100 Essential Facebook Statistics: 2024 Market Share Analysis & Data

As popular as they are, social media platforms perform differently as far as their user base is concerned. To date, Facebook remains the top dog among these platforms, outperforming its competition in terms of the number of users and annual revenue. To help you learn about this social media platform, we have compiled the most current and relevant Facebook statistics to date. This will help you grasp what Facebook does and how businesses use it to promote their brands. However, to effectively use social media, you will have to enlist the help of the best social media monitoring tools.

Social Media Statistics

As a part of our key Facebook stats and facts, we will look at how social media platforms are currently doing. The mass adoption of social media around the world is quite instructive. For one, it has penetrated the major geographic and demographic areas around the world. Coupled with popular social media management tools, it helps organizations market their products and promote their brands. In this section, we focus on relevant social media statistics.

• Users spend an average of three hours per day on social networks and messaging. (GlobalWebIndex, 2019)
• 3.256 billion – Total number of social media users accessing through mobile devices. (Hootsuite, 2019)
• 99% – the percentage of active social media users in the UAE relative to its total population. (Hootsuite, 2019)
• All generations use social media, with Generation Z (89%) and millennials (88%) representing the highest number of users. Meanwhile, 86% of Baby Boomers and 81% of Generation X use social media daily. (The Manifest, 2019)
• 19% of social users are 25 to 34 years old. (Hootsuite, 2019)
• 65% of millennials liked social media posts. (Statista, 2018)
• Facebook sees a worldwide total of 2.74 billion active users monthly. (Facebook, 2020)

Facebook General Statistics

Having changed the way people connect, Facebook continues to enjoy a formidable global user base. Read the following statistics and find out how to best use the platform.

• Facebook removed a total of 1.3 billion fake accounts in the third quarter of 2020, a decline from the 1.7 billion fake accounts disabled in the third quarter of 2019. (Facebook, 2020)
• Facebook is the second most visited website in the world, with monthly traffic of over 2.7 billion as of January 2021. (Ahrefs, 2021)
• Facebook and Facebook Messenger rank among the most downloaded mobile apps of 2021. (Cyberclick, 2021)

Facebook User Statistics

Facebook is one of the best things to ever happen to the Internet. Accordingly, the platform now boasts more than 2 billion users. Take a look at the following Facebook users statistics.

• 63% of the American population over the age of 12 uses Facebook. (Edison Research, 2020)
• There were 223 million Facebook users in the United States as of 2020. (Statista, 2020)
• 28.5% of the global population uses Facebook. (Internet World Stats, 2020)
• Facebook adds 500,000 new users every day. (Brandwatch, 2019)
• 5.8% of Facebook’s worldwide user base is aged 13 to 17. (DataReportal, 2020)
• Meanwhile, 51% of Americans aged 13 to 17 use Facebook. (Sprout Social, 2021)
• Facebook has surpassed 1 billion mobile-only monthly active users. (Facebook, 2016)
• As of October 2020, 79.9% of Facebook users accessed the social network only through a mobile phone. (DataReportal, 2020)
• 97% of Facebook users in the US are adults. (NapoleonCat, 2020)
• As of September 2020, Facebook recorded an average of 1.82 billion daily active users. (Facebook, 2020)
• 51% of US teens use Facebook. (Sprout Social, 2021)
• Countries with the highest number of Facebook users include India (251 million), the United States (240 million), Brazil (139 million), Indonesia (137 million), and Mexico (78 million). (World Population Review, 2020)
• 29.3% of Facebook’s advertising audience is below 25 years old. (DataReportal, 2020)
• 40% – the increase in the number of Facebook users belonging to the Silent Generation or those born from 1928 to 1945. (Sprout Social, 2021)

Facebook Usage Statistics

Knowing how Facebook is being used is important. Such information will prove useful to your marketing efforts. Naturally, marketers have been taking advantage of the platform’s wide user base and accessibility. Just take a look at the following Facebook usage statistics.

• 52% of American adults use Facebook to get news. (Pew Charitable Trusts, 2020)
• 66% of Facebook users use the platform daily. (Facebook, 2020)
• 400 million – the number of users who are members of groups Facebook finds meaningful. (CNBC, 2020)
• The average user spends 1 hour and 15 minutes on Facebook daily. (eMarketer, 2019)
• 98.3% of users access Facebook through any kind of mobile phone. (DataReportal, 2020)
• 4.81 minutes – the average duration of a Facebook visit. (WordStream, 2021)
• At least 250 billion – the total number of photos uploaded to Facebook. (Brandwatch, 2019)

Facebook Financial Statistics

With Facebook’s explosive growth comes big money, there’s no doubt about this. Founder Mark Zuckerberg at 35, is now worth $75.5 billion. What started out as a local social media platform has grown into a behemoth with over $500 billion in market capitalization. Recent Facebook market research has revealed how the platform has been raking in dollars.

• $57.8 billion – Facebook’s total revenue as of the third quarter of 2020. (Facebook, 2020)
• $56.9 billion – Facebook’s total advertising revenue by the third quarter of 2020. (Facebook, 2020)
• 94% – advertising revenues that Facebook generates from mobile devices. (Sprout Social, 2021)
• 77% of social network ad revenues are generated by Facebook. (Facebook, 2019)
• $7.89 – Facebook’s average revenue per user in 2020. (Facebook, 2020)
• The US and Canada account for 47% ($10,137) of Facebook’s total revenue for Q3 2020. (Facebook, 2020)
• $8 billion – Facebook’s income from operations. (Facebook, 2020)
• $16 billion – The amount Facebook raised through its IPO. (Investopedia, 2020)
• $70.3 billion – The total value of Facebook’s global brand. (Forbes, 2020)

Facebook Business Statistics

Organizations have been utilizing Facebook in a variety of ways. However, it is as a marketing tool that Facebook is known for. Because of this, it has become the social media platform of choice for most B2C and B2B companies. Here, we’ll give you a snapshot of how businesses use Facebook to achieve growth and improve revenues.

• There are more than 90 million SMBs with Facebook business pages. (Facebook, 2019)
• 40 million businesses actively use Facebook Messenger every month. (Mobile Monkey, 2020)
• 49% of digital shoppers discover new brands through Facebook. (Marketing Charts, 2019)
• 31% of SMBs on Facebook are from the services industry. (Facebook, 2020)
• 42% of businesses found on Facebook are based in suburban areas, 33% are from urban areas, and 25% are from rural areas. (Facebook, 2020)

Facebook Marketing Statistics

Social media has become an invaluable tool among marketers. Social media marketing made it possible for companies to reach out to a broader audience at lower costs. Facebook stands out among these platforms. Businesses now use it to promote their brands and market their products. Facebook video stats tell us how effective the site is in engaging users. If you want to use the platform, you’ll need social media management software to help you keep track of your social media marketing. Meanwhile, go over the stats below and see how the platform can help your marketing efforts.

• Brands can reach approximately 2.14 billion users through Facebook ads. (Hootsuite, 2020)
• 75% of brands pay to promote Facebook posts. (WordStream, 2020)
• Legal advertisers have the highest click-through rate on their Facebook ads at 1.61%. (WordStream, 2020)
• 5 words – the ideal length for a Facebook ad’s headline; meanwhile, the main text should be around 14 words. (Social Media Perth, 2020)
• 42% of fans like a page to get a discount or coupon. (Pew Research Center, 2019)
• 74% of Facebook users visit the site daily. (Business 2 Community, 2019)
• 94% of marketers use Facebook and 59% agree that it is the most important social media platform. (Social Media Examiner, 2020)
• 38% of marketers use Facebook Live as a marketing platform. (Social Media Examiner, 2020)
• 70% of marketers utilize Facebook ads and 58% plan to increase their use of this platform in the next 12 months. (Social Media Examiner, 2020)
• 89% of new social media marketers (less than a year of experience) focus on Facebook compared to 95% of the more experienced ones (more than five years in the profession). (Social Media Examiner, 2020)
• 50% of marketers plan to increase their organic marketing activities on Facebook; meanwhile, 10% of marketers plan to decrease theirs. (Social Media Examiner, 2020)
• 73% of B2C and 62% of B2B marketers are interested in learning more about Facebook. (Social Media Examiner, 2020)
• 49% of marketers use Facebook for their video content. (Social Media Examiner, 2020)

Leading Social Media Monitoring Software

1. HubSpot Marketing. This comprehensive digital marketing platform allows you to monitor social media mentions and sentiments. HubSpot Marketing can also automate key digital marketing processes.
2. SharpSpring. This marketing automation tool is designed for small and medium businesses. SharpSpring comes with robust social media monitoring capabilities that can help with lead tracking and nurturing
3. Zoho Social. A platform with an end-to-end social media monitoring module. Zoho Social offers features that can help you create data-driven social media engagement campaigns.
4. HootSuite. See every mention and analyze social media sentiments with HootSuite. This platform uses analytics to gather intelligence on multiple networks for your convenience.
5.  AdRoll. This retargeting platform has a social media module that gives you incredible visibility. AdRoll also allows users to create data-driven campaigns using its social targeting and segmentation features.

Facebook Advertising Statistics

Facebook has evolved to become a robust advertising medium. Recognizing this, companies were quick to use the platform. In addition to boosting audience engagement, Facebook ads leave lasting impressions that result in far greater organic reach. We have collected a number of Facebook advertising stats that reflect these developments.

• A Facebook user clicks on an average of 12 ads per month. (Hootsuite, 2020)
• There are 9 million active advertisers on Facebook as of the second quarter of 2020. (Facebook, 2020)
• Facebook has a 2.14 billion advertising audience as of the third quarter of 2020. (Hootsuite, 2021)
• Facebook’s projected worldwide advertising revenue for 2021 is $94.69 billion. (eMarketer, 2019)
• 37% – The increase in Facebook ad impressions. (Marketing Land, 2019)
• A Facebook ad costs $0.97 per click on average. (WebFX, 2021)
• A Facebook ad costs $0.97 per click on average. (WebFX, 2021)
• 5.20% is the approximate average reach of a page’s organic post. (We Are Social, 2020)

Facebook Video Statistics

The use of video has become a staple in online marketing. This is especially true for social media, which continue to rely on video content to boost traffic. Facebook stands out when it comes to video marketing. Here are some of the latest statistics on Facebook video.

• 67% – The percentage of brand awareness improvement from the use of mobile-optimized Facebook videos. (Facebook, 2020)
• Videos make up 15% of all Facebook content. (SocialInsider, 2020)
• 71% of all video content on Facebook are posted by accounts with more than 100 fans. (SocialInsider, 2020)
• Vertical videos with more than 300-character descriptions have higher engagement rates, ranging from 0.18% to 0.39%. (SocialInsider, 2020)
• The ideal length of a highly engaging video is 2-5 minutes. (SocialInsider, 2020)
• Only 12% of the videos on Facebook are live videos. (SocialInsider, 2020)
• Facebook live video’s engagement rate can reach as high as 0.86% if it lasts more than an hour. (SocialInsider, 2020)
• Facebook Watch gathers 140 million daily users who watch 26 minutes worth of videos per day on average. (Variety, 2019)
• 20x as much – Marketers’ TV ad spending compared to Facebook videos. (99firms, 2021)
• More than 50% of Facebook’s ad revenue is from mobile-first video advertisements. (Sprout Social, 2020)
• Facebook’s video posts have an average engagement rate of 0.26%. (Hootsuite, 2020)
• 4 million advertisers post ads via Facebook Stories every month. (Facebook, 2020)

Facebook in China Statistics

Facebook has a user base in China. This is despite the ban that came following the 2009 Urumqi riots in Xinjiang. Misuse of the platform was cited as the primary reason for the ban. However, users continue to find ways to access Facebook. Check out the following stats on Facebook use in China.

• There are 3,465,300 Facebook subscribers in China as of December 2020. (Internet World Stats, 2020)
• The Chinese government has blocked Facebook in 2009. (LinkedIn, 2014)
• 38% of Chinese consumers make purchase decisions based on what they read on social media.
• 68.5% of China’s population use social media. (Internet World Stats, 2020)

Facebook Economic Impact Statistics

As a giant organization, Facebook is bound to affect the global economy. To date, Facebook has made it to the list of top tech company acquisitions, a testament to the company’s growth. Additionally, it contributes to the economies of many countries. Read on to find out more about the platform’s impact on the global economy.

• Facebook’s US data center has contributed $18.6 billion in the country’s GDP from 2017 to 2019. (RTI International, 2020)
• 3.1 million jobs were created by Facebook Apps in Europe in 2019. (Facebook, 2020)
• Around 25 million businesses in the European Union use Facebook services every month. (Facebook, 2020)

Facebook Security Statistics

A major concern among social media platform users, cybersecurity problems have made their way into social media, spooking users in the process. This development has significantly contributed to the popularity of top IT security solutions. Also, many users have developed distrust in social media. Below are some of the most relevant stats on Facebook security.

• The data of 419 million Facebook users were leaked by unsecured databases in 2019. (Forbes, 2019)
• A total of 8.7 million terrorist propaganda content has been removed by Facebook as of the second quarter of 2020. (Facebook, 2020)
• 2.4 million content related to bullying and harassment has been removed from Facebook as of the second quarter of 2020. (Facebook, 2020)
• As of the second quarter of 2020, a total of 1.5 billion fake accounts have been removed from Facebook. (Facebook, 2020)

Facebook Privacy Concerns

Facebook has faced several privacy concerns over the years, particularly regarding data collection and sharing. Here are the major issues:

• Data Collection and Sharing: Facebook collects extensive data, including user activities, interests, and location. This data is shared with advertisers and third parties, raising concerns about how it’s used and whether users fully understand the scope of this tracking.
• Cambridge Analytica Scandal: The 2018 Cambridge Analytica scandal revealed that Facebook allowed third-party companies to access user data without consent. This raised major questions about Facebook’s ability to protect user privacy and the transparency of its data-sharing practices.
• Third-Party Apps and Data Access: Many third-party apps request permissions to access user data. Facebook has been criticized for allowing these apps to collect sensitive information. Despite attempts at improving transparency, users remain uncertain about what data is being shared and with whom.
• Targeted Advertising: Facebook’s targeted ads rely heavily on user data, which has led to discomfort among users who feel their personal information is being used to build detailed profiles for advertising purposes.
• Regulatory Scrutiny: Facebook has faced multiple legal challenges related to data privacy, including introducing regulations like GDPR and CCPA, which aim to give users more control over their personal information.

Facebook: What It Can Do For You

If you are a business owner, you should know that Facebook can be very good for your company. It allows you to reach more audiences and promote your brand without breaking the bank. After taking a look at the Facebook statistics for business, we now go to the top benefits of Facebook to organizations.

It Allows You To Know Your Audience

Because Facebook allows you to directly connect with your audience, you get to know more about them. In the same manner, it helps you glean valuable insights into your customers’ behaviors. This is apart from giving you an idea of how people view your company. This information is very useful in coming up with intelligent decisions.

You Can Build Your Own Community

Social media help businesses build communities by connecting people. Community members can act as brand ambassadors if they enjoy being part of your Facebook community. Also, members can help spread the word on how they love your brand.

Promote Your Brand

Brand recognition is an all-important part of your business. You can do this with Facebook because it helps familiarize users with your brand. Regularly post content until such time that you rouse your audience’s interest.

It Can Help You Keep Your Audience Engaged

If you want to build brand loyalty, you have to keep your audience engaged. And Facebook is just the platform you need. Again, engaging content will keep your audience attentive. More importantly, it results in shares, reactions, and comments. And as you know, audiences are bound to give you more leads through such activities.

So there you have it, the latest and most relevant Facebook statistics to date. Hopefully, the Facebook data provided can help you start using Facebook to broaden your audience, increase leads and improve conversion. Also, you can reap social media management software benefits to help you grow your company.

Key Insights

• Facebook remains the leading social media platform with over 2.74 billion active users monthly.
• Users spend an average of three hours per day on social networks and messaging, highlighting the significance of social media in daily life.
• Facebook is the second most visited website globally and has a significant impact on digital marketing and advertising.
• There are 9 million active advertisers on Facebook, with the platform generating $56.9 billion in advertising revenue by the third quarter of 2020.
• Video content is crucial on Facebook, with videos making up 15% of all content and contributing significantly to user engagement.
• Facebook’s global economic impact is substantial, including the creation of 3.1 million jobs in Europe and contributing $18.6 billion to the US GDP from 2017 to 2019.
• Security remains a concern, with Facebook removing millions of fake accounts and harmful content to maintain community standards.
• Businesses benefit from Facebook by directly connecting with audiences, building communities, and promoting brands effectively.

FAQ

1. How many active users does Facebook have monthly? Facebook has over 2.74 billion active users every month, making it the largest social media platform in the world.
2. What is the average time users spend on social media daily? Users spend an average of three hours per day on social networks and messaging platforms.
3. How significant is Facebook in the digital marketing landscape? Facebook is extremely significant, with 9 million active advertisers and generating $56.9 billion in advertising revenue by Q3 2020.
4. What percentage of Facebook users access the platform through mobile devices? As of October 2020, 79.9% of Facebook users accessed the platform only through a mobile phone.
5. How does video content perform on Facebook? Video content is highly engaging on Facebook, making up 15% of all content. Vertical videos with over 300-character descriptions have higher engagement rates, and live videos have even higher engagement rates if they last more than an hour.
6. What is Facebook’s economic impact globally? Facebook has made a significant global economic impact, including creating 3.1 million jobs in Europe and contributing $18.6 billion to the US GDP from 2017 to 2019.
7. What are some key security measures Facebook has implemented? Facebook has removed millions of fake accounts, terrorist propaganda, and harmful content to ensure user safety and maintain community standards.
8. How can businesses benefit from using Facebook? Businesses can benefit from Facebook by connecting directly with audiences, building brand communities, promoting products, and keeping audiences engaged through regular, engaging content.

References:

1. 99firms (2021, January 3). Facebook Video Statistics. 99firms
2. Barnhart, B. (2021, March 9). Social media demographics to inform your brand’s strategy in 2021. Sprout Social
3. Chen, J. (2021, February 17). 20 Facebook stats to guide your 2021 Facebook strategy. Sprout Social
4. Cox, T. (2019, July 2). How Different Generations Use Social Media. The Manifest
5. Edison Research (2020, March 19). The infinite dial 2020. Edison Research
6. Facebook (2020, January). Connect with people in the everyday moments with Stories ads. Facebook
7. Facebook (2021, February). Community Standards Enforcement Report. Facebook
8. Facebook (2019). Facebook Q1 2019 Results. Facebook
9. Facebook (2020). Facebook Q3 2020 Results. Facebook
10. Facebook (2016, November 2). Facebook Reports Third Quarter 2016 Results. Facebook
11. Facebook (2020, October 29). Facebook Reports Third Quarter 2020 Results. Facebook
12. Facebook (2020, July 30). Second Quarter 2020 Follow Up Call. Facebook
13. Facebook (2017, June 20). Shifts for 2020: Multisensory Multipliers. Facebook
14. Facebook (2020, May). State of Small Business Report. Facebook
15. Facebook (2019, May 7). Giving Small Businesses the Tools to Succeed on Facebook. Facebook
16. Gesenhues, A. (2019, November 1). Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads. Marketing Land
17. Gilsenan, K. (2019, September 27). 2019 in Review: Social Media is Changing, and It’s Not a Bad Thing. GlobalWebIndex
18. Hardwick, J. (2021, January 1). Top 100 Most Visited Websites by Search Traffic (2021). Ahrefs
19. He, A. (2019, June 10). Average Time Spent on Social Media Declines. eMarketer
20. Hootsuite (2020, October). Digital 2020: October Update. Hootsuite
21. Hootsuite (2019). The Global State of Digital in 2019 Report. Hootsuite
22. Hootsuite (2020). The Global State of Digital in 2020. Hootsuite
23. Infield, T. (2020, November 16). Americans Who Get News Mainly on Social Media Are Less Knowledgeable and Less Engaged. Pew Charitable Trusts
24. Internet World Stats (2020, March 31). FACEBOOK USERS IN THE WORLD. Internet World Stats
25. Internet World Stats (2020, December 31). Internet 2021 Usage in Asia. Internet World Stats
26. Investopedia (2020, May 18). If You Invested Right After Facebook’s IPO. Investopedia
27. Irvine, M. (2020ç August 5). Facebook Ad Benchmarks for YOUR Industry [Data]. WordStream
28. Jipa, A. (2020, May 27). [Facebook Study] What 10,596,877 Video Posts Tell Us About Facebook Video Strategy In 2020. Socialinsider
29. Kemp, S. (2020, October 20). DIGITAL 2020: OCTOBER GLOBAL STATSHOT. DataReportal
30. Kemp, S. (2020, April 23). DIGITAL AROUND THE WORLD IN APRIL 2020. We Are Social
31. Marketing Charts (2019, March 26). Consumers Point to Facebook As Their Top Digital Channel for Discovering New Brands. Marketing Charts
32. Mendelsohn, N. (2020, January 20). New Report Shows Impact of Facebook Apps on the European Economy. Facebook
33. NapoleonCat (2020, December). Facebook users in United States of America. NapoleonCat
34. Newberry, C. (2021, January 11). 47 Facebook Stats That Matter to Marketers in 2021. Hootsuite
35. Orr, G. (2014, April 10). China In An Hour. LinkedIn
36. Pew Research Center (2019, June 12). Social Media Fact Sheet. Pew Research Center
37. Roberts, S. (2021, March 15). Top 10 Most Downloaded Apps of 2021 So Far. Cyberclick
38. Rodriguez, S. (2020, February 16). Mark Zuckerberg shifted Facebook’s focus to groups after the 2016 election, and it’s changed how people use the site. CNBC
39. Shah, A. (2019, March 14). Why 70% of the Small Businesses are Failing with Facebook Ads. Business 2 Community
40. Smith, B. (2020, July 17). 31 Advertising Statistics to Know in 2018. WordStream
41. Smith, K. (2019, June 1). 53 Incredible Facebook Statistics and Facts. Brandwatch
42. Social Media Perth (2020, May 17). How Long? A Guide to Social Media Post Length. Social Media Perth
43. Spangler, T. (2019, June 12). Facebook Watch Hits 140 Million Daily Users, Premiere Dates Set for Upcoming Originals. Variety
44. Statista (2018). Digital Economy Compass 2018. Statista
45. Statista (2020, July). Number of Facebook users in the United States from 2017 to 2025. Statista
46. Stelzner, M. (2020, May). 2020 SOCIAL MEDIA MARKETING INDUSTRY REPORT. Social Media Examiner
47. Swant, M. (2020). THE WORLD’S VALUABLE BRANDS 2020. Forbes
48. Threlfall, D. (2020, December 16). 27 Facebook Messenger Statistics That Will Change the Way You Think About Marketing [2020 Update]. MobileMonkey
49. VanLear, S., Clark-Sutton, K., Gonzalez, M., Brown, E., Lim, B., & Depro, B. (2020). The impact of Facebook’s U.S. data center fleet 2017-2019. RTI International
50. WebFX (2021, January 7). How Much Does Facebook Advertising Cost in 2021? WebFX
51. Williamson, D. (2019, July 16). Facebook Advertising in 2021. eMarketer
52. Winder, D. (2019, September 5). Unsecured Facebook Databases Leak Data Of 419 Million Users. Forbes
53. World Population Review (2021). Facebook Users by Country 2021. World Population Review

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.