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Top 10 Alternatives to Moz Pro: Popular Conversion Rate Optimization Software Solutions

Category: B2B News

Online marketing is one of the best ways for a business to succeed financially. However, succeeding through online marketing is easier said than done, but with a few tools, the task is no longer as daunting as it used to be.

One of the tools that companies can use at their disposal for a few bucks is conversion rate optimization software. This tool can be a good addition to companies because of several reasons. This type of solution comes with quite a few features to help companies, both big and small, but at its core, conversion rate optimization software aims at turning passive website visitors into active buyers using an array of components.

Conversion rate optimization solutions are one of the best ways for a company to succeed in their marketing strategies online. A recent study has revealed that the conversion rate optimization solution has a return of investment rate of 223%, reports VentureBeat. Likewise, a recent study by ConversionXL has revealed just how many other companies are starting to see the good in conversion rate optimization solutions. In a survey made last year, 55.5% of the respondents said that they are willing to increase their allotted budget for conversion solutions.

What Is Moz Pro?

moz pro dashboard example

Among the top contenders in this field is Moz Pro. This top brass solution offers clients a complete package. This small list of features is just a taste of what Moz Pro has to offer and to get a full grasp of this software, it’s best to just read the testimonials from Moz Pro’s clients. Some of its features include:

  1. Global Rank Tracking
  2. Search Visibility Score
  3. Competitor Rank Tracking
  4. Local Rankings
  5. Mobile Rankings
  6. Universal and Enhanced Search Rankings
  7. Intuitive Suggestions
  8. SERP Analysis
  9. Link Profile Analysis and Opportunities
  10. Spam Analysis

A downside of Moz Pro is that the initial number of campaigns starts rather low. For the $99 monthly subscription fee, clients are only given 5 analytics campaigns.

If somehow, Moz Pro is not to your liking of a potential client, then there’s no reason to worry. The roster of conversion rate optimization software providers is big. There are a ton of competitive alternatives to Moz Pro and all interested clients need to do is check out this list.

Top 10 alternatives to Moz Pro

1. Yoast

yoast dashboard example

Yoast is easily one of the top 10 Alternatives to Moz Pro. It got a massive boost in exponential growth in the past couple of years as more companies are beginning to see just how efficient this solution is. What sets Yoast different from other similar solutions is that it aims at helping websites gain a bigger conversion rate by making it more user-friendly and approachable. This ensures clients that their customers are getting the most out of their first visit. Another factor that makes Yoast amazing is that it gives websites a shot competing against other websites. This is a tough job to do considering how competitive the online world has become but Yoast does it easily. You can also compare this app with other Yoast alternatives for more in-depth analysis.

2. Unbounce

unbounce dashboard example

If clients are looking for experienced companies to help them with their visibility online and their conversion rates, then Unbounce should do the trick. They’ve been doing a fine job with their conversion rate optimization program since 2009 and that should say a lot about this time-tested company. The main focus of Unbounce is providing clients with the best landing page service that gives them the chance to draw in wanted traffic a whole lot faster. To this date, Unbounce has had over 10,000 satisfied customers which include some small and big companies. Unbounce provides optimization for both desktop and mobile versions of websites, giving clients the most out of their money. If you’re unsure about this software, there are plenty of Unbounce alternatives out there.

3. Optimizely

optimizely dashboard example

Optimizely prides itself on making website visitors satisfied by providing them with what they want. This, in turn, gives clients a higher conversion rate. Optimizely helps clients build their website through the use of methods that help determine what users want to see. This approach gives the client a major boost in reputation online. What makes Optimizely stand out against its competitors is that it gives clients an easy-to-use platform that can cater to an array of businesses, big and small. Another noteworthy feature of Optimizely is that it also considers the market’s ever-changing landscape. This ensures that the client’s website is always up-to-date with the recent demands. If you want to know more about Optimizely, check out our review here. You can also compare it with other Optimizely alternatives and see how the app matches up.

4. Pro Rank Tracker

pro rank tracker dashboard example

Pro Rank Tracker is the one with the biggest set of features to provide clients with guaranteed satisfaction. This cloud-based application is one of the more portable solutions to conversion rate troubles as it can be accessed anywhere. Pro Rank Tracker has been touted the have the most Accurate Algorithm as compared to any other software similar to it. This software provides clients with the most up-to-date SEO ranking data, ensuring that clients are never behind the competition. This aggressive marketing approach is backed by amazing security and privacy measure to keep the websites of clients’ safe from security breaches and unwanted visitors. Not happy with it? Try other Pro Rank Tracker alternatives and see which one suits your unique requirements.

5. Mixpanel

mixpanel dashboard example

Mixpanel serves as a unique analytics solution that keeps clients happy by giving them better conversion rates for mobile and desktop versions of a website. What this solution does is generate strategic plans based on the actions and steps that visitors take when visiting a website. This, of course, ensures that a company is very well aware of what their audience is interested in doing. By using this method, the visitors to a website are guaranteed to get the best experience as the website will be based on their actions and preferences. This results not only in better visibility online but also in a higher conversion rate.  You can also match this software against other Mixpanel alternatives for more comprehensive product analysis.

6. UserTesting

usertesting dashboard example

UserTesting gives clients the chance to test and check out how their digital marketing campaigns are doing in terms of how many visitors they are getting, the conversion rate, and of course, the campaign’s effectiveness. Clients will have access to a ton of tools to do so. The main purpose of the tools is to gather data that could then be used to devise up new strategies and campaigns for the company. The end goal of UserTesting is of course to increase conversion rate and the revenue of the client. A neat feature of UserTesting is one where users are allowed to create simple tests to gauge how the audience will react to it. The results of the test are shared to the client in just a few hours. Should you want a more in-depth product comparison, why not compare this software with other UserTesting alternatives.

7. Crazy Egg

crazy egg dashboard example

Through the use of an array of tools, Crazy Egg will give clients the opportunity to check out customer behavior on their sites. Crazy Egg will be there to guide them regarding the best campaigns and strategy based on customer behavior. Crazy Egg is considered as one of the easiest to use software of its kind. This means that clients don’t have to be very tech savvy to excel with Crazy Egg. It’s a solution that can help out big and small businesses, the techie and the not-so-techie, the laid-back businessman and the competitive businessman. It’s a very versatile tool to say the least. Also, try CrazyEgg alternatives if you’re having second thoughts about this software.

8. Segmentify

segmentify dashboard example

In terms of aggressiveness, Segmentify is at the top of it’s class. To do its job, what Segmentify does is give each of the website visitors a tailor-made experience on the site. Visitors will get a personalized experience whenever they enter the website under the aid of Segmentify. The optimization tools that come in Segmentify are all easy-to-use and clients will be happy to know that it doesn’t take a tech genius to understand what makes this program tick. Segmentify boasts a very high conversion rate and a small bounce rate so it’s easy to see why it’s so trusted. Remember to check other Segmentify alternatives for a bigger picture of what’s available out there.

9. Hotjar

hotjar dashboard example

Hotjar is a trusted name by some top brands in the world. Some of their clients include the huge Fortune 500 company. One great feature that clients will get their hands in readily is an analysis tool that gives clients a look at the strengths and weaknesses of their websites. Through this tool, a company can see which areas to improve upon and which areas are just right. Another neat tool offered by Hotjar is one that reveals which parts of a website do the visitors linger in the most at. All in all, Hotjar gives companies the chance to improve themselves. If you’re unconvinced about this solution check Hotjar alternatives, one of these may suit your needs.

10. Plerdy

plerdy dashboard example

Wrapping up our top 10 alternatives to Moz Pro is Plerdy, a website heatmap tool designed to enhance your conversions and ROI. By providing you with useful data on customer behavior, such as the hottest and coldest spots of your website, you can appropriately adjust and redesign for the optimal layout tailored for your visitors. Plerdy’s heatmap extends to promotional activities, allowing you to monitor customer behavior to gauge marketing success and further improve and recalibrate your next campaign. Plerdy can easily be integrated on your website and it comes with a secure SSL encryption to protect your data. This software has been tried and tested by popular brands such as car manufacturer Honda and KredoBank. To broaden your options, you can check our list of Plerdy alternatives.

By Nestor Gilbert

Senior writer for FinancesOnline. If he is not writing about the booming SaaS and B2B industry, with special focus on developments in CRM and business intelligence software spaces, he is editing manuscripts for aspiring and veteran authors. He has compiled years of experience editing book titles and writing for popular marketing and technical publications.

Best Conversion Rate Optimization Software of 2019

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