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What is ERP Software? Analysis of Features, Types, Benefits, Pricing in 2024
What is ERP software? Enterprise resource planning or ERP software is a suite of applications that manage core business processes, such as sales, purchasing, accounting, human resources, customer support, CRM, and inventory. It’s an integrated system as opposed to individual software designed for specific business processes. ERP software solutions have been increasingly gaining traction among […]
What Is HR Management Software: Analysis of Features, Types and Pricing
What is HR management software? HR management software helps improve business efficiency by automating workforce, recruitment, payroll and compliance management processes, to name a few. It combines all these elements in a central location, making all employee information accessible to all relevant personnel. Technology has become an indispensable asset for many companies, especially during the […]
What is Business Intelligence Software? Analysis of Features, Benefits, Types & Pricing
What is business intelligence software? Business intelligence software or BI software is a suite of tools designed to source, sort, consolidate, analyze and present complex data into digestible reports for insights. In this article, we’ll go beyond the question of what is business intelligence software and explain in detail the different aspects of this profit-driver […]
What Is Learning Management Software? Analysis of Features, Types and Pricing
What is learning management software? learning management software are tools that are designed for e-learning. Its goal is to enable businesses and educational institutions to administer, organize and control their learning processes. They also help prepare, distribute and monetize original and goal-centered consent.
Best Free Inventory Management Software Solutions to Consider in 2024
To keep up with the most current (and free) inventory management software programs, we have updated this article with the leading solutions for CURRENT_YEAR. What is the best free inventory management software? The best free inventory management software is Zoho Inventory, given its excellent automation options, inventory tracking features, ecommerce integrations, and online order management […]
What Is Accounting Software? Analysis of Features, Types, Benefits and Pricing in 2024
What is accounting software? Accounting software is a fundamental application that allows an organization to record the flow of money for internal and external review and auditing. It is the primary tool for assessing the financial health of an organization and for meeting legal compliance through tools like general ledgers, account payables and receivables, purchase […]
Best Free Accounting Software Solutions to Consider in 2024
This article has been updated with the latest CURRENT_YEAR accounting software programs to reflect the most current free solutions for your accounting and finance management needs. What is the best free accounting system to try? The best free accounting system to try out is Zoho Invoice, considering the fact that it is a robust billing […]
Best Free Project Management Software to Consider in 2024
Update: As the project management software market is constantly changing our team has recently updated this article to reflect what we think are top solutions in CURRENT_YEAR. Project management software solutions are certainly among the tools that, apart from their well-known organizational value, can give your businesses a more professional vibe. PM apps go all […]
What Is Project Management Software? Guide to Types, Features and Trends
What is project management software? Project management software is a suite of tools that helps improve production teams’ efficiency. They usually come as cloud-based, multi-user platforms that host features such as project planning and scheduling, collaboration, advanced reporting, and project budgeting, among many others. They are meant to ensure that all project stakeholders are constantly […]
What is Help Desk Software? A Full Guide To Types, Features and Pricing in 2024
What is help desk software? Helpdesk software is a one-stop point of contact where customers or internal staff can send their questions or problems. The software allows businesses to resolve customer queries and concerns by managing tickets from receipt all the way to resolution. It also provides agents with a wide array of support and […]
What is CRM Software? Analysis of Features, Types and Pricing
What is CRM software? CRM software is a system that enables you to nurture relationships with customers and prospects to drive sales or sustain long-term profitability. It also aggregates streams of customer data to provide you with valuable insights that will help you craft better strategies as well as business decisions. With customers expecting stellar […]
2016 SaaS Industry Market Report: Key Global Trends & Growth Forecasts
This industry market report was prepared by Sebastian Lambert, CEO of FinancesOnline and our company’s expert on SaaS growth hacking and lead generation strategies. All information included below is based on both research of external sources as well as Sebastian’s analysis of SaaS-related data from FinancesOnline users and customers in 2016. You may want to […]
Current Trends That Shape Up Workplace Training
The industry of e-learning and workplace training is growing at a staggering rate; according to Markets and Markets, it is being set to reach a whooping USD 11.34 billion by 2020! In today’s knowledge-based economy, companies realize that attracting and retaining the best talent is no longer sufficient. Unless they support continuous learning and development […]
B2B Marketing Strategies: 5 Trends for 2015 and Beyond
We’ve seen the balance of power in B2B marketing drastically shifting from companies to buyers in the last three years, and this trend will only be more acute this year. As buyers prefer to discover products on their own and self-educate themselves with facts before contacting you, the marketer, they are taking more and more control […]
4 Ways To Increase B2B Lead Generation With FinancesOnline.com Verified Quality Seal
User trust is a make-or-break issue for B2B buyers. A DemandGen report showed that B2B buyers are doing more and more research about products before making a buying decision and “many buyers say they are overwhelmed by the amount of content available to them; they are more concerned about finding trustworthy content that focuses on hard […]
How To Increase Online Sales: Using Trust Seals In Shopping Cart Software Marketing
If you’re an online shopping cart software vendor, there’s a goldmine right under your house. One way you can increase online sales is to decrease shopping cart abandonment rate. According to PayPal 88% of visitors abandoned their shopping cart last year. Each of these carts was worth $109, or in a macro level, they add […]
McKinsey B2B Report Reveals The Key Factors In Effective Communication With Clients
New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, and search to reach customers. But their core messages often skirt the characteristics valued most by customers.
Google’s B2B Report Analysis: How Digital Evolution Transforms The B2B Industry
New research shows that potential business-to-business (B2B) consumers are increasingly utilizing digital channels to create opinions about their major purchases. The digital evolution is dramatically changing the B2B industry and transforming business practices, giving rise to a new challenge for B2B marketers to be present and active in various digital tools and channels at all […]
How To Improve Your Sales By Recognizing Your Customers’ Expectations
This article reveals the different interactions customers expect in different stages of the buying cycle. It specifies the events that trigger them to buy. The article then clarifies how to improve your sales by using this information to perform more effective marketing. The Customer Buying Cycle The customer buying cycle consists of three stages: Awareness […]
Insider’s Guide To The Challenges Of On-Demand B2B Marketing
There is no question about it: The dawn of on-demand marketing is here. It has been touted for several years, and finally, it is already right round the corner. It is a new world out there for businesses, and they should be ready to tackle it out and survive. New technologies are already radically changing […]
Highly Efficient Strategies That Improve SaaS Marketing Conversion Rates
SaaS brands have many important performance indicators to evaluate the effectiveness of their marketing practices including free trial registrations, feature usage, and sales conversions. This article provides tips for brands to improve their SaaS conversion rate. 1. Free Trial or Freemium Offering Give customers a free trial of your offering to help them evaluate its […]
How To Create A Successful Blog Marketing Strategy For Your Saas Brand
Blog marketing is important for SaaS brands as it improves conversion rates, retention, and loyalty. SaaS brands should use a robust blog marketing strategy to gain more customers. They can use blog content to offer the right stories and information to sway potential customers. Thus, blogs can play a vital role in SaaS marketing strategy. […]
Marketing Tools For B2B Companies: How To Build Trust & Nurture Your Leads
Content marketing can play a big part in the sales process of software companies. This strategy can be a robust tool for generating leads, and converting the leads into sales. First, software companies should draft a process and allocate resources to it. Then, they should use a tool to measure the results, and improve the […]
B2B Marketing Strategies: How To Make Your SaaS Marketing More Effective
Software as a Service (SaaS) solutions are becoming popular among customers and enterprises. As a result, the SaaS market is growing fast with the high demand. This is not surprising given the many benefits of using this type of service. In this article, we provide effective tips for SaaS marketing that can help to boost […]
10 Crucial Factors That Can Influence Your B2B Marketing Strategy
Have you ever thought how a big company, say Coca-Cola, provides new computer sets for its thousands of employees? They would never ask an office manager to go to a computer shop to buy in bulk, but these transactions are important for the success of their business. Welcome to the world of business-to-business or B2B […]
Looking Ahead: How To Make Better Management Decisions
Before organizations make a strategy, they need to make a critical evaluation of their environment first. What is the current environment for their organization? More importantly, what is the future like for your organization? No matter how grand your strategic decision making is, it will still fail if you do not consider the factors affecting […]
B2B Decision Making Process: How To Address Your Customers’ Needs
Business-to-business (B2B) markets are different compared to consumer markets in two ways. First, B2B decision making process and units are more complex. While a consumer purchase decision is made by one or two individuals, B2B decisions are made by several employees, each specializing in a different field. Second, B2B decision makers are accountable for their […]
Why B2B Marketers Need to Appeal to their Customers’ Emotions
To meet the demands of today’s competitive marketing scenario, business-to-business (B2B) marketers are focusing on becoming more customer-friendly, and improving their branding strategies. Should they also appeal to their customers’ emotions? This question is answered by a research survey conducted by Google in partnership with CEB’s Marketing Leadership Council. We bring you the findings of […]
39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]