111 LinkedIn Statistics You Should Know in 2024: Users, Job-Seekers & Recruiters

LinkedIn has grown immensely from a mere networking portal for professionals to become one of the top social media sites today. It offers more than just job opportunities—it is where people turn to add new skills, connect with other professionals, and even watch career-themed videos and posts.

Since it was launched in 2003, LinkedIn has become the most engaging online career and development venue. And now as a key subsidiary of tech giant Microsoft, this professional networking portal is expected to grow further in the coming years.

We’ve gathered the latest and most essential LinkedIn statistics to help you better appreciate how this innovative online portal continues to transform how careers are commenced and shaped.

COVID-19 LinkedIn Statistics

The COVID-19 pandemic has drastically changed talent acquisition, leaving both recruiters and job seekers lost in a sea of uncertainty. LinkedIn was quick in adapting to the situation, providing different kinds of assistance to keep the job market functioning amid the pandemic. Here are some notable COVID-19-related statistics:

• During the first week of January 2020, people watched 560,000 hours of learning content. By the first week of April, the time spent watching learning content had increased three times to 1.7 million, mainly due to the pandemic. (Srinivasan, 2020)
• And sometime during the onset of the virus outbreak, 1.2 million hours of LinkedIn learning materials were consumed within just one week. (Srinivasan, 2020)
• As most people are forced to stay at home, over 300,000 remote jobs were posted in the US (LinkedIn, 2021)
• From January to March 2020, searches for “remote working” have tripled. (Srinivasan, 2020)
• Likewise, from March to December 2020, the number of remote job postings in the US increased by sixfold. (LinkedIn, 2021)

Online learning surge during the pandemic

• More than 30 free LinkedIn learning courses were offered to help people keep on upgrading their skills despite the widespread work stoppage and lockdowns across the world. (Srinivasan, 2020)
• In March 2020, there were thrice as many people who watched courses on stress management versus the previous month. (Srinivasan, 2020)
• The number of people who watched stress management courses on LinkedIn tripled in March 2020 compared to the previous month. (Srinivasan, 2020)
• From January to March 2020, searches for “remote working” have tripled. (Srinivasan, 2020)
• In addition, there was a 130% increase in the number of Learning Groups membership from February to March 2020. (Srinivasan, 2020)
• During the second half of March, there was an 83% increase in the total number of salespeople using LinkedIn Learning. (Petrone, 2021)
• Likewise, the hours that salespeople spend watching LinkedIn Learning videos has increased by 144% from the first two weeks of March 2020 to the last two weeks of that month. (Petrone, 2021)

General LinkedIn Statistics

For almost two decades, LinkedIn has gone beyond being a traditional job-hunting site to become one of the most engaging places where millions of recruiters and job seekers converge. Here are some of the general statistics of this popular professional networking platform:

• The average LinkedIn daily visit is 7 minutes and 29 seconds. (SimilarWeb, 2021)
• The average LinkedIn daily usage is 8 minutes and 52 seconds. (Alexa, 2021)
• A total of 39% of LinkedIn users are premium subscribers. (Osman, 2021)
• 280 billion LinkedIn feed updates are viewed every year. (Yin, 2020)
• LinkedIn is the 25th in the world’s top 50 websites list. (Neufeld, 2020)
• In terms of visitor engagement, LinkedIn ranked 57th globally in August-October 2020. (Alexa, 2021)
• It is 29th in the United States, 35th in Canada, and 26th in India. (Alexa, 2021)
• In the list of the top 100 most visited websites in the US, LinkedIn is in 17th position, with 69,025,061 monthly traffic. (Hardwick, 2021)
• Based on domain authority (Google’s link-based metric to rank websites), LinkedIn is in 7th place overall. (Moz, 2021)
• From February to March 2020, LinkedIn Live streams have increased 158%. (Microsoft, 2020)
• Likewise, in October 2020, LinkedIn Live streams views have increased 437% year-on-year. (LinkedIn, 2021)
• LinkedIn is available in 24 languages, namely: Arabic, English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai, and Turkish. (LinkedIn, 2021)

As a business organization

• In 2016, Microsoft became interested in the current value and vast potential value of LinkedIn that it acquired the company for $26.2 billion. (Greene, 2016)
• LinkedIn’s annual revenue for 2020 was over $8.05 billion. This was a significant increase from $5.26 billion two years prior. (Microsoft, 2020)
• Also in 2020, LinkedIn revenue rose 21% year-over-year (YoY). (Microsoft, 2020)
• During the first quarter of 2021, LinkedIn revenue reached $1.86 billion. (Microsoft, 2020)
• In the following quarter, revenue rose 23% YoY. (Microsoft, 2020)
• For the same period:
  • conversations on the platform increased 48% YoY.
  • Marketing Solutions revenue rose 50% YoY.
  • learning content watched increased by two times YoY. (Microsoft, 2021)
• LinkedIn’s Marketing Solutions grew by 44% during the first quarter of 2019, making it the platform’s fastest-growing segment. (LinkedIn, 2019)
• The company employs 15,900 people and has 33 offices worldwide. (LinkedIn, 2021)
• Over the last five years, the hiring of women in the company has increased by 56%. (LinkedIn, 2021)
• Globally, women account for almost 42% of LinkedIn’s leadership. (LinkedIn, 2021)
• The number of women with technical leadership roles had increased by 79% over the last five years. (LinkedIn, 2021)
• Veteran hiring is also on the rise at LinkedIn as over 50% were hired in 2019. (LinkedIn, 2021)

LinkedIn User Statistics

As the world’s paramount social network for professionals, LinkedIn’s user base is composed of a wide spectrum of people around the world. But unlike most social media sites, LinkedIn is geared towards the working-age population.

• In 2020, there were almost 700 million active LinkedIn users. (LinkedIn, 2020)
• By the first quarter of 2021, its total number of users had gone over 772 million spread across 200 countries. (LinkedIn, 2021)
• Back in 2019, 310 million people actively used LinkedIn on a monthly basis. (WeAreSocial, 2019)
• Interestingly, every two seconds, around two new members are joining LinkedIn. (LinkedIn, 2021)
• Most users spend up to two hours on LinkedIn every week or around 24 minutes every day at work. (unugtp, 2020)
• 57% of LinkedIn members use the platform from their mobile devices. (LinkedIn, 2021)
• In terms of sources of traffic, 71.6% of LinkedIn users are direct traffic, while 22.5% are from search results. (SimilarWeb, 2021)
• For 2020, the average annual income of a LinkedIn user is $46,644. (Post, 2020)
• Likewise, 44% of LinkedIn users have annual salaries of over $75,000. This is higher than the national median in the US. (Kemp, 2021)
• There are more than 690 million professionals that use LinkedIn. (LinkedIn, 2021)
• Of these, 90 million are senior-level managers, of which 63 million are decision-makers. (Post, 2020)

Country & Regional Membership

• There are over 176 million LinkedIn users in the US, making it the country with the most number of LinkedIn members. (LinkedIn, 2021)
• Around 76% of LinkedIn members are from outside the US. (LinkedIn, 2021)
• In terms of regional members, North America has the highest with over 194 million, followed by Asia-Pacific (201 million), Europe (166 million), Latin America (110 million), and the Middle East and Africa (65 million). (LinkedIn, 2021)
• India is the country with the second-highest concentration of LinkedIn users, with 71 million. (Post, 2020)
• China has the third-highest number of LinkedIn members with 52 million. (LinkedIn, 2021)
• And at fourth place is Brazil with 46 million LinkedIn members. (LinkedIn, 2021)

User Demographics

• When it comes to gender, there are more men LinkedIn users than women, with a ratio of 57 to 43. (Kemp, 2021)
• Women are slightly more selective about their job applications and feel that they have to satisfy 100% of the stated requirements before applying. (LinkedIn, 2019)
• Based on age groups, the majority (60%) of global LinkedIn audiences are millennials or those aged 26 to 35 years old. (Kemp, 2020)
• The next biggest age group of LinkedIn users are the Gen Zers at 20.3%. (Cooper, 2020)
• And, interestingly, 41% of millennials are decision-makers. (Kemp, 2020)
• 27% of American adults are LinkedIn members. (LinkedIn, 2021)
• Currently, there are 17 million opinion leaders and 10 million C-Level executives on LinkedIn. (LinkedIn, 2021)

Business LinkedIn Statistics

LinkedIn is the leading online venue where organizations of any size turn to for their talent requirements. Business users also leverage LinkedIn’s hundreds of millions of professional networks, search and share professional content, and build credibility for their brands.

• Over 30 million companies use LinkedIn in their business operations. (Cooper, 2020)
• Executives from each Fortune 500 organization use LinkedIn. (LinkedIn, 2021)
• 4 out of 5 LinkedIn users influence business decisions. (LinkedIn, 2021)
• Six million IT decision-makers use LinkedIn. (LinkedIn, 2020)
• In March 2020, 63% of L&D professionals agree that the importance of their jobs deserves a C-level position. (LinkedIn, 2021)
• Three million MBA degree holders are active LinkedIn users. (LinkedIn, 2020)
• In a 2019 LinkedIn report, more than 12 million contractors, 46 million students and fresh graduates, and over 80 million hourly and skilled workers use the platform. (LinkedIn, 2019)

How businesses leverage LinkedIn’s benefits

• LinkedIn publishes around 130,000 articles on a weekly basis. (Southern, 2019)
• The platform has a total of around 9 billion content impressions. (LinkedIn, 2021)
• LinkedIn has 15 times more content impressions compared to traditional job postings. (LinkedIn, 2021)
• According to the 2021 B2B Marketing Mix Report, 86% of markers will rely on LinkedIn for generating leads. (Sagefrog, 2021)
• LinkedIn says that its members have two times the purchasing power of the average internet user. (LinkedIn, 2021)
• According to Hootsuite and WeAreSocial, LinkedIn ads can reach up to 12% of adults worldwide. (Kemp, 2019)
• In 2019, LinkedIn received 30 billion sessions from its users, which is a 27% YoY increase. (LinkedIn, 2019)
• Also in 2019, 81% of medium-sized businesses said that they use LinkedIn as a social media tool. (Harris & Gurchensky, 2020)

LinkedIn as a Social Media Statistics

Aside from connecting with professional networks, LinkedIn is one of the biggest social media platforms today. It is used by a huge audience from students to active professionals to retirees. The numbers speak for themselves:

• LinkedIn was founded nine months ahead of Facebook, making it the oldest major social network still operating at present. (LinkedIn, 2021)
• 72% say LinkedIn is their most used social media channel for recruiting. (Jobvite, 2020)
• 67% of recruiters say that LinkedIn is the top social media channel that offers the highest quality of candidates. (Jobvite, 2020)
• LinkedIn remains popular with college students. In fact, a study found that 56% of college graduates in the US are LinkedIn users. (Shearer & Mitchell, 2021)
• LinkedIn is the 15th biggest social network in the world in terms of MAU. (Iqbal, 2020)
• In 2019, LinkedIn was voted the most social media trusted network. (Schomer, 2019)
• Melinda Gates is LinkedIn’s top influencer for 2020, mainly due to her work on uplifting women and girls who were unjustly affected by the pandemic. (Roth, 2020)
• Completing LinkedIn’s top 5 influencers for 2020 are #2 FUBU Founder and CEO Draymond John, #3 professor Brené Brown, #4 billionaire entrepreneur Mark Cuban, and #5 journalist Shaun Robinson. (Roth, 2020)

Job Seekers LinkedIn Statistics

When it comes to searching for jobs online, LinkedIn has long been the undisputed leader. Aside from allowing companies and recruiters to access your resume, the platform also allows job seekers to easily research companies, hiring managers, as well as useful tips on job search and career. And perhaps the best part of it all—anyone can use the site for free indefinitely. Here are some of the notable statistics:

• 3 people are hired every minute on LinkedIn. (LinkedIn, 2021)
• Also, for each second, 55 job applications are made to LinkedIn. (LinkedIn, 2021)
• Likewise, for each month, 100 million job applications are submitted on LinkedIn. (Xiong, 2019)
• Job search is also massive in LinkedIn, with 40 million job seekers searching for jobs every week. (LinkedIn, 2021)
• LinkedIn recently introduced the #OpenToWork photo frame, which allows recruiters to know that a member is open for new job offers. It became trending that more than six million members activated it in their profiles. (LinkedIn, 2021)
• In terms of gender difference, 42% of men and 41% of women first make some research about an organization on LinkedIn prior to applying for a job in that firm. (LinkedIn, 2019)
• In terms of percentage growth of hires on LinkedIn, the top 5 trending employers as of December 2020 were eXp Realty (9.76%), Tesla (8.50%), Amazon (5.16), CVS Health (4.51%), and Amazon Web Services (4.39%). (LinkedIn, 2021)
• A study found that 122 million people received an interview through LinkedIn with 35.5 million having been hired by a person they connected with through the site. (StatisticBrain, 2017)

Recruiters LinkedIn Statistics

LinkedIn continues to be the top talent acquisition site. This is mainly because most site members are current professionals, thus recruiting can be like cherry-picking in most instances. Add the presence of millions of businesses that primarily rely on the platform for their talent acquisition needs, so you’ll have an ideal environment where the demand virtually meets the supply.

• A 2020 survey of US recruitment experts found that LinkedIn was the most effective source for leads among talent search organizations. (StaffingHub, 2020)
• There are over 14 million available jobs on LinkedIn Jobs. (LinkedIn, 2021)
• 87% of recruiters regularly use LinkedIn. (Jobvite, 2020)
• More than 55 million companies and over 90,000 listed on LinkedIn. (LinkedIn, 2021)
• Hiring on LinkedIn increased for the first two months of 2020 versus the same period in 2020, with January increasing by 5.7% and February by 7.2%. (LinkedIn, 2021)
• For the fourth quarter of 2020, the top 5 trending jobs based on hired LinkedIn members were #1 Software Engineers, #2 Real Estate Agent, #3 Project Manager, #4 Account Executive, and #5 Salesperson. (LinkedIn, 2021)
• When recruiters browse at both male and female profiles on LinkedIn, 13% of them are more likely to click on a male candidate’s profile in a search result. (LinkedIn, 2019)
• In the current months, 48% of larger companies with 500+ employees are more likely to increase investment in recruiting activities through LinkedIn. (Jobvite, 2020)

State of recruitment at LinkedIn

• Recruiters’ top priorities for the next five years are keeping up with rapidly changing hiring demands (65%), being at pace with the state of recruiting technology (52%), and demonstrating business impact (43%). (Lewis, 2020)
• In a 2020 survey, 40% of companies’ recruitment investment focus will be directed on LinkedIn. (Jobvite, 2020)
• Likewise, 72% of recruiters expected all their LinkedIn recruiting activities to increase in 2020 YoY. (Jobvite, 2020)
• In addition, in-house recruiters tend to use LinkedIn and Glassdoor more than staffing agencies. (Jobvite, 2020)
• Meanwhile, Wyzowl found that 38% of marketers post video content on LinkedIn. (Wyzowl, 2021)
• Also, 75% of those who used video on the platform found it effective. (Wyzowl, 2021)
• Moreover, 63% of businesses plan to use LinkedIn to market their talent requirements for 2021. (Wyzowl, 2021)

LinkedIn Skills Development Statistics

In the midst of a changing job market, professionals are turning to LinkedIn Learning to learn new skills and adapt to a new way of working. Actually, the new workplace normal doesn’t only involve working from home. But rather, it also entails learning new skills from home.

• According to the LinkedIn Workplace Learning Report, the top 3 priority programs of L&D professionals are upskilling and reskilling (59%), leadership and management (53%), and virtual onboarding (33%). (LinkedIn, 2021)
• In the same study, resilience is the top skill that must be developed according to L&D experts in the US, New Zealand, France, Australia, and the UK. (LinkedIn, 2021)
• For other countries like India, Germany, and those in Southeast Asia, digital fluency is the number one skill to be developed. (LinkedIn, 2021)
• In 2020, LinkedIn had over 36,000 listed skills. (LinkedIn, 2020)
• For the fourth quarter of 2020, the top 5 trending skills worldwide are #1 Teaching, #2 JavaScript, #3 Curriculum Development, #4 Account Management, and #5 Sales Management. (LinkedIn, 2021)
• In 2019, technology was number one in the list of the top 10 most engaging topics among LinkedIn members. (LinkedIn, 2019)
• As L&D budgets grow in 2019, L&D investments have remained shifting from instructor-led training (ILT) to online learning solutions like LinkedIn Learning. (LinkedIn, 2019)

Future Trends for LinkedIn

As LinkedIn continues evolving as a leading professional networking platform, several emerging trends will likely shape its future. Here are key trends to watch for:

• Enhanced Video Content: Video has become a dominant form of communication across social media, and LinkedIn is no exception. Expect an increase in video-based content, including professional updates, tutorials, and live broadcasts. This trend allows users to engage more authentically and connect on a personal level.
• Greater Focus on Remote Work: With the rise of remote work, LinkedIn is expected to enhance features that cater to this trend. This may include improved tools for virtual networking, remote job listings, and resources for remote work best practices, helping professionals adapt to the changing work landscape.
• AI and Automation Integration: LinkedIn will likely incorporate more artificial intelligence (AI) tools to enhance user experience. AI-driven recommendations for job matches, content suggestions, and connections can streamline networking and job-seeking processes, making them more efficient and personalized.
• Skill Development and Learning: The emphasis on continuous learning is growing, and LinkedIn will likely expand its offerings related to professional development. Expect to see more partnerships with educational institutions and platforms, directly providing users access to courses, webinars, and certifications through LinkedIn.
• Diversity and Inclusion Initiatives: LinkedIn may enhance features that support diversity and inclusion as companies focus on building diverse workforces. This could include tools for employers to promote inclusive hiring practices and resources for professionals from underrepresented groups.
• Increased Mobile Functionality: LinkedIn is expected to prioritize mobile-friendly features as mobile usage continues to rise. This includes enhancing the mobile app experience, allowing users to easily navigate, connect, and engage with content on the go.

Everyone’s Linking with LinkedIn

LinkedIn achieved success in its niche by leveraging top influencers to push early adoption and then capitalizing on the advantages of business networking. With its nearest competitors with far fewer members, LinkedIn is likely to maintain its competitive advantage in the years to come. The current number of LinkedIn users makes the platform’s market dominance an undisputed one.

What’s more, LinkedIn is also an efficient social media tool for businesses, as suggested by digital marketing trends. Unlike other social platforms that are mainly for connecting with families and friends as well as for entertainment, this site is a professional networking site, where professionals, students, and even businesses connect to each other.

Overall, LinkedIn has become a one-stop virtual place where job seekers and recruiters connect, where professionals turn to for learning and development, and where individuals and organizations build their brands.

Key Insights

• LinkedIn’s Growth and Reach: LinkedIn has grown to over 772 million users across 200 countries, making it a critical platform for professional networking and career development.
• Impact of COVID-19: The pandemic significantly increased the use of LinkedIn for online learning and remote job postings, with a threefold increase in the time spent watching learning content.
• User Engagement: Users spend an average of 8 minutes and 52 seconds daily on LinkedIn, with 57% accessing the platform via mobile devices.
• Business Utilization: Over 30 million companies use LinkedIn for their operations, leveraging it for recruitment, lead generation, and content marketing.
• Content and Learning: LinkedIn offers extensive learning resources, with a notable increase in LinkedIn Learning usage during the pandemic. Top priority skills include upskilling, reskilling, and digital fluency.

FAQ

1. How has COVID-19 impacted LinkedIn usage? The COVID-19 pandemic has led to a significant increase in LinkedIn usage for online learning and remote job postings. The time spent watching LinkedIn learning content tripled, and searches for “remote working” also tripled during the pandemic.
2. What is the average daily usage time for LinkedIn? Users spend an average of 8 minutes and 52 seconds daily on LinkedIn.
3. How many users does LinkedIn have? As of the first quarter of 2021, LinkedIn has over 772 million users worldwide.
4. What percentage of LinkedIn users are premium subscribers? 39% of LinkedIn users are premium subscribers.
5. How do companies utilize LinkedIn for their business operations? Over 30 million companies use LinkedIn for recruitment, lead generation, content marketing, and building brand credibility.
6. What are the top skills developed on LinkedIn Learning? The top priority skills include upskilling and reskilling, leadership and management, and digital fluency. Resilience and virtual onboarding are also highly prioritized.
7. How effective is LinkedIn for job seekers? LinkedIn is highly effective for job seekers, with three people hired every minute and 55 job applications submitted every second. It also facilitates job searches for 40 million seekers each week.
8. How many companies are listed on LinkedIn? More than 55 million companies are listed on LinkedIn.
9. What is the gender distribution of LinkedIn users? The gender distribution is 57% male and 43% female users.
10. How does LinkedIn rank among social media platforms? LinkedIn is the 15th largest social media platform globally in terms of monthly active users and is considered the most trusted social media network.

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By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.