15 Best CRM Software for Real Estate Companies

Real estate companies, like other business organizations from different industries, are dealing with a challenging time of keeping smooth business operations in the middle of a pandemic. Because of the coronavirus restrictions, real estate agents and firms have to be capable of adopting more innovative means, especially when it comes to generating data needed for marketing, sales, and other aspects of the business operation. For most of these needs, CRM software tools make a lot of sense to handle the vast amount of data that any real estate company process. These give realtors the flexibility to effectively deal with clients and attend to their needs regarding potential purchases.

However, with the plethora of CRM solutions in today’s market, many realtors would be at risk of falling for an ineffective tool. Fortunately for you, you don’t have to walk the purchase journey alone. We’ve compiled a list of the 15 best CRM software for real estate companies. We’ve dissected these solutions to reveals top features that make them perfect for realtors. This way, after reading this guide you’ll have all the information you need to pick the ideal CRM solution for your business.

The COVID-19 lockdowns have left a tremendous effect on commercial real estate across the United States. With physical businesses closed and a significant percentage not generating enough or any income, the commercial mortgage delinquency rate skyrocketed within a month, thus leaving the commercial real estate in a slump. The opposite, however, can be said about the residential property market. Despite the economic downturn, the homeownership rate increased from 65.3% during the first quarter of 2020 to 67.9% during the second quarter of the year.

But while the high demand for residential properties may indicate something positive, the low inventory and the labor shortage can spin a different story, especially for firms that have not kept up with the real estate digital trends to make up for the drastic changes in business operations and labor shortage.

CRM is proving to be an invaluable tool in many business arenas the world over. Some of the most fulfilling work may be in assisting agents to help place individuals into the homes of their dreams. It’s not surprising, then, that CRM technology has infiltrated the real estate industry big time, and tech-savvy agents are taking over the old-school agents and their old ways of doing business.

If you are in the market for CRM for your real estate company, you have come to the right place with our CRM for real estate reviews. Our experts have handpicked 15 of these applications which are best suited for your industry.

1. HubSpot CRM

Free and simple, cloud-based CRM software HubSpot CRM is built as a solution for realtors, too. It allows real estate sales teams to get started quickly without making much of a change in their existing workflow. It helps real estate companies of all sizes track and nurture leads and analyze business metrics. The smart and easy-to-use CRM solution arms you with all the necessary basic features but without the often confusing complexity, many other CRM platforms have.

Among other HubSpot CRM details, it offers a visual dashboard with a real-time view of the entire sales funnel. You can then track customer interactions automatically through email, social media or phone calls and every interaction is stored in a timeline organized by lead. The vendor has an appealing free trial where you can tinker with the features at no cost.

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Why choose HubSpot CRM for your real estate business:

1. Powerful tools to close more deals. HubSpot CRM gives you a well-organized pipeline backed by rich contact information and powerful insights to help you see the end of the sales cycle more often.
2. It gets along well under any system setup. Even if you are coming from a system with a host of legacy applications or on your way to a total migration, HubSpot will not get in your way, hooking up with what you have and humming along to deliver your expectations.
3. Work naturally your way. Most people in real estate are no IT experts. Without any training or complex installations to master, HubSpot CRM will set you on your way like it’s not even there, allowing you to work naturally and quickly move leads to purchases with all the backup support your negotiations need.
4. CRM for multiple channels. Business nowadays sends you to all sorts of online sales fronts, from social media outlets, telephone lines to sophisticated landing pages. HubSpot spares you all the trouble of attending to each separately, serving as your portal to all these business windows right out of one powerful dashboard.
5. Truly budget-agnostic. If you are still finding solid footing in your real estate business, you will find HubSpot CRM your perfect partner to get your business growing in no time—for absolutely no cost to you.

2. Freshsales

In real estate as much as in any business, you need to be keenly aware of constantly evolving customer preferences and be quick on your feet setting up your shop to meet these needs. Consistently staying with your clients and attending to them quickly will set you on a sure path to growth.

Cloud-based CRM solution Freshsales CRM benefits include all the tools you need to guide your prospects through all the crucial milestones in the sales cycle. An exceptionally unified source of information that provides deep insights along with time-saving workflows and top-notch communication system leaves nothing to chance as you run the relationship with your leads to the desired conclusion. If you want to investigate the features closely, be sure to check the Freshsales free trial.

Why choose Freshsales CRM for your real estate business:

1. Start with promising leads. Gather all the relevant lead information, run an initial evaluation so you don’t start on the wrong foot with entries that show little potential of becoming actual purchasers.
2. Determine which leads to prioritize. Even filtered prospects are not created equal. To increase your chance of success, even more, you may apply advanced lead scoring to leave you with definite standouts. You may then design customized campaigns for each lead to help you win the deal.
3. Never let deals slip away, again. Reining in all those multiple prospects and existing clients can mean a wasteful walkthrough missed opportunities. With visual pipelines and prompt alerts that you can tailor to your unique style and needs, you can attend to deals and leads before they even take one step on the road to lost opportunity.
4. Stay with your clients. Negotiating your way through the maze of issuing payment reminders, contract reviews and other administrative tasks can easily cost you important clients and leads. A feature called Intelligent Workflows takes over the mundane to leave you with the precious time that you can use along with more productive efforts.
5. Mine the value of existing clients. Even when they are not actively pursuing purchases, your past clients can be a source of constant business by way of favorable word-of-mouth or direct referrals. Freshsales CRM lets you deliver short but thoughtful messages on special occasions so you stay on top of their minds when a development that is relevant to your business suddenly turns up.

3. CRM Creatio

Taking into account the specific needs of real estate agents, CRM tool CRM Creatio showcases the tools required to turn leads into proud property owners, simplifying the jungle of processes into a cohesive system that wraps up the entire sales cycle in the shortest possible time.

One of the major players in the CRM scene, Creatio bundles marketing and sales processes into a streamlined workflow that involves initial campaigns and communications, matching lead needs and available listing, follow-ups and signed purchases. If you want to investigate the features closely you can easily do so at no cost thanks to the Creatio CRM free trial.

CRM Creatio

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Why choose CRM Creatio for your real estate business:

1. Unified contact database. Unleash the power of Creatio with a contact database that serves as a rich source of information on tenants and landlords, agents, buyers and sellers from which you can build productive relationships.
2. Strong listing tool. Pull in listings from market sources and incorporate them into your system using a powerful MLS connector.
3. Outstanding marketing capability. From posting your listings on the market, evaluating campaigns and performance to scoring your leads, CRM Creatio has your market needs covered.
4. Handy duplicate tool. Remove clutter and redundancy in your database by running a duplicate finder tool, then choose to manually or automatically delete or merge double or multiple entries.
5. Chart your course based on deep analytics. Probe your data to unravel hidden connections and patterns, and act on the knowledge gained.

4. Pipedrive

Timely, meaningful information is key to successful deals in real estate, helping agents determine which steps to take next to successfully move the lead to a convincing purchase. Renowned CRM software Pipedrive CRM takes the lead in gathering disparate information, producing a trustworthy organized source of knowledge as you visualize how things stand with your leads and work out what more could be done to conclude the negotiations. You can utilize the Piepdrive free trial to examine the solution closely.

Pipedrive

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Why choose Pipedrive for your real estate business:

1. Be up and running, quickly. Run the application in a short time, without any need for prior hours of training to establish technical expertise.
2. Work with other applications, seamlessly. You don’t need lengthy manuals to run Pipedrive in tandem with third-party applications or email.
3. Fully mobile. Being a real estate agent can mean multiple site trips and other works outside. With any smartphone and the appropriate application, you get access to everything you need wherever you are.
4. Elegant visuals. Visual appeal is a major component of real estate success. Pipedrive keeps a design team that draws up visuals that are as comfortable to work with as they are powerful to build stunning presentations.
5. Active community. Created by salespeople for salespeople, Pipedrive’s user community is a rich source of expert help from actual users who are only too willing to impart learned experience to the Pipedrive family at large.

5. NetSuite CRM

Cloud-based CRM solution NetSuite CRM is a robust software built with small and medium-sized businesses in mind. The platform is designed for multiple industries like retail, manufacturing, distribution, and wholesale. Additionally, NetSuite CRM offers powerful real estate vertical capabilities. It provides core CRM and Custom features that enable realtors to communicate with their clients with consistency, frequency, and efficiency.

Boasting a flexible architecture, NetSuite CRM allows realtors to tailor the solution to their unique workflows. This way, it helps take operations to the next level, elevate productivity, and improve sales efficiency. Moreover, the solution makes it easy for real estate companies to share relevant information and the data agents need to convert sales opportunities into quotes. The vendor has an appealing free trial where you can tinker with the features at no cost.

NetSuite CRM

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Why choose NetSuite CRM for your real estate business:

1. Flexible platform. NetSuite CRM flexible architecture means the solution can be tailored to the unique needs of any real estate business, big or small. Additionally, it gives small businesses the flexibility they need to expand in the future when they upscale their operations. 
2. Comprehensive contact management. Additionally, NetSuite CRM is built for comprehensive contacts and customer activity management. The solution provides all the tools real estate agents need to capture details of all client interactions. 
3. Automated email campaign. Besides, the software streamlines and automates email marketing campaigns. It also helps nurture prospects with little to no agent involvement.  
4. Powerful sales tools. Moreover, NetSuite CRM provides the tools real estate agents need to reengage prospects, past and existing clients. The vendor claims to help real estate agents handle 10 times more relationships than was previously possible with other solutions. 
5. Actionable insights. Most importantly, NetSuite combines customer and real estate market data. The data is analyzed to deliver actionable insights into the clients’ desires.

6. vCita

Cloud-based CRM solution vCita is a feature-rich customer service and business management software with educators, accountants and other professionals comprising its main targets. The SaaS platform lays all the essential tools they would ever need, from client management, scheduling, lead generation, to client portal and billing and invoicing.

There are several outstanding vCita benefits; real estate agents, for one, gain a unified platform that handles just about anything they throw at it, from the core CRM tools to marketing, communication, to online payment. The online calendar not only takes care of appointments but also classes or sessions while giving them the option to display a customized version on their website on which clients can match their appointments. If you want to know more about the features, be sure to check the vCita free trial.

Why choose vCita for your real estate business:

1. Capable appointment manager. vCita transforms your real estate business into a self-managing unit by taking charge of scheduling client appointments independent of business hours, either via social media or right on your website.
2. Dynamic lead agent. vCita pulls in leads from your website visitors via dynamic buttons and forms that encourage them to interact with you.
3. Conduct email campaigns like a pro. Easily customizable, professional-looking templates turn you into an instant expert while ensuring you get the response you desire.
4. Flexible communication options.  If vCita’s teleconferencing service is out of your communication option, there’s still Skype to connect you to your customers. Clear communications prevent conflicts and leave you in constant good terms with your clientele.
5. Online payments work both ways. Online payment gives your clients a convenient method to pay for services. The same works your way by allowing you to collect fees for services on time and without the attendant complications.

7. Pipeliner

Cloud-based CRM software Pipeliner is a robust sales enablement platform built to streamline the sales process, pipeline management, and analytics. The solution provides powerful sales-oriented features that are geared towards helping salespeople capture and nurture leads. Besides, Pipeliner is configurable and can be tailored to support easy-to-follow sales steps for real estate companies.

What’s intriguing is that Pipeliner offers an intuitive interface that is designed to drive user engagement. Besides, it consolidates all client information in one place, empowering agents to keep track of overall business performance. Moreover, Pipeliner is designed to shorten the time it takes real estate agents to close deals and enhance their productivity.

Should you want to investigate the platform firsthand, you can easily do so at no cost thanks to Pipeliner free trial.

Pipeliner

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Why choose Pipeliner for your real estate business:

1. One-stop-shop solution. One thing realtors will love about Pipeliner is that it automates most of the repetitive customer relationship tasks. Also, besides easing the daily workload, it synchronizes pricing, calendar availability, and property viewing bookings across the web in real-time. 
2. Easy to deploy and use. Additionally, Pipeliner can easily be configured to correspond to your specific business needs. Even better, since it’s userfriendly and intuitive, the solution offers a flat running curve which makes its administration pretty easy. 
3. Simplified sales process. Selling properties can be a difficult task, especially for upcoming real estate companies. However, this not the case with Pipeliner. The platform allows you to configure different sales steps to suit your sales workflows and procedures. 
4. Track performance with ease. Moreover, Pipeliner brings all your client information and data in a central place and offer visualized reports. This makes it easy to track how your agents and business is performing.
5. Mobile App. What’s more, the product’s mobile app comes with the tools your agents need to improve efficiency and productivity. The app features built-in artificial intelligence (AI) that provides KPI dashboard and AI-powered insights to drive performance.

8. LeadSquared Sales + Mobile CRM

LeadSquared Sales + Mobile CRM is designed to meet the needs of real estate companies, providing a powerful set of tools to manage leads, customer interactions, and sales processes. With lead tracking, automated lead nurturing, and sales automation, LeadSquared streamlines the sales process for real estate companies, helping them convert more leads into customers.

LeadSquared offers a mobile CRM app that increases productivity and flexibility for agents managing leads and customer interactions on the go. It also has advanced lead scoring and routing features to prioritize valuable leads and reporting and analytics tools to identify areas for improvement and optimize sales strategies, making it a comprehensive solution for real estate companies looking to improve sales performance and grow their business.

LeadSquared Sales + Mobile CRM

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Why choose LeadSquared Sales + Mobile CRM for your real estate business:

1. Mobile CRM capabilities. This allows agents to manage leads and customer interactions on the go, increasing productivity and flexibility.
2. Advanced lead scoring and routing. This feature enables companies to identify and prioritize the most valuable leads, improving sales efficiency.
3. Automated lead nurturing. LeadSquared helps companies engage and convert more leads into customers.
4. Sales automation. With LeadSquared, companies can streamline the sales process, reducing manual effort and improving the customer experience.
5. Detailed reporting and analytics tools. Get valuable insights into the sales process, helping companies identify areas for improvement and optimize their sales strategies.

9. Avochato

Renowned mobile messaging software Avochato is an innovative  CRM solution designed for sales, operations, and support teams working in insurance, auto dealerships, ecommerce, delivery services, home care agencies, and realtors. Built for ease of use, the solution enables real estate companies to text customers, prospects, and employees with ease. Using Avochato is as easy as setting up a phone number which takes minutes and requires no programming.

Realtors have to do a lot of outbounding, emailing, and taking numerous inbound calls. This can be a tedious task especially if all the channels for communications are not aligned. Avochato seeks to end this problem and increase conversion rates with a simple platform to manage conversations. The application helps real estate companies to communicate better with their clients via text messages and phone calls. You can utilize the Avochato free trial and get to know the features firsthand at no cost and without commitment.

Why choose Avochato for your real estate business:

1. Easy to set up. Avochato is pretty easy to set up and it supports quick onboarding process. 
2. Communicate with ease. Whether you are handling ten of thousands of conversations or you are a growing company building its customer base, Avochato is designed to match any scale with multimedia or broadcast messages. 
3. Multiple integrations. Besides, Avochato integrates with multiple business applications like Slack, Microsoft, Salesforce, and Zapier.  The integration with Salesforce allows realtors to log activities automatically and send text messages more seamlessly. 
4. Share photos. Most importantly, with Avochato you can send photos or short videos of the property to the client.
5. Powerful analytics. Moreover, Avochato analytics provides actionable insights into deliverability.

10. EngageBay

Free CRM solution EngageBay is also built with realtors in mind too. Businesses in the real estate industry can take advantage of this tool to enhance their marketing and sales efforts. With the platform’s contact management feature, realtors can keep contacts and companies organized and consistent. This way, anytime they need to communicate with a client, they just hop into the system, apply the filters and get the contacts they want in a flash. 

Most importantly, these filters can make generic emails a thing of the past. EngageBay allows you to target a group of leads and send them personalized marketing messages based on their exact buying stage.  Better still, realtors will marvel at EngageBay CRM’s task management feature. This tool automates task creation and helps track each task from one place. Even better, EngageBay sends periodic reminders based on the set rules to keep you in the loop of every activity. You can leverage the EngageBay free trial to learn more about the software. 

Moreover, EngageBay provides complete visibility into the sales pipeline. This way, you can visualize and track all your real estate deals from one place. Also, the solution allows you to organize your deals by stages and move them from one stage to the other through drag and drop navigation. 

Why choose EngageBay CRM for your real estate business:

1. It’s 100% free. EngageBay CRM is completely free and you can use it to grow your business without forking out a single cent. 
2. No manual data entry. Better still, the platform allows you to automatically track all calls, emails, lead progress, and vital note. This way, you spend less time on mundane tasks and more on activities that matter most like selling. 
3. Manage tasks with ease. Moreover, the solution enables you to create and track tasks from a single place. You can even set reminders so you never miss an important task. 
4. Simplify scheduling meetings. EngageBay allows you to automatically schedule meetings with your clients. With the solution, no more manual admin work. Everything is streamlined to improve efficiency so you, the realtor, can focus on what matters most – building better customer relationships and closing deals. 
5. Manage real estate deals effortlessly. Furthermore, the platform provides visibility into your sales pipeline. In this regard, EngageBay CRM helps you track the status of all real estate deals from one place.  

11. Salesforce CRM

Cloud-based CRM Software Salesforce CRM for realtors helps simplify agent communication, the home-buying process for their clients, and in the process ensures a happy, productive relationship for everyone involved. Your clients trust you to help them find the perfect place to call home, and that’s a relationship worth maintaining and protecting.

With rich Salesforce CRM features, the application has consistently won awards. With this powerful CRM for real estate agents, you are getting a great platform from an extensive sales and marketing solutions under the Salesforce brand, including separate systems for analytics, marketing, service, and community cloud. These and more functionalities make Salesforce CRM one of the top CRM solutions to date. The vendor offers a comprehensive free trial to get you up to speed with the features.

Salesforce CRM

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Why choose Salesforce CRM for your real estate business:

1. Respond faster. Prospects typically reach out to you with very limited time to work their concerns with you. Salesforce CRM is specially designed so you can attend to these inquiries in the shortest possible without wasting your time and the prospect’s. Faster feedback from your side further spares you the effort of chasing after lost causes later on, with a potential buy just slipping away needlessly.
2. Automate to focus on the bigger picture. Using your CRM to handle forms, documents and other pertinent pieces of data automatically leaves you with more time better put to use working out the finer details of a potential purchase. To achieve optimal results, there are even techniques to automate lead and market prospecting that you can employ.
3. Unified database. Unified data gathered from all corners of the world spares you the impossible task of sorting through disparate sources. Accessible any time, it allows you to work with any client or partner from a common, uniform source that is constantly updated by international users.
4. Persistent relationship. Even when they had not already made a purchase, prospects want to deal with the same agent as they create their journey through the sales funnel. Continuity has many virtues, foremost among them being saving time starting all over. Salesforce CRM makes persistent relationships possible, from preserving the contact information to timely prompts to do something about the holidays and other important events. When prospects realize they are not lost in your mind, they will be more inclined to commit to a purchase with you.
5. Close out ineffective routes. In sales as with many things, you could be stuck with practices that lead to nothing but dead ends. Salesforce CRM gives you tools to evaluate your methods, so you can eliminate unproductive ones and be left with those that work for you.

12. Salesflare

Salesflare is a CRM platform designed for B2B companies. It has fully automated contact management and opportunity tracking tools to improve your customer relationship efforts.

The solution also has a document management system, allowing you to organize customer records and other sales-related documents in one unified platform. When you need access to a certain file, you can easily locate it from your database.

Salesflare also provides you with a central address book, making it easier for everyone in you team to access contact details of specific clients. Email address and phone numbers are stored in a safe place to prevent data breaches, and you can set particular contacts as private as well.

Why choose Salesflare for your real estate business:

1. Get to know your clients. Salesflare has web, email, and link tracking tools so you can see how clients interact with your content.
2. Collaborate with your team. Salesflare allows you to share accounts with your team. This way, everyone gets in the loop of what is being discussed and where clients stand on their projects with you.
3. Nontechnical platform. Salesflare has a simple and straightforward interface, which lets you adopt to the system faster.

13. monday.com CRM

From generating leads to having them purchase from posted property listing, project management software monday.com works with real estate agents to successfully increase their sales. The application ensures that agents proactively work each step of the purchase journey, presenting visual boards to connect clients, options and opportunities in one easy-to-understand dashboard.

Reasonably priced at $25 per month for starters, monday.com pricing is well within your budget. You can check the solution closely at no cost thanks to monday.com free trial.

monday.com

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Why choose monday.com CRM for your real estate business:

1. Turn leads into successful sales. Working with limited prospect time, it’s easy to let opportunities slip away. monday.com minds the mundane so real estate agents can focus on working the more essential aspects of closing the deal.
2. Charge up the routine. A complete visual of your sales funnel allows you to meet your prospect’s requirements in record time.
3. Stay connected. You can’t afford to lose communication with your clients even if they are not actively looking to buy. Special events in their lives give you the perfect window to stay in touch with thoughtful, well-measured messages.
4. One secure location to put it all in. monday.com creates a database that is as much secured to safeguard your data asset as it is easily retrievable by those with proper access credentials.

14. PipelineDeals

CRM software PipelineDeals is a powerful solution designed for businesses of all sizes, in a wide range of verticals including the real estate industry. It is an innovative solution designed to help realtors focus on the right properties, get more organized, and increase sales and productivity. Renowned as an easy-to-use software, PipelineDeals simplifies lead tracking and nurturing, contact management, and deal management.

Primarily, PipelineDeals enables independent real estate brokers, agents, and firms to manage the sales cycle and business development process with ease. It provides sales-focused features and enables agents to gain in-depth visibility into customer relationships that drive their businesses. The vendor has an appealing free trial where you can tinker with the features at no cost.

Why choose PipelineDeals for your business:

1. Better client relationship management. PipelineDeals provides reliable and powerful contact relationship management tools. It enables real estate businesses to manage their pipeline and create a culture of trust with their clients from the onset. 
2. Simplify communications. Besides, with integrity and clear communications, businesses can build lasting relationships with their customers. 
3. Consolidated dashboard. PipelineDeals consolidates property information in one central hub. When a deal springs to the pipeline, agents can set goals, create milestones, and manage the entire sales process from one location. 
4. Comprehensive reporting. Better still, with PipelineDeals reporting, it’s easy to understand and improve your real estate business. The solution provides simple visual displays to help you track your property deals. You can wrap your fingers around data, pinpoint what’s driving your business and what’s pulling it down. Moreover, you can analyze client feedback to understand what they want. 
5. Automations. Lastly, automation seems to be PipelineDeals’ unique value proposition. The automation helps realtors sidestep repetitive tasks and create a consistent model of exceptional customer experience. 

15. Zoho CRM

For many real estate agents, contact management is all about a brimming contact database in Outlook. The technically proficient of the lot can even tweak the fields to store more information that may prove crucial in dealing with any given contact. Useful as they are to the agent, they are of no use to other agents and stakeholders who could not get to the information that is not made available on the internet.

In contrast, cloud-based CRM tool Zoho CRM easily lets you customize contact fields to describe the person in more useful, meaningful terms. The wealth of information derived from such database plays to the hands of agents who could refer to that source from anywhere with online access in support of successfully concluding a deal. You can leverage the Zoho CRM free trial to learn more about the product’s capability.

Zoho CRM

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A brief Zoho CRM review shows you how you can customize your fields, the display, and a host of other facets of the system. Your journey with the CRM begins with forms that serve as a vehicle to transfer contact information from right out the forms to the central database, ready for easy retrieval by those who need them.

Why choose Zoho CRM for your real estate business:

1. Powerful communications. Aside from turning each email as a source of potentially useful information, Zoho CRM lets you send any kind of email right out of the application, the compiled exchange serving as a basis for measuring the effectiveness of your campaigns further on.
2. Seamless way to attach notes and documents. There is no telling what the tiniest piece of information can do to your initiatives. The CRM thus lets you attach notes or documents that you can easily retrieve at any moment’s notice.
3. Dive deeper with sales projection. You can configure Zoho CRM to grade your prospects and see how they look through a sales projection, so you know which ones to prioritize to help your business grow.
4. Coordinate team functions as you see fit. Zoho CRM works just as well for team or individual efforts, with leads matched to the right agent and email optimized to work seamlessly for team campaigns.
5. Expand your marketing capabilities. From building rich lead and contact database out of the forms it has created, executing automatic responses, to delivering a system 24/7, Zoho CRM gives you a powerful, flexible platform that easily encompasses the essential marketing and communication activities required to turn leads into gold. No pun intended.

What’s The Best CRM Platforms For Your Real Estate Company?

There you have it, a list of the 15 best CRM software for real estate companies. Having read the guide, you should be in a position to pick a solution that suits your workflows and procedures. Ideally, the perfect solution should enable you to deliver an excellent customer experience, improve real estate agents’ productivity, and boost sales.

If you have already selected your CRM of choice for your real estate business, you may also want to check out other top CRM software platforms to help you win more clients and grow your business more. CRM solutions are multi-industry applicable.

That said if you are at a crossroad and can make the final decision, trash all your worries. We recommend getting started with HubSpot CRM. This our top product merit, follow rigorously testing by our experts. The solution ticks all the boxes of an ideally perfect CRM platform for realtors. To learn more about the product’s capabilities, be sure to sign up for HubSpot CRM free trial.

Also, remember that a good partner to your CRM is a great sales tool to help you generate more leads, score these leads using predetermined criteria and guide you to convert these leads to actual paying customers. You may check out our top sales tools compilation to help you narrow down your choices to what’s already proven to work in the market. In case you need more help in the marketing department, then you can also check this piece on the best marketing tools to help you compete better through various channels out there.

Key Insights

• HubSpot CRM Excellence: HubSpot CRM stands out as the best CRM software for real estate, offering a free, user-friendly, and cloud-based solution specifically tailored for real estate companies. Its powerful tools help realtors manage client interactions and close more deals efficiently.
• Comprehensive CRM Solutions: The article provides a detailed review of 15 top CRM software for real estate, including Freshsales, CRM Creatio, Pipedrive, NetSuite CRM, and Zoho CRM, among others. Each software is evaluated based on its unique features and benefits for real estate professionals.
• Impact of COVID-19 on Real Estate: The COVID-19 pandemic has significantly impacted commercial and residential real estate markets differently, with a slump in commercial real estate and an increase in homeownership rates despite economic challenges.
• Importance of CRM in Real Estate: CRM software is essential for managing vast amounts of data, improving client interactions, and adapting to digital trends. It helps real estate agents maintain smooth operations, especially during challenging times like the pandemic.
• Choosing the Right CRM: Selecting the appropriate CRM software is crucial for real estate companies. The article emphasizes evaluating features like lead tracking, sales automation, mobile capabilities, and integration options to find the best fit for specific business needs.
• Future-Proofing Real Estate Business: The right CRM tool not only improves current operations but also future-proofs real estate businesses by providing scalable solutions that can grow with the company’s needs.

FAQ

1. What makes HubSpot CRM the best choice for real estate companies? HubSpot CRM is the best choice for real estate companies due to its user-friendly interface, powerful tools for managing client interactions, and the fact that it is free to use. It helps realtors close more deals by providing a well-organized pipeline, seamless integration with existing systems, and the ability to manage multiple sales channels from a single dashboard.
2. How has the COVID-19 pandemic affected the real estate market? The COVID-19 pandemic has had a mixed impact on the real estate market. While commercial real estate has seen a significant downturn due to business closures and increased mortgage delinquency rates, the residential property market has experienced a rise in homeownership rates. However, the high demand for residential properties, coupled with low inventory and labor shortages, presents challenges for real estate firms.
3. What should real estate companies look for when choosing a CRM software? When choosing a CRM software, real estate companies should look for features such as lead tracking, sales automation, mobile capabilities, and integration with other business applications. It is also important to consider the ease of use, scalability, and the ability to customize the CRM to fit specific business workflows.
4. Can CRM software help real estate companies adapt to digital trends? Yes, CRM software can help real estate companies adapt to digital trends by providing tools for managing vast amounts of data, improving client interactions, and automating various sales and marketing processes. This allows real estate agents to stay competitive in a rapidly changing market and maintain smooth business operations.
5. What are some other top CRM software for real estate besides HubSpot CRM? Other top CRM software for real estate include Freshsales, CRM Creatio, Pipedrive, NetSuite CRM, Zoho CRM, vCita, Pipeliner, LeadSquared Sales + Mobile CRM, Avochato, EngageBay, Salesforce CRM, Salesflare, monday.com CRM, and PipelineDeals. Each of these solutions offers unique features and benefits tailored to the needs of real estate professionals.
6. How do CRM tools benefit real estate agents? CRM tools benefit real estate agents by providing a centralized platform to manage client interactions, track leads, automate sales processes, and gain actionable insights from data. This improves efficiency, enhances client relationships, and helps agents close more deals by staying organized and responsive to client needs.

By Adam Goldberg

Adam Goldberg is a senior market research analyst and one of the key customer experience technology and CRM pioneers working for the FinancesOnline review team. He has been cooperating with FinancesOnline for over 5 years now. During that time Andrew has analyzed more than 2,000 CRM solutions and he’s well-known for his honest reviews and his unique perspective on challenges and opportunities posed by customer-centric innovation. He’s a strong believer in business process automation and the role it plays in customer data management, conversational intelligence, and customer engagement. His work has been mentioned in many major publications and media sites, including MSN, Springer, TheNextWeb, and CIO.