutorials, dedicated support team, and active online community

More Tools for Your Video Editing Works

The coronavirus outbreak temporarily slowed down business operations, and video production companies were not exempted. But as vaccines start rolling out and countries open up once again, you can expect more activities in media, marketing, and video production to take place. That’s why learning the tools and features of a particular video editing software can be a worthwhile investment.

But before you rush to buy video editing software, think first of how and where you will use it. Is it for your Hollywood clients? Are you starting from scratch? Will it be at the core of your editing studio? Will you be making regular videos as part of your content marketing strategy?

You might be tempted to go for the most expensive software with tons of features, but all you’ll be creating are simple and short promotional videos that will require just a half dozen tools at the most. You’re better off with more affordable software or even a free one if it’s just basic editing that you’ll be doing. Determine your situation and study your requirements so that you can choose the right video editing software for your present and future video projects.

The video editor that ticks all these boxes is Filmora. The is advanced solution offers all the video editing tools you need. If you are looking for similar budget-friendly programs, you can also check out these 15 Best Free Video Editor Tools for Beginners.

Also, if you’re using Adobe Premiere, one of the most widely used platforms in this niche, you may want to explore other options, as well. For that, you can read our Top 10 Alternatives to Adobe Premiere post.

If you’re ready to market your video masterpieces, here are a number of the leading online ecommerce platforms to help you reach out to your target markets and monetize your works.

Key Insights

• Versatility in Usage: Professional-level video editing software is not just for studios but also essential for businesses to create engaging video content for marketing.
• Increased Video Consumption: The COVID-19 pandemic has led to a significant rise in media consumption, with a surge in demand for high-quality video content.
• Accessible Tools: There are numerous video editing software options available, many of which are affordable and come with advanced features suitable for both beginners and professionals.
• Diverse Software Options: The article lists 20 top video editing software, each offering unique features such as 4K support, audio enhancement, green screen capabilities, and built-in special effects.
• Compatibility and Integration: Many of the software solutions integrate with various devices and platforms, ensuring seamless editing experiences across different operating systems and hardware.
• Customization and Special Effects: Advanced editing tools include customizable templates, filters, transitions, and special effects that cater to specific creative needs.
• Cost-Effective Solutions: Some platforms offer free versions or cost-effective plans, making professional video editing accessible to a wider audience.

FAQ

1. Why do businesses need professional video editing software?
   Professional video editing software helps businesses create high-quality, engaging video content essential for marketing, branding, and communication. It ensures that the videos produced are visually appealing and effectively convey the intended message.
2. How has the COVID-19 pandemic influenced video content consumption?
   The COVID-19 pandemic has significantly increased media consumption as more people stay at home, leading to a surge in demand for streaming video content. This shift underscores the importance of video content in reaching and engaging audiences.
3. What are some of the top video editing software options available?
   Some of the top video editing software options include Filmora, Camtasia, InVideo, Movavi Video Editor, Final Cut Pro, Adobe Premiere Pro, Videobolt PRO, VideoPad, BeeCut, and Fastreel. Each offers unique features catering to different editing needs.
4. Are there affordable video editing software options for small businesses?
   Yes, many video editing software options are affordable and offer robust features. Platforms like Filmora, InVideo, and Movavi Video Editor provide powerful tools at competitive prices, and some even offer free versions or freemium plans.
5. What features should I look for in a video editing software?
   Key features to look for include support for high-resolution editing (e.g., 4K), audio enhancement tools, customizable templates, filters and transitions, special effects like green screen capabilities, and compatibility with various devices and platforms.
6. How do video editing software solutions integrate with other tools and platforms?
   Many video editing software solutions offer integration with cloud storage, social media platforms, and other creative tools. For example, Adobe Premiere Pro integrates seamlessly with other Adobe Creative Cloud apps, while Final Cut Pro supports third-party plug-ins and cloud collaboration.
7. Can beginners use professional video editing software?
   Yes, many professional video editing software solutions are designed with user-friendly interfaces and offer tutorials and templates to help beginners get started. Software like Camtasia and VideoPad are particularly noted for their ease of use.
8. What are the benefits of cloud-based video editing software?
   Cloud-based video editing software allows for greater flexibility, as users can access their projects from any device with an internet connection. It also offers collaboration features, enabling teams to work on projects simultaneously and streamline the editing process.
9. Why is video content important for marketing strategies?
   Video content is highly engaging and can effectively capture the audience’s attention. It is an essential component of digital marketing strategies, helping businesses to convey messages clearly, showcase products and services, and build brand awareness.
10. What should I consider when choosing video editing software for my business?
    Consider your specific needs, such as the complexity of the videos you plan to create, the level of expertise required, budget constraints, and the software’s compatibility with your existing tools and platforms. Evaluate the features offered by different software solutions to find the best fit for your projects.

By James Anthony

A senior FinancesOnline writer on SaaS and B2B topics, James Anthony passion is keeping abreast of the industry’s cutting-edge practices (other than writing personal blog posts on why Firefly needs to be renewed). He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. With reviews and analyses spanning a breadth of topics from software to learning models, James is one of FinancesOnline’s most creative resources on and off the office.