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Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

10 Types of Security Software Your Business Website Absolutely Needs in 2024

What are the types of security software for business websites? The types of security software for business websites include computer antivirus, network security, SaaS security, content management system, e-commerce software, payment gateway software, content delivery network, bot mitigation, and monitoring tool. These are designed to protect your device, computer, and network against risks and viruses. […]

Four Factors For A Successful Test Environment Management Transparency

Test Environment Management is all about controlling, managing, and handling entire environments of testing the data. It may be considering various components such as hardware, software, database, middleware, applications, as well as test data that is managed by tools. It also conders procedures and resources effectively.

Why Shutting Up Makes You a Better Salesperson

Selling involves a lot of talking. Just consider the jargon. If communication weren’t crucial, words such as elevator pitch, sales talk, catch phrase, winning script and brand messaging wouldn’t dominate the conversation. But they do — simply because in sales, you have to make calls, write proposals, do presentations, tell your story, negotiate terms and […]

When are the Best Times to Post Content on Social Media?

While digital marketing is all the rage, the role of social media in digital marketing is also on the rise. Social media is deeply integrated into our daily lives and the marketing industry. Contemporary marketing is highly dependent on digital means of communication, including social media.

How to Keep a Virtual Eye on Your Employees?

In a business arena that’s teeming with competition, every company is under pressure to achieve the consistency of employee productivity. Alas, operating at peak level is borderline impossible unless each and every employee contributes to set assignments and goals. Fortunately, the technology lends us a helping hand in this department. There is no need to […]

How Learning Management Software Helps HR

Although Learning management systems (LMS) had emerged long time ago, it was not until the 2000s that this software solution started to gain prominence. Over the years, the demand for LMS grew and the tools also evolved into sophisticated solutions that could help businesses in many ways.

An Introduction Into Basic Sales Know-how

There’s a wide misconception about doing sales online. The problem comes from marketers not knowing the difference between sales and marketing. The lack of understanding here could be attributed to the onset of marketers flooding the market. The Internet proposes opportunities that have attracted many. The result is a large population of people committed to […]

Top 15 Content Management Software Systems for Business in 2024

Bridge LMS Pros and Cons: Analysis of Features, Integrations and Support

Bridge LMS is a cloud learning management solution designed for businesses of any size and from any vertical. It fits the needs of most small business and large enterprise with its scalable features and needs-basis pricing. The software is SCORM-compliant (Shareable Content Object Reference Model) and highly customizable.

This Is Why Every Successful B2B Strategy Should Include a Blog

When you consider blogging as a marketing tactic, you may naturally think it’s reserved for huge companies or hobbyists who want to share their favorite recipes and conspiracy theories. The truth is that blogging is crucial for all companies – from miniscule to enterprise, B2B to B2C.

7 Innovative Digital Marketing Strategies for B2B

B2B, or business-to-business as it’s otherwise known, is a diverse business model. Catering to fellow businesses through an exchange of goods or services, it’s just as tricky to leverage your brand in such a market. Traditional B2B strategies involve direct and outbound techniques, which is what plenty of firms still use. However, this strategy can […]

10 Reasons Why Cloud Adoption Is Mandatory For Small Businesses

Cloud computing offers many benefits to organizations of all sizes, but it is dramatically more beneficial to smaller companies. This is why it is truly necessary to adopt cloud into your new and small business, in order to increase your chances on the medium and long term. The other reason for which the adoption of […]

The State of SaaS in 2015: Global Market Trends, Growth Forecasts, Industry Reports

If you’re looking for the latest market data and trends check our 2019 SaaS Industry Market Report. Market analysts consider 2014 as the base year for SaaS, the period of standardization and adoption when the infrastructure from both the developers’ and consumer’s ends had stabilized to grow the seeds. So what was the state of […]

Comparison of SAP Litmos, TalentLMS and Docebo: Top 3 LMS Services

What is the top LMS service? The top LMS Service is SAP Litmos, a corporate learning system that expedites the training process of external and internal teams alike. It’s a simple but powerful LMS that can automate learning programs and does not require dedicated training to operate. It can also scale to millions of users […]

Review of Samanage: Pros, Cons and Pricing of Award-winning IT Service Desk

Samanage is a very popular ITIL-ready IT service desk and asset management solution that can be deployed via cloud. It promises to streamline your IT support workflows and give you full visibility of IT assets from purchase to depreciation. In this detailed Samanage review, we’ll analyze all the important aspects of the app and we’ll […]

Review of HouseCall Pro: Pros, Cons and Pricing of Award-winning Field Service Management App

San Diego, CA-based HouseCall Pro is a mobile app/web-based platform that allows home service providers from plumbers to electricians to run and grow their service businesses with ease. The app also connects service professionals to the HouseCall booking app, where customers can re-book their service professional with the push of a button in a seamless “Uber-like” experience.

How To Effectively Use B2B Trust Marks To Project Trust And Increase Sales

Several studies in the past have shown that trust seals can increase a website’s conversion rate. Moz reported about the overall consensus that trust seals are important in ecommerce. Similarly, research firm TNS reported that 88% of Americans said trust seals are important on websites. Recently, an Actual Insights survey (2011) showed that 61% of […]

Increase your SaaS sales with these 6 promotion ideas

Total SaaS revenues worldwide are expected to further increase to $99.7 B by 2020 (Forbes) and are likely to grow bigger as more businesses adopt a cloud-based infrastructure. That’s great news for a SaaS vendor like you, but it’s also bad news because you know the competition is only starting to heat up and the market is […]

How to increase B2B sales: 5 factors you should keep in mind

In our previous article we talked about how reinforcing your top of funnel can increase your SaaS sales. That’s important because more and more prospects today are researching about a product prior to contacting the vendor. In fact, the Google CEB’s Marketing Leadership Council reported that 57% of the purchase has already been completed, that […]

4 Benefits of a B2B eCommerce Website and the Current Trends to Help you Make it Stand out

It is a different business world out there. Just a few decades ago, eBay’s online bidding platform was the biggest thing about online eCommerce and Amazon was still just a glorified online bookstore. How things have changed since then. Amazon is now one of the biggest – if not the biggest – online retail stores, not only […]

Best Web Based Accounting Software For Businesses

Small businesses that have been around for quite some time are in the middle of a mass exodus to from paper-based methods and aging accounting software to the brave new world of web-based accounting software for businesses. Liza’s company is part of this movement. “I wasn’t with the company yet when it moved from file […]

How To Create A Successful Blog Marketing Strategy For Your Saas Brand

Blog marketing is important for SaaS brands as it improves conversion rates, retention, and loyalty. SaaS brands should use a robust blog marketing strategy to gain more customers. They can use blog content to offer the right stories and information to sway potential customers. Thus, blogs can play a vital role in SaaS marketing strategy. […]

Marketing Tools For B2B Companies: How To Build Trust & Nurture Your Leads

Content marketing can play a big part in the sales process of software companies. This strategy can be a robust tool for generating leads, and converting the leads into sales. First, software companies should draft a process and allocate resources to it. Then, they should use a tool to measure the results, and improve the […]

Looking Ahead: How To Make Better Management Decisions

Before organizations make a strategy, they need to make a critical evaluation of their environment first. What is the current environment for their organization? More importantly, what is the future like for your organization? No matter how grand your strategic decision making is, it will still fail if you do not consider the factors affecting […]

10 Most Expensive Items Ever Sold On eBay: Top Spot Bought For $168M in 2024

What is the most expensive item ever sold on eBay? It turns out even billionaires drop by eBay for deals. Russian oil magnate Roman Abramovich bought a 405-foot yacht worth $168 million after seeing it on the popular online marketplace. We’ve updated our most expensive eBay list for CURRENT_YEAR and the items cannot be as […]

10 Most Expensive Photographs In The World in 2024: Images Worth Millions

Almost anyone these days can take tons of tphotos using a smartphone or a tablet, so our modern culture might not be paying too much attention to photographs compared to fame they reveived even a few decades ago. Today tablets and smartphones can take breathtaking pictures of outstanding quality; thus they are always present in most events, family reunions […]

10 Most Luxurious Jewelry Brands In The World in 2024

Jewelry has always been a part of mankind’s history and remains to be so in the present. In the earlier times, jewelry was meant to indicate social status, familial roots, and significance. Today, people wear jewelry for a variety of reasons. Some sport it to add zing to their fashion ensemble. Others rock a couple […]

Tired Of The iPad Trend? Here Are 10 Great Alternatives Including Galaxy Tab & Surface

Apple iPad may be revolutionary, but not everyone is keen to own the said device. Some say Android-based tablets are much better. Others prefer more productive models like the WIndows 8 hybrids that have popped on the scene lately. Whatever your preferences, if you are looking for tablet other than the one carrying the Apple […]

Need To Improve Your Accounting? Compare Xero and Quickbooks

Many small business owners get tied up in performing administrative work and are not able to allot precious time and resources for more important tasks. For accounting, they use spreadsheets or accounting software like QuickBooks. But now, there is another option available in the form of Xero accounting software. QuickBooks is popular in the US, […]

Want To Record Some Action? Compare GoPro Hero 3+ and Sony Action Cam

GoPro used to be the default action camera choice for years. But now, Sony has launched its own product in this category that looks like a genuine GoPro alternative. We look at the features of the GoPro Hero 3+ Black and the Sony Action Cam AS100V to help you decide which one will work better […]

Comparison Of iPhone 6 Innovative Features: Which Apple Smartphone Model Had The Most Improvements?

In the summer of 2007, Mike Lazardis, co-founder of BlackBerry, got an iPhone to check what’s inside. He pried it open and was shocked on what he saw: BlackBerry wasn’t competing with a phone, he thought, it was competing against a Mac. Lazardis was recalling that moment in an interview with The Globe and Mail, […]

10 Most Expensive Big Motor Bikes In The World in 2024: Is Harley Davidson Still A Top Brand?

What are the top ten most expensive big bikes at the start of CURRENT_YEAR? As fast as the world is diving headlong to a massive sea of upheavals, a lot has also changed since we last featured the top ten most expensive big motor bikes in the world. For one thing, the new lowest entry […]

10 Biggest Hotels In The World: The Highest Number Of Rooms To Stay In

What makes a hotel grand? Is it the number of stars? Location? The kind of popularity it gets because it is frequented by celebrities, wealthy people, and common individuals alike? Is it the exclusivity and certain degree of privacy? Well, it could be a combination of these things and then some. But for this list, […]

Why Online Task Management Software Is Something Your Company Should Get

Jenny is a project manager for an insurance enterprise firm based in Washington. She is leading several teams of top insurance agents that offer good insurance services to various individuals and organizations. Jenny is thinking of getting an online task management software tool for her various teams. She said has already made a simple comparison […]

Which Web Based Project Tracking Software Is The Best: Check Out These 3 Options

Young architect Tim is scouring the Internet for a web based project tracking software he could use for his future projects. A bright young professional who is part of a small start up architecture firm, Tim is slated to lead a couple of high profile projects and believes that a cloud hosted tracking software with […]

Best Time Tracking Software Service: What Are The Benefits Of Adopting One

Sophia is an events organizer who is prepping for a big conference in a few months’ time. Faced with a tight deadline, she wants to utilize the best time tracking software for a variety of purposes. One is to bill her client. The other is for internal use so she can track the progress of […]

Enterprise Collaboration Software

Kent is the IT manager of a newly-established telecommunications company and has been tasked by his superior to look around for a software that will act as a sort of central information system for the office. It is envisioned to be the main point of contact between headquarters and the different teams who are working […]

Which Top Collaboration Software Vendor Is Right For Your Company?

Carol works as a consultant for several small business clients. Her job is to prepare their annual income statements and tax forms.One of her customers has asked for her recommendations of top collaboration software. Because she is not yet so familiar with the matter, she approached and asked us for our own thoughts on this. […]

Why Cloud Collaboration Software Use For Storage and File Sharing Is A Good Idea

Vanessa is relatively new to the online business industry and she is planning to keep close tabs on her staff in order to make sure that her people are doing things right: Hi, I am Vanessa and I am thinking of starting my own small business. I have not started it yet, but before I […]

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