60 Compelling Netflix Statistics for 2024: User Demographics & Revenue

Most people know Netflix as the popular video streaming service that offers a vast selection of TV shows and movies. But before it became the media giant that it is today, it had its own humble beginnings as a small online DVD rental store. Fast-forward to 2021 and it has become one of the most valuable companies in the world, with the number of Netflix subscribers steadily increasing. This is despite the hiccups in TV and movie production and subscriber growth brought about by the COVID-19 pandemic.

In this Netflix statistics article, get to know crucial data about the company’s financials, user demographics, and content titles. Those in the TV and movie industries will be able to get an idea of what kind of content Netflix users patronize. Insights into its revenue and employees will also give investors an inkling of how it is doing as a company. For casual or hardcore Netflix streamers, they will get to know fun facts about popular movies and TV shows as well as award-winning titles.

Key Netflix Statistics

To many, it may seem that Netflix has an endless selection of movies and TV shows to stream. In reality, while the Netflix library is finite, it does have a massive 5,000 to 6,000 titles available, depending on the region of the subscriber. Ireland for example, has the most number of titles available compared to other countries. However, Netflix statistics show that market penetration is strongest in the United States and Canada.

Content Library Statistics

• As of May 7, 2021, there are 5,505 total titles on Netflix for US subscribers, composed of 3,630 movie titles and 1,875 TV show titles. (JustWatch, 2021)
• In 2010, Netflix only had 530 TV shows. Today, it has 2,108 TV shows, an increase of 300%. (Reelgood, 2020)
• Netflix had 6,755 movie titles in 2010. However, that has decreased by 45% to 3,730 in 2020. (Reelgood, 2020)
• The number of movies and TV shows in Netflix’s catalog has shrunk by 47% since 2012. (Reelgood, 2020)
• Ireland tops the countries in the world in terms of library size with 6,379 titles. Ireland is followed by Malaysia (6,361), the Philippines (6,192), Canada (6,162), and Czech Republic (6,129). (Comparitech, 2021)

Regional Availability and Languages Supported

• In 2019, Netflix had a market penetration of 55% in the US and Canada. Meanwhile, Latin America had a penetration rate of 39%, EMEA at 19%., and Asia-Pacific at 11%. (The Motley Fool, 2020)
• By 2025, Netflix’s market penetration in the US and Canada is expected to reach 62%. On the other hand, it will reach 53% in Latin America, 41% in EMEA, and 25% in the Asia Pacific. (The Motley Fool, 2020)
• Netflix is available in more than 190 countries as of 2020. However, the streaming service is not yet available in China, Crimea, North Korea, and Syria. (Netflix)
• Netflix supports more than 20 languages. Users can change their language preferences from the language settings page of the app. (Business Insider, 2019)
• When it comes to languages in its content library, independent estimates put it at 62 languages. These include rare languages such as Quechua, Sanskirt, Nepali, Czech, Persian, Yiddish, Assamese, and Wolof. (What’s on Netflix, 2020)
• English-language content makes up 55% of Netflix’s total content library. On the other hand, 10% are in Hindi, 6% in Spanish, and 4% in Japanese. There is also 3% Mandarin content, 3% Korean content, and 3% Arabic content. Other foreign languages make up 17% of its content library. (What’s on Netflix, 2020)

Netflix Sales and Revenue Statistics

Netflix has a fascinating history, starting out as a small online DVD rental platform in 1997. From posting negative net income in the early 2000s, it now earns billions in net income. It also has a triple-digit market capitalization in the range of billions, making it one of the most valuable companies in the world. Below are other interesting Netflix statistics about its financials.

• In 2020, Netflix’s total revenue amounted to nearly $25 billion. Streaming revenue was worth $24.8 billion while DVD revenue was at $239 million. (Netflix, 2020)
• In 2020, Netflix amassed $11.4 billion in streaming revenues from the US and Canada. Europe, Middle East, and Africa (EMEA) accounted for $7.8 billion; Latin America (LATAM) for $3.1 billion, and Asia-Pacific (APAC) for $2.4 billion. (Netflix, 2020)
• Netflix has a market capitalization of $223.56 billion as of May 2021, making it the 41st most valuable company in the world. (CompaniesMarketCap.com, 2021)
• Netflix stocks have a current market price of $504.20 per share. (CompaniesMarketCap.com, 2021)
• Netflix stocks gave investors a return of 3,726.2% in 10 years. Because of this, it has been named as one of the best performing S&P 500 stocks in the past decade. (CNBC, 2019)
• During the first quarter of 2021, Netflix posted an income of $1.7 billion. (Netflix, 2021)
• Netflix’s net income has grown over the years. From posting negative net income in 2000, it now has $2.76 billion net income as of the first quarter of 2021 alone. (Statista, 2021)

Netflix User Demographics and Behavior

According to data published by Netflix itself, it currently has around 208 million subscribers. On the other hand, Netflix statistics from other sources reveal that Gen Z makes up the bulk of its subscribers. Most people appear to be satisfied with the service but are concerned about price hikes.

• Netflix has around 208 million paying members as of the first quarter of 2021, up 14% year over year. (Netflix, 2021)
• Gen Z users make up 70% of Netflix’s subscriber base. In contrast, 65% are millennials, 54% are Gen Xers, and 39% are boomers. (Morning Consult & Hollywood Reporter, 2021)
• As of the first quarter of 2020, 46% of 13 million households in the United Kingdom have a Netflix subscription. (Ofcom, 2020)
• In the UK, 25% of Netflix subscribers are aged 16 and above. Meanwhile, 22% of subscribers are aged between 16 and 34. (Ofcom, 2020)
• According to a survey, 96% of Netflix subscribers in the UK plan to keep their subscriptions. (Ofcom, 2020)
• As of June 2020, 58% of kids aged three to 17 in the UK use Netflix as their video-on-demand service. (Ofcom, 2020)
• In July 2020, 34% of UK adults said they have used Netflix in the past seven days to watch online videos. (Ofcom, 2020)
• 54% of Netflix subscribers share their passwords with other people outside their homes. 25% shared it with a family member who was not their immediate family while 17.7% shared it with a friend. (Kill the Cable Bill, 2020)
• 54.5% of Netflix subscribers don’t plan on canceling. In contrast, 25.7% said that they are considering canceling. (Kill the Cable Bill, 2020)
• 36.6% of Netflix users complained about subscription price hikes. Meanwhile, 28.2% complained about losing popular shows that they like. (Kill the Cable Bill, 2020)

Netflix Usage Statistics

Video-on-demand platforms like Netflix are seen as a viable alternative to traditional cable TV. As such, they account for roughly a third of television minutes viewed. With the COVID-19 pandemic forcing everyone to stay at home, the amount of time users spent streaming has even increased as confirmed by the latest statistics on cord-cutting.

• Netflix accounted for 34% of television minutes viewed via streaming. Meanwhile, Disney+ accounted for 23% while YouTube accounted for 20%. (Nielsen, 2020)
• In April 2020, Netflix subscribers in the UK accessed 36,000 hours worth of content on the platform. (Ofcom, 2020)
• Netflix has a 75% reach in over-the-top streaming households in the US together with YouTube, Amazon Prime Video, and Hulu, they comprise 79% of total OTT viewing hours in the US. (Statista, 2019)
• An average Netflix subscriber spends two hours a day on the streaming platform. (Variety, 2019)
• During the quarantine, estimates put daily Netflix usage at 3.2 hours of video per day or a 61% increase from 2019 figures. This means that Netflix subscribers have streamed a total of 203,840,000 hours of video per day during quarantine. (Kill the Cable Bill, 2020)
• An average Netflix user in the US is estimated to consume 9.6GB of streaming data per day while on quarantine. This means that Netflix users in the US have streamed a total of 18.346 million terabytes of data per month during quarantine. (Kill the Cable Bill, 2020)
• Netflix users were three times more likely to watch content on the service daily versus Amazon Prime Video users. (Which, 2020)

Most Watched Netflix Content

Netflix has both acquired and original titles in its library. Netflix’s original movie Extraction did well in terms of viewership while The Secret Life of Pets 2 was one of the most-streamed movies of 2020. For TV shows, Bridgerton, Lupin, and Ozark are fan favorites for Netflix original TV shows. On the other hand, The Office and Friends were popular picks for acquired TV show titles.

• Netflix statistics show the most-watched English language Netflix original movie as of May 2021 is Extraction with 99 million views. (What’s on Netflix, 2021)
• The first season of Bridgerton is the most-watched English-language Netflix original TV show as of May 2021, with 82 million views. (What’s on Netflix, 2021)
• Lupin is the most-watched non-English language Netflix original TV show as of May 2021, with 70 million views. (What’s on Netflix, 2021)
• Ozark was the most streamed Netflix original TV series with 30.5 billion minutes streamed. (Nielsen, 2021)
• The Office was the most streamed TV series that was acquired by Netflix, with 57 billion minutes streamed. (Nielsen, 2021)
• Secret Life of Pets 2 was the most-streamed movie on Netflix in 2020 with 9.1 billion minutes streamed. However, the most-streamed movie of 2020 across all streaming platforms was Frozen II. (Nielsen, 2021)
• 70% of the 30 top-performing Netflix titles in the UK for April 2020 were produced in the US. Over half of the top 30 titles for the said period were Netflix originals. (Ofcom, 2020)
• 62% of Netflix users in the UK watched drama shows in April 2020. Fifteen percent watched comedy shows while 12% watched children’s shows. (Ofcom, 2020)
• Friends was the top streamed subscription video-on-demand program in the UK during the first quarter of 2019. It garnered 2.38% of total streams during the period. (Ofcom, 2019)

Netflix Awards Statistics

Netflix is gaining recognition as a producer of quality movies and TV shows. In 2021, Netflix had a winning streak in the Oscars, nearly doubling overnight the number of awards it has won since 2013. The streaming service has likewise garnered a number of nominations for the Screen Actors Guild Awards and the Golden Globe Awards.

• In 2021, Netflix garnered 36 Oscar nominations, with 10 nominations for the 1930s biographical movie Mank. In 2020, Netflix received 24 nominations but only won in two categories. (CNBC, 2021)
• Netflix has received 54 Oscar nominations since 2013 but won only eight awards. (CNBC, 2021)
• Netflix almost doubled its Oscar awards in 2021. During the 93rd Academy Awards, Netflix won seven Academy awards. Ma Rainey’s Black Bottom and Mank bagged two awards each. In addition, Netflix also received awards for best live-action short, best animated short, and best documentary feature. (CNBC, 2021)
• Netflix’s first Oscar nomination was for best documentary for “The Square” which portrayed the Egyptian crisis until 2013. (CNBC, 2021)
• For the Screen Actors Guild, Netflix garnered 30 nominations this 2021. It had 13 nominations for movies and 17 nominations for TV. (GoldDerby, 2021)
• For the 2021 Golden Globe Awards, Netflix received 42 nominations across 22 films and 20 shows. (Netflix)
• Recently, Netflix announced that it is stopping any activities related to the Golden Globes. The Hollywood Foreign Process Association, the organization behind the Golden Globes, has been criticized for its ethics and demographics. The HFPA announced that it will grow the organization by 50% in the next 18 months. However, Netflix Chief Content Officer, Ted Sarandos, is pushing for “more meaningful changes.” (CBR, 2021)

Working at Netflix

From having only 30 employees when it started, Netflix now has thousands of employees around the globe. The majority of its employees are located in the US, while the rest are located in Europe, the Middle East, Latin America, and Asia. In addition, Netflix celebrates diversity by having women or those from underrepresented racial or ethnic backgrounds making up nearly half of its workforce.

• Netflix had only 30 employees when it first opened as an online DVD rental platform in 1998. (Funding Universe)
• As of 2020, Netflix had 9,400 full-time employees. This is more than double its employee count in 2016. (Statista, 2021)
• Netflix employees are dispersed across 59 countries. 7,600 employees (81%) are located in the US and Canada. On the other hand, 1,000 (11%) are located in EMEA, 200 (2%) are located in Latin America, and 600 (6%) are located in the Asia-Pacific. (Netflix, 2020)
• The average employee salary at Netflix is $58,598 a year or $28.17 an hour. (Zippia, 2021)
• Some of the highest-earning job titles in Netflix are engineering manager ($183,834), content director ($134,564), and senior software engineer ($131,464). (Zippia, 2021)
• Employees from Netflix’s engineering department earn the highest salaries at an average of $129,183 per year. On the other hand, employees from marketing earn an average of $104,193 per year while employees from IT earn an average of $87,741 a year. (Zippia, 2021)
• Employees from Netflix’s office at Los Gatos had the highest salaries by location with an average of $69,369 per year. (Zippia, 2021)
• Women comprise 47.1% of Netflix’s workforce. (Netflix, 2021)
• 46.4% of Netflix’s workforce and 42% of its leadership are made up of people from underrepresented racial or ethnic backgrounds. These include Black, Latinx, and Hispanic, (Netflix, 2021)

Future Trends for Netflix

As Netflix continues to evolve in the competitive streaming landscape, several trends are shaping its future. Here are some key areas to watch:

• Increased Focus on Original Content: Netflix has invested heavily in original programming, and this trend is set to continue. By producing exclusive movies, series, and documentaries, Netflix aims to attract and retain subscribers, differentiating itself from competitors. Expect more high-quality content featuring both established and emerging talent.
• Expansion into Gaming: In recent years, Netflix has ventured into the gaming industry by offering mobile games to its subscribers at no extra cost. This trend will likely expand as Netflix looks to enhance user engagement and tap into the gaming demographic, providing an interactive experience alongside its streaming offerings.
• Global Market Growth: Netflix has seen significant growth in international markets, which will likely remain a focus. By localizing content and producing region-specific programming, Netflix aims to attract diverse audiences worldwide, catering to varying tastes and preferences.
• Ad-Supported Subscription Model: To counterbalance rising production costs and slow subscriber growth, Netflix may further develop an ad-supported tier. This model allows users to access content at a lower price, appealing to budget-conscious consumers while generating additional revenue through advertisements.
• Emphasis on Data-Driven Decision-Making: Netflix has long relied on data analytics to inform content creation and marketing strategies. This trend will likely continue as the company seeks to enhance viewer personalization and optimize its content library based on user preferences and viewing habits.
• Partnerships and Collaborations: As competition intensifies, Netflix may explore more partnerships with other media companies, creators, and technology firms. Collaborations could lead to unique content offerings, expanded distribution channels, and enhanced user experiences.

Netflix: A Streaming Media Giant

Over the years, Netflix has built up its business to become one of the most formidable video-on-demand services in the market. In terms of financials, it earns billions in revenues and has strong market capitalization. In addition, it has a stable of TV and movie shows that are appreciated both by viewers from all around the world as well as industry critics. It also doesn’t hurt that it values gender and racial diversity in the company and lobbies for more inclusive practices within the TV and movie industry.

The COVID-19 pandemic has delayed the production of Netflix original movies and TV shows. However, it was a boon to its existing content platform as more people streamed content while on quarantine. This has put Netflix in a dominant position over its competitors. If you need more reasons to choose Netflix over other streaming platforms, check out our comparison of Netflix vs. Amazon Prime.

Key Insights

• Extensive Content Library: Netflix boasts a vast content library with over 5,500 titles available to US subscribers, consisting of movies and TV shows. Despite a reduction in the number of movies since 2010, Netflix continues to offer a diverse range of content.
• Global Reach: Netflix operates in over 190 countries and supports more than 20 languages, with English making up the majority of its content. Its market penetration is particularly strong in North America, with significant growth expected in other regions by 2025.
• Strong Financial Performance: Netflix has seen substantial revenue growth, with total revenue reaching nearly $25 billion in 2020. The company’s market capitalization is around $223.56 billion, making it one of the most valuable companies globally.
• Diverse User Base: With around 208 million paying subscribers as of early 2021, Netflix’s user base is primarily composed of Gen Z and millennials. A significant portion of subscribers share their passwords, highlighting Netflix’s pervasive reach.
• High Engagement: Netflix users spend an average of two hours daily on the platform, with increased usage observed during the COVID-19 pandemic. The platform accounted for a substantial portion of television minutes viewed via streaming.
• Award-Winning Content: Netflix’s original content has received critical acclaim, with numerous Oscar nominations and wins. The platform continues to produce high-quality movies and TV shows, garnering recognition from prestigious award bodies.
• Inclusive Workplace: Netflix emphasizes diversity, with women comprising nearly half of its workforce. A significant percentage of its employees and leadership come from underrepresented racial or ethnic backgrounds.

FAQ

1. What are the most popular shows and movies on Netflix? Some of the most popular Netflix originals include “Extraction,” “Bridgerton,” and “Lupin.” In terms of acquired content, “The Office” and “Friends” are highly watched. “The Secret Life of Pets 2” was the most-streamed movie in 2020.
2. How much revenue does Netflix generate? In 2020, Netflix’s total revenue was nearly $25 billion, with streaming revenue contributing $24.8 billion. The US and Canada were the largest revenue contributors, followed by Europe, the Middle East, Africa, Latin America, and the Asia-Pacific region.
3. How diverse is Netflix’s content library? Netflix’s content library is diverse, supporting over 20 languages and featuring content in 62 languages. English-language content comprises 55% of the library, with significant offerings in Hindi, Spanish, Japanese, Mandarin, Korean, and Arabic.
4. What is the demographic breakdown of Netflix users? The majority of Netflix users are Gen Z (70%) and millennials (65%). Netflix also has significant viewership among Gen Xers (54%) and boomers (39%).
5. How does Netflix compare to traditional TV? Netflix accounts for a significant share of streaming minutes, outperforming many traditional TV channels. During the COVID-19 pandemic, users spent an average of 3.2 hours per day on the platform, reflecting its strong position as an alternative to traditional cable TV.
6. What awards has Netflix won? Netflix has received numerous awards, including 54 Oscar nominations and eight wins since 2013. In 2021 alone, it garnered 36 Oscar nominations and won seven awards, highlighting its success in producing high-quality original content.
7. How has Netflix’s employee base grown? Netflix started with only 30 employees in 1998 and has grown to 9,400 full-time employees as of 2020. The majority of its workforce is based in the US and Canada, with a significant presence in EMEA, Latin America, and Asia-Pacific.
8. What are the financial benefits of investing in Netflix? Netflix stocks have delivered impressive returns, with a 3,726.2% increase over the past decade. The company’s robust financial performance and strong market position make it an attractive investment opportunity.
9. How does Netflix support diversity and inclusion? Netflix is committed to diversity and inclusion, with women making up 47.1% of its workforce. Additionally, 46.4% of its workforce and 42% of its leadership are from underrepresented racial or ethnic backgrounds, reflecting its efforts to promote an inclusive workplace.

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By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."