The best free video editor tool for beginners is iMovie, an easy to use, Apple-based program that features an elegant user interface. It’s an excellent editing solution for beautifully animated titles, creative video filters, built-in sound effects, voiceovers and social video clips
Did you know video marketing can boost your ROI, increase brand visibility, and maximize ad spend? All you need is a little creative spark, a decent PC/smartphone, and more importantly, a reliable video editing software. That said, where do you get a robust video editor that is nicely priced, nay, free?
If you are new to video editing, here is the kicker, gone are the days when one had to spend a fortune on a video editing software. The industry has metamorphosed into a remarkable space peppered with free video editing solutions that boast most or all of the functionality of some of the premium packages.
In this article, we have compiled 15 best free video editor tools for beginners, carefully examining their versatility, ease of use, and functionalities such as video effects, audio effects, and file formats supported. We understand that each user has unique needs. As a result, we’ve prepared a comprehensive overview plus a list of key features of each software to help you find a solution that suits you best.
Whether you are a digital marketer, social media influencer, media group, or SMBs, using a free video editing software can help you get started and even propel your video marketing campaigns to outstanding heights. Although these free applications do not have all the bells and whistles, they are equipped with all the standard tools you need to accomplish basic tasks such as trimming, cropping, cutting, rotating videos, and more. Moreover, the solutions are easy to use and require little to no pro video editing skills, hence, perfect for newbies.
There is no denying, video marketing is one of the trends transforming digital marketing, today. The trend is poised to grow rapidly, compelled by the advent of mobile technologies and innovative applications that boost video delivery and consumption. Besides, tech giants like Google and Facebook are strategically pushing video marketing, making it one of the newest and most intriguing additions to a business’s promotion toolkit.
Video marketing is undoubtedly the future of content marketing, and as Cisco projects, by 2020 there will be approximately one million minutes of videos circulating on the internet plus 82% of web traffic will come from videos. Going by these stats, it’s no surprise that video has become indispensable to brand marketing strategies, thus igniting a striking inclination towards video production over other forms of content.
Interestingly, 97% of marketers claim videos have helped them boost user understanding of their products and services. Further, 81% asserts that they have implemented video as a marketing tool. The realization that 55% of consumers watch online videos daily, while 78% watch videos weekly, has instigated the increased adoption of video by brand marketers. The trend is poised to snowball as it has dawned on businesses that video marketing can significantly increase sales volumes and ultimately expand the bottom line.
Many compelling statistics have emerged, forcing brand marketers to rethink their strategy to create organized content marketing workflow that accommodates video marketing as one of its pillars. One stat that stands out is the fact that consumers now see short videos as the best way to learn about a new product or service:
Test-based article or post
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Source: HubSpotDesigned by
From these statistics, one thing is clear: time is ripe to make your first online marketing video. If you own a small business, you’d want to get started as soon as possible to keep up with the pace of industry leaders. Getting an expensive video editor software is an option, but it can be risky on two grounds; one, the price may be a burden to your business, and two, you might be buying features that you don’t need.
The good news is that you can now create your first marketing video without spending a penny thanks to the proliferation of free video editing software. Getting your hands on a free video editor can give you the best possible start and save you money that can be channeled to other meaningful activities. Our list of 15 best free video editor tools for beginners will help you zero in on an application that can perfectly meet your requirements.
It goes without saying that if you expect more professional features, you probably need a professional video editing software. For that, you can expand your research by checking out these best video editing software guide.
First on our list is iMovie, an excellent entry-level video editing application built by Apple primarily for Mac OS and iOS users. Boasting a beautifully simple interface and drag & drop navigation, iMovie enables users to browse video clips easily; edit videos & audio; and add music, narrations, and photos to videos. This free video editing application comes baked into Mac devices, and it is a great platform for learning the basics of video editing before exploring high-end applications.
iMovie is intuitive and straightforward to use, but its simplicity doesn’t compromise functionality. The solution doesn’t provide some controls of the high-end editors, but its color grading tools, movie looks, classy themes, multiple audio tools, media organization tools, and outstanding chroma-keying tool make up for the missing functions. Also, the incentive to start editing on your iPad or iPhone, and finish the work on your Mac is invigorating.
What makes iMovie stand out is that despite being a freebie, this video editor supports 4K video. Besides, iMovies can edit video clips shot on any devices, and it remains the best application for users looking to make Hollywood-style trailers and storyboard-based movies. Even better, iMovie offers strength adjustment and masking controls that make it easy to finetune video effects to achieve optimal believability. Multicam and 360-degree video editing may not be supported by iMovie, but with its impressive set of video editing tools, the application remains a great choice for beginners.
If you are an avid Mac OS user looking for premium paid features, you can explore the best video editing programs for Mac.
Key Features of iMovie
Adobe Premiere Clip is a great video editing application explicitly designed for Android and iOS devices. The app enables you to create and edit videos on your mobile device while offering an option to transfer the videos to Adobe Premiere Pro CC for professional editing on the desktop. If you are a social media enthusiast, Adobe Premiere Clip is for you. The application makes it easy to refine the video you shoot on your mobile device and turn them into stunning videos with incredible sound and beautiful looks.
What sets Adobe Premiere Clip apart from other freebies is that it offers two video editing modes: Automatic and Freeform. With the automatic editing, Adobe trims your clip and adds transitions automatically, to transform your clip or pictures into dynamic videos in minutes.
On the other hand, the Freeform mode allows you to leverage your video editing skills to customize your videos using powerful features for applying custom looks, trimming, adjusting lighting, and adding slo-mo effects to achieve the perfect look.
Adobe Premiere Clip’s videos auto-syncs across all devices thanks to the innovative Adobe CreativeSync. Besides, Premier Clip videos can easily be shared on popular social media channels like YouTube, Facebook, and Twitter. While there are many alternatives to Adobe Premiere, only a few can match the capability of this editing program.
Key Features of Adobe Clip
Avidemux is a free video editor that is best for Windows, Mac OS, and Linux users. The application speeds up basic video editing tasks such as filtering and cutting, and it’s also great for advanced video encoding. Avidemux has a clean and uncluttered UI, which epitomizes its simplicity and presents all the tools you need to finetune your videos.
With Avidemux, you can copy, cut, or delete sections of your videos plus it’s a breeze to append a video clip to another. Also, you can scrub through your clips and display those frames with ease. However, Avidemux doesn’t offer transitions or flashy wipes to add to videos, which makes it more of a playground for beginners than a tool for pro users.
That said, Avidemux comes with a Video Filter Manager that makes it easy to adjust the color, brightness, saturation, and hue of your video. The tool supports multiple video file formats, including MPEG, AVI, MP4, DVD, and ASF. It also features a powerful encoder that makes it easy to convert audio and video files to different formats. The best part is that Avidemux uses a container format to store files, which means videos and audio are stored in one file, in a container.
Key Features of Avidemux
Filmora is a video editing program designed by Wondershare for novices, beginners, and casual users. It is a reliable solution that features an elegant UI and provides powerful editing tools to streamline video editing. While it lacks numerous advanced features such as multi-cam capability and VR tools, the platform offers standard overlays, transitions, trimming, and custom effects that enable you to create amazing videos.
Built for Windows and Mac devices, Filmora is a video editor for creators of all types and skill levels. Its sound tools like background noise removal, audio equalizer, and keyframing allow you to add the perfect sound to your video clips. Besides, the green screen effects and support for full 4K videos, help you create stunning videos with frames that are as crisp as reality.
What’s more, with Filmora, it’s easy to create sophisticated stories thanks to the 100 layers of media. Also, the professional 3D LUTs and creative filters mean you can achieve the perfect video aesthetic with just a single click. What makes Filmora stand out is that its workflows and interface offer a low learning curve and make it easy to grasp the basics of video editing without a struggle.
Key Features of Filmora
Another product on our list is Blender, a robust, open-source program built for Windows, Mac, and Linux users. The solution is designed primarily as a 3D animation creation software, but it does feature a built-in video editor. Blender’s video editor enables you to accomplish basic actions such as video splicing and video cuts, but it can also be used for more sophisticated functions such as video masking.
As part of the Blender suite, the video editing tool leverages Blender’s flexible interface which is ideally perfect for beginners and pro videographers alike. What is fascinating is that despite being an inbuilt function of Blender suite, the video editor provides all the features you need to get started as a videographer.
Some of its notable capabilities include luma waveform, live preview, histogram displays, and chroma vectorscope. With Blender, you can sync & scrub videos, mix audio, and add waveform visualizations with ease. Moreover, there are adjustment layers, multiple filters, speed controls, and transitions designed to help you edit videos with ease.
Key Features of Blender
Boasting professional-quality audio mastering and color correction, DaVinci Resolve is one of the most advanced free video editors on our list. The solution provides numerous professional video editing features, but it’s still perfect for beginners thanks to its intuitive user interface that streamlines most routine tasks. It is also a cross-platform solution that works seamlessly on Windows, Linux, and Mac devices.
DaVinci Resolve is renowned as a pro-level application, and despite being available for free, it allows users to create videos that feature no watermarks. If creating videos with high-quality audio and stunning looks is your priority, this application is designed for you. The platform combines an advanced color corrector with nonlinear video editing, allowing you to correct color, edit, complete, and deliver stunning videos from a single system.
It also provides reliable legendary color features such as primary color wheel and curve editors which work in unison with modern tools such as facial recognition, allowing you to change lip color, skin tone, and eye color. As a free video editor, DaVinci Resolve is quite extensive, and it works in tandem with Fusion; a suite of high-end video editing tools for compositing, tracking, keying, stabilization, text animation, and rotoscoping.
Key Features of DaVinci Resolve
VideoPad is a free, fully-featured video editing application designed by NCH Software for Mac, Windows, iOS, and Android users. The solution features an intuitive user interface that makes it ideally perfect for beginners taking their first steps in multimedia video editing space or small businesses that are getting started with video marketing. With an impressive set of audio and video optimization tools, VideoPad makes video editing a breeze.
The best part is that with VideoPad, editing 360-degree videos is as easy as editing the traditional movies. However, adding narration to 360-degree videos can be a daunting task, especially if you are a beginner. Equipped with 50+ visuals and transitional effects, VideoPad is the application you need to give your social or marketing videos a professional touch.
What’s more intriguing is that you can use predefined effects or customize your own and save the template for future use. Even more, there are numerous transitions, such as dissolve, fade, zoom, crossfade, and more that can be used between clips.
The solution has its foibles, but with its fast video stream processors and drag & drop navigation, this platform is well-rounded for home and professional use. Also, while VideoPad lacks advanced features such as high-end special effects, multi-cam editing, and motion tracking, it allows you to integrate several add-ons to expands its functionality.
Key Features of VideoPad
Media Composer is a robust, free video editing program designed by Avid for aspiring content creators, movie makers, and video marketers. The application is intended to help beginners gain valuable skills and learn to edit videos using the same tools used by the pros. Billed as a powerful and versatile video editor, Media Composer lives to the expectations and has all the tools you need to create stunning videos within a professional environment.
Media Composer comes with multiple presets, effects, and transitions that help you add visual impact and punch-up scenes in your videos. Another thing, the application offers a virtual recording studio that makes it a breeze to add text, sound effects, voiceovers, ground shaking intensity, and emotions. To top it all off, Media Composer integrates with Avid Link, which can be an indispensable resource if you want to expand your possibilities and network.
The package combines expedient high-res-to-HD workflows with real-time collaboration to allow you to tell better stories, without spending a premium. It also provides pro features such as audio ducking and Multicam editing, and includes automated media management tools to help you keep track of your assets.
Key Features of Media Composer
WeVideo is an online video editing solution designed for video creators, small businesses, and individual business owners. Boasting a combination of cloud storage and video editing capabilities, the application gives users full creative control, allowing them to record, view, create, and share videos at up to 480p resolution.
WeVideo works seamlessly on any web browser, and it also provides users with iOS and Android apps that enable them to edit videos anywhere, anytime. This means you can start your editing tasks on your mobile device and complete them on your PC or Mac computer browser.
Another great thing about WeVideo is that, although it provides advanced editing features, it streamlines the workflows via a simple, intuitive user interface. This way, you don’t need pro editing skills to create stunning movies; the only limitation to what you can create is your imagination.
Also, WeVideo doesn’t offer an auto-editing option; instead, the solution puts you in complete control of the transitions, texts, motion effects, and much more. The use of innovative technologies such as WeVideo JumpStart speeds up editing, while the ability to mix & match numerous audios and images formats gives you endless possibilities to deliver quality videos.
Key Features of WeVideo
HitFilm Express is one of the best free video editing programs, and our list would not be complete without the mention of this product. The solution a little more advanced and provides more features than you would expect from a free video editor. Combining basic video editing capabilities (trimming, splicing, and audio editing) with a selection of advanced features, HitFilm Express enables users to create videos and films with 3D effects.
However, there is a small price to pay to get access to the free app. HitFilm Express requires you to give the vendor a shout out or share a status update on social media to get the free application. Some of the great features offered by this application include 410+ effects & presets, motion blur, new layout panel, animation keyframing, and masking capabilities.
What makes HitFilm Express unique is that it provides tutorials that are based on renowned Hollywood movies. This makes the tutorials more engaging and very attractive to users who are just getting started with video editing.
Better still, you can create videos at up to 4K resolution, edit 360-degree videos, and correct lens distortion – all without spending a penny. Moreover, if you need extra features to make professional-quality videos, HitFilm Express allows you to buy some add-ons from the vendor’s store to extend its capabilities.
Key Features of HitFilm Express
VSDC is a free video editing software explicitly designed for Windows users. The free package offers an impressive set of powerful features including nonlinear editor, Instagram-like filters, masking, YouTube uploader, video file converter, stabilization tool, video capturing tool, and support for 4K & HD exports.
In addition to the video editing features, VSDC features audio editing tools such as volume correction, sound normalization, reverberation, echo, and equalizer. The audio tools allow you to add effects to audio tracks in your videos with ease. It is also relatively easy to use this app thanks to its highly intuitive UI that leverages numerous wizards to streamline and accelerate video editing and creation.
Even better, VSDC supports nearly all popular video formats and codecs like MP4, AVI, MPG, MKV, FLV, 3GP, and WMV. It also supports audio formats such as WAV, MP3, M4A, PCM, and FLAC. To top it all off, the application allows you to edit clips with subpixel accuracy, to deliver video with smooth rotation, animation, transformation, and precise positioning.
Key Features of VSDC Free Video Editor
OpenShot is a free, open-source video editing tool available on Windows, Linux, and Mac operating systems. Blending ease of use, performance, and set of advanced features, this application is incredibly simple thanks to its intuitive interface, and surprisingly powerful for a freebie.
With powerful keyframe animations, transitions with real-time preview, video compositing tool, unlimited layers & tracks, and support for all popular video formats, OpenShot is arguably one of the best free video editors on the market. This features set coupled with the video effects engine, streamlines video editing, allowing you to deliver stunning videos.
What’s more, OpenShot allows you to add time & slo-mo effects to videos, render 3D animations and add audio waveforms to your video, all at no cost. The best part is that OpenShot is available in 70+ languages, and being an opensource package you can translate it online using LaunchPad.
Key Features of OpenShot Video Editor
Shotcut, like OpenShot, is a free, open-source program available on Windows, Linux, and Mac operating systems. This means, after downloading the package, you can edit its source code and customize it to suit the way you work, especially if you are a seasoned video editor. However, for beginners, the software is fully baked, and it requires no paid upgrade to access all its features.
The solution is best for users who have outgrown simple tools such as Windows Movie Maker and want to scale the ladder to the next level. While its user interface is not the most inspiring, it’s still easy enough for most users thanks to the display of dockable and undockable panels which are fully customizable. When you look under the hood of this program, you will see great features, including rich assortment video effects, editing tools, and numerous audio features.
Its support for 4K & HD resolutions and native timeline editing capabilities, stand out as the salient features. Better still, Shotcut integrates with FFmpeg to support all popular video & audio formats and eliminate the need for file import. Even better, the application promotes native editing and frame-accurate seeking for popular formats.
Key Features for Shotcut
Kapwing is a robust, online video editor designed with the needs of digital marketers, SMBs, social media influencers, and media groups in mind. Boasting a comprehensive suite of video, images, and GIFs editing tools, the solution makes it easy for creative professionals to create and edit videos right from their browsers.
One of its salient features is the video maker which offers the easiest way to create video online. With the video maker, you can create stunning videos by combining GIFS, images, and video clips, and share them directly on social media. Besides, Kapwing online editor allows you to filter images and videos online to give them a perfect look. It makes it easy to adjust the contrast, brightness, and saturation of your videos – all without leaving your browser.
Even more, with Kapwing it’s easy to rotate, resize, reverse, trim, converts and mute video. Another exciting feature of Kapwing is the ability to add watermarks to videos. The drag & drop editor allows you to add permanent watermarks to your videos to safeguard your content and help viewers understand you are the original creator.
Key Features of Kapwing
Clipchamp is a comprehensive video editing solution that utilizes unique, proprietary technology to help users create and edit videos with ease. The platform comes with a free video editor, converter, compressor, and webcam recorder. Together, these tools work in unison to help users create stunning videos from scratch. Besides, the application comes with the essential editing tools for cutting, trimming, rotating, and cropping videos.
The best part is that Clipchamp offers a collection of ready-to-use video templates. The templates are customizable and can be used to create different types of videos from wedding inspiration to social media ads. Also, Clipchamp has an extensive stock library of audios and videos, which can help you get started when you are stuck for ideas.
The use of innovative technology sets Clipchamp apart from other free video editors. This application deploys modern technologies that allow you to convert, compress, record, and collect videos seamlessly and more quickly. The technologies eliminate delays in rendering, thereby facilitating a fast video editing experience that is only achievable via high-end video editors.
Key Features of Clipchamp
There you have it: our guide to 15 best free video editor tools for beginners. Hopefully, the guide has given you enough information to expedite your decision and help you settle for a video editing application that can meet your video production demand.
The ball is in your court, and its time to pick a program that can get you started with video production. If you’re still undecided about which video editing application is best for you, you can start with our top pick. Our experts analyzed all these products and found iMovie to be the best free video editing solution for beginners.
It has a simple, elegant user interface that makes video editing a breeze. Besides, the program offers support for full 4K videos and has the perfect blend of basic and advanced video editing tools. The only quibble we have about this application is that it’s only available on Mac OS and iOS, thereby locking out Linux and Windows users.
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