Meta Quest Pro VR Headset: How Businesses Could Capitalize on VR Technology

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The recently leaked videos of Meta’s high-end virtual reality (VR) headset has added more excitement to the VR world. Apparently called Meta Quest Pro, the headset is slated to be officially released next month.

However, a guest apparently left prototypes of the VR gadget at a hotel by accident. A hotel worker, later on, discovered the devices as he was instructed to deal with a bag presumed as rubbish left in the corridor. The guest who stayed in the hotel room has since claimed the VR headsets.

The Meta Quest Pro, labeled as “engineering samples,” resembles the Project Cambria headset. The company has been teasing Cambria since last year. It’s just one of the multiple VR headsets Meta is developing as it pushes for the Metaverse and for VR to become mainstream.

Capitalizing on VR Technology for Business

Virtual reality technology is advancing rapidly. Meta is not the only company investing heavily in developing advanced VR headsets. The AR/VR race has been going on for many years with other tech giants like Google, Apple, and Microsoft developing their own prototypes.

According to virtual reality statistics, the number of VR users in the United States is 57.4 million while the number of AR users was 90.9 million in 2020. Moreover, industry experts project that the VR and AR market will reach $296.9 billion in 2024—nearly 10 times its $30.7 billion market size registered in 2021. This means VR technology is poised for explosive growth and early adopters can capitalize on the power of VR.

Users have largely associated VR technology with video gaming. But it can have a variety of business applications. Organizations can see the strongest use cases for virtual reality in creative communication, skills training, and design. As VR developments continue to advance, we can expect the technology to become more accessible and affordable.

Digital Marketing

In creative communication, VR can transform the way businesses conduct digital marketing. It can bridge the gap between product experience and customer actions. Marketers who leverage VR could craft more engaging ways to demonstrate their products. As a result, the technology could increase brand awareness and customer engagement, which impact company revenues.

For instance, VR can be a great addition to an event marketing activation. Marketers can use brand-related VR games at their tradeshow booths. Visitors who enjoy a creative VR experience can quickly share it on their social media and fuel inbound marketing for the business.

Training and Skills Development

Learning by doing is one of the most effective ways to train people. However, it’s not always possible to create the scenarios necessary to teach a certain skill. Businesses that use VR technology can simulate many activities that might be too expensive, dangerous, or time-consuming to recreate in real life but are vital to training and professional development.

Pilots, for one, have been using VR for decades. In recent years, medical practitioners, military trainers, and safety trainers in the mining industry have also been using VR in their training programs.

Design, Engineering, Manufacturing

Gaming companies are not the only ones who can benefit from VR. Engineers, architects, and manufacturing companies can bring their designs to life with VR.

With virtual reality, it would be possible to create 3D representations of designs in real size. This means designers can walk around and explore their works with more accuracy. A VR test run can make it easier to apply design revisions or make important adjustments to products before they go to production.