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Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Pinterest and Tumblr

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thumbnail-1We had fun checking social media demographics surveys from different credible sources like reviews from Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that suggest women are taking over social media and we’ve turned the data into a nice infographic.

The infographic that our journalists created shows that women not only use social media more often than men, but they use these sites in more ways.  More women also use the top traditional social sites and with visible difference they dominate the visual-type sites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).

But more tellingly is how women lead the trend of accessing social media via mobile. Forty-six percent of women use their smartphones to check their social account versus 43% for men. Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that to the Business Insider review saying 60% of social media time is spent on smartphones and tablets, and you’ll realize women will be setting the pace towards social mobiles.

What does this trend mean? Nothing much except for the fact that social media is now the top Internet activity, according to Business Insider. Social networking and user experience for mobile devices have become very important. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women.

Not only that, women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men, who are likely stuck in news and sports websites.

We can expect more content and brands (such as Tumblr or various B2B directories) leaning towards women’s interests. If you’re a marketer you should seriously review these trends to position your messaging. If you’re a woman, this is real girl power behind the social media that you can harness to appeal to people’s emotions for serious gender issues.



Author: Alex financesonline prefers to write about B2B and SaaS issues, but also delves into a buch of different side topics related to tech and entertainment.

Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Ivan Petkanov says:

I am a little in doubt that the most famous social networking websites like Facebook, Google +, Tumblr etc. will remain on the top. There are new social websites like, which immediately impresses with the natural atmosphere and the user friendly tools. I got immediately friends from other continents and feel better to visit and share what I like with this new community.

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Rafael Montilla says:

Great information! The information in this infographic came on the right, for my article.

I will translate part of your post and put your infographic in my post with all the credits.

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JergenGirl says:

Hmm… I don’t think the writer answered the why part. I’ve scrolled down through it and only read that more women are in social media. So why? What are the reasons why they outnumber guys in the first place? Are we saying men have more important things to do? I hope not.

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GeorgeF. says:

Are you saying women are less productive? Because we know how much time is lost to these online chatters. This “dominance” may actually put women on a negative light since studies have shown people who frequent their social channels more often are prone to fits of depression. The real winners here are those who hardly give a thing about social media and live life as it should be lived: in the real world.

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orionlady says:

It’s time women show who the boss is. Social media is the biggest tech-social disruptive trend and we should grab this chance to use it to our advantage especially on the matter of gender inequality in corporate America. Imagine if we can harness our collective power.

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Kristy says:

It’s too much a stretch to say social media is a girl thing. It’s just that men use their social networks differently, mainly for business, dating, and games. Women “dominate” the social chatting and relationship, while men dominate the technical side of this channel.

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Peter Trapasso says:


Excellent infographic!

I just published a post on my blog about it with my take here -

Women dominate social media [INFOGRAPHIC]



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Gaynor Parke (@SocialMediaMamm) says:

Great infographic thanks. It's no surprise there are more women active on Social Media. We tend to chat more OFF Social Media too!!! With the rise of visual marketing it's also no surprise that women are devouring Social Media on all devices. We love to communicate and Social Media just keeps finding more and more ways for us to do so. Bring it on I say and lets see what comes next. :D

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Kristie Yee says:

They may dominate social media, but is it a good thing? Those are loads of extra time they can use more productively. I’m a woman and I don’t like reading “women dominate men in social media.” It connotes that we have nothing more important thing to do.

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Jimmy King says:

Who runs social media? It’s men! There’s no dominating here by women. If anything they’re just falling into the trap set by men. Just kidding, but in a way I know I’m right.

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mariecris says:

Just because we’re using it more often and in more ways mean we dominate social media. Rather, I see it as being slaves to these male-engineered sites that earn shamelessly billions of dollars while the woman toil to meet both ends meet (after logging out, of course).

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liezl34 says:

Women are collaborative that’s why they’re more social. They love going to the lady’s room in groups. They can’t go out for a lunch alone. Same thing with social media. It’s just an extension. Don’t get me wrong. It’s not a bad thing. In fact, this collaborative approach can work well in business and management. Makes you wonder why corporate America is not taking advantage of this.

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ritzonapritz says:

Why am I not surprised. Women love iPhones not for technical specs but for social media and nothing much more. These findings only corroborate what I’ve been suspecting all along: iPhones are for girls.

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ellenstellar says:

Isn’t it reasonable to expect the same dynamics happen in the real workplace? Never mind dominance, just an equal footing, where women can contribute more innovations and trendsetting policies in higher corporate positions.

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Brad Einarsen says:

You want to find men on social media? Go to comScore shows the breakdown of this site as 70% male, 30% female.

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Jorge Estevao says:

I think that women beeing more social than men, this statistics in this way doesn't add much.
Although, 2 points are much more sensible for a deeper discussion:
- the only social media directed to professional needs (Linkedin) has a lower percentage of women
- how many of these social media were invented/created by women?

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Jimmy Hontanosas says:

I think it's only a matter of time before women will have significant effect on social media. I am not being sexist nor anti-feminist. But I have seen this trend long before. See, I believe that it all started with e-commerce. I am convinced that there are more women than men who engage in online selling sites like eBay. Social media has become an effective marketing platform and I see many women selling on Facebook.

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Blake Taylor says:

I tend to agree with the details of the infographic based on personal experience. I have two sisters who are online on a daily basis and they can't seem to log off from Facebook. It's a good thing men are in logged on to LinkedIn more, which probably means men use social media for professional purposes rather social interactions.

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Arthur Midler says:

This really comes as no surprise, seeing how in other aspects of life women do tend to be more "social" than men. It's great to know that they now do this on tech platforms as well. Technology needs to reflect the current order in the greater social arena, and for so long it's been greatly skewed towards males.

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Kent Davide says:

Great infographic overall but one thing strikes me as a bit odd, or maybe it's just me. You're saying that more women use the top visual social media. Tumbler, I get, because the figures say Tumblr: Women 54% Men 46% and that adds up to 100%, But for Pinterest: Women 33% Men 8% or Instagram: Women 20% Men 15% they don't. With Pinterest, for example, the total for both women and men is only 41%, so which gender then comprises the other 59%

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Alex says:

The data are not showing how many of all users of a given social network are men and women, but how many of all women/men online use a selected social network. For example, of all the US adult women who are online 33% are Pinterest users. Hope that clears it up :)

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