“FinancesOnline Is Amazing!” – Say Our Users and Clients

The year has pushed many businesses big and small to scramble for SaaS solutions to mitigate the pandemic’s impact. In effect, it also pushed us to the frontstage of helping these companies select the right software to rent. We’re glad that the effort we’ve put into building a reliable B2B software marketplace over the years is serving its purpose.

Pandemic aside, B2B software marketplaces have become ubiquitous as the SaaS market enters, to borrow from Paul Mumma writing for Forbes, its “middle age.” That means a big but discerning market, he said. The result is nothing short of overwhelming for the buyer: over 18,000 SaaS vendors vying for their attention.

It’s a challenge that prompts us in the software market industry to develop efficient ways to find software. To date, we have over 11,000 detailed software reviews and more than 50,000 user reviews on our database. Sifting through this number is, surprisingly, manageable, as buyers using our smart tools will tell you.

Buyers Simply Search, Shortlist, Sign Up

CompareCamp mentioned that FinancesOnline is amazing in their review article about how our SmartScore system and Customer Satisfaction Algorithm help buyers shortlist products. Our algorithm is based on data-backed scoring that measures functionalities, integration, support, customization, and social media traction. Complementing our scoring system is our other proprietary system, CloudRank. It generates intuitive score dashboards backed by 200,000 sources. Together, these tools make it easy, fast, efficient, and accurate for buyers to shortlist and compare products based on their requirements. These can be pricing, feature set, customization, market standing, vendor reliability, etc., all on our site.

How software products are measured on FinancesOnline.

Aside from tools, we have hundreds of content guides and resources produced by a team of experts, researchers, and journalists with nearly a dozen years of experience between them investigating B2B software trends and news. Together, they have written almost 3,000 posts across more than 170 software categories.

Likewise, our team leaves no room for guessing on what’s happening in the business space. They help keep our readers updated with statistics and trends across 250+ industries with rigorous research. Quoted by over 1,000 online publications, these reports lend buyers a slim chance of being kept out of the loop on matters that impact their buying decision. Once they are ready to buy, they’re just a click away from the vendor.

Vendors Get Data-Driven Insights

It caught our attention when another website, AlternativesFinder.com, asked themselves a question “Is FinancesOnline amazing?” and wrote about our platform attracting a wide readership. The website insinuated that FinancesOnline is a source of high-quality leads and that we help “boost a software’s online presence.” We’re ecstatic, no doubt, and we feel we owe it to vendors to explain the details of what AlternativesFinder means.

With more than 2.5 million monthly readers and growing, FinancesOnline teems with quality leads because many of our readers are ready to be walked through a vendor’s sales funnel. Our content is all about guiding buyers to find the right product. By any logical definition, people who end up reading our content play along that line.

In fact, vendors who have approached us in the past have seen firsthand how potential buyers are led from query to engagement through our platform. Furthermore, several of these vendors have reported as high as 20% conversion rate. That’s great news for vendors. To wit some of them:

“We managed to drive quality traffic to our websites with 2x the conversion rate at 70% of the cost when compared to other similar platforms.”
– Vignesh Sairam (Demand Generation Manager, freshworks)

“Our cooperation [with FinancesOnline] allows us to direct more than 2k potential clients to our site every month.”
– Guy Dolev (Advertising Manager, Sisense)

“We’ve been able to increase our traffic, improve our conversion rate, and generate more qualified users that are better retaining.”
– Rex Gelb (Principal Marketing Manager, HubSpot)

But with over 14,000 software vendors listed in our database, a vendor will need help to stand out from the crowd. Our marketing team has developed the right solutions customized to the vendor’s needs. They run the gamut of benchmarking analyses, content marketing, and promotional tools, all of which increase product exposure on our platform without compromising our editorial stance.

For instance, software vendors we’ve vetted for market presence, customer satisfaction rating, and reliability can have an award or certificate displayed on their FinancesOnline review page. An award or certificate display is known to boost a product’s user trust in marketplaces.

Vendors also stand to benefit from our web analytics dissecting user behavior and traffic movement on FinancesOnline pages relevant to their product. These reports are a treasure trove of data culled from around 34 million page views we’ve captured so far this year. Vendors can optimize our reports for insights that will guide their marketing strategies.

Our Sincere Thank-You

As a marketplace and a marketing platform, FinancesOnline tasks itself the strategic role of bridging supply with demand in the SaaS space. To all those who say FinancesOnline is amazing, it can only drive us to develop more innovative solutions in the years to come to match the right buyer with the right software.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."