User trust is a make-or-break issue for B2B buyers. A DemandGen report showed that B2B buyers are doing more and more research about products before making a buying decision and “many buyers say they are overwhelmed by the amount of content available to them; they are more concerned about finding trustworthy content that focuses on hard data and demonstrable value, rather than still-typical sales messages.” You should keep in mind that buyers are discovering you online even before you discover them. When they find you, will they trust you?
According to Econsultancy report, when people see trust seals on a website they feel more confident to deal with the vendor. While most people rely on popular trust seals to gauge a website’s credibility, B2B vendors can now benefit from a uniqe trust mark designed specifically for their industry: FinancesOnline Verified Quality Seal.
What makes the Verified Quality Seal unique is that most B2B websites only use a technical trust seal like Norton that shows the site is secure. Our Verified Quality Seal goes a step further and focuses on the quality of the product and the vendor’s reliability, two key aspects that prospects look for in a B2B business. This can have a significant effect on your sales-figures, increasing sales by as much as 14%. A quality seal is also a great way to complement these SaaS sales lead generation strategies to bring in more B2B customers and further boost sales.
A panel of review experts in FinancesOnline evaluates both the software and the vendor based on the following criteria:
If both product and vendor meet or surpass the experts’ expectations, the Verified Quality Seal is awarded. That means your product review page at FinancesOnline.com will feature this special seal and send a clear message to readers that you’re among the best-in-class products. Here’s what a potential client can learn about your product when they click our seal:
The short answer is our seal will increase your sales by guaranteed 14%. That’s why you should also display the Verified Quality Seal on your own website. Market research shows that seeing a trust seal is the top reason that makes people to trust your site. Featuring the seal on your landing pages will guarantee more trust from potential customers and, as a result, more sales. Here are four reasons why the Verified Quality Seal will increase trust, B2B lead generation, and sales on your site.
The Econsultancy survey actually showed that trust seals surpassed referrals by family and friends as the main trust source among potential customers. That’s because many trust seals promote their own brand name as a credible source of recommendations and, by association, displaying these trust seals rubs off on your business. For a small business or startup struggling to build a solid user trust foundation, displaying trust seals like the Verified Quality Seal gives them the opportunity to immediately validates their product in eyes of their clients.
Anxiety or the lack of trust in a website is one of the biggest headaches B2B marketers face when pushing their product online. In fact, one of the most common user anxieties is vendor reliability, and this issue is even more underscored in SaaS companies, which store corporate data in the cloud. This anxiety can often be a deciding factor that stops a potential client from buying your product.
One of the best ways to lessen user anxiety and boost B2B lead generation is to show that you have social proof supported by independent and unbiased experts. Our seal will give you that validation with a score and an extensive review on our site. Consider what a Bright Local survey in 2014 found out: 85% of users read up to ten reviews before they trust a business. Now imagine they see your product review and it is stamped with the Verified Quality Seal; it’s one of the best testimonials to your credibility, a clear signal to prospects that your product is viewed by experts as reliable and useful.
A Baymard survey on web security badges showed that many users view website security as “perceived security” and not actual technical encryption. In the survey, four trust seals are among the top five security badges most trusted by respondents. The survey demonstrates that a trust seal like Verified Quality Seal can be even more effective in located next to other popular security badges like Norton. You shouldn’t choose just a single trust mark for your website, becasue having a variety of them will make them work on synergy, increasing user trust more that if you’d have use each of them separately. CrazyEgg discovered a remarkable insight when, in one study, it positioned a lesser known security seal between Norton and McAfee, two popular trust badges. The split test resulted in a “14% increase in sales and a 30% increase in organic search conversions.”
You can achieve the same result. By showing our Verified Quality Seal next to a technical trust seal like Norton and/or a popular trust seal with a broad-based market like BBB you will be able to address the anxieties all types of users.
Make no mistake about it: B2B buyers are comparing you online with other products long before they get in touch with you. Here are some of the revealing insights by industry observers:
In a typical B2B software industry like CRM or accounting software, there are easily over thirty products competing and more are being developed as we speak. Your prospects won’t be visiting each of these product pages, they will use a review site such as FinancesOnline.com because it’s the most efficient way. Now think about it–what if your product is side by side with a competing product but only you have the Verified Quality Seal? In a crowded B2B software category, the seal can make a big difference. It’s that final push to tip prospects into your website and click buy or subscribe.
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.