20 Best Content Management Solutions for 2024

Consistently creating useful content is difficult enough without having to worry about the technicalities of building a website. This is why content management software (CMS) is crucial for marketing teams these days. Through these tools, users can build and manage webpages and other digital assets even without coding knowledge. As a result, marketing teams can focus on creating engaging content for their audience.

This article gathers the 20 best content management solutions on the market today. We’ve also highlighted each tool’s key features and available pricing plans to give potential users a better idea of how the software works.

Content management systems (CMS) have come a long way since the days of the first website. While a vast number of websites today still rely on good old WordPress—43% of websites, which accounts for a 64% market share—new technologies have gained a foothold in the CMS market as well. For instance, more businesses have started to lean towards using headless CMS.

Headless CMS platforms have been found to have numerous benefits, including flexibility and a lower learning curve. Moreover, according to a 2022 State of Content Management survey, businesses report time-saving (31.4%), increased traffic to site (16.8%), and increased ROI (14.2%) as the biggest improvements they experienced after switching to a headless CMS.

Whether you choose a traditional or headless CMS, though, these platforms are instrumental to any effective online marketing strategy. This article lists the 20 best content management solutions today, including each software’s important features. We’ve also included pricing information to make it easier for businesses to find the right CMS for their needs.

Best Content Management Solutions

1. Wrike

Wrike is a comprehensive tool designed for content management and project management. The platform comes with a variety of tools that support real-time collaboration and efficient planning for a wide variety of marketing campaigns and projects. It also helps streamline creative request and approval workflows for digital assets to minimize bottlenecks.

Wrike

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Moreover, as one of today’s leading project management software providers, Wrike offers features to help teams organize tasks and plan long-term roadmaps. Tasks can also be categorized into folders and further broken down into subtasks. Meanwhile, timelines and Gantt charts further organize projects to reduce the risk of missed deadlines. All these features help marketing teams consistently publish content.

Wrike also offers one free plan and three paid plans for teams of all sizes.

2. monday.com

One of today’s best content management solutions, monday.com is a full-featured platform that helps teams organize workflows and stay on top of even the most complicated projects. Teams can achieve this through the platform’s built-in boards, which display projects and tasks in a more intuitive manner. These boards ensure that all team members are on the same page when it comes to task assignments, statuses, and deadlines.

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Another feature that makes monday.com one of the leading content management platforms today is customizable automation. Through this feature, you can easily set up code-free automations that eliminate repetitive tasks and help you save time and effort. For instance, through this feature, the software automatically notifies project owners when tasks become overdue. Such automations help your team avoid unproductive meetings and lengthy email chains.

monday.com is also available at one free plan and four paid plans, which include enterprise pricing.

3. HubSpot

HubSpot offers a complete suite of tools for marketing, sales, and CRM. The platform also comes with a powerful content management system that teams can use to build simple and complex websites for their specific needs. A drag-and-drop website builder and built-in website templates and themes ensure that users can quickly update and create pages even without coding knowledge.

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Another important feature of HubSpot CMS is that the platform offers web hosting. This means businesses can host their websites on a fully managed infrastructure that ensures content always reaches customers. This reliability is crucial, especially since web hosting statistics indicate that a one-second delay cuts conversion rates by as much as 7%. Users can also connect custom domains to their websites to establish authority and gain brand trust.

HubSpot’s CMS is available in three paid plans, which start at $23 per month (billed annually).

4. Sendinblue

Sendinblue comes with a wide range of capabilities for streamlining email marketing, SMS campaigns, and marketing automation. More importantly, the platform helps teams build functional, visually appealing landing pages in minutes. The platform comes with various page templates, but teams can also use a drag-and-drop landing page builder.

Follow-up pages and forms can be added to improve the user experience as well. These landing pages are already designed to be SEO-friendly, with content loaded as fast as possible and built-in Google reCaptcha.  Once landing pages are complete, teams can easily publish them and have these pages hosted on a custom domain.

Sendinblue offers one free plan and three paid plans. The Landing Pages feature is available with the Premium plan, which starts at $65 per month.

5. WordPress

There’s a reason why WordPress is considered one of the best content management solutions today. The platform offers robust features to help users build an website, including blogs, ecommerce websites, and portfolios. Users can also choose from hundreds of pre-designed, responsive themes or customize any of these themes for their websites.

WordPress also comes with a user-friendly editor where users can add text and drag-and-drop images for posts and pages. Audio and video files can be easily embedded into pages to make websites more engaging and visually appealing. Moreover, built-in social sharing features make it easier for site visitors to share content to different social media platform. All these features are currently enjoyed by over 60 million users on the WordPress platform.

Users can sign up for a free WordPress account or pay for a subscription, which costs $4 to $25 monthly.

6. Acquia

Acquia provides a flexible content management solution designed for both developers and marketers. For instance, an important feature of Acquia is that it allows for structured content. Users can easily assemble content models and organize content through taxonomies. Developers also get the tools needed to build fast sites that perform consistently despite spikes in traffic.

Innovative companies will also enjoy using Acquia’s headless CMS, which can seamlessly deploy content across any frontend system or device. This makes it easier for teams to repurpose content for different channels, including web, mobile, and digital media platforms, and reach a wider audience. Moreover, the platform provides a low-code environment that marketers can use for quickly building and launching websites. These are some of the most important benefits of using content management software.

Acquia also offers various paid plans, including a Personal Plan that starts at $141 per month and a by-quote Enterprise Plan.

7. Drupal

One of the most popular CMS solutions today, Drupal is an open-source content management solution designed to make web publishing as easy as possible. The platform ensures easy content authoring, serving as a central platform for multiple users to create, monitor, and deploy content. For faster content access and analysis, Drupal also readily integrates with third-party marketing and data analytics software such as Mailchimp, Tableau, and Google Analytics.

The platform also offers powerful features for personalized marketing. Through Drupal, marketers can gather data from geolocation, device type, and browser history, so they can build more targeted marketing campaigns. In turn, such efforts can boost conversion rates and help keep customers more engaged.

As an open-source platform, Drupal is completely free to use.

8. Squarespace

Squarespace allows users to create a wide variety of personal and business websites. The platform comes with polished, visually appealing websites to fit any style or professional requirement. Each template is also highly customizable, and users can easily add elements such as lists, galleries, quotes, and forms to each webpage. Moreover, users can switch from one template to another with a few clicks.

The platform also makes it easy to create ecommerce websites. Through product categories and product listings with embedded images and videos, shoppers can enjoy browsing products on offer. An intuitive interface also ensures that business owners can add as many products as they want while efficiently managing inventory. In addition to these tools, Squarespace offers built-in features for email marketing, SEO, and social media integrations. All these capabilities make Squarespace one of the best-known CMS solutions today.

Squarespace offers four paid plans, ranging from $16 per month to $49 per month.

9. Sitecore

Sitecore works as a modern, enterprise-ready content management solution that can help teams deliver content everywhere. Designed as a hybrid CMS, Sitecore provides a highly visual authoring dashboard.  Through this dashboard, marketers can use drag-and-drop functions to create engaging, useful content for their audience. The platform’s interface also makes it easier to manage multiple websites.

Aside from a visual-first authoring interface, Sitecore also offers a centralized content hub through its automated digital asset management features. Much like digital asset management tools, the platform serves as a repository for digital assets. As a result, marketing teams can send approved digital assets to any touch point needed. This also makes repurposing assets for different channels much faster and easier.

Sitecore is available on by-quote pricing.

10. Brightcove

Brightcove provides a content management solution for teams that want to focus on video marketing. Through the software, users can create high-quality videos and simultaneously distribute the media to different platforms, including syndication channels, social media platforms, and mobile and TV apps. Videos are always optimized and secure, making them easier to monetize.

The platform also helps streamline video marketing and monetization efforts. It has an intuitive interface that makes it easier for users to incorporate videos into marketing campaigns. Brightcove also offers various analytics tools to provide insights into videos’ performance across teams and regions. Teams can use such insights to create better-performing videos.

Brightcove comes with by-quote pricing but also offers a free trial.

11. Joomla

Joomla is one of the most widely used open-source CMS solutions today. The platform owes its popularity to its user-friendly interface and flexible features, which help users publish content and collaborate more efficiently. For instance, one such feature is a WYSIWYG editor, which lets users edit and manage content without knowledge of coding.

Moreover, the system offers various SEO tools out of the box, so users can create search engine-friendly websites with minimal effort. Customization is easy, as well, as Joomla lets users override template designs and create their own templates to achieve the look and feel they want. Joomla extensions, which number over 8,000, also make it easier for users to improve the functionality of their websites.

Joomla is an open-source application, so it’s completely free to use.

12. Unicheck

Unicheck proves to be a useful tool for teams focused on creating high-quality, plagiarism-free content. The software provides accurate plagiarism results in seconds through powerful algorithms that use hundreds of rules. It also crawls numerous open-source repositories, online databases, and other online sources. As a result, the tool uncovers even the slightest hint of plagiarism and ensures marketers publish only original content.

The software also readily integrates into third-party platforms like learning management systems and other CMS tools for automated plagiarism checking of digital assets. Moreover, the platform is compatible with an extensive range of file formats, including .doc, .rtf, .ppt., and RAR and ZIP archives. Users can also directly upload files from OneDrive or Dropbox for added convenience.

Unicheck’s pricing scheme is based on the total number of pages to be checked. For instance, checking 50 pages would set you back $10. Custom pricing for enterprises and educational institutions is also available.

13. Pantheon.io

Pantheon.io works as a content management solution designed specifically for WordPress and Drupal sites. One of the most important features of Pantheon is that it provides a serverless CMS. As a result of this CMS, teams can build websites with sub-second pageloads.

With Pantheon, users can also deploy applications and assets across multiple regions. Businesses can also be sure of the performance of their websites, which can be managed from a centralized dashboard. Pantheon performs over a million checks daily and alerts users of potential performance issues. Users also get tools for debugging applications and managing user access, along with fully managed CMS updates.

Pantheon offers one free plan and three paid plans as well as specialized pricing for educational institutions.

14. Sitefinity

Sitefinity is a flexible platform that provides marketers with the intelligent features they need to increase site traffic and improve ROI. These include a user-friendly, mobile-first feature that allows for templating while supporting more effective collaboration. The platform also uses AI to streamline internal digital asset management workflows, so users can distribute assets to the right channels.

This CMS system also ensures that site visitors can easily find the content they want. Sitefinity uses AI to deliver relevant search results to site visitors to maintain high customer satisfaction. Advanced tools such as autocomplete, intelligent search, and faceted navigation also ensure that customers can always find what they want and that users can boost content when needed.

Sitefinity is also available in custom pricing.

15. Kentico

Kentico offers a digital experience platform that gives users full access and control over content management. The platform offers a browser-based interface and a rich-text editor to help marketers create content such as forms, newsletters, and webpages as quickly as possible. Users can also create layouts that meet their specific requirements and build widgets for featuring personalized content.

The platform also ensures that users can create content and store it in a database separate from the site design. This feature ensures that marketers can easily repurpose content for delivery to different channels, such as mobile apps and email campaigns. Moreover, a built-in asset library provides access to the latest versions of content, so users can remain productive wherever they’re working.

Kentico offers annual licensing fees that start at $11,100 per year. Custom pricing is also available for large-scale projects.

16. Contentful

Contentful bills itself as a composable content platform. As such, the software comes with orchestration capabilities that help in easily repurposing and pushing content to different channels. These advanced features help marketers deliver consistent digital experiences and reduce overall time to market.

Of course, the platform also comes with all the tools marketers need to create high-quality content. Contentful Studio has an intuitive interface so marketing teams can focus on making engaging content and maximizing content performance. Approval workflows can also be automated to prevent bottlenecks. Moreover, editors can review and simultaneously schedule and publish various pieces of content to ensure timely content delivery.

Contentful offers one free plan for up to 5 users along, with paid plans that start at $489 per month.

17. M-Files

M-Files works great for businesses that want to improve content management by streamlining information and document management workflows. The platform takes advantage of meta-data to ensure users can easily find the documents they need and control information more efficiently. Such features also help improve productivity and drive better business outcomes.

In addition to improving document search, M-Files automatically tags files using meta-data. This helps users save time when organizing databases of digital assets. The platform also improves collaboration by serving as a secure location for all files. Users also always access the latest version of files, preventing confusion and wasted time.

Interested users can get M-Files on by-quote pricing.

18. Unily

Unily serves up an intranet-as-a-service platform for organizations aiming to streamline internal communications with employees. This is why the software comes with a content management system that makes it easy for communications teams to create and publish content. Unily also offers a drag-and-drop editor and pre-configured templates to ensure a consistent look and feel for intranet pages. Custom approval workflows also help ensure the steady delivery of content.

Moreover, the platform comes with various tools to help teams deliver content to any device. For instance, the platform readily supports front-end content creation on desktops, tablets, and other mobile devices. Content can also be previewed on a variety of devices. These features ensure that all employees get the same experience no matter where they view the content.

19. Microsoft Publisher

Microsoft Publisher is one of the most well-known desktop publishing software and content managment solutions available today. One of the most important features of the platform is its simple, intuitive interface, which allows users to quickly create graphics and other visual materials and collateral. Using the software, teams can also create polished layouts with image and text for use in a wide variety of marketing efforts.

Whether the pages are printed out, published online, or sent via an email, Microsoft Publisher ensures that the content looks exactly the way you designed it. For added convenience, the platform also allows users to share content as PDF or XPS attachments. This feature ensures that content can’t be easily modified or changed by recipients.

Microsoft Publisher can be purchased as standalone software or as part of Microsoft Office 365 Personal, Home, or Business.

20. Fastly

Fastly works as a content delivery network that harnesses edge cloud computing to improve customer experiences and help businesses scale smarter. With Fastly, teams can continuously deliver content and ensure optimum site performance despite surges in traffic. The technology also helps cut down page load times, which keeps site visitors engaged.

The platform is also fully configurable, which means it gives users more accurate control over how their content is cached. Users can also efficiently remove stale content, clear cache, or activate new features. Moreover, the platform comes with built-in security features to protect organizations’ data and ensure uptime and accessibility.

Fastly is available in  four different paid plans, each of which offers its own custom pricing.

What is the best content management solution?

The best content management solution depends on your organization’s needs. The content management solutions on this list are pretty evenly matched when it comes to features and benefits. However, you’ll find that some are focused on specific aspects of content management, like digital asset management and application deployment. As such, it’s important to study your organization’s requirements in a CMS so you can choose the best system for your needs.

You can start your search by exploring Wrike, which leads our list of content management solutions. Wrike comes with an extensive range of capabilities for planning content and streamlining request and approval workflows. These features can help improve productivity and prevent roadblocks to content delivery.

If you’re more interested in more techniques for content management and content marketing, you can check our guide on content repurposing.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.