With so many contents for everyone to see, the only way for your content to stand out is by creating extraordinary and one-of-a-kind content that others cannot easily copy or imitate. And from a business standpoint, your content should also encourage people to come back to your site again and again.
More specifically, you are competing for over 4 billion internet users online at the same time, 3.2 billion of whom are in social media sites; hence, merely writing awesome content isn’t enough to catch people’s attention. To do so, you must have something that can help your cause to be heard and let your content emerge from the rest.
Such a challenge is difficult to meet, but it is something doable. A proven way to make your content stand out is by creating and optimizing the use of visual content on your website, using the top content marketing software.
Visual content such as infographics, images, and videos are visually engaging, aside from being easy to absorb and understand. So you can keep up with today’s important developments, we’ve gathered key visual content in marketing statistics that clearly show the importance of visual content in user engagement, brand relevance, and market success.
Gone are the days when merely producing excellent textual content is enough. In this current market environment, you must be able to offer the correct combination of visual and textual elements to both attract visitors and make them stay on your site, to increase the likelihood of lead conversion into actual sales and better user experience.
Source: Social Media ExaminerDesigned by
With these essential visual content statistics indicating the sheer importance of having sufficient visual content on websites and other online pages, it is indeed high time for marketers to revisit their visual content strategy to ensure that they can take advantage of this powerful type of marketing tool for their business. It is also helpful to follow some of the proven strategies in nurturing leads and increasing sales.
Social media networks continue to increase their penetration of online users. With over 70% of the entire internet population being social media users, marketers must ensure that they are on top of anything social to take advantage of the high user engagement rates and the ever-growing potentials these sites offer.
Social networks allow users to connect outside their physical, social, or geographic boundaries as well as provide them with a powerful means of sharing user-created visual content and features. This is among the reasons why these visual content statistics underscore the critical importance of social networks for any present-day marketer and business. To take advantage of these social networking sites, experts also suggest using efficient social media marketing platforms for boosting lead conversion.
One of the popular ways of sharing information visually nowadays is infographics. Here are some of the latest visual content statistics on infographics use in marketing:
Infographics and Illustrations%
Charts and Data Visualizations%
Videos and Presentations%
GIFs and Memes%
Source: VenggageDesigned by
Along with what’s hot in infographics like interactive infographics, infogifs, 3D, and other innovative designs, the serious value of this type of visual content among marketers continues to expand further. Do you know that the potentials of infographics are further unleashed when you use it with the best marketing platforms in the market today?
Video is now the king of online content, as video marketing trends indicate. Businesses big and small that are already cashing in on this leading type of visual content format report of significant gains using video as part of their marketing arsenal. These visual content statistics perfectly capture why video is the visual content to reckon with today and in the future:
If online content had gained so much importance in marketing nowadays, videos are the leading reason why. Video is now the platform of choice not only for broadcast media and P2P content sharing but also for B2B and B2C marketing and communications.
Finally, it should be noted that all these visual content marketing innovations are due to the efforts exerted by their corresponding creators—the content marketing software vendors. Here are some technological developments to take note of from this year onward:
Media experts would agree that the message is the same as the medium. The personal and social outcomes of any medium—which, in this case, the visual content technologies—inevitably result largely from the changes made possible by these technological tools. These tools not only improve the workflow but also ensure that businesses can create highly engaging content.
The images on a business homepage or a blog post are the simplest way that users can assess the level of content quality even before they actually read it. It’s a natural thing for people to assume a post or webpage is done without much effort if visual content is absent or lacking. And this offers businesses that much needed—yet easy—headstart in winning customers, which entails the proper use of visual content.
Here are some key takeaways from the visual content marketing data, those that matter to your business:
Visual content has truly taken the spotlight as far as digital marketing is concerned. And with all these essential statistics, the ball is now in your court on how to leverage this robust content marketing medium to your advantage. In case you want to focus more on improving your mobile presence, it is suggested that you revisit your existing strategy to ensure you’re using the top mobile marketing solution for your business.
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