As you may know, Product Information Management (PIM) software is also known by other names – Master Data Management (MDM) system, Product Lifecycle Management (PLM) system, and Product Resource Management (PRM) system. Whatever its designation, PIM is designed to centralize important product information in one location to give you a full, precise, real-time view of your product and all information and data associated with it.
In this guide, we will present the top players in this software niche. The solutions share many features as well as differ in distinct ways. In this way, you can discern which one would be best to fit your needs. The details are spelled out below.
A Product Information Management (PIM) software can store almost any information involving a product such as its description, pricing, product configuration, shipping, logistics, taxation, and other related items including product reviews. PIM can help you make and configure a limitless variety of product information. With its accuracy and flexibility, PIM software becomes your reliable source of product content. As every marketer and merchant knows, product content translates to better customer experience.
The rise of PIM is related to the rise of business cloud solutions as a whole. The compound annual growth rate (CAGR) for PIM is expected to be at 25.1% between the years 2019 to 2027. In the bigger picture, cloud adoption in major geographic markets is expected to soar up to 20% every year. And, it is not just the large enterprises that are enthusiastic about hits.
Source: Plytix, 2019Designed by
In fact, over 80% of small and medium-sized businesses (SMBs) are interested in technological investments last year. Also, 70% are eyeing cloud-based solutions specifically. Moreover, the PIM market is projected to hit $31 billion in value by 2024 and over $48 billion in 2026.
There are many factors for the PIM market explosion. This includes the explosion of ecommerce. As this grows, the control of product data becomes a greater challenge which when left unattended will leave valuable information untouched. This entails great opportunity costs. Also, it is, in a sense, a relinquishment of a possible competitive advantage. Why? Because if competitors make use of such technology to gain major competitive advantages first, then a non-adopting firm will lag in various aspects such as analytics and even profitability.
Agility Multichannel combines important facets of ecommerce into one centralized system such as tracking, rich business process overviews, and documentation. Other core features include data onboarding, approval, data enrichment, and data publishing plus syndication.
What’s great about the system is that it has a rule-based and configurable interface. This ensures that you can customize it according to your needs as you go along. It also provides you with tools for insights like business analytics so you can gauge your performance quickly and easily. Lastly, like all top software out there, it helps you organize your information about the state of your products and inventory. In this way, you can have a quality bird’s-eye view as you try to drive maximum ROI and decrease both costs and returns.
You can get in touch with the vendor for an interactive demo to see if the software matches your needs.
Detailed Agility Multichannel Review
PIMworks is more than just a product information management solution–it also serves to enhance the experience you provide to your customers. It begins by giving you a centralized interface where you can conduct all your PIM tasks. This is especially beneficial when it comes to curating a multi-channel product experience.
Additionally, PIMworks has a user-friendly interface. This enables you to access tools and information quickly for faster task completion. On top of that, the system places within your reach features that allow you to process data. With this capability, you can identify gaps and consistencies then rectify them to improve the quality of the product information you provide.
The vendor has an appealing free trial where you can tinker with the features at no cost.
Detailed PIMworks Review
InfoSphere MDM is a comprehensive suite of solutions with collaborative and operational capabilities to manage the master data in your organization. It can handle data for single or multiple domains involving your products, customers, patients, locations, suppliers, services offerings, and many others to enhance the effectiveness of applications and business processes.
It provides features and flexibility to manage master data which is the high-value, core information used to support critical business functioning across your enterprise, making it the heart of every business transaction, application, and decision. InfoSphere MDM includes mechanisms and governance for the consistent use of master data throughout the organization and is built to accommodate, control, and manage change.
It is offered in three editions – Standard, Collaborative, and Advanced – to provide you optimal coverage for your MDM requirements. Aside from the operational server, MDM database, clients, and other parts of the primary architecture, you can use other components to achieve your MDM goals.
Detailed InfoSphere MDM Review
Product 360 is an end-to-end MDM solution from Informatica, a leading provider of data management software. The software enables you to acquire, manage, and publish accurate product information to all channels, letting you deliver rich product information to help you close sales no matter which channels your customers use. Product 360 ensures that the right product information is accessible to the right customers exactly when they need it.
Product 360 boasts of up to 4X faster product launch when deploying the solution in both B2B and B2C environments. It can accelerate product introductions across all channels – online, mobile, retail stores, catalogs, point of sale (PoS), procurement, and more. You’ll be able to convey unique brand experience everywhere and reinforce customer loyalty when they can access high-quality information that leads to improved customer service. Great product and brand experiences enable customers to make more informed purchases, and at the same time you gain enhanced business agility as your marketing teams and agencies collaborate more easily.
Detailed Product 360 Review
Salsify is a product information management and digital asset management platform that specializes in the delivery of digital brand experience which, for your customers, starts in a search bar and ends on a product page. It can centralize the content for your customer’s journey, transform the ecosystem, and inform you what you need to do to improve results. Salsify lets you, and not your IT, have control over your product data, allowing you to quickly manage product attributes and deliver approved content for every channel.
With Salsify, you can centralize and transform images, videos, and other files for use across your touchpoints. It provides data insights to drive workflow tasks that can measure speed time to market and improve sales. Built for channel by channel readiness, you get to know at a glance if your product information is ready for publication. The Salsify ecosystem is intended for commerce anywhere, giving you the tools to quickly deliver optimum customer experience across your channels. Salsify is available through custom-priced packages based on capabilities you require and how you expect to use the platform.
Detailed Salsify Review
Akeneo is an open-source PIM system designed for retailers and brands searching for efficient solutions to their multichannel needs. It is based on the Symfony2 framework and is highly extensible and customizable. The open-source software is driven by an active community of 2,500 members and contributors from 165 countries. With Akeneo, you’ll be able to import your data from different Excel and CSV files, connect to third party systems, and onboard your suppliers to get a full and clear view of all your imports.
Akeneo PIM comes with an extensible import engine that streamlines data onboarding from virtually any source. It lets you organize and classify your products the way you want without the complicated tabular method. Instead, it utilizes a powerful and intuitive product grid that puts information in order while helping you perform advanced searches on your catalog in a few clicks as well as display only the information you need. You can define data attributes, complete product sheets, translate your information into as many languages, add media files, and keep track of any modifications directly in its product history. Akeneo is offered in three editions – Community which is free, and Enterprise and Cloud which are subscription-based.
Detailed Akeneo Review
Pimcore is an enterprise-ready, open-source PIM and MDM solution that you can avail without license cost. It is currently used by more than 80,000 companies in 56 countries, taking advantage of an ecosystem approach to help them consolidate product and digital assets to achieve optimal user experience across commerce, website, and mobile. Its data management capabilities enable you to undertake a structured approach to digital experience management.
Pimcore allows you to centralize and harmonize all your marketing and technical product information, letting you deliver data to any output channel and promote quality user experience across all customer touchpoints. It can integrate, consolidate, and manage any type and any amount of digital data. It is multi-domain and multi-vector compatible, making it applicable for organizations of any size and in any industry. Pimcore’s MDM feature lets you control a wide range of data assets including product, customer, and vendor information.
Detailed Pimcore Review
EssentialPIM is an information management solution designed to let you manage tasks, appointments, notes, contacts, password entries, and email messages across multiple platforms and cloud applications. You have all your information in one place where data is stored in a secure, fast and scalable database that can be cross-linked, easily searched, and synchronized with all popular cloud solutions. The software’s items can refer to each other to provide easy and fast navigation between related elements.
EssentialPIM covers data on all your Windows, Android, and iOS devices as your cloud data. It can synchronize all data and securely store them using advanced industry-standard AES 256-bit key encryption. Granular access to separate modules can be set up synchronization with cloud services is protected via SSL which is the same technology used in online banking. The software can be purchased through four affordable license types – desktop/portable, lifetime, business, and business lifetime.
Detailed EssentialPIM Review
Vin PIM is a flexible next-generation multi-domain MDM and PIM solution designed to keep your master data clean and consistent across multiple channels. The solution can be rapidly implemented to help you maintain and a single version of the truth, transform your master data into business benefits and improve cross-sell and up-sell to enhance customer experience and retention. Vin PIM works for all domains and keeps a relationship with different data categories such as products and sellers, and sellers and customers, among others, for maximum efficiency and better decision making.
With Vin PIM, you can drive business information and operations efficiently with a complete view of all your data assets. Its data integration tool helps to combine data with multiple formats, and attributes from disparate data sources to gain a single unified view of all your data. It can develop relationships to create an integrated view of products, customers, suppliers, materials and other data sets that reside in silos with different departments and units of your organization. Vin PIM comes in custom pricing depending on the modules that you need.
Detailed Vin PIM Review
inRiver simplifies product information management to help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories and eventually provide optimum customer experience. It facilitates the creation, handling, and distribution of perfect product information for world-class customer experience across all touchpoints and in multiple languages. You’ll be able to efficiently control product information and deliver relevant, personalized content to your customers.
Best employed for your marketing activities and efforts, inRiver PIM increases efficiency, productivity and collaboration while shortening time-to-market. You can go to market quickly to achieve longer product exposure and increased sales. You gain a single point of control by managing inbound and outbound product data from one dashboard via inRiver, the original toolbox for product experience management. You can collaborate effectively to empower your marketing team to work together in creating rich and consistent product information and share content simply by accessing a one-stop-shop for product information.
Detailed inRiver PIM Review
Stibo Systems STEP is a multi-domain master data management platform designed to drive strategic business initiatives for your organization. It provides one seamless platform to make your work more predictable, less expensive, and give you quicker time-to-business value when implementing and maintaining a master data project. Among its attributes and capabilities are data modeling, governance, stewardship, business process management, data maintenance, integration, adaptability, and security. It is also designed to be future-proof to handle any potential data challenges.
You’ll be able to exceed your business goals using highly configurable data models that are easily adjusted for your data requirements and systems. You can quickly configure complex domain data models, normalize data across disparate data models, and easily make changes and updates with no programming or downtime. You can guarantee accuracy and accountability when managing your organization’s data policies and procedures, and get reliable master data across all domains aided by audit trails and version control to track changes.
Detailed Stibo Systems STEP Review
Riversand PIM offers a best-in-class PIM solution that enables you to go beyond the basics of product information management. It lets you develop highly collaborative and efficient digital supply chains, reduce manual processes, move products to market faster, and deliver exceptional customer experiences. The future-ready PIM maximizes the power of product data, allowing you to quickly move products to market by leveraging smart automation that takes over manual workflow.
With the software, you can streamline communications with vendors and internal teams, ensuring that you get the right information to the right customer at the right time with tailored recommendations. You can optimize assortment planning by combining brand, competitor, customer, and seasonality data all in one place. Using digital asset management tools and out-of-the-box connectors for rapid content syndication to third-party platforms such as Amazon or Google Shopping, you’ll be able to ensure rich, accurate product content such as images, copy, and videos across all channels.
Detailed Riversand PIM Review
Censhare DAM lets you connect product master data with all relevant information and media for production and output across all channels. You can interlink master data, structures, logos, media, and texts and update them across multiple systems, allowing you to maintain product information for presentation and publication in product flyers, online shops or digital and printed catalogs. Censhare’s product communications approach provides flexible handling of products in any required structure, complete with all content and resources.
Censhare DAM integrates with all content processes, letting you manage and control the automated output across all media. It can work with external systems via interfaces, as well as transfer and consolidate product data from ERP systems, or suppliers from Excel and CSV files. This allows you to connect commerce with marketing for transparent product management and error-free communication regardless of channels, regions, and languages. You’ll be able to manage all product information and form hierarchies with product groups, families and variants as required. Censhare is available through quote-based pricing.
Detailed Censhare DAM Review
OpusCapita PIM collects, organizes, and updates all of your product information in a single system, allowing you to distribute the most relevant and authentic product information available for your internal and external stakeholders across your media and sales channels. It provides accurate and easily accessible product data to improve efficiency and drives sales. You can manage master data on any detail of information including product groups and variants, prices and assortments, as well as translations and terminology.
OpusCapita PIM offers industry-specific modules. For retailers, they’ll be able to receive huge amounts of product information from various manufacturers, and process and prepare that information for outbound channels like webshops, e-catalog, and individually produced print media. Meanwhile, manufacturers will be able to centralize all product information into one system while simplifying compliance with industry standards and the approval process to ensure consistent data. Its simple export and synchronization rules ensure all enterprise product data is connected to your central system or the “Golden Record” for product information.
Detailed OpusCapita PIM Review
Plytix PIM serves as your product content hub to help you manage, optimize, and distribute your product content from one cloud platform to get to market faster. It offers a ready-to-use PIM solution that is simple enough for small teams to use and powerful enough to support limitless growth. The tool gives all your product content and assets a single place of reference in the cloud, enabling your team to organize and distribute your product descriptions and media to multiple channels.
You can launch products faster by enriching and optimizing product content from one location. You’ll have cross-channel coherence especially since most shoppers research products on multiple channels before making a purchase. With consistent and quality product information, you get better chances for potential customers to become loyal customers. The software’s DAM feature ensures that all your product and brand assets are organized and easily accessible by your whole team. You can link unlimited images, videos, PDFs, and other files to products without needing duplicate content. Custom pricing is offered based on your PIM requirements.
Detailed Plytix PIM Review
Sales Layer PIM is a next-gen PIM that lets you organize, analyze and connect your products, keeping everything under control while you concentrate on your marketing strategy. You can optimize your product information management efforts through tools that allow you to check and analyze the quality and completeness of your catalog, add any files and media assets to the software’s DAM, share your content, and syndicate all your sales channels.
Importing your products is as easy as copy-paste. You can work with any data source and import any excel, CSV or XML file, and automatically map every field with the right attributes, categories, and families. With your content in the cloud, you can add more users with different roles to the Sales Layer platform and work collaboratively. Using graphic reports, you can track the evolution of the quality of your product information, automatically enrich product information, and improve the ranking of your product listings. Sales Layer is custom priced depending on several users, connectors, and SKUs/product references.
Detailed Sales Layer PIM Review
Contentserv PIM brings together product information from multiple sources to help you lay the foundation for multichannel product communication. The software lets you meet growing customer demands, speed time to market, and drive better business results in light of the increasing challenges of data quality management and marketing integration. Contentserv PIM boasts of unmatched usability, flexibility, and scalability, letting you save time by bringing together data from multiple data pools, ERP systems, vendors and suppliers boosted by automated data onboarding.
You get to resolve conflicting content for easy data cleansing and creation of golden records through state-of-the-art master data management features. You’ll also be able to seamlessly integrate digital content including graphics, icons, videos and more for visually-compelling product presentations. You can create easy-to-use workflows, task management, and intuitive interfaces to facilitate collaboration and approval. Contentserv is priced on a monthly per user basis and comes in four editions – Standard for SMBs, Basic Enterprise, Global Enterprise, and Content cloud/SaaS.
Detailed ContentServ PIM Review
Profisee is a multi-domain master data management platform designed to help you establish a trusted data foundation across your enterprise. Single domain strategies are no longer relevant when planning your data management strategy especially since digital transformation and data management cuts across multiple departments across your organization. Profisee enables your investment without limits when it comes to users, records, domains and data sources. It is deployable on any devices and applications and can be delivered on-premises, in the cloud, or through a hybrid model.
Profisee’s core platform delivers the fundamental capabilities needed for every MDM solution – from modeling, data integration to data stewardship and governance – it provides a single consistent foundation upon which the rest of the Profisee capabilities and features are built. These include modeling and deployment, business rules and data quality, security and permission management, and batch integration, to name some. The software’s pricing is by quote, although going by its tagline you get the price for one platform with no limits.
Detailed Profisee Review
EnterWorks is a PIM and MDM platform intended to help you deliver differentiated experiences across your content value chain. It lets you get a single view of content by converging product data dynamically linked to supply and demand chains. It allows you to enrich product content by enabling users and touchpoint personalization. You can tailor content specific to channels, segments, and devices without the complexities involved.
You can likewise enable your enterprise content network by orchestrating product content collaboration within your organization while exchanging consistent, accurate product information with suppliers, customers, partners, and marketplaces. Its multi-tenant, multi-domain capabilities let you harmonize data and content within and across enterprises to support supply chain efficiency and demand chain responsiveness. You can also provide omnichannel experiences by creating product data and content according to physical venues and digital touchpoints in serving suppliers, partners, and customers.
Detailed EnterWorks Review
EfficientPIM is a full-featured and cross-platform personal information manager that can help you manage your business. With the software you can keep track of contacts, appointments, tasks, to-do lists, and much more. It also gives you space for keeping notes, diaries, and even passwords. To be successful you need to be organized and efficient, and EfficientPIM puts all information and data to manage your business in one location through an easy-to-use interface.
You can easily sync data across PCs and mobile phones, get color-coded labels for events and tasks and have real-time reminders. EfficientPIM has powerful search capabilities so you can quickly find your information. You can import/export files from/to Word, Excel or Notepad, etc. and also can print your information if necessary. It also has safeguards to remove worries that you may delete some important information by mistake. Its backup and restore features can help you conveniently save and migrate data. Moreover, the software stores all sensitive information, such as passwords, in an encrypted format. EfficientPIM offers a free edition and a budget-friendly lifetime license.
Detailed EfficientPIM Review
Your product information and content must always be accurate, updated, consistent, and consolidated across all your customer touchpoints and channels. This is because customers and shoppers now heavily depend on retailer product pages to get the information they need. And the information they get triggers a most crucial decision – whether to purchase your product or your competitor’s.
Never underestimate the power of product information, and a PIM solution will be immensely helpful in ensuring that you leverage such information to engage customers, whatever channel and contact point they may be, and influence their buying decisions to your favor.
Thus, if you are new to PIM software solutions and would like to know which one should you try out first, we recommend Agility Multichannel. With its centralized system for data onboarding, enrichment, and publication, you can easily reinforce your ecommerce efforts. What’s more, it has a highly configurable interface, making it ideal for users who want flexibility. Should you want to investigate the platform firsthand, you can easily do so when you can sign up for Agility Multichannel free interactive demo.
However, if you don’t feel like it is a great fit for you. You can always check out the other PIM software solutions we’ve mentioned in this article.
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