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What Is Omnichannel Marketing & How’s It Different from Multichannel Marketing?

What Is Omnichannel Marketing & How’s It Different from Multichannel Marketing?

What is omnichannel strategy? Omnichannel strategy is a set of action plans optimizing the capability of a business to sell in the channels where its target customers are. In an omnichannel market environment, what matters is you know where your customers want to buy your products. And you can deliver the goods to them in […]

11 Digital Transformation Trends for 2020: Current Predictions You Should Know

11 Digital Transformation Trends for 2020: Current Predictions You Should Know

We’re past the point where utilizing the latest technology is confined to big businesses with budgets to spare. The changes in the demands and requirements of customers and markets are forcing companies to adapt to digital transformation. Therefore, those who want to outperform their competition must always keep up with the latest digital transformation trends. […]

10 Cybersecurity Trends for 2020: Latest Predictions You Should Know

10 Cybersecurity Trends for 2020: Latest Predictions You Should Know

Hackers can expose your personal information or even shut down your entire business operations for any number of hours or days. The growing audacity of these attacks has led various organizations to clamp down on cybercriminals, the back and forth affair defining the cybersecurity trends we observe—or experience—today. Security deficiencies are costing for-profit and nonprofit […]

10 Mobile Marketing Trends for 2020: Current Predictions You Should Be Thinking About

10 Mobile Marketing Trends for 2020: Current Predictions You Should Be Thinking About

Customers spending more time on their smartphones are fueling the latest round of mobile marketing trends. And because customers and marketers flock to different channels, these channels get saturated as time goes by. It’s hard to get attention and even harder to get more engagement. Competition gets steeper and harder. As a result, companies are […]

13 Key Good Customer Service Skills & How to Improve Them

13 Key Good Customer Service Skills & How to Improve Them

What are the most important customer service skills? The most important customer service skills are the basics of human decency and interaction. It is about being courteous, ethical, having a positive attitude, and being honest. These are stacked with other vital customer service skills like analytical skills, soft skills, and digital skills, among others possessed […]

10 Website Marketing Strategies for Small Business (with Examples)

10 Website Marketing Strategies for Small Business (with Examples)

So, the desire to build an influential and professional online destination for your customers has culminated in a stunning website. That’s one big leap towards carving online visibility for your small business. But, there is no time to rest on your laurels. It’s time to roll up your sleeves and draw effective website marketing strategies […]

Number of Netflix Subscribers in 2019 & 2020: Growth, Revenue and Usage

Number of Netflix Subscribers in 2019 & 2020: Growth, Revenue and Usage

How many subscribers did Netflix have in 2019? Netflix had 163.5 million subscribers worldwide as of the third quarter of 2019. 158 million are paid subscriptions while over 5.5 million are free trial customers. The United States makes up 38% of the worldwide paid subscription numbers with 60.62 million but the growth of the company […]

Number of Email Users Worldwide 2019 & 2020: Demographics & Predictions

Number of Email Users Worldwide 2019 & 2020: Demographics & Predictions

How many email users are there in the world? There are 3.9 billion email users worldwide. The figure is over half of the world’s population and shows no sign of slowing down. Growth is forecast at a steady 3% annual rate with the number of email users predicted to reach close to 4.4 billion in […]

Number of Gamers Worldwide 2019 & 2020: Demographics, Statistics, and Predictions

Number of Gamers Worldwide 2019 & 2020: Demographics, Statistics, and Predictions

How many active video gamers were there in 2019? There were 2.47 billion video game players worldwide in 2019. The figure will rise to 2.6 billion in 2020 based on a 5.22% year-on-year growth forecast. The global games market had $148.8 billion in revenues for 2019, 48% of which came from the Asia Pacific market. […]

Number of Smartphone and Mobile Phone Users Worldwide in 2019 & 2020: Demographics, Statistics, Predictions

Number of Smartphone and Mobile Phone Users Worldwide in 2019 & 2020: Demographics, Statistics, Predictions

How many smartphone users are there in the world? There are over 3 billion smartphone users in the world, two-thirds of which own Android-powered devices. There were 1.517 billion smartphones sold by the end of 2019. The increase is 88% over a ten-year period. However, there was a slowdown with smartphone sales in 2018, signifying […]

Number of Social Media Users in 2019 & 2020: Demographics & Predictions

Number of Social Media Users in 2019 & 2020: Demographics & Predictions

How many social media users are there in the world? In 2019, there were 3.484 billion social media users in the world. Social media usage continues to grow alongside internet penetration, and if the growth rate stays constant, estimates forecast there could be more than four billion social media users by 2021. What was the […]