Businesses nowadays have access to stockpiles of data that were not easily available before. But technology offers a powerful way of making sense of what these data points suggest and convert them into insights and workable business intelligence KPIs that companies can use when making decisions for actual business situations. Using its analytical features, business intelligence tools dig deep into data sets to derive relevant information about everything — from driving revenues with sales intelligence to leveling up human resources with analytics to framing strategic plans for possible business expansion. We’ve prepared this compelling collection of business intelligence software statistics and trends to keep you informed and updated of this software’s current and upcoming directions, which could prove crucial in how you leverage business intelligence tools to your advantage.
Key Business Intelligence Software Statistics
1. Business Intelligence Market Share & Size
From its initial versions called decision support systems (DSS) database that first came out in the 1960s, business intelligence tools had undergone far longer and more extension developments compared to other software technologies in the world today. As more and more businesses discover the value, benefits and vast applications of the best business intelligence tools today to every facet of their operations, it is very likely that the current business intelligence software market size is bound to further grow exponentially in the coming years.
- The global business intelligence market is predicted to expand from USD 15.64 billion in 2016 to reach USD 29.48 billion by 2022, with 11.1% CAGR. (Stratistics MRC)
- Meanwhile, the global mobile business intelligence market was valued at USD 4,103 million in 2016 and is expected to reach USD 16 billion by 2023, with a 21.6% CAGR. (AlliedMarketResearch)
- More than 46% of small businesses use business intelligence tools’ virtual networking features as a core element of their business strategy. (GrandViewResearch)
- Together with analytics tools, the worldwide business intelligence software market is projected to be USD 26.78 billion by 2020. (ResearchAndMarkets)
- When combined with big data, the worldwide business intelligence and analytics software market is valued at USD 54.1 billion and is predicted to grow 11.2% CAGR until 2022. (IDC)
- The global server market for HPDA, or high performance data analysis—close relative of business intelligence—will grow at a 24.6% compound annual growth rate reaching $132.8 billion for 2019. (Research and Markets)
- In 2017, the mobile business intelligence market is predicted to grow from USD 5.03 billion in 2017 to USD 17.02 billion by 2023, with an expected CAGR of 22.37%. (Mordor Intelligence)
- In 2018, cloud BI adoption nearly doubled the 2016 adoption levels. (Dresner Advisory Service, 2018 Wisdom of Crowds® Business Intelligence Market Study)
- The fastest-growing segment is cloud-based business intelligence, which has grown almost four times from USD 750 million in 2013 to USD 2.94 billion in 2018, with a 31% CAGR. (Redwood Capital)
- In 2018, SAS Institute was the top business intelligence software, controlling 14.5% of the global market, mainly due to an approximately 3% rise in its subscription, maintenance, and license profits. It was followed by SAP on the second spot. Third to fifth places belong to IBM, Microsoft, and Tableau BI platforms. (AppsRunTheWorld)
- In 2017, almost 70% of the entire business intelligence and analytics software market worldwide is controlled by the top 10 business intelligence software vendors, which had combined revenue of almost USD 12.3 billion. (AppsRunTheWorld)
Key to the continuing expansion of business intelligence software market share is the rising number of affordable business intelligence software for small business and startups. Small companies are integrating BI into their business strategy, primarily through SaaS. The market is expected to observe increased demand for virtual business intelligence software owing to its cost-effectiveness and efficient delivery methods.
2. Business Intelligence Adoption & Uses
For years, results of many business intelligence software research consistently include business intelligence as among the top IT priorities of businesses, especially among CIOs. From the many business intelligence software facts we continuously collect, we’ve selected these as the most relevant to you as business owners:
- 86% of Cloud BI adopters name Amazon AWS followed by 82% for Microsoft Azure, 66% for Google Cloud, and 36% for IBM Bluemix as their preferred provider of cloud BI services. (Dresner Advisory Service, 2018 Wisdom of Crowds® Business Intelligence Market Study)
- In 2018, small organizations with up to 100 employees show the highest rate of BI penetration or adoption. (Dresner Advisory Service, 2018 Wisdom of Crowds® Business Intelligence Market Study)
- 37% of Asia Pacific manufacturers rely on business intelligence. (IDC)
- In 2018, over 90% of Sales & Marketing teams say that Cloud BI is essential for getting their work done, leading all categories in the survey. (Dresner Advisory Service, 2018 Wisdom of Crowds® Business Intelligence Market Study)
- In 2018, 50% of vendors offer perpetual on-premises licensing, a prominent decline over 2017. The number of vendors offering subscription licensing continues to grow for both on-premises and public cloud models. (Dresner Advisory Service, 2018 Wisdom of Crowds® Business Intelligence Market Study)
- 89% of business leaders believe that Big Data will revolutionize business operations just like the Internet did, making investment in business intelligence critical to process this vast volume of data. (Accenture)
- In a survey, for every ten enterprise business intelligence system rollouts, one typically takes a year or more to complete. On the contrary, SMBs only take one to three months to do so. (Bi-Survey)
- In 2018, executive management is the leading driver for business intelligence adoption, replacing operations which was the leading driver in 2016 and 2017. (Dresner Advisory Service, 2018 Wisdom of Crowds® Business Intelligence Market Study)
- In 2018, dashboards, reporting, end-user self-service, advanced visualization, and data warehousing are the top five most important technologies and initiatives strategic to BI. (Dresner Advisory Service, 2018 Wisdom of Crowds® Business Intelligence Market Study)
- The total volume of data gathered by businesses across the world is estimated to increase by twice every 1.2 years. (MarketingTech)
- CMOs are almost as twice likely compared to CIOs to spearhead digital transformation in an organization. (IDG Research)
- North America is predicted to be the largest business intelligence software market based on adoption and spending rates. (MarketsAndMarkets)
- 83% find cloud business intelligence solutions to provide faster implementation (vs. on-premise apps); less than one-third of cloud business intelligence users say they exceeded implementation budget (around 50% of on-premise users); almost 60% of users find cloud business intelligence applications to be easier to use and need lesser training (only 44% for on-premise users); above 50% say that more employees use and access cloud-based business intelligence (only 17% for on-premise BI). (Dimensional Research)
- Fewer than 15% of respondent organizations have a Chief Data Officer, and only about 10% have a Chief Analytics Officer today. (Dresner Advisory Service, 2018 Wisdom of Crowds® Business Intelligence Market Study)
Companies hiring Chief Data Officer
Companies with Chief Analytics Officer
Enterprise data created and processed outside a traditional centralized data center
Source: Aptude Designed by
For the recent and upcoming years, the expansion of the business intelligence software market will be driven primarily by the increasing adoption of data analytics across the world, the rising popularity of the cloud delivery approach, and the burgeoning volume of business data. More than ever, organizations need to understand the fundamentals of business intelligence software to stay competitive.
3. Business Intelligence Software Economic Impact
Business intelligence platforms are also known to make a company more customer-oriented, agile, and competitive. Together with today’s new genre of lighter, easier-to-use, and faster BI apps, business intelligence has become a must-have business tool, already similar to other basic business systems like CRM platforms.
- Upon implementation, business analytics has an average 112% 5-year ROI, with an average payback of 1.6 years for every USD 4.5 million spend. (IBM)
- For 2019, 91.6% of global companies are increasing their investments in big data and AI. (New Vantage)
- Poor data quality costs the US economy around USD 3.1 trillion annually. (IBM Big Data & Analytics Hub)
- Business intelligence, big data, and analytics are among the top disruptive technologies Global 2000 organizations are employing to drive success. (Tata Consultancy)
- All previously on-premise-only BI vendors now offer cloud BI deployment options, but not all cloud-BI only vendors are offering on-premise deployment. (Forrester)
Compared to other business apps, business intelligence tools have the capability to boost revenue growth and help improve profit margin, which is why it is regularly included in most IT spending priorities, which include other business-critical solutions like ERP software.
4. Business Intelligence Trends & Predictions
Business intelligence software in big data continues to be a major focus among BI vendors and users. The future of big data and IoT is one of the major factors that drive the use of the cloud in accessing business intelligence and analytics. Likewise, as more work continues to be done outside the ‘traditional’ workplace, the global demand for mobile business intelligence capabilities continues to rise as most studies indicate. Here are some key business intelligence software trends that businesses must consider:
- For 2019, the three most important business intelligence software trends stayed the same as the previous year, with data quality management and master data in the top ranking, followed by data discovery, and self-service BI. (BI-Survey)
- Data/analytics, cloud, and Internet of Things are predicted to have the biggest impact on businesses over the upcoming 3 to 5 years. (IDG)
- As deep learning technologies continue to have wider business use, their business intelligence application will focus more on machine translation and image recognition. (BI-Survey)
- As business intelligence solutions further evolve, dashboards continue to be deconstructed to becoming an assembly of building components, which, by itself, are far greater than the entire BI structure. (BARC)
Source: Dresner Advisory Services Designed by
With the increasing intricacy of the business intelligence landscape, knowing and understanding current market developments and upcoming trends are necessary to support efficient decision-making in business. It is becoming more crucial to adopt the latest best practices and get to know the top business intelligence solutions to better address the demands of business digitalization and competition.
Statistics useful when searching for a BI tool
In general, the purpose of business intelligence to businesses is to give them a competitive advantage. It should provide them with an improved understanding of the various factors that influence market trends and help businesses to take timely, knowledge-based actions to outperform competitors and better serve customers. If your business has enormous volumes of customer data but still not using it to improve performance and profits, now is the time to invest in business intelligence software solutions.