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Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in her articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.

Top 10 Alternatives to Marketo: Leading Marketing Automation Software Products

It is important for businesses to utilize a quality marketing automation software solution to boost their conversion rates and sales. These revealing stats back up the statement: Only 22% of companies are happy with their conversion rates. For every $92 businesses spend on getting customers, only $1 is utilized in converting them. 61% of marketers […]

What Is Email Marketing Software: Analysis of Features, Benefits, Pricing and Types in 2024

What is email marketing software? Email marketing software solutions are applications that allow you to plan, execute, and monitor email marketing campaigns. They often come with email builders, email scheduling features, and campaign automation tools to help you streamline operations. Moreover, they provide marketers with reporting and analytics that will allow them to measure key […]

Top 10 Alternatives to MOZ Local: Leading SEO Software Solutions

Search engine optimization (SEO) is essential to get a high ranking for your website on popular search engines. There are more than 100 billion searches per month globally on Google. It has become important to optimize your site for mobile devices as more Google searches are done using mobile devices than computers. In an eMarketer […]

10 Best Email Marketing Software: Analysis of Popular Solutions

What is the best email marketing software? The best email marketing software is Freshworks CRM. It offers an email marketing module that affords you a ton of options for creating email campaigns. In using the platform, you gain access to tools for targeted emailing and audience segmentation. What’s more, it has other modules and strategic […]

What Is Social Media Management Software? Analysis of Features, Pricing, Types and Benefits

What is social media management software? Social management software helps businesses participate in social media conversations, which include those in social media channels like Facebook and Twitter and in blogs. Such software makes use of listening technologies, which provide them with a bird’s eyeview of how their organizations are viewed by the public. Solutions aid […]

Top 10 Alternatives to Facebook Pages Manager: Leading Social Media Management Solutions in 2024

Social media sites are actively used by netizens all over the world to stay updated on the activities of their contacts and friends and to provide details of their personal lives to them. Businesses also use social sites to engage their customers, get feedback on their products and services, and build closer relationships with their […]

What is Search Marketing Software? Analysis of Features, Types, Benefits and Pricing

What is search marketing software? Search marketing software is designed to perform search engine marketing processes. It automates repetitive tasks while streamlining workflows to improve efficiency. Such include SEO practices, keyword research, PPC management, and affiliate marketing.

20 Best Social Media Management Software Tools of 2024

What is the best social media management software? The best social media management software is SEMrush because it provides an all-in-one solution for scheduling, tracking, and analyzing social media performance across multiple platforms. Its unique Social Media Toolkit includes AI-powered post optimization, competitor benchmarking, and automated ad management, making it stand out from competitors. How […]

20 Best Email Marketing Software Solutions of 2024

What is the best email marketing software for CURRENT_YEAR? The best email marketing software for CURRENT_YEAR is Hubspot Marketing Hub. This marketing automation system lets users create effective email marketing campaigns backed by analytics and useful insights. In using the platform, you can apply any design scheme as you put together your own or select […]

20 Best Social Media Monitoring Tools of 2024

You may like or dislike social networks, but no side of the ‘likability axis’ will make your business resistant to their effects. Platforms such as Facebook and Twitter are rapidly shaping market’s landscapes (alike Google did a decade ago), and it is up to them to push forward the marketers that know how to optimize […]

What should marketing automation include for your online business?

Automation is now trending in any area or industry: from taking on jobs to simplify repetitive tasks. The same happens in the digital marketing space, where marketing automation is taking places for some marketing tasks that before required lots of time from specialists.

20 Best Marketing Automation Software Solutions of 2024

This article has been updated with the most current marketing automation software systems of CURRENT_YEAR so you’ll stay in-the-know about the latest and leading solutions in the niche. Is your marketing program getting harder to manage as it grows bigger? A category of software you can use to automate, streamline, and measure your marketing-related workflows […]

Why Every Business Needs Paid Social Media Advertising

The advertising industry has experienced a huge shift. And the social media has undergone a sudden change altering the way things used to be. It’s no longer possible to reach a huge audience through organic content, and most of the posts are lost amidst tons of streams thanks to clever algorithms. With Facebook reaching slightly […]

Improve Your Content Marketing with an Organized Workflow

A good workflow is essential to the workplace, and it’s never more important than when you’re creating content. When your whole team is on the case and know what’s expected of them, then they’ll put out excellent content for you. If you want to know how to create an organized workflow, read on to find […]

3 Trends in Blogging That You Need to Know About

It seems the only problem with content is the ample competition, which can make it difficult for new bloggers to become established in their niche markets. Online readers have been jaded by reams of SEO-laden and generally crummy content. Consequently, viewers will approach your website with one eyebrow raised, skeptically assessing the quality of your […]

3 Ways eCommerce Businesses Can Tap into Instagram’s Massive Audience

Instagram was launched back in 2010 as a simple photo-sharing app, but it has emerged as one of the most popular social media platforms. Currently, Instagram has over 800 million monthly active users and is expected to hit more than 1 billion by 2019. Instagram also announced that their community now includes more than 500 million […]

Unomy Alternatives: Comparison of 2018 Sales & Marketing Intelligence Products

Unomy Datanyze Data.com InsideView Our Score: 9.6 Our Score: 7.3 Our Score: 9.0 Our Score: 8.6 User Satisfaction: 100% User Satisfaction: 92% User Satisfaction: 93% User Satisfaction: 94% Free trial: demo Free trial: demo Free trial: 30-days Free trial: demo No awards in 2016 No awards in 2016 No awards in 2016 Ease of use: 95/100 Ease of use: 92/100 Ease of use: 88/100 […]

15 Best Marketing Software Systems For Small Business in 2024

What is the best marketing software for small businesses? The best marketing software for small businesses is SEMrush because it offers an all-in-one suite for SEO, social media, content marketing, and PPC at a scalable price. Its unique features, like AI-driven keyword suggestions, competitor analysis, and automated reporting, help small businesses maximize their marketing efforts […]

Make Marketing Manageable: Expert Tools and Insights

Business tools are essential for any company to succeed in today’s digital world. However, many small businesses face the seemingly overwhelming challenge of deciding on the right tools and services to choose from. From B2B to consumer facing businesses, almost every company faces the issue of “choice” in marketing tools. That’s why we put together […]

Top 3 Marketing Software: Comparison of HubSpot Marketing, Pardot and SharpSpring

What is the top marketing software? The top marketing software is HubSpot Marketing, a tool that helps companies unify all their marketing processes while increasing lead conversions. Businesses can also use the tool to make changes in their websites even without the assistance of IT personnel. This results in highly interactive landing pages that are […]

10 Best Marketing Software Systems

Marketing software is used by the marketing departments of companies to market actively on various web channels including email, websites, social networks, etc., and to automate daily tasks. The main benefit here is this type of software allows you to personalize diverse marketing campaigns.

Review of RedCappi: Pros, Cons and Pricing of Award-winning Email Marketing Software

Regardless of its size and number of employees, every company strives towards the same goals: growth and prosperity. The service providers’ competitiveness, however, makes fear of staying behind a valid concern. Even at times when innovative competition offers sound disincentives against proved-to-work methods, email marketing picks up speed. Very soon, full-blown, traditional marketing will be disguised […]

Jessica Stewart

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