Articles in Featured Articles

What is HR Management Software: Analysis of Features, Types and Pricing

What is HR management software? HR management software helps improve business efficiency by automating workforce, recruitment, payroll and compliance management processes, to name a few. It combines all these elements in a central location, making all employee information accessible to all relevant personnel. HR management software has become an indispensable […]

What is Business Intelligence Software? Analysis of Features, Benefits, Types & Pricing

What is business intelligence software? Business intelligence software or BI software is a suite of tools designed to source, sort, consolidate, analyze and present complex data into digestible reports for insights. In this article, we’ll go beyond the question of what is business intelligence software and explain in detail the […]

What Is Learning Management Software? Analysis of Features, Types and Pricing

What is learning management software? learning management software are tools that are designed for e-learning. Its goal is to enable businesses and educational institutions to administer, organize and control their learning processes. They also help prepare, distribute and monetize original and goal-centered consent.

Best Free Inventory Management Software Solutions to Consider in 2019

To keep up with the most current (and free) inventory management software programs, we have updated this article with the leading solutions for 2019. What is the best free inventory management software? The best free inventory management software is Zoho Inventory, considering the features and support that the vendor offers […]

What is Accounting Software? Analysis of Features, Types, Benefits and Pricing

What is accounting software? Accounting software is a fundamental application that allows an organization to record the flow of money for internal and external review and auditing. It is the primary tool for assessing the financial health of the organization and for meeting legal compliance through such core financial tools […]

Best Free Accounting Software Solutions to Consider in 2019

This article has been updated with the latest 2019 accounting software programs to reflect the most current free solutions for your accounting and finance management needs.   What is the best free accounting system to try? The best free accounting system to try out is Zoho Invoice, considering the fact […]

Best Free Project Management Software to Consider in 2019

Update: As the project management software market is constantly changing our team has recently updated this article to reflect what we think are top solutions in 2019.   Project management software solutions are certainly among the tools that, apart from their well-known organizational value, can give your businesses a more professional […]

What Is Project Management Software? Guide To Types, Features and Trends

What is project management software? Project management software is a suite of tools that helps improve production teams’ efficiency. They usually come as cloud-based, multi-user platforms that host features such project planning and scheduling, collaboration, advanced reporting, and project budgeting, among many others. They are meant to ensure that all […]

What is Help Desk Software? A Full Guide To Types, Features and Pricing

What is help desk software? Helpdesk software is a one-stop point of contact where customers or internal staff can send their questions or problems. The software allows businesses to resolve customer queries and concerns by managing tickets from receipt all the way to resolution. It also provides agents with a […]

Guide to Best Free CRM Software Solutions to Consider in 2019

This article has been updated for 2019 to ensure it includes the leading customer relationship management (CRM) software solutions. This is the list of all the latest systems that can manage your business relationships for free. What is the best free CRM software? The best free CRM software is HubSpot both […]

What is CRM Software? Analysis of Features, Types and Pricing

What is CRM software? CRM software is a system that enables you to nurture relationships with customers and prospects to drive sales or sustain long-term profitability. It also aggregates streams of customer data to surface insights that help you make better business decisions. As more customers look for products and […]

2016 SaaS Industry Market Report: Key Global Trends & Growth Forecasts

This industry market report was prepared by Sebastian Lambert, CEO of FinancesOnline and our company’s expert on SaaS growth hacking and lead generation strategies. All information included below is based on both research of external sources as well as Sebastian’s analysis of SaaS-related data from FinancesOnline users and customers in […]

CRM Software: 5 Main Benefits To Your Business

Customer relationship management is a crucial aspect for any business. This is what helps entrepreneurs facilitate interactions that eventually convert leads into paying customers. However, the processes involved in CRM efforts can be quite tedious, which is why many companies invest in CRM software programs. You might be wondering, “how […]

Current Trends That Shape Up Workplace Training

The industry of e-learning and workplace training is growing at a staggering rate; according to Markets and Markets, it is being set to reach a whooping USD 11.34 billion by 2020! In today’s knowledge-based economy, companies realize that attracting and retaining the best talent is no longer sufficient. Unless they […]

B2B Marketing Strategies: 5 Trends for 2015 and Beyond

We’ve seen the balance of power in B2B marketing drastically shifting from companies to buyers in the last three years, and this trend will only be more acute this year. As buyers prefer to discover products on their own and self-educate themselves with facts before contacting you, the marketer, they […]

5 Best B2B Directories to Add Your SaaS Software To

Before you head out for dinner, purchase an app, or get an item on Amazon, what is one of the very first things you do? Why, checking out the reviews and user ratings online of course. Before you spend money on a product or service you want to know what […]

4 Ways To Increase B2B Lead Generation With Verified Quality Seal

User trust is a make-or-break issue for B2B buyers. A DemandGen report showed that B2B buyers are doing more and more research about products before making a buying decision and “many buyers say they are overwhelmed by the amount of content available to them; they are more concerned about finding trustworthy […]

How To Increase Online Sales: Using Trust Seals In Shopping Cart Software Marketing

If you’re an online shopping cart software vendor, there’s a goldmine right under your house. One way you can increase online sales is to decrease shopping cart abandonment rate. According to PayPal 88% of visitors abandoned their shopping cart last year. Each of these carts was worth $109, or in […]

McKinsey B2B Report Reveals The Key Factors In Effective Communication With Clients

New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, and search to reach customers. But their core messages often skirt the characteristics valued most by customers.

Google’s B2B Report Analysis: How Digital Evolution Transforms The B2B Industry

New research shows that potential business-to-business (B2B) consumers are increasingly utilizing digital channels to create opinions about their major purchases. The digital evolution is dramatically changing the B2B industry and transforming business practices, giving rise to a new challenge for B2B marketers to be present and active in various digital […]

How To Improve Your Sales By Recognizing Your Customers’ Expectations

This article reveals the different interactions customers expect in different stages of the buying cycle. It specifies the events that trigger them to buy. The article then clarifies how to improve your sales by using this information to perform more effective marketing. The Customer Buying Cycle The customer buying cycle […]

Insider’s Guide To The Challenges Of On-Demand B2B Marketing

There is no question about it: The dawn of on-demand marketing is here. It has been touted for several years, and finally, it is already right round the corner. It is a new world out there for businesses, and they should be ready to tackle it out and survive. New […]

Highly Efficient Strategies That Improve SaaS Marketing Conversion Rates

SaaS brands have many important performance indicators to evaluate the effectiveness of their marketing practices including free trial registrations, feature usage, and sales conversions. This article provides tips for brands to improve their SaaS conversion rate. 1. Free Trial or Freemium Offering Give customers a free trial of your offering […]

How To Create A Successful Blog Marketing Strategy For Your Saas Brand

Blog marketing is important for SaaS brands as it improves conversion rates, retention, and loyalty. SaaS brands should use a robust blog marketing strategy to gain more customers. They can use blog content to offer the right stories and information to sway potential customers. Thus, blogs can play a vital […]

Marketing Tools For B2B Companies: How To Build Trust & Nurture Your Leads

Content marketing can play a big part in the sales process of software companies. This strategy can be a robust tool for generating leads, and converting the leads into sales. First, software companies should draft a process and allocate resources to it. Then, they should use a tool to measure […]

B2B Marketing Strategies: How To Make Your SaaS Marketing More Effective

Software as a Service (SaaS) solutions are becoming popular among customers and enterprises. As a result, the SaaS market is growing fast with the high demand. This is not surprising given the many benefits of using this type of service. In this article, we provide effective tips for SaaS marketing […]

10 Crucial Factors That Can Influence Your B2B Marketing Strategy

Have you ever thought how a big company, say Coca-Cola, provides new computer sets for its thousands of employees? They would never ask an office manager to go to a computer shop to buy in bulk, but these transactions are important for the success of their business. Welcome to the […]

Looking Ahead: How To Make Better Management Decisions

Before organizations make a strategy, they need to make a critical evaluation of their environment first. What is the current environment for their organization? More importantly, what is the future like for your organization? No matter how grand your strategic decision making is, it will still fail if you do […]

B2B Decision Making Process: How To Address Your Customers’ Needs

Business-to-business (B2B) markets are different compared to consumer markets in two ways. First, B2B decision making process and units are more complex. While a consumer purchase decision is made by one or two individuals, B2B decisions are made by several employees, each specializing in a different field. Second, B2B decision […]

Why B2B Marketers Need to Appeal to their Customers’ Emotions

To meet the demands of today’s competitive marketing scenario, business-to-business (B2B) marketers are focusing on becoming more customer-friendly, and improving their branding strategies. Should they also appeal to their customers’ emotions? This question is answered by a research survey conducted by Google in partnership with CEB’s Marketing Leadership Council. We […]