20 Best Search Engine Optimization Software in 2024

Several factors, features, and metrics are used to evaluate search engine optimization software for your business. Optimizing your processes comes down to how easy a tool makes it to get, understand, and act on SEO data. When it comes to ad hoc keyword research, it’s about how easily you can find the best opportunities. In business, that means targeting the most effective keywords in your industry or space—the words your customers are searching for.

The best search engine optimization software makes targeting keywords effective and efficient, allowing you to rank high on the search engine results page (SERP). To help you narrow down your options, this roundup compares the leading SEO platforms so you can make an informed decision on which tool fits your needs best.

Every company that runs a website is vying for the top slot in the SERP. To land a high rank, they employ SEO strategies mostly targeting Google, which in January 2022, yielded 12.51 million searches. This accounts for 61.7% of the desktop search market and 93.22% of the mobile search market, according to the latest SEO statistics.

Digital marketers and website operators are optimizing their web pages, focusing on improving on-page elements such as metadata, which 33% of polled SEO professionals consider as the most important ranking factor over the past year. To boot, search advertising spending in the U.S. is projected to reach $95.2 billion in 2022 out of over $280 billion in total online media advertising spending.

With the growing spending and initiatives in SEO strategies, leveraging the best search engine optimization software has become ever more vital. However, while properly executed SEO strategies can surely boost rankings in the SERP, it still comes with challenges. In a 2021 survey of SEO professionals worldwide, 27.9% said the pandemic was a major challenge to SEO. Meanwhile, over a third of the respondents named Google zero-click pages as a major threat to SEO.

Companies are now rearranging their operations and recovering from the COVID-19 impact, which led to social distancing, remote working, and the closure of commercial activities that caused operational challenges. With such adjustments, the global agencies’ SEO services market is seen to grow from $41.97 billion in 2021 to $51.25 billion in 2022, at a CAGR of 22.1%. It could reach $108.89 billion in 2026 at a CAGR of 20.7%.

Clearly, as more marketers take advantage of SEO, the competition for the first page of the SERP becomes stiffer. As such, search engine optimization software could ease the stress of competing for better online visibility.

20 Best Search Engine Optimization Software in 2025

1. SE Ranking

SE Ranking is a cloud-based marketing platform that specializes in SEO and web marketing. It provides a variety of tools ranging from keyword analysis to website auditing to simplify optimization processes. This tool can also help in lead generation and boosting conversion.

SE Ranking delivers accurate results from the majority of search engines through comprehensive keyword research, grouping, and display of website rankings. You can check these rankings periodically or regularly.

SE Ranking

Try out SE Ranking with their free trial

Its API capabilities allow for easy integration with third-party programs such as Google Analytics and Google Console, Google Data Studio, Zapier, Bitrix24, and Reportz.io.

Use the free trial to check the features of the software. If you find it a good match to your needs, then you can choose from, but to access additional content, you can choose from three subscription plans starting at $18.60 per month.

2. Semrush

Semrush is a software-as-a-service platform for managing internet visibility that seeks to simplify online marketing. It provides a user-friendly interface that shows itself visually through graphs that are automatically generated to compare domains and generate competitive analytic reports.

In addition to analytics reports, advertising and keyword search, backlinks, market explorer, and traffic analytics, the platform includes a number of important functions. There is also a built-in SEO Writing Assistant that simplifies optimization by basing text on Google’s Top Ten Competitors.

The software includes built-in search, content, social networking, and market research tools and extensions. You can use it with the vast majority of Google applications, including Analytics, Search Console, My Business, Disavow Tool, Gmail, Docs, Data Studio, Search, and Calendar.

The software vendor provides a free trial, but as your business grows, you will need to pay for a subscription to enjoy the features better. Semrush price packages start at $191.62 per month for the Pro package. For enterprise, request a quote from the vendor.

3. MOZ Local

MOZ Local is designed with SEO content marketing and link analysis in mind. It offers both fundamental and advanced research tools for optimization, regardless of your level of expertise.

MOZ Local, not to be mistaken with Moz Pro, includes an SEO keyword generator and keyword searcher that work with Link analysis to provide detailed and accurate quality-related information. It can also track rankings, measure traffic performance, and monitor social growth. Replicate your competitors’ best backlinks to boot.

Moz Local offers a comprehensive toolkit and resource center to help you get started quickly. For extended functionality, you may integrate it with Google and Facebook.

Moz Local is available in three subscription plans starting at $33 per month for Lite.

4. Serpstat

Serpstat is intended to improve organizations’ SEO performance in marketing, search analytics, and content marketing. You’ll be able to analyze search engine result pages and figure out how to outrank your competitors.

Using Serpstat’s analytics system, you will be able to determine how your competitors achieve success by gathering information and business intelligence through promotion spending. You will be able to create and implement plans for your company’s success with these.

To quickly obtain analytics and add SEO and PPC data to your dashboard, you can use your unique API token and Google connections.

Try the software for free or set up a free account as a guest or a registered user. For more robust features, Serpstat offers plans from A-H, that’s eight options, ranging from $19 to
$2,500 monthly.

5. Ahrefs

Ahrefs is a system that provides the world’s largest index of live backlinks to businesses of all sizes. It displays a large, clear image of the background of any website. Learn which websites link to a URL, the anchors used, and the backlink strength.

Ahrefs lets your export data in various formats and displays social metrics such as Shares, Likes, and Tweets next to each link. On top of giving backlink data, Ahrefs also offers a keyword research tool to help you explore keywords to target in your SEO marketing strategies.

Connect Ahrefs data to apps such as BuzzStream and Oncrawl. Ahrefs also encourages developers to build apps for Ahrefs users using their free API. The goal is to build a data ecosystem for Ahrefs users and developers.

Ahrefs does not offer a free trial that lets you explore all features, but its free backlink checker and keyword research tool will give you a taste of the system. To access the system’s comprehensive features, pick from four subscription plans starting at $99 per month.

6. AgencyAnalytics

AgencyAnalytics is a marketing-agency SEO reporting platform. It includes configurable dashboards, mobile tools, and a variety of analytics integrations, automated reporting, social analytics, backlink monitoring, SEO auditing, PPC keyword tracking, and more. You can use it for SEO audits to detect search ranking concerns.

With this program, you can tailor marketing dashboards for clients. The widgets provide information on social media participation, backlinks, and linked domains. Plus, you can brand and build dashboards for each campaign.

Agency Analytics works well with Facebook Ads, Google AdWords, Analytics, Sheets, Search Console, LinkedIn, Twitter, Instagram, YouTube, CallRail, and Call TrackingMetrics.

Start by trying it for free. You can then choose among four paid subscription plans ranging from $49 to $499 per month.

7. Moz Pro

Moz Pro‘s SEO tools boost search engine rankings and visibility. It leverages Domain Authority and Page Authority to give reliable SEO data. Moz Pro streamlines procedures and divides data for better analysis and plan formulation.

The technology evaluates site errors, SEO opportunities, and more to give you actionable insights and help you adapt content and design accordingly. The audit tool keeps you updated on any changes in results so you can immediately address severe fluctuations in results.

Use Moz’s API to develop a link meter and Authority reporting tool. Links API is self-service, thus you’ll require technical know-how or a developer to construct your app. Nevertheless, Moz Pro’s open API also lets you link it to almost any third-party system or software.

Moz Pro is available on a free trial, but for paid plans, you have four options. The prices range from $99 to $599 per month.

8. Raven Tools

Raven Tools is used for effective management of search engine optimization, online advertising campaigns, and social media participation. By following trends, your firm can undertake research and analysis efficiently.

Besides, it includes various capabilities like link building management, monitoring and controlling social networks, generating and managing ad campaigns, and producing collaborative campaign reports. With these, you can perform a more comprehensive SEO initiative.

Raven integrates campaign data from multiple sources, mining SEOmoz, Majestic SEO, and SEMRush for competition, link, keyword, and social data. It also works well with Facebook, Twitter, YouTube, WordPress, and Stumble Upon.

Try it for free for 14 days. Get more services by subscribing to any of its four available plans, with prices ranging from $109 to $479 per month.

9. BrightEdge

With its effective and productive content performance marketing products, BrightEdge‘s system assists firms in winning content battles. It aids in determining ways to improve business performance through SEO analysis.

It can ensure that users can plan, predict, and optimize their content based on return on investment. Their sophisticated reporting and analysis system can assist firms in measuring the performance of their content in order to design campaigns.

BrightEdge supports integrations with Majestic SEO, SEOmoz, and Adobe Systems.

The vendor only offers plans by quote so be sure to reach out to their sales department for more information.

10. UpCity

UpCity connects businesses with digital marketing agencies and service providers. The Agency Growth Engine can scale agencies’ revenue as they are promoted on UpCity’s online marketplace. The system further improves efficiency through project management and white-label reporting.

Agencies can also become UpCity certified partners and get more introductions and benefits like trust symbols and badging. These partners can increase their business exposure with guest posting and collaborations.

The software works well with Facebook, Twitter, LinkedIn, Google+, Google Analytics, AdWords, and SEMRush. It also integrates with business applications like CRMs via Zapier.

The trial is free as well as the Top Local Agency Profile account. Meanwhile, you can choose from three paid accounts with prices starting at $100 per month.

11. Sitechecker

Sitechecker is an all-in-one SEO auditing platform that provides a comprehensive toolkit to measure website search performance. It comprises an on-page SEO checker, a website SEO audit report, a keyword rank tracker, a backlink tracker, and a website SEO monitoring tool. All these can underpin your SEO strategies.

The software helps identify errors in meta titles, headings, HTTP status codes, image sizes, URL structure, and page size, which are all on-page optimization factors. It also helps with regular monitoring of indexing issues, content changes, SERP ranking shifts, and even hacking.

Sitechecker interacts seamlessly with Google Analytics and Google Search Console and even includes a manual for the latter. Startups and growing businesses benefit most from this software.

Sitechecker does not offer free trials. However, its paid plans come in four packages, starting at $9 per month.

12. Conductor

Conductor is an SEO and content solution that helps enterprises increase revenue through proven workflows. It helps create engaging content and improve search engine visibility by revealing what customers want. Besides, it makes existing content easier to analyze, while also recommending ways to improve it.

Firms get a better understanding of their competitors and find new opportunities. The planning, management, and execution features help users predict traffic thus helping improve ROI. Reports can be personalized based on what data users value most.

For extended features, use Conductor with other applications like SEMRush, Amazon, Dragon Metrics, Google Trends, YouTube, Talkwalker, Asana, Jira, Trello, Workfront, Google Docs, Search Console, Analytics, My Business, and more.

For more information about their pricing, request a quote from the vendor.

13. SearchMetrics

SearchMetrics is an all-inclusive SEO content marketing solution that facilitates the creation of compelling content and links businesses with their customers. SEO and content experience suite attempts to eliminate guesswork by providing market and competitor insights. The analysis tools help management find new revenue opportunities and make smarter decisions.

The suite includes tools to monitor keywords, evaluate links and subpages, and compare domains. IT supports large domains with its search and social media databases. The AIO suite keeps businesses updated in real-time.

SearchMetrics connects seamlessly with API access, Google Analytics, Google Search Console, and Premium analytics.

For pricing, SearchMetrics only offers quote-based plans, so be sure to reach out to the vendor for more details.

14. Yext

Yext is a digital management platform that helps businesses manage information about their staff, locations, and goods across their websites, systems, and social media channels. The data from this global network may be directly integrated into 150 maps, applications, voice search tools, digital assistants, GPS systems, and other social networks.

Information such as company operating hours, locations, services, events, and menus are saved for clients’ easy access. It is utilized for client involvement in order to generate a profit and increase sales.

While Yext does not offer free trial plans, it does accommodate demos to help you get an idea of what their software has to offer. As for pricing, Yext costs vary by business size, entity count, and other factors.

15. GrowthBar

GrowthBar is an affordable, user-friendly SEO tool that assists entrepreneurs, marketing teams, and freelancers in boosting their search engine ranks and driving business growth. It functions as an extension for Google Chrome to give data and insights.

In addition, GrowthBar provides keywords with extensive information, including search engine ranking, search volume, competition score, and cost-per-click value. Users also get access to information regarding the search engine and social media marketing methods of your competitors.

It works in conjunction with Google SERP and SpyFu.

GrowthBar is available as a free Chrome extension. However, if you would like access to its full set of features, the vendor offers a paid plan that costs $39 per month.

16. SpyFu

SpyFu is a cloud-hosted system that focuses mostly on search marketing by giving the secret formula required for internet marketing campaigns to be successful.

It provides vital information on the most profitable keywords and advertisements for paid and organic search results used by rival markets. This benefits SEO and PPC specialists by providing them with techniques that guarantee success and more customers.

SpyFu data can be integrated into your software or workflow. You can use it well with Google Ads, Desktop.com, WriterAccess, and more.

For pricing, SpyFu offers three pricing options, ranging from $39 to $299 per month depending on the features that you require.

17. SimilarWeb Pro

SimilarWeb Pro is a Business Intelligence solution known for its web measuring and competitive online intelligence. This program provides website analytics reflecting all your website’s traffic information.

Comparing website traffic, SimilarWeb Pro’s insight reports enable businesses, marketers, publishers, and analysts to evaluate their performance relative to those of their competitors. It finds ways to increase traffic and identifies opportunities.

SimilarWeb Pro integrates with WhatRunsWhere.

Interested users can try it for free or open a free account. For more robust features, you may request a quote for paid subscription.

18. WooRank

WooRank is a digital SEO system that offers automated site inspections and recommendations for increasing traffic, leads, and revenue. Companies can rely on this application to examine their websites and obtain simple optimization insights.

In addition, get details on mobile rendering, SEO, social media data, backlinks, SERP ranking, usability, and server optimization. Web Agencies, designers, webmasters, SEO specialists, and digital marketers benefit most from this tool.

WooRank integrates with various third-party apps via Zapier.

It’s free to try for 14 days, or you can go straight to a paid subscription starting at $59.99 per month.

19. Netpeak Software

Netpeak is an advanced SEO software for Windows and Mac. It enables teams and specialists to monitor data collection, analysis, and task management efficiently.

Users can discover, retrieve, process, and analyze useful data from websites, pages, search engines, databases, and third-party services. It also assists in discovering and resolving issues affecting the websites, pages, and content of businesses.

Netpeak Software

Try out Netpeak Software with their free trial

This software is compatible with Google Search Console, Google Analytics, Google PageSpeed Insights, Google Drive, Structure Data, and more.

Apart from a free trial, Netpeak has a freemium for Netpeak Spider and Netpeak Checker. Paid Spider packages start at $78 per three months and so do the Checker paid packages.

20. CanIRank

CanIRank is an SEO software that aims to leverage the data collection and analysis that modern machines do in online marketing by providing actionable insights, plans, and recommendations.

This software focuses on data that marketers and consultants use to increase SEO ROI. It attaches SEO data diagnostics to all SEO and content marketing data, so experts and beginners can make better decisions.

CanIRank integrates with Facebook, Twitter, and Google Plus. Besides its free trial, you can also leverage a CanIRank Free Plan. Paid plans, come in three options, with prices starting at $49.00 per month.

Leverage Search Engine Optimization Software

SEO is a growing marketing strategy that you should not overlook. If you want your business’ online visibility to grow, then you have every reason to invest in SEO software. They provide insights that would otherwise take ages, given the range of activities involved like keyword research, content optimization, and a lot more.

However, choosing the best search engine optimization software to help in your SEO initiative could be difficult with the many available tools in the market right now.

To find the best search engine optimization software, you need to look into your target software’s basic functionality, price, and key features, which ideally include rank trafficking, on-page auditing, keyword research, and competition analysis. Go for the software that will meet your needs at the price most reasonable for you.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.