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61 Logo Statistics You Can’t Ignore: 2020 Data Analysis & Market Share

Category: B2B News

A business logo is more than just an assembly of symbols, letters, shapes, and colors. It’s not simply a graphic and/or typographic mark that identifies your organization. As this selection of logo statistics shows, logos will always have the same storied existence as the organizations they represent

The brand identity of a business that typically “resides” in a logo will resonate with consumers the most. This is why it’s important to have the right logo design, whether your business is large or small.

We’ve gathered these critical logo statistics to offer valuable insights on branding. Perhaps this logo report has some unsolicited logo and graphic design inputs you’ve been waiting for.

key logo statistics

General Logo Statistics

A logo is a company’s most powerful symbol of what it stands for. It is capable of penetrating through language and cultural barriers. Here’s an awesome selection of logo data:

What are the most popular logos?

  • The 2019 top 5 ranked company logos #1 Apple, #2 Nike, #3 Coca-Cola, #4 Mercedes-Benz, and #5 Adidas. (Ranker)
  • Over 90% of the global population recognize the iconic Coca-Cola’s logo. (CreativeBloq)
  • Apple, Microsoft, Coca-Cola, IBM, and Google are the five most valuable brands worldwide. (Interbrand)
  • Founded in 1914, Universal Studios had changed logos a total of 12 times, the latest in 2012. (ClosingLogos)
  • Shell’s classic “shell” logo originated from its very first line of business. Shell first started as a trading firm that marketed old oriental seashells to the West. (CreativeBloq)
  • Established in 1924, Metro-Goldwyn-Mayer (MGM) had used a total of six different lions in their film logos. (DesignHill)
  • FedEx’s logo design has won over 40 awards. Rolling Stones magazine ranked it as among the 8 best over the last 35 years. (CNBC)
  • Playboy earns the bulk of its revenue from licensing its logo, originally created in 1953. (CreativeBloq)

General Logo Features

  • 67% of small businesses will pay $500 for a logo design. (99Designs)
  • The human brain can process images 60,000X faster than words. This is why most businesses select visual branded logos. (Nuanced Media)
  • 18% of small businesses will shell out $1,000 for their company logo. (99Designs)
  • A total of 10 to 20 principles of design exists when it comes to logo design. (Canva)
  • There are a total of 7 types of logo designs today. These are abstract, mascot, combination mark, emblem, letter mark, pictorial mark, and wordmark logo designs. (99 Designs )
  • Consumers need around 5-7 impressions before they recognize a business logo. (Pam Moore)
  • Over 50% of small businesses create their own logos. (99Designs)
  • 9% of global brands didn’t include their business name in their logos. (iMeetCentral)

Most durable company logos

  • Made in 1366, Belgian brewer  Stella Artois’s logo is perhaps the oldest logo still in use today. (MSN)
  • It was 1850 when Peugeot’s logo was first used. (Peugeot)
  • Heinz first used its logo in 1869. (Heinz)
  • Founded in 1778, popular beer brand Bass Ale’s logo created in 1876 is still in use today. (LogoWorks)
  • 1886 was the year Levi Strauss & Co.’s logo was made. (Levi Strauss & Co.)

How much small businesses spend for their corporate logos

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Source: 99 Designs

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With these logo importance statistics, can you say that you’re satisfied with your company logo? In case you’re planning to do some redesign, there’s plenty of help available online. You have great freelance platforms at your service.

Costs of Logo Statistics

A brand logo visually represents a brand or a business. It provides the most effective means of communication with customers and the world at large.

How much does it cost to get a logo designed?

  • Google spent nothing to make its original logo in 1998. Co-founded Sergey Brin just used the free graphics app Gimp to create it. (FastCompany)
  • In 1886, Frank Robinson, Coca-Cola’s founder’s partner and bookkeeper, created its iconic logo. It costs $0 to make it. (Coca-Cola)
  • Twitter’s old logo only cost the then-upcoming social media giant a measly $15. (Business Insider)
  • In 1971, Nike co-founder Phil Knight purchased the famous swoosh logo from Carolyn Davidson, a graphic design student, for $35. That would be around $217 today. (Oregon Live)
  • Made by Paul Rand, the defunct Enron logo cost $33, 000 in the 1990s. (Business Insider)
  • Arnell Group redesigned Pepsi’s logo to the tune of $1 million in 2008. (AdAge)
  • Accenture’s logo, which included rebranding procedures, cost $$100,000,000. (Time)
  • British Petroleum (BP) spent $211 million for its logo design in 2008. (New York Times)
  • The Australia & New Zealand Banking Group (ANZ) logo costs $15,000,000. This hefty figure includes a two-year rebranding campaign from 2010 to 2012. (Think Marketing Magazine)
  • $1,800,000 was the cost of the British Broadcasting Corporation’s (BBC) logo. (Simplio Web Studio)

cost of log

Communicating within and outside your company will always be a core business activity. Only trust the most reliable business communication solutions. Effective communication is key to business success.

Colors & Logo Statistics

The human brain naturally responds to colors. With red we stop. Green tells us to go. We mourn in black. Let’s see how brands use colors in promoting their organizational image through their logos.

How many colors should a logo have?

  • 85% of the leading brands’ designs only use mono or two color tones in their logos. (DesignCrowd)
  • The top colors used by brands in their logos are blue (35%), red (30%), and grayscale (23%). (Venngage)
  • An 80% increase in brand recognition is achieved using a colored logo design. (Ragan)
  • 95% of the top 100 brands use only one or two colors in their logo. (IMeetCentral)
  • When people make a subconscious judgment about a product, 60% to 90% of that evaluation is based on color alone. (Singh, S./Emerald Insight)

What colors are best for logos?

  • Colored ads attract attention 42% more versus similar ads in black and white. (Ragan)
  • Many big brand logos use the color red. Coca Cola uses red to encourage appetite and for happiness. YouTube has a red logo to build the excitement of watching online videos. (Oberlo)
  • Green, used by Starbucks and Garnier Fructis in their logos, signifies the environment, Mother Earth, and universal love (KarenHaller)
  • 33% of the top 100 brands use the color blue in their logo. (Zuza)
  • Men prefer bold colors; women favor softer hues. (Ragan)
  • Google popularly uses a multi-color brand logo to promote diversity and for “not following rules.” (Medium)
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Top Colors Used by Global Brands in their Company Logos

Top Colors Used by Global Brands in their Company Logos
Blue: 35


Top Colors Used by Global Brands in their Company Logos
Red: 30


Top Colors Used by Global Brands in their Company Logos
Grayscale: 23


Top Colors Used by Global Brands in their Company Logos
Yellow: 20


Top Colors Used by Global Brands in their Company Logos
Green: 7


Top Colors Used by Global Brands in their Company Logos
Purple: 1



Source: Venngage

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If you’re a small business owner, there’s no need to fret about how expensive logo designs are today. Why not do your own design (or ask a creative staff)? You only need the help of a trusty graphic design tool for this.

Leading Graphic Design Software

  1. Pixlr. Create and edit images and graphics using this suite of web-based image editing applications. See how its features like brushes, wands, filters, and many more matches other top on-premise editing and design software here in our Pixlr review.
  2. Inkscape. Draw freely with this open-source vector graphics editor. Learn about its unique native format and other features such as z-order transformations, node editing, and boolean operations here in our detailed Inscape review.
  3. Autodesk SketchBook. This drawing and painting solution for professionals packs a comprehensive list of features like predictive stroke technology, customizable brushes, camera scanning, Copic Color Library and many more. Read our Autodesk SketchBook review for more information.
  4. Piktochart. Use this to create unique and eye-catching infographics for your company or customers. In this Piktochart review, you can learn of its many features such as maps, charts, and ready-to-use graphics among many.
  5. PaintShop Pro. This graphics and editing software is great for novices and learners. Read about how its features like face detection technology, media sharing, and tutorials make it easy for anyone to design their own graphics here in our PaintShop Pro review.

Brand Marketing & Logo Statistics

The age-old brand vs. logo debate had been ongoing for years. Rather than continuing this argument, why not explore ways on how these two can more effectively help a business? Our logo research offers some valuable insights on this.

What is the importance of branding?

  • 89% of marketers say that brand awareness is their top business objective. (Savanta)
  • 84% of B2B marketers say brand awareness as a major content marketing objective for their business. (Invesp)
  • There will be 5-7 brand interactions before people remember a brand. (Pam Marketing)
  • 59% of consumers prefer buying new products from brands that they already know. (Invesp)
  • 31% of consumers say trustworthiness is the most important brand quality. (Invesp)
  • 73% of consumers love a brand because of great customer service. (Curatti)
  • Brand loyalty is worth 10X more than a single purchase. (Venngage)

What makes a power brand?

  • 66% of marketers say their companies are willing to sacrifice growth versus hurting their brand image. (Exchange Cim)
  • 77% of marketing leaders say a strong brand is critical to their growth plans. (CMI)
  • 82% of investors want the companies they invest in to have a robust brand. (Big Presence)
  • Only 23% of consumers say they have a relationship with a brand. (HBR)
  • 91% of consumers would rather purchase something from an authentic brand. (AdWeek)
  • 21% say they bought a new product since it was from a brand they like. (Invesp)

brand loyalty

These logo importance statistics clearly show the unparalleled value of a great logo. It’s no wonder businesses go to great lengths just to have that perfect business logo.

Why not elevate the possibilities of your brand marketing to the next level? It’s actually easy when you’re using some of today’s best marketing solutions.

Hidden Messages & Logo Statistics

Who doesn’t love great stories, especially about people and things that we adore? In this day and age, almost everything is easy to know something about. However, there are actually some things that remain secret, especially when they’re hiding in plain sight.

These logo recognition statistics offer some things you just might not know about your favorite brands:

  • FedEx’s logo has a hidden arrow in-between letters ‘E’ and ‘X,’ which connotes precision, acceleration, and forward direction. (CNBC)
  • Wendy’s logo, whose brand highlights a “home-cooked” feeling, has the word “mom” written in Wendy’s collar. (BusinessInsider)
  • Baskin-Robbins has “31” flavors and a pink and blue logo. The letters “BR” doubles as the number “31″. (Baskin-Robbins)
  • The Yellow arrow in Amazon’s logo is NOT just a smile. It indicates that Amazon just sells everything, from A to Z. (LogoMyWay)
  • Tostitos’s logo-name has two letters “T’s” that look like people. They’re actually dipping a tortilla chip into the bowl of salsa on top of the letter ‘I’. (CNBC)
  • Cisco Systems’s logo comprises its name with electromagnetic waves on top. These waves actually represent the shape of the Golden Gate Bridge, its birthplace. (Cisco)

Optimize your Logo Strategy to Make your Brand Stand Out

There you have it, our collection of today’s best logo statistics. This selection offers a host of valuable information that business owners can consider when revisiting their logo and branding strategies.

There’s no need to debate the importance of logo statistics. For one, business logos, when created and used correctly, can offer so much advantage over competitors. If used properly, a logo can be the most powerful instrument in communicating your brand image.

Additionally, the effectiveness of a logo does not reside entirely on its cost. Crucial to an effective logo design is the creativity in capturing the key messages and value proposition of a brand. Further, using the most appropriate color for your logo may spell the difference between a successful and a mediocre brand.

Ultimately, the real essence of a logo comes from the quality of your products or services. It also emanates from how you operate and connect with the world. Lastly, a company logo is a part of your overall marketing mix. Make sure to optimize the power of your logo in your campaigns.

Jenny Chang

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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