Established in 1976, Apple is a global technology company headquartered in Cupertino, California, USA. Back when it started, the company sold only a few units of their first computer. After several decades of continuous innovation and showcasing revolutionary technology, it eventually became one of the most powerful global brands. Today, it continues to gift the world with popular tech and devices, including the iPhone and iPad, along with its lines of powerful personal computers.
In this article, we’ll take a look at where the company stands right now. With the help of these Apple statistics, we’ll see how the brand has impacted not just the technology industry but other markets as well, including mobile marketing, gaming, and streaming.
Apple Statistics Table of Contents
Financial and Market Statistics
As one of today’s tech giants, Apple continues to be one of the world’s most profitable brands. Indeed, even the COVID-19 pandemic couldn’t slow down its growth and lead. Check out the Apple statistics below to get a glimpse of how valuable the brand has become and what pushed it to the top.
- Apple tops the world’s most valuable brands list for 2021 with an estimated value of $263.38 billion (Brand Finance, 2021)
- The value of the technology giant climbed by 87% in 2020 to $263.4 billion. (9to5Mac, 2021)
- As of December 26, 2020, Apple posted an all-time high revenue of $111.4 billion, showing a 21% year-over-year growth. (Apple, 2021)
- Quarterly earnings per diluted share are also up by 35%. (Apple, 2021)
- The company’s December 2020 quarter business performance was fueled by double-digit growth in each of its product categories, which resulted in the generation of a record-breaking operating cash flow of $38.8 billion. (Apple, 2021)
- Apple’s net income for Q1 2021 was $28.76 billion. (Apple, 2021)
- As of April 2021, Apple’s share price is $134.7. (Craft, 2021)
- International sales accounted for 64% of the company’s Q1 2021 revenue. (Apple, 2021)
- For Apple’s Q1 2021 revenue, the Americas accounted for $46.31 billion while Europe accounted for $27.31 billion. On the other hand, Greater China contributed $21.31 billion. (Apple, 2021)
- In terms of operating segment, the iPhone accounted for $65.6 billion, Apple services $15.76 billion, and wearables, home devices, and accessories accounted for $12.97 billion. (Apple, 2021)
- The company also reported that it returned over $30 billion to its shareholders during Q1 2021. (Apple, 2021)
- Furthermore, Apple’s Board of Directors declared a cash dividend of $0.205 per share of the company’s common stock. (Apple, 2021)
- In 2020, Apple made almost $2 billion in revenue per employee. (SpendMeNot, 2021)
- As of March 15, 2021, Apple’s market capitalization is $2.08 trillion. (Investopedia, 2021)
- How many Apple users are there in the world? In total, there currently are more than 1.65 billion Apple devices active worldwide. (The Verge, 2021)
Source: Apple
Brand Segments Statistics
The popularity and growth of Apple are largely attributed to the supremacy of its products. Indeed, Apple has come a long way from its beginnings when it only sold personal computers. The iPhone has become its primary source of revenue in recent years, and it’s predicted to continue doing so for the years to come. However, it’s not just the iPhone that’s keeping Apple on top. Take a look at these Apple statistics per segment to see what we’re talking about.
iPhone
- As of January 2021, there are now over a billion active iPhones worldwide. (The Verge, 2021)
- iPhone sales make up 58.9% of Apple’s total revenue for Q1 2021. (Apple, 2021)
- Apple iPhone’s revenue in Q1 2021 is $65.6 million. (Apple, 2021)
- In 2020, the iPhone segment generated total worldwide revenue of $137.8 million. (Apple, 2021)
- The iPhone topped phone sales in 2020 with 195 million units sold, representing an increase from 185 million in 2019 despite the COVID-19 outbreak. The increase in sales is attributed to the increasing use of remote work tools amid the pandemic. (The Hill, 2020)
- In 2020, 15.9% of all smartphone shipments were made by Apple. (IDC, 2021)
- Furthermore, also in 2020, 10.35% of iPhone web usage worldwide was from the Apple iPhone 7. (DeviceAtlas, 2020)
- 33% of iPhone units sold in 2020 were iPhone 11 Pro/11 Pro Max. (Wccftech, 2020)
- As of the latest data, 46.9% of smartphone users in the US own an iPhone. (eMarketer, 2021)
iPad
- Apple shipped an estimated 19 million iPads in Q4 2020. As a result, it maintained its position as the number one tablet vendor globally. (IDC, 2021)
- In terms of market share, 36.5% of all global tablet shipments in Q4 2020 were composed of Apple’s iPad. (IDC, 2021)
- The company generated a revenue of more than $8.4 million from its global iPad sales in Q1 2021. As such, 7.56% of Apple’s total revenue for the quarter is from iPad sales. (Apple, 2021)
- Around 38.56% of all iPads are already running on iOS 14.4. (StatCounter, 2020)
- Additionally, 47% of US households that have a tablet in 2020 had an Apple iPad. (Statista, 2020)
Mac
- Apple’s global revenue from sales of Mac computers in Q1 2021 was $8.7 million. (Apple, 2021)
- It is estimated that in 2021, 17.1 million Apple MacBook units will be shipped across the globe. (Statista, 2020)
- For the first quarter of 2021, the Mac segment generated $8.68 billion of Apple’s total revenue. (Apple, 2021)
- 23% of laptop users in the US use a MacBook. (Statista, 2020)
- 58% of MacBook users in the US are female. (Statista, 2020)
- 31% of MacBook users in the US are between the ages 25 and 34. (Statista, 2020)
- Surprisingly, a total of 53% of MacBook users in the US are from town and rural areas. Meanwhile, 30% of the overall user base comes from large cities. (Statista, 2020)
- Macs are also popular among online gamers. 51.57% of all Steam users as of April 2021 use MacBook Pro, while 27.14% use MacBook Air. (Steam, 2020)
Source: Statista Global Consumer Survey
Wearables, Home, and Accessories
- Apple Watch accounted for 55.5% (7.6 million) of the total smartwatch unit shipments worldwide in Q1 2020. (Strategy Analytics, 2020)
- The brand also dominated the global smartwatch market in terms of revenue in the first half of 2020, taking 51.4% of the pie. (Counterpoint Research, 2020)
- Furthermore, Apple takes the number 2 spot in the top 10 most used wearable brands in the US. It takes 39% of the user share, next to Fitbit with 46%. (Statista, 2020)
- More women (56%) use Apple wearables than men (44%) in the US. (Statista, 2020)
- Furthermore, Apple is popular among 18- to 29-year old wearable users in the US. (Statista, 2020)
- In 2019, about 25% of Apple users owned an Apple TV, which is one of the top alternatives to Chromecast. (Cult of Mac, 2019)
- Furthermore, in 2020, the Apple HomePod (Siri) was named third in the top 10 most used smart speaker brands in the US. (Statista, 2020)
- 51% of HomePod (Siri) users in the US come from high-income households. (Statista, 2020)
- In 2019, it was estimated that Apple could sell up to 55 million pairs of AirPods, with the number doubling come 2021. (Statista, 2019)
Software and Services
- As of April 2021, iOS users accounted for 26.99% of all mobile device users. (StatCounter, 2021)
- Meanwhile, as of May 2021, the total number of apps in the Apple App Store is 1,811,019. (42matters, 2021)
- Out of all the apps available in the Apple App Store, 93% are free apps. (42matters, 2021)
- Around 21.52% of Apple App Store apps fall in the games category. (PocketGamer.biz, 2021)
- Meanwhile, 10.10% of the apps are for business, 8.67% are for education, and 8.62% are for lifestyle, while 6.24% and 5.72% are utility and entertainment apps, respectively. (PocketGamer.biz, 2021)
- The Apple App Store releases an average of 611 new apps per day. (42matters, 2021)
- It is estimated that Apple App Store spending will double to $171 billion by 2024. (Sensor Tower, 2020)
- According to the latest statistics on streaming, Apple Music had 28 million subscribers in February 2019, briefly taking Spotify’s spot. (Reuters, 2019)
- By June 2020, there were already 72 million Apple Music subscribers worldwide. (Music Ally, 2020)
- 67% of Apple Music subscribers in the US pay to listen to what they want when they want. (Statista, 2020)
- In 2020, the estimated number of Apple TV Plus users in the US was 40 million. (Statista, 2020)
- As of May 2021, there are 14,448 apps available on the Apple tvOS App Store. (42matters, 2021)
- 79.8% of the apps in the tvOS App Store are free. (42matters, 2021)
- 47% of US customers who use Siri say they are very satisfied with its functions. (Statista, 2019)
- The primary functions that users utilize Siri for are: to call contacts (39%), to receive search results (34%), to receive weather forecasts (33%), to play music (30%), and to remind them of appointments (17%). (Statista, 2019)
- As of November 2020, it is estimated that more than 500 million iPhone users have already activated Apple Pay, one of today’s top mobile payment systems. (NFCW, 2020)
Source: PocketGamerBiz
Apple Operations Statistics
As a global brand, Apple has multiple locations across the globe and employs hundreds of thousands of tech professionals and employees. The statistics below give a glimpse of how Apple operates and what its workforce looks like.
- Apple has 27 office locations across 25 countries. (Craft, n.d.)
- It has 14 offices in the US alone. (Zippia, n.d.)
- As of 2020, Apple operates over 500 retail stores across 25 countries and regions, including locations that are temporarily closed. (MacRumors, 2020)
- In December 2020, Apple announced that it will shut down 53 retail stores in California as it was reaching record numbers of COVID-19 cases. (The Hill, 2020)
- Furthermore, Apple also closed all of its stores in Tennessee, two stores in Mexico and Brazil, and its stores in London. (The Hill, 2020)
- As of 2020, Apple has a presence in 175 countries and regions where its products and services are available. (ZDNet, 2020)
- Apple has around 147,000 employees as of the latest data. (Apple, 2020)
- 66% of Apple’s employees are male and 34% are female. (Craft, n.d.)
- Furthermore, Apple embraces workforce diversity. Although dominated by Whites (46.5%), there are also a significant number of Asians (26.7%), Hispanics (13.9%), and Blacks (8.9%). (Craft, n.d.)
- Moreover, 69% of the company’s leaders or managers are male. (Craft, n.d.)
- As of 2020, Apple has 23 million developers who design and build apps. (Apple, 2020)
Source: Craft
Social Responsibility and Research and Development
Being one of the top enterprises in the world, it is expected of Apple to invest in significant corporate social responsibility (CSR) initiatives. Furthermore, research and development (R&D) is an inevitable part of any company dealing with technology. Let’s take a look at some interesting facts related to the company’s CSR and R&D efforts.
- In 2020, Apple announced its $100 million initiative to promote racial equality with a focus on “education, economic equality, and criminal justice reform.” (The Verge, 2020)
- The company also announced a multi-year commitment to invest $350 billion throughout the US to fulfill its mission to promote racial equality. (Apple, 2021)
- In Atlanta, Apple is partnering with Southern Company, an Atlanta-based energy giant, to help launch the Propel Center, a tech-focused hub for (historically black colleges and universities) HBCUs. Apple and Southern Company will each contribute $25 million. (The Verge, 2021)
- Furthermore, Apple is investing $10 million in Harlem Capital, a venture capital (VC) firm, and $25 million in Siebert Williams Shank’s Clear Vision Impact Fund, which is focused on minority-owned businesses. (The Verge, 2021)
- In 2020, Apple spent $18.75 billion in R&D. (US SEC, 2021)
- Between July 1, 2019 and June 1, 2020, Apple was assigned 1,996 patents. (Silicon Valley Business Journal, 2020)
- Some experts think that Apple could be ‘underinvesting’ in R&D. In comparison, Apple only spent 8% of its total revenue in Q2 2020 compared to Microsoft, which spent 13.6% on R&D in the same period. Still, Apple is now spending on R&D more than it did before Tim Cook’s leadership. (Cult of Mac, 2020)
What strategies does Apple use to retain customer loyalty?
Apple’s success goes beyond innovative products; it also owes much to a powerful strategy for retaining loyal customers. Apple has cultivated a unique ecosystem and brand experience that keeps users engaged and loyal to the company. Here are some key strategies Apple employs to maintain high customer retention:
- Integrated Ecosystem: Apple’s products are designed to work seamlessly together, creating a highly integrated experience. For example, users can easily sync their iPhone with their MacBook, iPad, and Apple Watch, as well as access their files, apps, and media across all devices through iCloud. This interconnected ecosystem makes it convenient for customers to stay within the Apple family rather than switch to other brands.
- Regular Software Updates: Apple provides consistent and long-term software support for its devices. Even older models receive updates that enhance security, performance, and functionality. This ongoing support reassures customers that their devices will remain useful for years, promoting long-term loyalty.
- Premium Customer Service: Apple’s customer service is known for its quality. With the Genius Bar at Apple stores, customers can get in-person technical support, repairs, and troubleshooting. Apple’s warranty and extended service options, like AppleCare, further enhance customer satisfaction and trust in the brand.
- Data Privacy and Security: Apple has positioned itself as a privacy-focused brand, with features such as end-to-end encryption, transparency in data collection, and controls over app tracking. This focus on privacy resonates with users who prioritize security and personal data protection, reinforcing their loyalty to the brand.
- Exclusive Product Design and Quality: Apple’s attention to detail in product design and its emphasis on quality materials have set its devices apart in the market. This reputation for excellence in aesthetics and durability appeals to consumers who value premium products and is a key factor in why they return to Apple.
- Brand Loyalty Programs: Apple often engages customers through various brand loyalty initiatives, from trade-in programs that allow users to upgrade their devices at a lower cost to educational discounts and promotional bundles. These programs provide value to loyal customers, incentivizing them to continue purchasing Apple products.
- Innovative Marketing and Brand Image: Apple’s marketing strategy focuses on innovation, simplicity, and exclusivity, appealing to a broad demographic while maintaining a premium image. Through targeted marketing campaigns and visually distinctive advertising, Apple reinforces its brand image as a leader in innovation and user-friendly technology.
Why do these Apple statistics matter?
The facts and figures above show how much Apple has grown over the years and how it continues to dominate the tech industry. These statistics also revealed the overall consumption of Apple products. Additionally, the numbers may also help you predict trends in technology that can impact your business.
So whether you’re a marketer targeting the Apple customer demographics or an app developer exploring opportunities, looking at Apple statistics is a good way to start. These data can help you plan your next move if you wish to leverage the brand and its segments and services in one way or another.
Key Insights
- Financial Dominance: Apple remains one of the most profitable brands globally, with a market capitalization of $2.08 trillion and an all-time high revenue of $111.4 billion in Q1 2021.
- Product Segment Performance: The iPhone continues to be Apple’s primary revenue source, accounting for 58.9% of total revenue in Q1 2021. Other significant contributors include iPads, MacBooks, wearables, and accessories.
- Global Reach: Apple operates over 500 retail stores across 25 countries, with products and services available in 175 countries and regions.
- User Base: There are over 1.65 billion active Apple devices worldwide, with the iPhone alone having over a billion active units.
- Innovation and R&D: Apple invested $18.75 billion in R&D in 2020, focusing on developing new technologies and maintaining its competitive edge.
- Social Responsibility: Apple is committed to promoting racial equality and has launched a $100 million initiative focused on education, economic equality, and criminal justice reform.
FAQ
- What is Apple’s current market capitalization? As of March 2021, Apple’s market capitalization is $2.08 trillion.
- How much revenue did Apple generate in Q1 2021? Apple posted an all-time high revenue of $111.4 billion in Q1 2021.
- What is the primary source of Apple’s revenue? The iPhone is the primary source of Apple’s revenue, contributing 58.9% of the total revenue in Q1 2021.
- How many active Apple devices are there worldwide? There are over 1.65 billion active Apple devices worldwide.
- How many retail stores does Apple operate globally? Apple operates over 500 retail stores across 25 countries.
- What was Apple’s net income for Q1 2021? Apple’s net income for Q1 2021 was $28.76 billion.
- What are some of the key products in Apple’s wearables and accessories segment? Key products in this segment include the Apple Watch, AirPods, and HomePod.
- How much did Apple invest in R&D in 2020? Apple invested $18.75 billion in R&D in 2020.
- What is Apple’s initiative for promoting racial equality? Apple has launched a $100 million initiative focused on education, economic equality, and criminal justice reform to promote racial equality.
- How many apps are available in the Apple App Store as of May 2021? As of May 2021, there are 1,811,019 apps available in the Apple App Store.
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