Smartlook Pricing Packages: What’s Included in the Pricing Plans?

Smartlook is a full-featured conversion rate optimization software used by freelancers, SMEs, and enterprises that helps users to know exactly how customers interact with their websites and digital products. Many users hail the platform for its user-friendly interface. Also, the analytics tools allow you to drill down on key metrics about your website visitors. That said, this tool is undoubtedly helpful to those looking to boost conversions, but at what cost?

In this article, we will be discussing the different Smartlook pricing packages to help you gauge whether this product falls within your budget. Moreover, we will take a look at different use cases for you to better understand how the software might be useful to your marketing campaigns.

When we talk about digital marketing, one concept that often comes to mind is website analytics metrics such as site traffic. But what happens next when customers actually visit your online store? Which products do they check? What activities do they do while on your website? How long did they stay browsing and how fast did they leave to search somewhere else?

These questions are part of customer behavior analysis, which is what conversion rate optimization software is designed to collect and analyze. Marketers ought to pay attention to customer behavior data if they want to increase their conversion rate. In fact, 57% of marketers believe that personalization is the most effective marketing tactic.

With conversion rate optimization software, you can conduct customer behavior analysis to offer a more personalized customer experience. When customers feel products and services are more tailored to their needs, they become more loyal to a brand. As a result, you can also increase customer retention for your business. According to a study conducted by Salesforce, 59% of consumers say personalized engagement based on past interactions is a critical purchasing factor for them.

Among the tools you can use to perform this is Smartlook. However, you might find yourself asking, how much does Smartlook cost? After all, software solutions are investments in and of themselves. As such, it is important to know what you’re paying for. Below, we will discuss its pricing plans and inclusions but before that, let’s take a quick look at the overall functionalities of the platform.

Overview of Smartlook

Smartlook is a conversion rate optimization software that records users’ activities on websites and mobile apps. It provides qualitative analytics that helps businesses understand their customer’s actions and behavior.

This makes it possible for marketers and developers to get rid of the guesswork in improving design and increasing conversion rate. They no longer need to wonder why users churn, which URLs visitors click, how users interact with their app, and so on.

Some of the most valuable recording features you get from Smartlook are always-on recording, visitor journey, advanced filtering, and heatmaps. Since heatmaps show how a visitor moves around your website, which links they click, and which sections they avoid, you can have insights on how to improve your website design.

You can also integrate Smartlook with dozens of SaaS tools for small businesses, so your team can continue using tools they’ve become accustomed to at work. This means they can adapt faster when using the software. Since it also has a developer API, you can further customize its use and integration with your native mobile apps.

Smartlook boasts more than 300,000 satisfied users and is trusted by some of the most recognized brands. These include Volvo, Papa Johns, Livestorm, and Miele. The product has also been included in Central Europe Deloitte’s Technology Fast 50. Its default setting complies with GDPR, so you can confidently do your marketing analytics tasks without worrying about privacy and data collection issues.

Smartlook Pricing Packages

Smartl0ok pricing packages are Startup, Business, and Ultimate. These are all available for website and native mobile app. If you’re not ready for a monthly subscription, you can also start using the software by signing up for a Free plan. Smartlook also offers a 10-day free trial for all their packages.

Free Plan

If you are not sure yet which plan is best for your needs, you can try Smartlook’s free version available in both the website and native mobile app versions. With this plan, you can learn all the basics of the software and see how its features can help address your marketing goals.

The free plan gives you access to analytics features, including events and funnels. The event manager feature, for example, lets you see and compare up to four vents in the same graph. You can choose to review your data based on total or unique actions and switch time frames and even check hourly data.

The free plan includes three heatmaps that let you see how website visitors move around, scroll, and click on your website. You can use up to 1,500 sessions and see a month’s history with the free plan.

Startup Plan

The Startup Website plan is priced at $31 per month, while the Startup Mobile (for the native mobile app) is priced at $53 per month. Sessions per month for the Startup plan is up to 100,000 but it can only accommodate up to four users, making it more ideal for small teams. Features include all the ones in the free plan plus, recording features like visitor journey, 10 heatmaps, historical data in heat maps, and always-on recording.

Always-on recording records every user who visits your website. It can be a truly useful tool when you want to take a deeper look into your visitor’s behavior. For example, when a user submits a support ticket or if you need to find a bug.

It also has a visitor journey feature that is useful for tracking a user who visits your website multiple times. This tool neatly places all the visits of an individual user in one place on your dashboard. This means you can have a broader context when trying to understand a user’s behavior on your website.

Recordings allow you to look at specific user behavior on your website.

Business Plan

The Business website plan costs $79 per month, while the Business mobile plan costs $108 per month. You can use up to 200,000 monthly sessions for the Business website plan and 100,000 monthly sessions for the mobile plan. Features include all the ones in the Startup plan with upgrades for certain features such as up to 12 months access to data history compared to only three months for the Startup plan.

The Business plan also gives you up to 30 heatmaps (compared to 10 only in the Startup plan) and up to 200 notes, four funnels, 20 projects, and support for up to 10 team members who can use the platform. But perhaps the most significant addition to this plan is the availability of the Live Chat support feature, which is not included in the free and Startup plans. You can receive instant tech support for the software using the Live Chat support feature between 8:00 AM and 10:30 AM (Central European Time) from Monday to Friday.

Another great feature that will surely come in handy when you are doing your customer behavior analytics is notes. With notes, you can jot down observations within a recording and search them later. This means you can instantly write comments, ideas, or insights you might see on a particular recording and always go back to them later. There’s no need to look for a separate document or file on your computer just to write down your observations or analysis.

With notes, you can jot down comments within a recording, and you can search it later. No more forgetting key actions and behaviors.

Ultimate Plan

The Ultimate plan is a tailor-made solution for businesses that need a variety of features that will allow them to customize the platform based on their requirements. It includes all features found in the Business plan plus, public API access, single sign-on, developer tools, and customizable monthly sessions.

One of the most sought-after features in this Smartlook plan is events. With this feature, you can track any event (i.e. the activities your users do on your site). Events can be used to filter recordings such as if you are looking for a click on any element or button on your website. You can also use it to see text typed into a form or input field. For example, using forms automation software is great for gathering data. With Smartlook events, you will be able to see where exactly on the form an error occurred during sign-up.

Another useful application of events is for tracking which parts of your website get the most traffic or clicks from your users. You’ll be able to see how often users use an element on a page and breakdown the event by custom parameters such as the type of subscription a user has.

Events allow you to track any event (actions done by your users on your website) and filter recordings if you’re looking for specific actions

Which Smartlook Plan Is Right for You?

Perhaps the most enticing part of using Smartlook is that it has a free plan. If you’re just starting out in your venture into the world of conversion rate optimization software, being able to use a modern and reliable app like Smartlook for free will certainly be the most cost-effective option. As your business demands and marketing needs expand, you can always choose to upgrade to its paid plans.

Moreover, the cloud-based app is not just for freelancers or SMEs. Even large companies with more specific needs from customer behavior analytics and software integration can use Smartlook. This just means that you’ll have to go for the Ultimate plan and have the vendor create a tailor-made plan for you.

Of course, if you want to get a feel of the software first and find out if its features are fit for your needs, we encourage you to sign up for their 10-day free trial. This free trial comes with all the business features, so it can be really worth your time and provide you with what you need to learn about the software before signing up for a paid plan.

To further reinforce your conversion optimization efforts, be sure to also check out the latest sales statistics and trends to learn how you can make the most out of the current technologies.

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.