Product Information Management (PIM) software is also known by other names – Master Data Management (MDM) system, Product Lifecycle Management (PLM) system, and Product Resource Management (PRM) system. Whatever its designation, PIM is designed to centralize important product information in one location to give you a full, precise, real-time view of your product and all information and data associated with it.
In this guide, we will present the top players in this software niche. The solutions share many features as well as differ in distinct ways. The details are spelled out below.
A PIM product information management software can store almost any information involving a product such as its description, pricing, product configuration, shipping, logistics, taxation, and other related items including product reviews. PIM can help you make and configure a limitless variety of product information. With its accuracy and flexibility, PIM product information management software becomes your reliable source of product content. As every marketer and merchant knows, product content translates to better customer experience.
Why should you consider having a PIM system in place? The importance of PIM to your organization can never be stressed enough. Increasing complexities within products and the sheer volume of them that you have to deal with necessitates the implementation of product information management tools. There can be so many product variations and specifications like color, size, details, and the like that updating them manually and regularly across all your sites and pages can be a struggle. Another thing, you get a competitive advantage when you have complete and accurate data since 64% of U.S. adults shop online. The future of PIM is a rosy one as its value continues to be recognized by many organizations.
By the nature of its function, product information management tools can work or communicate with other systems and platforms, allowing ecommerce websites, web services, online portals, electronic product catalogs and other similar systems to automatically access and retrieve product information from the PIM and display it wherever you want. Some of the features and capabilities of PIM include:
There may be other features offered depending on the product vendor. The software is normally offered in modules or functional components such as PIM, MDM, PLM, MAM, DAM, etc. Thus, pricing is often quote-based depending on the modules and capabilities you need or the number of users and data connectors. Of course, you can just get the whole integrated package. You’ll learn more of these as we go through our 20 best product information management software solutions.
An integrated PIM boasts of interoperability with other systems. Being the holder of master product information, it is the go to repository when websites and web services need the latest information. For instance, when you add product information or bring to date inventory availability to the PIM, it will automatically update and reflect said information to your catalogs, web pages, online selling sites, marketplaces, shopping carts, and all other services you use that is linked to the PIM.
This makes PIM software a most important tool for eCommerce and web retail businesses. It can help you with the following.
For many, trying to list products across multiple channels is a big challenge. This and other issues relating to data accuracy, quality and consistency are ably addressed by PIM software. This top 20 PIM product information management software write up will introduce to some of the leading PIM solutions to give you an expansive view of what’s available in the market today. We’ll have a quick rundown of each product’s features and functionalities so you can zero in on the solutions that meet your business requirements and budget.
IBM InfoSphere MDM is a comprehensive suite of solutions with collaborative and operational capabilities to manage the master data in your organization. It is able to handle data for single or multiple domains involving your products, customers, patients, locations, suppliers, services offerings, and many others to enhance the effectiveness of applications and business processes.
It provides features and flexibility to manage master data which is the high-value, core information used to support critical business functioning across your enterprise, making it the heart of every business transaction, application, and decision. InfoSphere MDM includes mechanisms and governance for the consistent use of master data throughout the organization and is built to accommodate, control, and manage change.
It is offered in three editions – Standard, Collaborative, and Advanced – to provide you optimal coverage for your MDM requirements. Aside from the operational server, MDM database, clients, and other parts of the primary architecture, you can use other components to achieve your MDM goals.
Product 360 is an end-to-end MDM solution from Informatica, a leading provider of data management software. The software enables you to acquire, manage, and publish accurate product information to all channels, letting you deliver rich product information to help you close sales no matter which channel your customers use. Product 360 ensures that the right product information is accessible to the right customers exactly when they need it.
Product 360 boasts of up to 4X faster product launch when deploying the solution in both B2B and B2C environments. It is able to accelerate product introductions across all channels – online, mobile, retail stores, catalogs, point of sale (PoS), procurement, and more. You’ll be able to convey unique brand experience everywhere and reinforce customer loyalty when they can access high-quality information that leads to improved customer service. Great product and brand experiences enable customers to make more informed purchases, and at the same time you gain enhanced business agility as your marketing teams and agencies collaborate more easily.
Salsify is a product information management and digital asset management platform that specializes in the delivery of digital brand experience which, for your customers, starts in a search bar and ends on a product page. It is able to centralize the content for your customer’s journey, transform the ecosystem, and inform you what you need to do to improve results. Salsify lets you, and not your IT, have control over your product data, allowing you to quickly manage product attributes and deliver approved content for every channel.
With Salsify, you can centralize and transform images, videos, and other files for use across your touch points. It provides data insights to drive workflow tasks that can measure speed time to market and improve sales. Built for channel by channel readiness, you get to know in a glance if your product information is ready for publication. The Salsify ecosystem is intended for commerce anywhere, giving you the tools to quickly deliver optimum customer experience across your channels. Salsify is available through custom-priced packages based on capabilities you require and how you expect to use the platform.
Akeneo is an open source PIM system designed for retailers and brands searching for efficient solutions to their multichannel needs. It is based on the Symfony2 framework and is highly extensible and customizable. The open source software is driven by an active community of 2,500 members and contributors from 165 countries. With Akeneo, you’ll be able to import your data from different Excel and CSV files, connect to third party systems, and onboard your suppliers to get a full and clear view of all your imports.
Akeneo PIM comes with an extensible import engine that streamlines data onboarding from virtually any source. It lets you organize and classify your products the way you want without the complicated tabular method. Instead, it utilizes a powerful and intuitive product grid that puts information in order while helping you perform advanced searches on your catalog in a few clicks as well as display only the information you need. You can define data attributes, complete product sheets, translate your information into as many languages, add media files, and keep track of any modifications directly in its product history. Akeneo is offered in three editions – Community which is free, and Enterprise and Cloud which are subscription-based.
Pimcore is an enterprise-ready, open source PIM and MDM solution that you can avail without license cost. It is currently used by more than 80,000 companies in 56 countries, taking advantage of an ecosystem approach to help them consolidate product and digital assets to achieve optimal user experience across commerce, website and mobile. Its data management capabilities enable you to undertake a structured approach towards digital experience management.
Pimcore allows you to centralize and harmonize all your marketing and technical product information, letting you deliver data to any output channel and promote quality user experience across all customer touch points. It can integrate, consolidate, and manage any type and any amount of digital data. It is multi-domain and multi-vector compatible, making it applicable for organizations of any size and in any industry. Pimcore’s MDM feature lets you control a wide range of data assets including product, customer, and vendor information.
EssentialPIM is an information management solution designed to let you manage tasks, appointments, notes, contacts, password entries, and email messages across multiple platforms and cloud applications. You have all your information in one place where data is stored in a secure, fast and scalable database that can be cross-linked, easily searched, and synchronized with all popular cloud solutions. The software’s items can refer to each other to provide easy and fast navigation between related elements.
EssentialPIM covers data on all your Windows, Android, and iOS devices as your cloud data. It can synchronize all data and securely store them using advanced industry standard AES 256-bit key encryption. Granular access to separate modules can be set up synchronization with cloud services is protected via SSL which is the same technology used in online banking. The software can be purchased through four affordable license types – desktop/portable, lifetime, business, and business lifetime.
Vin PIM is a flexible next-generation multi-domain MDM and PIM solution designed to keep your master data clean and consistent across multiple channels. The solution can be rapidly implemented to help you maintain and a single version of truth, transform your master data into business benefits, and improve cross-sell and up-sell to enhance customer experience and retention. Vin MDM works for all domains and keeps a relationship with different data categories such as products and sellers, and sellers and customers, among others, for maximum efficiency and better decision making.
With Vin MDM, you can drive business information and operations efficiently with a complete view of all your data assets. Its data integration tool helps to combine data with multiple formats, and attributes from disparate data sources to gain a single unified view of all your data. It can develop relationships to create an integrated view of products, customers, suppliers, materials and other data sets that reside in silos with different departments and units of your organization. Vin MDM-PIM comes in custom pricing depending on the modules that you need.
inRiver simplifies product information management to help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories and eventually provide optimum customer experience. It facilitates the creation, handling, and distribution of perfect product information for a world-class customer experience across all touch points and in multiple languages. You’ll be able to efficiently control product information and deliver relevant, personalized content to your customers.
Best employed for your marketing activities and efforts, inRiver PIM increases efficiency, productivity and collaboration while shortening time-to-market. You can go to market quickly to achieve longer product exposure and increased sales. You gain a single point of control by managing inbound and outbound product data from one dashboard via inRiver, the original toolbox for product experience management. You can collaborate effectively to empower your marketing team to work together in creating rich and consistent product information and, furthermore, share content simply by accessing a one-stop shop for product information.
Step Trailblazer for StiboSystems is a multi-domain master data management platform designed to drive strategic business initiatives for your organization. It provides one seamless platform to make your work more predictable, less expensive, and give you quicker time-to-business value when implementing and maintaining a master data project. Among its attributes and capabilities are data modeling, governance, stewardship, business process management, data maintenance, integration, adaptability and security. It is also designed to be future-proof to handle any potential data challenges.
You’ll be able to exceed your business goals using highly configurable data models that are easily adjusted for your data requirements and systems. You can quickly configure complex domain data models, normalize data across disparate data models, and easily make changes and updates with no programming or downtime. You can guarantee accuracy and accountability when managing your organization’s data policies and procedures, and get reliable master data across all domains aided by audit trails and version control to track changes.
PIM by Riversand Technologies offers a best-in-class PIM solution that enables you to go beyond the basics of product information management. It lets you develop highly collaborative and efficient digital supply chains, reduce manual processes, move products to market faster, and deliver exceptional customer experiences. The future-ready PIM maximizes the power of product data, allowing you to quickly move products to market by leveraging smart automation that takes over manual workflow.
With the software, you can streamline communications with vendors and internal teams, ensuring that you get the right information to the right customer at the right time with tailored recommendations. You can optimize assortment planning by combining brand, competitor, customer, and seasonality data all in one place. Using digital asset management tools and out-of-the-box connectors for rapid content syndication to third-party platforms such as Amazon or Google Shopping, you’ll be able to ensure rich, accurate product content such as images, copy, and videos across all channels.
Censhare lets you connect product master data with all relevant information and media for production and output across all channels. You can interlink master data, structures, logos, media, and texts and update them across multiple systems, allowing you to maintain product information for presentation and publication in product flyers, online shops or digital and printed catalogs. Censhare’s product communications approach provides flexible handling of products in any required structure, complete with all content and resources.
Censhare integrates with all content processes, letting you manage and control the automated output across all media. It can work with external systems via interfaces, as well as transfer and consolidate product data from ERP systems, or suppliers from Excel and CSV files. This allows you to connect commerce with marketing for a transparent product management and error-free communication regardless of channels, regions, and languages. You’ll be able to manage all product information and form hierarchies with product groups, families and variants as required. Censhare is available through quote-based pricing.
OpusCapita collects, organizes, and updates all of your product information in a single system, allowing you to distribute the most relevant and authentic product information available for your internal and external stakeholders across your media and sales channels. It provides accurate and easily accessible product data to improve efficiency and drives sales. You can manage master data on any detail of information including product groups and variants, prices and assortments, as well as translations and terminology.
OpusCapita offers industry-specific modules. For retailers, they’ll be able to receive huge amounts of product information from various manufacturers, and process and prepare those information for outbound channels like web shops, e-catalog, and individually produced print media. Meanwhile, manufacturers will be able to centralize all product information into one system while simplifying compliance with industry standards and the approval process to ensure consistent data. Its simple export and synchronization rules ensure all enterprise product data is connected to your central system or the “Golden Record” for product information.
Plytix PIM serves as your product content hub to help you manage, optimize, and distribute your product content from one cloud platform to get to market faster. It offers a ready-to-use PIM solution that is simple enough for small teams to use and powerful enough to support limitless growth. The tool gives all your product content and assets a single place of reference in the cloud, enabling your team to organize and distribute your product descriptions and media to multiple channels.
You can launch products faster by enriching and optimizing product content from one location. You’ll have cross-channel coherence especially since most shoppers research products on multiple channels before making a purchase. With consistent and quality product information, you get better chances for potential customers to become loyal customers. The software’s DAM feature ensures that all your product and brand assets are organized and easily accessible by your whole team. You can link unlimited images, videos, PDFs, and other files to products without needing duplicate content. Custom pricing is offered based on your PIM requirements.
Sales Layer PIM is a next gen PIM that lets you organize, analyze and connect your products, keeping everything under control while you concentrate on your marketing strategy. You can optimize your product information management efforts through tools that allow you to check and analyze the quality and completeness of your catalog, add any files and media assets to the software’s DAM, share your content, and syndicate all your sales channels.
Importing your products is as easy as copy-paste. You can work with any data source and import any excel, CSV or XML file, and automatically map every field with the right attributes, categories and families. With your content in the cloud, you can add more users with different roles to the Sales Layer platform and work collaboratively. Using graphic reports, you can track the evolution of the quality of your product information, automatically enrich product information, and improve the ranking of your product listings. Sales Layer is custom priced depending on number of users, connectors, and SKUs/poduct references.
Contentserv PIM brings together product information from multiple sources to help you lay the foundation for multichannel product communication. The software lets you meet growing customer demands, speed time to market, and drive better business results in light of the increasing challenges of data quality management and marketing integration. Contentserv PIM boasts of unmatched usability, flexibility and scalability, letting you save time by bringing together data from multiple data pools, ERP systems, vendors and suppliers boosted by automated data onboarding.
You get to resolve conflicting content for easy data cleansing and creation of golden records through state-of-the-art master data management features. You’ll also be able to seamlessly integrate digital content including graphics, icons, videos and more for visually-compelling product presentations. You can create easy-to-use workflows, task management and intuitive interfaces to facilitate collaboration and approval. Contentserv is priced on a monthly per user basis and comes in four editions – Standard for SMBs, Basic Enterprise, Global Enterprise, and Content cloud/SaaS.
Profisee is a multi-domain master data management platform designed to help you establish a trusted data foundation across your enterprise. Single domain strategies are no longer relevant when planning your data management strategy especially since digital transformation and data management cuts across multiple departments across your organization. Profisee enables your investment without limits when it comes to users, records, domains and data sources. It is deployable on any devices and applications, and can be delivered on premises, in the cloud, or through a hybrid model.
Profisee’s core platform delivers the fundamental capabilities needed for every MDM solution – from modeling, data integration to data stewardship and governance – it provides a single consistent foundation upon which the rest of the Profisee capabilities and features are built. These include modeling and deployment, business rules and data quality, security and permission management, and batch integration, to name some. The software’s pricing is by quote, although going by its tagline you get price for one platform with no limits.
EnterWorks is a PIM and MDM platform intended to help you deliver differentiated experiences across your content value chain. It lets you get a single view of content by converging product data dynamically linked to supply and demand chains. It allows you to enrich product content by enabling user and touch point personalization. You can tailor content specific to channels, segments and devices without the complexities involved.
You can likewise enable your enterprise content network by orchestrating product content collaboration within your organization while exchanging consistent, accurate product information with suppliers, customers, partners and marketplaces. Its multi-tenant, multi-domain capabilities let you harmonize data and content within and across enterprises to support supply chain efficiency and demand chain responsiveness. You can also provide omnichannel experiences by creating product data and content according to physical venues and digital touch points in serving suppliers, partners, and customers.
Agility PIM is a product information management system for commerce. It combines PIM and MDM capabilities to let you aggregate, manage, and view all product and related master data through one central repository that supports multichannel data sourcing and delivery. It offers an Agility Modular Interface that makes optimization easy where you can tailor fit all individual roles and needs. It offers dynamic workflows to facilitate collaboration and adoption as well as integration capabilities to expand the platform’s functionalities.
Agility PIM is built for speed to market, helping you streamline processes from the manufacturing or sourcing of products, through the build-out, enrichment and syndication of content to ecommerce and all other channels. Its data Integration and validation tools automate the mechanisms for gathering product information, and let you syndicate on a batch or an incremental basis, so that you can introduce new items and updates swiftly – at the instant that approval is triggered. Agility is a paid for software service that offers annual subscription.
EfficientPIM is a full-featured and cross-platform personal information manager that can help you manage your business. With the software you can keep track of contacts, appointments, tasks, to-do lists, and much more. It also gives you space for keeping notes, diaries, and even passwords. To be successful you need to be organized and efficient, and EfficientPIM puts all information and data to manage your business in one location through an easy-to-use interface.
You can easily sync data across PCs and mobile phones, get color coded labels for events and tasks, and have real time reminders. EfficientPIM has powerful search capabilities so you can quickly find your information. You can import/export files from/to Word, Excel or Notepad etc. and also can print your information if necessary. It also has safeguards to remove worries that you may delete some important information by mistake. Its backup and restore features can help you conveniently save and migrate data. Moreover, the software stores all sensitive information, such as passwords, in encrypted format. EfficientPIM offers a free edition and a budget friendly lifetime license.
TreoPIM streamlines and consolidates all your product information across multiple channels for a more organized way of handling your product catalogs. This is beneficial for both employees and customers, as this open source PIM consolidation and management platform makes it easy for you to maintain, edit, and update product information to provide a consistent shopping experience to your customers. Users can also provide their suppliers and retailers with a dedicated user portal so they can directly perform their intended functions accordingly.
TreoPIM also features a number of collaborative functionalities to ensure frictionless execution of internal workflows. The software supports integrations with ERP systems and shopping solutions so employees manning each process can smoothly relay pertinent information.
Your product information and content need to be always accurate, updated, consistent, and consolidated across all your customer touch points and channels. Why? Because customers and shoppers now heavily depend on retailer product pages to get the information they need. And the information they get triggers a most crucial decision – whether to purchase your product or your competitor’s. Never underestimate the power of product information, and a PIM solution will be immensely helpful in ensuring that you leverage such information to engage customers, whatever channel and contact point they may be, and influence their buying decisions to your favor.
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