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  • 53 Web & UX Design Statistics You Can’t Ignore: 2019 Data Analysis & Market Share

53 Web & UX Design Statistics You Can’t Ignore: 2019 Data Analysis & Market Share

Category: B2B News

In this article, we will present some of the most relevant website builder and UX design statistics to date. If you have been observing how commerce is conducted nowadays, then you know how web design and user experience (UX) design have become very critical business components. Put simply, many companies have grown to rely on their online presence for more revenues. After reading through the article, you should have a good idea of how to fashion your website for optimized results. A category of tools called website builder software should help you do that.

These platforms, which comes in the form of either premium or free website builder software make web design a breeze even for newbies. These should allow you to dress up your website with a modern feel to it, able to resonate with today’s visually demanding web consumers.

web ux design statistics

Website Builder Software Market Statistics

A website design market report has forecast that the web design software market is expected to reach a total value of $13.6 billion by 2027. The website design market size is expected to grow at a compound annual growth rate of 9.4%. The software category’s offline segment has been found to hold the largest market share while North America still holds the largest market share in the global market for these tools.  This is easily identified as coming from the vast website builder software benefits that can be derived from such platforms. The following are some of the most relevant website builder software market statistics to date.

  • $13.6 billion – The estimated value of the website builder software market by 2027. (zionmarketresearch.com)
  • 9.4% – The estimated growth rate of the website builder software market. (zionmarketresearch.com)
  • North America still holds the largest market share in the sector. (zionmarketresearch.com)
  • Technological advancements are seen as the reason for the massive adoption of the software in the North American market. (zionmarketresearch.com)

Website builder software market

General Web Design Statistics

As businesses’ dependence on robust online presence continues to grow, web design has become more important than ever. More and more websites have been popping up all over the place while the number of Internet users has exponentially increased. Owning a website has become the order of the day but site quality now plays a major role in a company’s online presence as users now equate business credibility with website quality. Here are some statistics gleaned from latest website design market research to help you understand how web design has changed the business landscape.

  • 1.94 billion – The estimated number of websites around the world. (hostingfacts.com)
  • 4.3 billion – The estimated number of Internet users around the world. (wearesocial.com)
  • 64% of small businesses have websites (clutch.co)
  • 33.5% of all active websites run on WordPress. (techjury.net)

Website statistics

Website User Statistics

Internet users are a strange bunch, having developed a common attitude when surfing the Internet. Attention spans have somehow diminished while many users have grown impatient when waiting for websites to load. However, users are customers and should be catered to by website owners as best they could. Below are some statistics that reflect some of these attitudes.

  • 2 out of 3 users prefer to read content that are beautifully designed. (red-website-design.co.uk)
  • 2 out of 3 minutes spent online are made from mobile devices. (bluecorona.com)
  • 48% of users see web design as an indication of a business’ credibility. (bluecorona.com)
  • 8 out of 10 consumers will stop reading content that does not display well on their device. (ironpaper.com)
  • 38% of people say they will not revisit your site if pictures do not load or if it has too much content. (webalive.com)
  • 94% of users judge sites based on responsive design. (infront.com)

Number of Internet Users in the World

Billions of users

2010

2011

2012

2013

2014

2015

2016

2017

2018

Source: statista.com

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Mobile Web Design Statistics

Smartphones have been proliferating in the market, connecting users like never before. In fact, connected devices per person is expected to reach 6.58 in 2020. This development alone justifies the need for better mobile web design. Apart from this, users have also been found to put more stock on mobile browsing quality, which can greatly affect website visitor stay and customers’ view of a business. Check out the mobile web design statistics below and find out more about how users see mobile web design.

  • 68% of businesses who built mobile-first websites reported increased sales. (sagipl.com)
  • 52.2% of website traffic comes from mobile devices. (statista.com)
  • 94% of users cite bad web design as a reason for not trusting some websites. (socialmediatoday.com)
  • 47% of users expect websites to load in 2 seconds or less. (bluecorona.com)

Mobile web design statistics

Website Design and Sales Statistics

Websites have become a critical part of just about every business’ sales process. A vast percentage of companies’ revenues is derived from online sales, making the case for website design. Web design has been found to influence conversion rates, which can effectively define business stagnation or growth. Factors such as loading times and website appearance play a major role in sales as they influence the purchasing decisions and site stays of both existing customers and prospects. The following stats will tell you more about how you can leverage web design to boost your sales.

  • 74% – the percentage of conversion rate increase from reducing website load speed from 8 to 2 seconds. (saipl.com)
  • 138% – The conversion rate increase from using video backgrounds on websites. (websitebuilderexpert.com)
  • 78% of online shoppers want more product images on eCommerce sites. (hootsuite.com)
  • 57% of users associate the color blue with success. (brandongaille.com)

Impact of Website Performance on Shopping Behavior

79%

of shoppers who are not satisfied with website performance are less likely to purchase from the same

52%

of online shoppers say that quick page loading is critical to their site loyalty.

47%

of consumers expect a web page to load in 2 seconds or less

44%

of online shoppers will tell their friends about a bad online experience.

Source: gomez.com, akamai.com

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Website Design Costs Statistics

With design software being one of the most inexpensive marketing tools around, many businesses have been making significant investments in it. The benefits that it brings to the table definitely outweigh the costs that come with it. Web design costs could vary depending on several factors, which include features, functionalities, UI and UX design. There are also website hosting costs that should be taken into consideration when creating a website for the first time. In this section, we have compiled a list of web design costs statistics that will give you a bird’s eye view of how much you may end up spending when building a site from scratch. 

  • 24.3 of businesses allocate $2,000 to 2,500 to web design. (goodfirms.co)
  • 13.51% of companies put web design cost at $5,000 to $6,000. (goodfirms.co)
  • 46.1% of companies say UI/UX design influences web design costs. (goodfirms.co)
  • 61.5% of businesses say site features and functionalities influence web design costs. (goodfirms.co)
  • $400 to $1,200 is the annual maintenance cost of websites for small businesses. (webfx.com)
  • $15,000 to $30,000 is the annual site maintenance costs for eCommerce websites. (goodfirms.co)

Web design cost statistics

UX Design Statistics

UX or user experience has become the buzzword for many businesses, most of whom are fastly becoming customer-centric in every sense of the word. Your website may be visually appealing and has the best content money can buy but without a good user experience design, it will not be as effective as it should be. Investing in UX design is definitely worth it, offering businesses benefits such as increased revenues, user interaction while promoting customer loyalty, among many others.  UX design market research has revealed that these and more have helped in the expansion of the UX design market size. For those who want a comprehensive look at the process, there are ways to boost the whole customer experience strategies. To help you better appreciate what the concept can do for your website, we have compiled a list of UX design statistics. 

  • 50% – The amount of developers’ time spent on fixing issues that can be avoided. (vitamintalent.com)
  • 55% of businesses conduct UX testing. (skyhook.com)
  • 276.74 times – the likelihood that users will climb Mt. Everest than click on a banner ad. (businessinsider.com)
  • 70% of SMB websites do not have CTA buttons. (uxeria.com)
  • 46% of online shoppers cite their inability to tell what a company does as a reason for leaving a website. (komarketing.com)
  • 70% of users look at bulleted lists. (red-website-design.co.uk)

UX Design Facts

85%

of problems can be solved by testing with 5 users.

68%

of users leave a site due to poorly designed UX.

62%

of customers base future purchases on past experiences.

44%

of online shoppers will tell friends about a bad experience online

Source: uxeria.com

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Website Loading Time Statistics

An increasingly important component of any website, loading times can greatly affect site traffic and therefore, sales. As mentioned, Internet users nowadays just do not have the patience to wait for slow-loading websites to display their pages. Just think how much business is lost from this relatively simple problem. Below are website loading time stats that you may find useful in creating your own website.

  • 13% – The estimated reduction on a Facebook page from a 500ms increase in loading time. (cdnify.com)
  • 25% – The estimated reduction in Google searches from a 500ms decrease in loading speed. (usertesting.com)
  • 53% of mobile visitors abandon websites that take more than 3 seconds to load. (toptal.com)
  • 25% – The estimated increase in ad viewability for websites that load within 5 seconds. (toptal.com)
  • $2 billion – Annual retail losses from slow-loading websites. (toptal.com)

How Long are Users Willing to Wait for Pages to Load?

6 to 10 seconds (30%) 20+ seconds (20%) 11 to 15 seconds (16%) 1 to 5 seconds (16%) 16 to 20 seconds (15%) 1 second (3%)

Source: gomez.com, akamai.com

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Business Benefits from Website Design Statistics

Website design can do a lot for your business. These gains range from improved income to user retention to faster website loading times. Many known companies have realized some notable benefits, which are highlighted in the following business benefits from website design stats.

  • 35% – the increase in ESPN’s revenue after it redesigned its homepage. (invisionapp.com)
  • 15% – The reduction in Time.com’s bounce rate after adopting continuous scroll. (thesempost.com)
  • 13% – The increase in Walmart Canada’s revenue after tailoring customer experience. (usertesting.com)
  • 15%- The increase in Evernote’s user retention after coming up with helpful and intuitive website features. (usertesting.com)
  • 73% of businesses that do not conduct user experience testing are planning to do so in the next 12 months. (experiencedynamics.com)
  • $2 to $100 – The estimated returns from every $1 invested in UX. (theamericangenius.com)

Website design stat

Mobile/UX Design Statistics

Mobile devices have been dominating the Internet, overtaking traffic originating from desktop computers. This has prompted businesses to look to mobile web design in the hope of getting a slice of this burgeoning market. Mobile web designers are now taking into consideration factors like loading times and UX to meet the expectations of these users. Companies can likewise adopt customer experience best practices just for good measure. Take a look at the following mobile and UX design statistics and see how important the concept has become for many companies. 

  • 5X more – The likelihood that a user will leave a website that is not mobile-friendly. (impactbnd.com)
  • 70% of shoppers say they abandoned their shopping carts due to bad user experience. (aquent.com)
  • 94% of first impressions of websites are related to design (invisionapp.com).
  • 6.58 – The estimated number of connected devices per person in 2020. (statista.com
  • 52% of users say bad mobile experience will make them lose faith in a company. (impactbnd.com
  • 85% of adults think a website’s mobile version should match the quality of its desktop one. (digitalpeel.com)
  • 40% of users will leave messy and shaggy websites. (magnet4blogging.net)
  • 90% of smartphone users say they are inclined to keep shopping if they have a great user experience. (toptal.com)

Percentage of Global Web Pages Served To Mobile Phones 2009 to 2018

2018

%

2017

%

2016

%

2015

%

2014

%

2013

%

2011

%

2012

%

2010

%

2009

%

Source: statista.com

Designed by

Web and UX Design Tips You Should Know

Long-Form Multimedia

Web design is not just about making beautiful websites. The use of long-form multimedia is likewise encouraged as it is deemed richer than any other medium there is. Doing so would allow you to give your visitors a glimpse of how doing business with your company would be like.

Mind Your Principles

Contrary to what you may believe, your business principles can be used as a guide when creating your website. The same principles that are applied in your products/services should be used in web design. This ensures that your company’s values are accurately reflected by your website.

Videos

The Internet right now thrives in the use of videos. Although a bit more expensive and time-consuming than other content, videos are double its weight in gold when it comes to web and UX design. Videos easily guide your customers through product demos. Plus video use can help you boost your Google rankings 53 times than any other medium.

Web Books

Dubbed as the future’s ebooks, web books have been making waves in content marketing. This strategy involves you publishing materials on topics of your expertise for customer consumption. And given the skyrocketing demand for information, it is definitely one of the best tools to build brand recognition and generate leads.

And we’re done. Hopefully, these statistics have provided you with a better understanding of web and UX design. Web and UX design go hand in hand in improving any company’s online presence. Doing so has worked for others and it can work for you too. But of course in order to optimize your UX design efforts, you might consider tools for designing customer experience as they will help you get the most out of your UX design.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. No stranger to small business hiccups and drama, having been involved in a few internet startups. Prior to his for-profit ventures, he has had managed corporate communications for a Kansas City-based Children International unit.

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