81 Snapchat Statistics You Must Read: 2024 Analysis of Data & Market Share

One of the most active and popular social media sites is the teen and millennial-driven, mobile-centric platform Snapchat. Businesses will find it a fun and engaging way to interact with customers, and an effective means to deliver targeted content. We undertook this Snapchat market research to give you important Snapchat statistics and other interesting Snapchat data. You can leverage the Snapchat statistics and facts we present here to boost your brand further online and engage a young generation of consumers.

Internet, Social Media & Snapchat Statistics

The Internet and social media have become the new frontier for business. Competition in the digital battleground has reached a point where business spending on ads online has overtaken the combined spending for advertisements on TV, radio, and newspapers. Why the paradigm shift for businesses to the digital realm? It’s where people are.

• Of the 7.7 global population in 2020, 4.8 billion (62.4%) are internet users and 2.9 billion (37.6%) still have no internet connection. (FirstSiteGuide, 2021)
• There are 191.4 million active websites on the web. (FirstSiteGuide, 2021)
• 4.17 billion – the number of people who use their mobile devices to go online. (FirstSiteGuide, 2021)
• 3.94 billion – the number of active social media users worldwide in 2021. (FirstSiteGuide, 2021)
• In 2020, an estimated 91.7% of US companies use social media for marketing, up from 91% in 2019. For 2021 and 2022, the estimates are 91.9% and 92.1%, respectively (Business of Apps, 2021)
• 97% of digital consumers have used social media in the past month. (Hootsuite, 2020)
• Globally, the most connected region is North America, with over 75% of people connected to the internet. Following closely is Europe, with over 68% of people connected to the internet. (FirstSiteGuide, 2021)
• The region with the least internet connectivity is Sub-Saharan Africa, at just 24%. (FirstSiteGuide, 2021)
• 84% of people with access to the internet use social media. (Hootsuite, 2020)
• Smartphones account for 80% of the total time spent on social media. (FirstSiteGuide, 2021)
• The typical user has an account on more than eight different social media platforms. (DataReportal, 2020)
• Moreover, the typical user spends an average of around 2.5 hours using social media each day. (DataReportal, 2020)
• On average, around 7 hours are spent online each day by the world’s internet users. (We Are Social, 2020)
• On average, Filipinos spend the most time on social media every day at 3 hours and 50 minutes, followed by Nigerians at 3 hours and 42 minutes, and Indians at 2 hours and 36 minutes. (Statista, 2020)

Snapchat Figures

• 249 million – number of Snapchat daily active users (DAU). (Snap Inc., 2021)
• Snapchat users spend, on average, over 30 minutes per day using the app. (Snap Inc., 2021)
• Over 4 billion Snaps (photos & videos) are posted by users per day. (Snap Inc., 2021)
• 180 million – the total number of daily active users who engage with augmented reality (AR) on Snapchat. (Snap Inc., 2021)
• More than 100 million Snapchatters have played Snap Games since its April 2019 launch. (Snap Inc., 2021)
• The United States has the most number of Snapchat users worldwide. As of July 2019, 101.9 million Americans are Snapchatters. (DataReportal, 2021)

Snapchat User & Usage Statistics

Snapchat is a fertile ground where you can use social media management software to launch campaigns and get customer insights. Our Snapchat users statistics show a young audience drawn to the app that allows them to be creative, playful, and spontaneous. Furthermore, Snapchat is considered as the “feel good” app and, coupled with the fact that “parents are not there,” make teens flock to the platform. Here are some Snapchat user growth statistics.

As of Q3 2020, there were 249 million daily active users of Snapchat worldwide, up from 210 million in the same quarter of 2019. (Snap Inc., 2021)

• More than any other app, 95% of Snapchat users say the app makes them feel happy, making it the ultimate “feel good” app. (SocialMediaToday, 2019)

Popularity & Demographics

• Snapchat reaches 90% of all 13–24 year-olds and 75% of all 13–34 year-olds in the US. Having millennials and Gen Z audience is important when factoring in the spending power of these two generations, which is estimated to be at $1 trillion. (Snapchat, 2021)
• Additionally, 55% of Gen Zers have ad recall after watching 0 to 2 seconds of an ad. This is double the ad recall of individuals aged 40 and over. For millennials, the rate is 46%. (Hootsuite, 2020)
• On average, Gen Z spends 3.7 hours and 150 sessions per app per month. (Snapchat, 2019)
• 60% of Snapchatters say they are likely to tell friends or family about an app they like. (Snapchat, 2019)
• Over 40% of Snapchatters say they typically download 1–5 apps in a week. (Snapchat, 2019)
• Over 46 million Snapchatters use apps to make purchases at least once a month. (Snapchat, 2019)
• Hopper, a travel booking app, found that Snapchatters booked flights 4x as often as customers gained from other platforms. (Snapchat, 2020)
• Snapchat is the most popular online platform among teens in the US. Their preferences: Snapchat (34%), TikTok(29%), Instagram(25%), Twitter (3%), Discord(3%), Facebook(2%), and Reddit (1%), among others. (Piper Sandler, 2020)
• In the spring of 2016, Snapchat first overtook Facebook as the most popular social media platform for US teens, leading 24% to 23%. In the fall of 2015, the figure stood at 17% for Snapchat and 29% for Facebook. (Piper Sandler, 2020)
• Since the spring of 2016, Snapchat has consistently topped US teens’ favorite social platforms, though its fall 2020 popularity (34%) is 10% lower than its fall 2019 figure. (Piper Sandler, 2020)
• 48% of US internet users aged 15–25 use Snapchat. (Omnicore, 2021)
• 30% of US internet users aged 26–35 use Snapchat. (Omnicore, 2021)
• 18% of US internet users aged 36–45 use Snapchat. (Omnicore, 2021)
• Worldwide, female users (57.4%) outnumber male users (40.9%) as of October 2020. (DataReportal, 2021)
• 20% of college students in the US use Snapchat. (Pew Research Center, 2019)
• 56.4% of US mobile audiences access the Snapchat app. (Omnicore, 2021)
• 28 minutes – time spent by Snapchat’s adult users per day. (Omnicore, 2021)

Tools & Features

• Over 800 partner app integrations have been added to Snap Kit. (Snap Inc., 2021)
• 50 million – the number of Snapchatters engaging with these integrations every month. (Snap Inc., 2021)
• 10 billion – daily views number of Snapchat. (Omnicore, 2021)
• On average, people spend 49.5 minutes per day on Snapchat and send 34.1 messages a day. (Omnicore, 2021)
• 75 million – number of times Snapchat was downloaded across platforms worldwide. (Omnicore, 2021)
• 2,083,333 – number of Snaps sent per minute. (Omnicore, 2021)
• 97% of all Snaps sent through the app are now created using the company’s camera. (TechCrunch, 2018)
• second place – position of Snapchat app worldwide based on overall mobile usage. (Omnicore, 2021)
• 10 years – the time it would take one to view all the photos shared on Snapchat in the last hour. (Omnicore, 2021)
• 200 million – number of monthly Snap Map users. (Omnicore, 2021)

• In addition, 31.19 million users check Snap Maps every day. (The Verge, 2018)
• More than 50% of all Americans aged 13 to 34 play with Snapchat’s AR lenses each week. (TechCrunch, 2018)
• In relation to the above, there are 70 million daily active Snapchat Lens Studio users. (The Verge, 2018)
• The longest Snapchat streak is 2,033 as of February 2021. (Alphr, 2021)

Top Social Media Monitoring Software

1. HubSpot Marketing. This digital suite allows you to monitor social media mentions and sentiments in one easy-to-use dashboard. See how this system can help you listen in on social media buzz and further engage your customers in this HubSpot Marketing review.
2. SharpSpring. Small and medium businesses use this comprehensive online CRM and email marketing platform to create social media listening feeds. To learn more about how it can keep businesses up-to-date with their social media presence and status, read our SharpSpring review here.
3. Zoho Social. This social media monitoring and management platform allows you to connect multiple social networks for monitoring. See how you can leverage this product to boost and optimize your online presence in this Zoho Social review.
4. Hootsuite. In this social media management and monitoring tool, you’ll find comprehensive features to monitor your social media footprints and performance. Read how you can benefit from adding this top software to your arsenal in our more in-depth Hootsuite review.
5. AdRoll. This specialized digital marketing platform helps you monitor your social media performance and create profitable campaigns. In this AdRoll review, you can learn other features beyond just social media monitoring.

Snapchat Revenue & Business Statistics

Businesses have not leveraged Snapchat that much as a marketing platform despite having a lineup of tools that can boost product and business presence. Take note that marketing in social media can increase leads for B2B companies. We take a look at some Snapchat data on financial and business figures.

• $2.45 billion – estimated Snapchat 2020 revenue, representing a 42.90% YoY growth rate. (Yahoo Finance, 2021)
• $3.52 billion – estimated Snapchat 2021 revenue, representing a 43.70% YoY growth rate. (Yahoo Finance, 2021)
• $2.62 billion – estimated Snapchat 2021 advertising revenue. (Hootsuite, 2020)
• $1.91 – the average revenue per Snapchat user. (Omnicore, 2021)
• $3.40 – the average revenue per Snapchat user in North America. (Omnicore, 2021)
• 32.7% of US marketers are on Snapchat. (Omnicore, 2021)
• 76% of Snapchatters made their purchases online the past holiday season. (Omnicore, 2021)
• Snapchat users are 60% more likely to make impulse purchases. (Hootsuite, 2020)
• Snapchatters are 20% more likely to make purchases on mobile. (Hootsuite, 2020)

• Aside from payroll, Snapchat’s biggest expenses are cloud servers from Google Cloud, and Amazon AWS estimated to cost up to $150 million. (Omnicore, 2021)
• On Christmas Day, US Snapchatters turn on 4x as many new phones as on an average day. (Snapchat, 2019)
• US Snapchatters spent an extra 280 million hours on Snapchat during past holiday seasons. (Snapchat, 2019)
• In 2013, Facebook offered to buy the 2-year old Snapchat for $3 billion. Snap CEO Evan Spiegel rejected the offer. (Alphr, 2021)
• In 2016, Google reportedly floated an offer for $30 billion to acquire Snapchat. Snap’s CEO again said no. (TechCrunch, 2017)

• In 2018, Snap’s CEO said no to an acquisition but yes to an infusion of money. A Saudi prince invested $250 million in Snap, Inc., equivalent to a 2.3% stake in the company. (TechCrunch, 2018)
• Over 40 publishers, including Cosmopolitan, Vogue, and The New York Times, have spent huge sums into creating daily editions of Snapchat’s “Discover” feature. (The Daily Beast, 2018)
• How do Snapchat users shop? On average, they visit apparel stores 8X per month, big box stores 2X per month, and luxury retailer 2X per month. (eMarketer, 2018)
• More than 1 in 5 Snapchat users purchased a product they discovered on the Snapchat platform. (eMarketer, 2018)
• Snapchatters use apps to make purchases at least once a month. (Hootsuite, 2020)
• 64% – Snap Ads viewed with sound on. (Hootsuite, 2020)

Snapchat Projections Statistics

It is not all roses for Snapchat in the years ahead as far as revenue and user growth are concerned. However, the fact remains that it will be the domain of young social media people. And from that demographic, you can introduce ways to convince your social media audience to buy from you.

• Snapchat’s user growth is expected to flatten. Between now and 2023, it is forecast that the social media platform will add only 600,000 new US users. (eMarketer, 2019)
• The growth rate of Snapchat of 0.4% by 2020 will remain below that of US social network usage as a whole at 2.4%. (eMarketer, 2019)
• Despite all of the above, Snapchat will continue to be the preferred social platform for teens not only in the US but also worldwide. Global estimates see Snapchat adding 1.2 million new users in the 12 to 17 age group by 2022, while Facebook will lose 2.2 million in that same age range. (eMarketer, 2018)

What Does the Snapchat Statistics Show Us?

That it’s a social media world we live in. People like to connect, chat, read stories, post comments, and share content on social networks. Your leads and customers are most likely social media users. Hence, as a business, it is paramount that you have a social media presence, able to deliver campaigns and content by reaping the benefits of social media management platforms. Your company should also be able to get audience feedback from various social networks and respond promptly through social media monitoring software.

To sum up, the Snapchat stats showed it will plateau on its growth and revenue. But it will continue to attract younger users – Generation Z and Millennials – who are highly active with the app, tech-savvy, and digitally engaged. For businesses, that’s a huge pool of potential contacts and prospective customers.

References:

1. Aslam, S. (2021, January 6). Snapchat by the Numbers: Stats, Demographics & Fun Facts. Omnicore
2. Buchholz, K. (2020, November 17). Where Do People Spend the Most Time on Social Media? Statista
3. Business of Apps (2021, January). Social media marketing usage rate in the United States from 2013 to 2022. Business of Apps
4. Constine, J. (2017, August 4). Google reportedly offered $30 billion to acquire Snapchat. TechCrunch
5. Constine, J. (2018, February 17). Snap shares skyrocket on first earnings beat with revived user growth.  TechCrunch
6. Constine, J. (2018, August 8). Snapchat gets $250M investment from Saudi prince for 2.3%. TechCrunch
7. Cooper, P. (2020, February 20). 140+ Social Media Statistics that Matter to Marketers in 2020. Hootsuite
8. DataReportal (2021, January). Distribution of Snapchat users worldwide as of January 2021, by gender. DataReportal
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12. eMarketer (2018, August 28). Facebook Is Tops with Everyone but Teens. eMarketer
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16. Lorenz, T. (2018, January 9). This Is the Data Snapchat Doesn’t Want You to See. The Daily Beast
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18. Newton, C. (2018, January 9). Snap’s leaked internal metrics show why it had to redesign. The Verge
19. Olafson, K. (2020, October 8). 21 Snapchat Stats That Matter to Social Media Marketers. Hootsuite 
20. Perrin, A. & Anderson, M. (2019, April 10). Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018. Pew Research Center
21. Piper Sandler (2020, October). Most popular social networks of teenagers in the United States from fall 2012 to fall 2020. Piper Sandler
22. Sattelberg, W. (2021, February 15). Longest Snapchat Streak [February 2021]. Alphr
23. Snap Inc. (2021, February). Investor Relations. Snap Inc.
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By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in her articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.