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  • 50 Visual Content in Marketing Statistics You Must Know: 2019 Market Share & Data Analysis

50 Visual Content in Marketing Statistics You Must Know: 2019 Market Share & Data Analysis

Category: B2B News

With so many contents for everyone to see, the only way for your content to stand out is by creating extraordinary and one-of-a-kind content that others cannot easily copy or imitate. And from a business standpoint, your content should also encourage people to come back to your site again and again.

More specifically, you are competing for over 4 billion internet users online at the same time, 3.2 billion of whom are in social media sites; hence, merely writing awesome content isn’t enough to catch people’s attention. To do so, you must have something that can help your cause to be heard and let your content emerge from the rest.

Such a challenge is difficult to meet, but it is something doable. A proven way to make your content stand out is by creating and optimizing the use of visual content on your website, using the appropriate content marketing tool.

Visual content such as infographics, images, and videos are visually engaging aside from being easy to absorb and understand. So you can keep up with today’s important developments, we’ve gathered key visual content in marketing statistics that clearly show the importance of visual content in user engagement, brand relevance, and market success.

essential visual content statistics

1. Visual Content in Marketing General Statistics

Gone are the days when just producing excellent textual content is enough. In this current market environment, you must be able to offer the correct combination of visual and textual elements to both attract visitors and make them stay on your site, to increase the likelihood of lead conversion into actual sales and better user experience.

  • Posts that use images attract 94% more views compared to those without images. (JeffBullas)
  • 88% of marketers used visuals in more than half of their published articles, while 56% used visuals all the time. (SocialMediaToday)
  • After around 3 days, people can recall 65% of the visual content that they encounter, but can only recall 10% of textual content they read. (BrainRules)
  • For 2019, more than 80% of all shared online content will be in video format, and this figure is expected to increase every year. (Cisco)
  • According to 32% of marketers, the most important content that they use are visual images, while 27% of them rank blogging on the top spot. (SocialMediaExaminer)
  • Currently, 30% of marketers are making their own visual content, which is good news for many businesses that are yet to take advantage of this effective marketing tool. (Venggage)
  • Among B2B marketers, 51% are prioritizing the creation of visual assets as a key element of their content marketing approach. (CMI)
  • In 2017, there was a 30% increase in the use of visual content among bloggers in their posts. (OrbitMedia)
  • 75% of marketers are already using visuals on social media, making it more challenging to determine which visual content works or not. (SocialMediaExaminer)
  • Facebook posts with images receive around 40% more interaction versus those without any images. (JeffBullas)
  • Over 50% of all B2B writers intend to increase their use of visual content to achieve more user engagement and market success. (CMI)
  • Compared to B2B marketers, there are 11% more B2C marketers who believe that visual content is the most critical of all types of content. (SocialMediaExaminer)
  • People would watch a video review 4 times more than read a written review. (SmallBizTrends)

Content Types Commonly Used by Social Media Marketers

Visual images

%

Video (pre-recorded)

%

Blogging

%

Live Video

%

Podcasting

%

Source: Social Media Examiner

Designed by

With these essential visual content statistics clearly indicating the sheer importance of having sufficient visual content on websites and other online pages, it is indeed high time for marketers to revisit their visual content strategy to ensure that they can take advantage of this powerful type of marketing tool for their business. It is also helpful to follow some of the proven strategies in nurturing leads and increasing sales.

2. Visual Content in Social Media Statistics

Social media networks continue to increase their penetration of online users. With over 70% of the entire internet population being social media users, marketers must ensure that they are on top of anything social to take advantage of the high user engagement rates and the ever-growing potentials these sites offer.

  • 80% of marketers utilize visual content in their social media marketing campaigns. (SocialMediaExaminer)
  • Tweets with some visual content are retweeted 1.5 times more than those without images. (BufferApp)
  • Articles with an image once every 75-100 words are shared twice more than those with lesser images. (BuzzSumo)
  • On Periscope, live video that equals to 100 years is viewed on a daily basis. (Medium)
  • On Snapchat, 9,000 photos are shared by users for every single second. (NewsCred)
  • On Instagram, over 500 million users actively use the site every day. (Instagram)
  • 85% of videos on Facebook are viewed without any sound. (DigiDay)
  • 8% more B2C marketers than B2B marketers are keen on learning about Pinterest as a visual content channel. (Pew)
  • Over 500 million Facebook users are watching video on the channel daily. (Forbes)
  • On Snapchat, 10 billion videos are watched by users every day. (Bloomberg)
  • Compared to posts without images, Facebook posts with images receive 2.3 times more user engagement. (BuzzSumo)
  • 92% of Facebook videos are Facebook user-made videos. (Quintly)
  • 67% of marketers find Facebook as their top social media platform of choice. (SocialMediaExaminer)

marketers use visual content in their marketing campaigns

Social networks allow users to connect with each other outside their physical social or geographic boundaries as well as provide them a powerful means of sharing user-created visual content and features. This is among the reasons why these visual content statistics underscore the critical importance of these social networks for any present-day marketer and business. To take advantage of these social networking sites, experts also suggest using efficient social media marketing platforms for boosting leads conversion.

3. Visual Content & Infographics Statistics

One of the popular ways of sharing information visually nowadays is infographics. Here are some of the latest visual content statistics on infographics use in marketing:

  • 41.5% of marketers consider infographics as the most important platform they use for doing media campaigns. (Venggage)
  • 65% of B2B marketers are using infographics. (CMI)
  • Infographics are shared 3 times more than other visual platforms on social media. (HubSpot)
  • Web traffic can be increased by up to 12% by infographics. (DemandGenReport)
  • People who follow instructions with illustrated content do better by 323% than those who are guided by purely textual content. (Springer)
  • Eye-monitoring research indicates that online readers tend to focus more on information-carrying images like infographics, versus reading pure text. (NNGroup)
  • Infographics are very effective because people can understand them better than written instructions. (Springer)

Which visuals performed best according to marketers?

Infographics and Illustrations

%

Charts and Data Visualizations

%

Videos and Presentations

%

Stock Photos

%

GIFs and Memes

%

Source: Venggage

Designed by

Along with what’s hot in infographics like interactive infographics, infogifs, 3D, and other innovative designs, the serious value of this type of visual content among marketers continues to further expand. Do you know that the potentials of infographics are further unleashed when you use it with the best marketing platforms in the market today?

4. Visual Content & Video Statistics

Video is now the king of online content. Businesses big and small that are already cashing in on this leading type of visual content format report of significant gains using video as part of their marketing arsenal. These visual content statistics perfectly capture why video is the visual content to reckon with today and in the future:

  • The most effective form of marketing platform is pre-produced video, says 43% of B2C marketers. (CMI)
  • Growing dramatically in recent years, live video streaming is now used by many businesses to ensure high user engagement. For instance, Twitch now attracts an average of over 13 million streaming hours every day. (KleinePerkins)
  • Marketers experience a 65% increase in clickthrough rates and 19% in open rates by including the word “video” in their email subject line. (Invodo)
  • The overall top two consumer sources of video content are YouTube at 83% and Facebook at 67%. (HubSpot)
  • 70% of YouTube users watch videos to help them solve problems in their jobs, studies, or hobby. (Google)
  • Facebook’s and Snapchat’s videos receive a combined total of more than 15 billion views per day. (SmallBizTrends)
  • Over the last two years, mobile video usage has risen by almost 10 million daily viewing minutes. (KleinePerkins)
  • Among B2B marketers, 62% consider video as a robust content marketing strategy. (CMI)
  • By 2021, world internet traffic from videos will comprise 82% of all consumer internet traffic. (Cisco)
  • 54% of consumers prefer to watch more video content from the business or brand they follow. (HubSpot)

marketers say pre-produced video is the most effective form of marketing platform

If online content had gained so much importance in marketing nowadays, videos is the leading reason why. Video is now the platform of choice not only for broadcast media and P2P content sharing, but also for B2B and B2C marketing and communications.

5. Emerging Visual Content Technology Statistics

Finally, it should be noted that all these visual content marketing innovations are due to the efforts exerted by their corresponding creators—the content marketing software vendors. Here are some technological developments to take note of for this year onward:

  • 85% of adult online users consume content on multiple devices simultaneously. (ThinkWithGoogle)
  • When integrated with VR technology, how-to videos receive a 36% increase in recall by viewers than ordinary videos shown on YouTube. (HubSpot)
  • Compared to videos in a traditional format, 29% more viewers now prefer watching videos in 360 degrees. (Magnifyre)
  • 55% of the total video consumption time on mobile phones involve videos that are 20 minutes or longer. (Ooyala)
  • Twitter mobile users watch 90% of all videos on the network, while the remaining 10% are viewed on desktops. (HubSpot)
  • Facebook live videos on Facebook command a higher engagement rate of 4.3%, whereas non-live videos only gain a 2.2% engagement rate. (Telescope)
  • As of 2018, 35% of marketers are using live video in their campaigns. (Social Media Examiner)

adult online users consume content on multiple devices simultaneously

Media experts would agree that the message is the same as the medium. The personal and social outcomes of any medium—which, in this case, the visual content technologies—inevitably result in large part from the changes made possible by these technological tools. This only shows that in order for businesses to create that highly engaging content, only the best content marketing tools must be utilized to ensure success.

Leverage these statistics when buying visual content in marketing software

The images on a business homepage or a blog post are the simplest way that users can assess the level of the content’s quality even before they actually read it. It’s really a natural thing for people to assume a post or webpage is done without much effort if visual content is absent or lacking. And this offers businesses that much needed—yet easy—headstart in winning customers, which entails the proper use of visual content.

Here are some key takeaways from the visual content marketing data, those that matter to your business:

  • Business websites and blogs attract more visitors when they use visual content.
  • Majority of marketers are already using various forms of visual content in their marketing strategies.
  • Infographics are considered by many marketers as a critical marketing platform.
  • Video, especially pre-produced and live streaming videos, are now widely used by businesses.
  • Content is now consumed using multiple devices especially smartphones, while new forms of visual content like VR video are increasing in users.

Visual content has truly taken the spotlight as far as digital marketing is concerned. And with all these essential statistics, the ball is now in your court on how to leverage this robust content marketing solution to your advantage. In case you want to focus more on improving your mobile presence, it is suggested that you revisit your existing strategy to ensure you’re using the top mobile marketing solution for your business.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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