20 Best SEO Keyword Research Tools in 2024

There are hundreds of keyword research tools, SEO apps and related software available on the market. In addition, some of the best search engine optimization (SEO) software simplify and streamline SEO research and workflows. They make it easy to locate and rank for relevant keywords. Indeed, with the many choices available, narrowing down the best SEO keyword research tools is not an easy feat.

This article helps you to make an informed decision in choosing the best keyword research tools that will help boost your online visibility in 2025. Compare the features and prices of the 20 leading keyword research tools for SEO worth considering.

SEO is a comprehensive marketing strategy that includes on-page and off-page activities. Nevertheless, its key element, and one of the best practices to increase traffic, is keyword research. Discovering the keywords that your target customers are using on search engine queries is vital to your online visibility. You must ensure that they appear on the search engine results page (SERP) for the keywords your target audience is using. That’s where SEO keyword research tools come in.

SEO research tools help you find the best keywords to use on your various content types. Once you’ve identified these keywords, you optimize your content so that it appears in the SERP whenever a user types in the keywords you are using. Pay attention to your on-page elements like metadata, which 33% of polled SEO professionals consider the most important ranking factor over the past year. Nevertheless, you can also use these keywords to build backlinks to your website, like when you publish guest posts on other websites with links that lead readers to your landing pages.

Most marketers optimize for Google’s SERP. This is no surprise since Google runs the most search, accounting for 61.7% of total search queries in US desktops as of January 2022 and 93.22% of the mobile search market. Nevertheless, the best keyword research tools for SEO also show you keywords that you could rank for on other platforms like Bing, DuckDuckGo, and even YouTube. This means you can choose to optimize only for Google searches or for other search engines as well.

Here are the top five SEO trends that could help you optimize your content strategically:

1. Core Web Vitals: It measures a user’s overall website experience. In brief, it measures the largest contentful paint (LCP) or how long it takes for the largest content to load on a page, the first input delay (FID) or how long it takes the site to respond to the user’s first interaction with it, and the cumulative layout shift (CLS) or how many changes in layout the page has gone through in its life span.
2. People Also Ask: This rich snippet that appears on Google’s SERP provides users with related information and is a popular feature with 48.4% of 2.5 million queries using it. Answer frequently asked questions in your content to rank higher in the SERP.
3. EAT: Content quality is imperative in ranking your pages. Your content must reflect expertise, authority, and trustworthiness (EAT). Be sure to create searchable content and cite your sources. Also, include an expert bio on your pages, and avoid AI-generated content and “salesy” content.
4. Quality backlinks: Link building remains a crucial ranking factor. Add more effort to it as it determines how far you go up the SERP.
5. Videos: There’s no denying that videos are engaging. It even accounts for 82% of global IP traffic. So add some videos to your site.

20 Best SEO Keyword Research Tools in 2025

1. Semrush

Semrush is a comprehensive online tool for SEO, content marketing, market research, advertising, and social media to help marketing professionals create strategies to increase online visibility across all platforms. Semrush promises an all-in-one platform.

This application gives you access to over 21 billion keywords in 130 countries to increase your search ranking and traffic. It includes Tech SEO tools to improve crawlability through SEO audit. Semrush offers tips on how to improve link building, content writing, and SERP feature targeting.

Semrush helps build analyzed data that can be useful in creating effective and avant-garde branding for your website through its brand monitoring, market analysis, traffic analytics, social media tracker, and advertising research features. It even includes a web monetization functionality. The software also has integrated tools and extensions. The majority of Google’s software can be used with it, too.

The platform offers a free trial and three pricing packages, starting with Semrush Pro at $119.95 per month. You can also avail of a 17% discount if you opt for an annual subscription.

2. SE Ranking

SE Ranking aims to help even novices in SEO optimize their websites. It offers a robust SEO solution that includes all the SEO tools needed for bringing high traffic to your website. The platform includes a rank tracking tool, SEO audit, SEO checker, white labeling tools, marketing and SEO plan, and social media management.

SE Ranking is a top alternative to Semrush because of its 100% accurate keyword tracking, which you can do anytime, anywhere. It also includes a tool that creates a comprehensive comparative analysis of your website and those of your competitors’, which covers traffic shares, organic keywords, and your top 5 organic competitors, including its semantic comparison.

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On top of these, SE Ranking allows you to keep track of the updates and modifications of your competitors through its competitor analysis tool. It also has B2B solutions that allow you to customize your domain, generate qualified leads, gather SEO reports, and manage accounts easily.

SE Ranking allows easy integration with programs such as Zapier, Reportz.io, Bitrix24, Google Data Studio, Google Analytics, and Google Console. Its subscription plans also range from $31.20 to $151.20 per month. A free trial is also available. You can get a discount of up to 20% if you subscribe for more than a month.

3. MOZ Local

MOZ Local brings together various SEO functionalities and resources in one platform to effectively optimize your website. It is an SEO and reputation management app that helps you increase your website’s online visibility with its reporting and analysis tools. It drives customer engagement through its intuitive dashboard, allowing you to post updates easily.

It includes keyword recommendation tools. The keywords and phrases that are most likely to bring you quality traffic are identified by this keyword tool. A keyword difficulty tool is also available, providing information on how well a site performs for certain key phrases. Numerous metrics include page authority, search volume, domain authority, and match scale.

MOZ Local allows you to manage your local business listings on Google, Facebook, and other sites and automates local listings through their partners. In addition, it allows you to keep track of your customer’s satisfaction rate and to address negative reviews on time, thereby saving your business’ reputation.

To help you to get going the right away, Moz Local provides a comprehensive toolkit and resource center. You can also integrate it with Google and Facebook for more functionalities. MOZ Local’s subscription rates start at $14 per month for Lite, which goes up to $33 per month for Elite.

4. Serpstat

Serpstat is an all-in-one SEO platform committed to helping marketing professionals upscale their productivity and edge over their competitors. It offers five essential tools needed to rank in your online market. As a subsidiary of Netpeak Group, it shares the same mission of making digital marketing easy and effective.

Serpstat offers more than 30 tools for SEO and PPC to help increase traffic to your website. With its keyword research tool, you should be able to gather keyword trends to help optimize your content and even analyze competitor data to put you at the forefront of the market. It also includes a site audit tool to determine possible site visibility and optimization issues.

It can also equip you with knowledge of the SERP of Google and Yandex that you can use to further your website. It will help improve your site’s crawlability. It also provides contextual advertising analysis to help you make better business decisions. The backlink analysis tool will help you do a quality check on your backlinks and improve your website’s credibility. Serpstat can also be integrated with your Google connections.

The software has four monthly subscription types, ranging from $69 to $499.

5. Ahrefs

Ahrefs provides SEO tools and educational materials to junior marketers and SEO experts. Its intuitive design lets its clients focus on more important matters rather than worry about how to navigate the platform. Its all-in-one features ensure a more effective and efficient platform for your optimization needs.

Ahrefs boasts of nine unique features. First, it has 7 billion keywords, and the number is growing. It also generates reports on newly discovered words that you can filter conveniently. You can also access traffic estimations of the top 10 sites, including SERP volatility. The ranking history of your keywords is available to help consolidate your content.

One of Ahref’s powerful features is its ability to find content gap opportunities that give insights on new topics, important subtopics, and top 10 ranked pages in clusters. It also has a content explorer where you can search for pages where your keywords are found. It can monitor outbound links and give you the chance to find toxic background links and access to its historical referring domains feature. You can also integrate Ahrefs data with apps such as BuzzStream and Oncrawl.

Ahrefs offer four paid subscriptions, which start at $99. If you pay annually, you will get two months free.

6. AgencyAnalytics

AgencyAnalytics is a platform for SEO reporting created with marketing firms in mind. Custom dashboards, mobile tools, and a wide range of analytics integrations are included, along with automated reporting, social analytics, backlink monitoring, SEO audits, PPC keyword tracking, and more.

With the program’s help, you can create dashboards for controlling your clients’ marketing campaigns. They have widgets that provide details about social media engagement, the number of backlinks, and linking sites. Additionally, you can brand and modify dashboards for each campaign, allowing you to use relevant KPIs.

AgencyAnalytics can audit SEO, enabling users to identify problems harming their search rankings. It keeps tabs on the coveted “3 pack” and Google Maps listings for Google My Business to provide you with a clearer picture of the ranks of your clients. Agency Analytics’ tracking software is updated daily for accuracy.

Agency Analytics can be integrated with Facebook Ads, Google AdWords, Analytics, Search Console, LinkedIn, Twitter, Instagram, and YouTube. Agency Analytics also offers a free trial and four subscription plans, starting with The Freelancer plan at $49 per month.

7. Moz Pro

Moz Pro provides a whole suite of SEO tools that helps to raise website visibility and search engine rankings. It takes advantage of tried-and-true SEO indicators like Domain Authority and Page Authority that offer high-quality data to accomplish the task more successfully. This tool streamlines workflows and deconstructs data for better analysis.

Moz Pro automatically analyzes website flaws and SEO opportunities and reports website performance to provide marketing professionals with actionable tips that they can use to modify their content and design. It offers over 500,000 validated keywords. Keyword research tools offer practical insights and logical recommendations by concentrating on long-tail potential.

Moz Pro also gives users access to tools for locating and removing potentially toxic links. Its crawl diagnostics can help you find issues with site crawlability and SEO adjustments, such as duplicate titles and content, missing page components, and broken links. In-depth SERP reporting and actionable insights are provided through built-in reporting tools.

You can connect Moz Pro to virtually any third-party system or piece of software, thanks to its open API. Moz Pro also offers a free trial and four paid subscriptions, ranging from $99 to $559 per month.

8. Raven Tools

Raven Tools manages search engine optimization, internet advertising campaigns, and social media dialogues. Raven integrates data from numerous sources. It extensively uses SEOmoz, Majestic SEO, and SEMRush to gather comprehensive data about competitors, links, keywords, and social intelligence.

Raven Tools’ Social Stream allows your business to monitor and participate in various social conversations. It generates reports when consumers use your keyword or brand on different platforms. You also get reliable website audits to address visibility issues and crawlability.

The tool connects your data to the Google Data Studio, which converts your data into informative reports and lets you compare your data with competitors’. It also provides marketing reports that monitor your company’s progress, improve your marketing strategy, and scale your business to new heights.

Raven Tools integrates well with Facebook, Twitter, YouTube, WordPress, and Stumble Upon. Pricing starts at $39 per month for a Small Biz subscription. It offers a 30% discount on annual subscriptions and a free trial on all subscriptions.

9. BrightEdge

BrightEdge is an online platform that transforms online metrics such as traffic, engagement, and income into business outcomes. A sophisticated AI and machine learning engine powers the SEO platform from BrightEdge. It evaluates digital content engagement across all digital channels, including search, social, and mobile, in real-time across the web.

BrightEdge offers five content marketing products that help companies to get the edge over their competitors. First is the data cube that helps businesses find the most popular content and choose the right content for the right market. Its content optimizer brings traffic to content as soon as it is posted.

BrightEdge also helps you optimize a landing page to give your company an edge over others. It is designed to assist marketing professionals in creating content that will optimize their website and create real-time data that will assist in critical decision-making.

Majestic SEO, SEOmoz, and Adobe Systems integrations are supported, and BrightEdge offers a free trial. Contact BrightEdge for a quotation.

10. Ranktracker

Ranktracker is a comprehensive SEO tool that provides a keyword finder with a database of billions of words that helps you get associated keyword ideas displayed with search volume and difficulty data. Its SERP checker can show you search engine results from around the world in 50+ countries, with results that will help you formulate your own keywords for your site that rank high in most countries.

Its web audit function detects SEO errors in your entire site and suggests fixes. Its backlink checker allows you to visualize all pages that link to your site and to your competitors’ sites including in-depth data for all links. You can also see the domain ratings for all sites linking to your site and the backlinks you have gained or lost.

Ranktracker provides you with the most important SEO metrics like search result ranking, your domain’s rank position with tracked keywords, the amount of search traffic to your site, your website audit scores, and competitor reports, all displayed on a convenient overview dashboard.

It offers a free trial and three paid subscriptions. You may contact the vendor for a quotation.

11. UpCity

UpCity is an online marketplace that links businesses to reputable digital marketing service providers and firms. It provides a list of certified marketing service providers from different industry sectors and nearby markets. This helps businesses to find the right partners, thereby scaling their revenues.

UpCity was created to make it simple for small and medium-sized enterprises to locate qualified digital marketing experts and firms. It connects business owners and agencies through its local agency marketplace. Take advantage of UpCity’s credible feedback and reviews.

UpCity offers data-driven strategies that assess actual signs of reliability and eliminate uncertainty in selecting B2B service providers. It developed the Customer Satisfaction AlgorithmTM that assesses customer satisfaction. UpCity works with Facebook, Twitter, LinkedIn, Google+, Google Analytics, AdWords, and SEMRush. It also integrates with business applications like CRMs via Zapier.

UpCity offers a free trial. Its paid subscriptions include UpCity Certified Partner at $100 per month, Agency Pro Software Solutions at $150 per month, and UpCity Agency Reseller Solutions at $300 per month.

12. Sitechecker

Sitechecker is a one-stop shop for website auditing and SEOs. Its extensive toolkit will enable you to assess the traffic on your website. In addition, it finds technical issues in the essential parts of your website, including meta titles, headings, HTTP status codes, image sizes, URL structure, and page size.

Sitechecker is a crucial tool with three essential features: an on-page SEO checker, a website SEO audit report, a keyword rank tracking feature, a backlink tracker, and a website SEO monitoring tool. It is essential to determine whether SEO efforts produce positive or negative results.

Sitechecketer gives you a general idea of the technical SEO state of your domain, like slow downloading, incorrect or missing anchors, broken links, and redirects. It will assist you in maintaining the proper SEO strategy by regularly informing you of indexing problems, adjustments to your content strategies, and changes to your SERP ranking.

Sitechecker integrates with Google Analytics and Google Search Console without a hitch, and the latter even comes with a manual. Sitechecker also has four available plans, starting with the Lite plan at $9 per month.

13. Conductor

Conductor is an enterprise-level SEO and content technology solution that offers tools for producing interesting content and enhancing search engine exposure. It helps businesses to generate revenues through tried-and-true workflows. The platform facilitates the analysis of current material and offers suggestions for enhancing it for greater impact.

It includes a competition analysis feature that tells you of the competitor’s strengths and further opportunities for your business. The planning, management, and execution tools help customers prioritize jobs for a higher ROI and make it simpler for them to estimate traffic, sales, and leads.

Conductor generates reports of trending searches. It enables businesses to produce content that is relevant and results-driven. The platform helps measure your website’s performance and visibility, so you can make more informed decisions about your business.

For more features, you can use Conductor with other applications like SEMRush, Amazon, Google Trends, YouTube, Asana, Trello, Google Docs, Search Console, Analytics, My Business, and more. The platform also offers a quote-based plan. Contact the vendor for further details.

14. SearchMetrics

SearchMetrics is a custom enterprise solution that analyzes your market, creates efficient strategies, and helps in their execution. This enterprise SEO software helps track your performance and visibility and grow sales from organic research. It will help you beat your competitors through monitoring using SEO reports and comparative analysis.

The SearchMetrics Suite helps you to assess your market by identifying the demands and the right keywords to improve visibility. Its SEO consulting services help brands, publishers, and B2B enterprises during startup or overhaul. Searchmetrics Insight taps into the billions of daily online searches to reveal trends and changes in the market environment.

SearchMetrics detects mistakes through its deep-crawl capabilities. The desktop and mobile crawling agents aid in performance enhancement and issue prioritization. The crawling agents examine millions of URLs to detect key flaws that would otherwise be difficult to find, enhance user experience, and prevent problems that might result in search engine penalties.

SearchMetrics integrates easily with API access, Google Analytics, Google Search Console, and Premium analytics. Pricing is offered on a quote basis. Contact Search Metrics for pricing details.

15. Yext

Yext is an all-in-one platform that includes marketing solutions, support solutions, ecommerce solutions, workplace solutions, and developer solutions. Its mission is to use the AI-powered Answers Platform to improve enterprise search using natural language. It lets searchers immediately get accurate answers instead of links to posted questions.

Yext searches the publishers’ databases rather than scraping consumer-facing services. You can locate pertinent listings, and a match Yext can secure so that other data sources won’t change the data. It also lets you do instantaneous updates on websites that Yext is integrated with. The Duplicate Suppression technique, which Yext patents, automates identification and notifies you of duplicate listings.

The software provides data on consumers’ top searches and leads them to your page. These deep insights will help you create winning strategies and increase sales. Through Yext Pages, you can optimize landing pages for search. Fast-loading, correctly marked-up pages can be readily created and maintained in almost real-time from the dashboard.

Yext integrates with many websites and directories, including Google and Yahoo!. Pricing is per request. Get in touch with Yext for further details.

16. GrowthBar

GrowthBar is a user-friendly SEO solution that helps entrepreneurs, marketing teams, and freelancers raise their search engine rankings, boost conversions, and propel their businesses forward. With the aid of this SEO tool, you can successfully manage campaigns for social media, paid search, and organic search.

GrowthBar provides keyword suggestions and critical details about search engine ranking, search volume, competition score, and cost-per-click. Also, with GrowthBar, you may monitor your website’s placement for the keywords you’re targeting on Google’s search engine results pages.

GrowthBar assists you in building a strong website or domain authority. You may determine the number of websites and web pages linked to a specific website and assess their notoriety, dependability, and credibility. By examining the backlinks to your competitors’ websites, you can identify the websites and web pages from which you can obtain high-quality backlinks.

GrowthBar works well with SpyFu and Google SERP, and it also offers a free trial. Its paid subscription is $39 per month and $29, billed annually.

17. SpyFu

SpyFu is a solution hosted in the cloud dedicated to search marketing. It offers internet marketers the search marketing formula they need to be successful in their online marketing campaigns. SpyFu drives smarter tactics by revealing the most profitable keywords and advertising for paid and organic searches used by competitors.

This tool can look up any domain and examine Google results, organic position, and ad variation. The platform can monitor paid and SEO rankings across major search engines. This platform is advantageous to SEO and PPC specialists because it ensures them a more effective internet marketing plan to increase revenue and drive higher traffic.

SpyFu drives traffic to websites through its smart recommendations. It provides keyword options and removes bad keywords for higher visibility by changing search results to answers, giving you the edge over competitors, and increasing revenue.

SkyFu works well with WriterAccess, Desktop.com, Google Ads, and offers three monthly subscription plans, from $39 to $299. It does not offer a free trial.

18. SimilarWeb Pro

SimilarWeb Pro is a business intelligence solution that analyzes website traffic and digital ranking. It supports tracking opportunities, keeping tabs on your entire business’ health. It allows you to make more informed decisions and create highly creative strategies for your business.

With Similarweb Digital Research Intelligence, you can investigate your market, learn about industry trends, evaluate your competitors’ performance, and comprehend your target audience’s behavior. Optimize your success across search, display, affiliates, and more by using SimilarWeb Digital Marketing Intelligence.

SimilaWeb Pro offers a smarter way to sell your products through lead generation and enrichment, alternative digital data, and buying and browsing behavior analysis.

SimilarWeb Pro offers easy integration with WhatRunsWhere. It also has a free basic plan and two paid subscriptions. Get in touch with SimilarWeb for pricing details.

19. Synup

Synup is an all-in-one local reputation management and SEO software designed to make it easier for companies to manage their listings and online reputations. It provides a wide range of features in one user-friendly interface to track local listings, collect consumer interactions, and access in-depth data.

Synup helps you increase your brand’s visibility by utilizing the strength of SEO and analytics along with online listing monitoring and business reputation management. It helps to expand your online presence with the help of this platform, aggregate your interactions, and gain comprehensive insights into your business’s general operations.

Synup automates your business processes. It will free you from manual editing, customize your workflow, improve team efficiency, and improve your online presence. It also includes analytics tools that help to generate reports to measure your website’s performance and traffic.

Synup has native integrations with SEO Service and CRM, among others. Synup offers a location-based subscription for $39 per location per month.

20. NetpeakSoftware

Netpeak Software offers advanced SEO tools for Windows and Mac, allowing teams and professionals to acquire, analyze, and monitor data efficiently. Netpeak Software will let you locate, extract, process, and analyze valuable data from websites, web pages, search engines, databases, and third-party services and applications.

Netpeak Software simplifies SEO auditing, link building, performance analysis, and generation of business reports. It improves your ranking and lets customers easily find your business through major search engines. It also uses PPC settings to ensure that you reach your target audience.

In addition, it helps improve decision-making with its comprehensive web analytics and business intelligence. It increases social media presence through collaboration with influencers and interesting content. Most importantly, it helps with your branding and establishes a good reputation for your business.

Netpeak Software is compatible with many other programs like Google Search Console, Google Analytics, Google Drive, and Structure Data. It also offers a free trial and a free subscription. It also has paid subscriptions that start at $78 for three months.

Enhance Online Visibility with SEO Keyword Research Tools

Keyword research is a vital part of the SEO marketing strategy. If you want to increase your business’s online visibility, invest in SEO keyword research tools. They give you an idea of what keywords your target users or customers are using for queries on search engines. As such, you’ll have clear targets when optimizing your content. More importantly, you get a better opportunity to land in the top ranks of the search results pages for these relevant keywords.

To choose the best SEO keyword research tool for your business, consider the basic functionality and key features that meet your requirements at a price you are most willing to pay.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.