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110 Key Streaming Statistics You Must Know: 2019 & 2020 Data Analysis & Market Share

Category: B2B News

Fast connectivity, technological advancement, and proliferation of mobile devices have made streaming easily accessible. As streaming statistics show, there is an explosion of adoption rates and a rapid increase in use cases.

Streaming, like video conferencing software, can help you drop your corporate veil using human-to-human interactions. Besides, it can empower your audience to engage in brand storytelling in a way that augments your customer experience.

In this article, we’ll discuss all the streaming statistics and data you need to stay abreast of the industry’s trends. This will help you discover how to use streaming to bolster your marketing strategy with video ads, customer engagement, and more.

key streaming statistics

Music Streaming Statistics

The influence of streaming in media and the entertainment industry is at its zenith. Notably, music or audio streaming has become an essential part of everyday life. The incentive of convenience, tons of music options, millions of on-demand songs, and multiple ways to find new songs, have left a lasting impression on consumers. This, aligned with the mindset of the modern generation of music fans, has brought about a significant shift. The result: the music streaming market is growing rapidly, and so is the number of music streaming services providers.

General Statistics

  • The growth of music streaming offsets a 21.2% decline in download revenue. Besides, it brought a 10.1% drop in physical revenue.  (IFPI, 2019)
  • In 2018, the number of on-demand music streams grew by 49%, reaching 611 billion. (Neilsen Insights, 2018)
  • In total, on-demand music streaming volume (audio +video streaming), exceeded 900 billion streams in 2018, a 43% increase compared to 2017. (Neilsen Insights, 2018)
  • Moreover, the on-demand streaming platforms supported by ads streamed over 400 billion songs to users in the US, but only contributed 8% of the revenue in 2018. (RIAA, 2018)
  • Also, according to the Neilsen Music 360 US report, people spend approximately $156 annually on music. However, of the total spend, only 9% is spent on streaming music. In other words, the average US consumer spends less than $15 on streaming music annually. (Neilsen, 2017)
  • As of February 2019, Apple Music had 28 million subscribers, 2 million more than Spotify’s paid subscribers. (Reuters, 2019)
  • Besides, the number of songs streamlined online has grown more than eightfold in the last five years (between 2013 and 2018). (Statista, 2019)
  • Moreover, in 2018, the penetration of music streaming services reached 41%. (Deloitte, 2019)

Music Streaming Revenue Statistics

  • Additionally, the total music streaming revenue grew 34%, accounting for approximately47% of the total music revenue. (IFPI, 2019)
  • In 2018, the total revenue from music streaming sites was $7.4 billion, an increase of 30% year-over-year. (RIAA, 2018)
  • Besides, music streams accounted for 75% of the total industry revenue, dwarfing the revenue generated by physical (12%), digital downloads (11%), and sync (3%). (RIAA, 2018)
  • In 2018, the total revenue collected from on-demand streaming platforms supported by ads (including YouTube, Vevo, and Spotify (free version)) increased by 15% in 2018 to reach $760 million. (RIAA, 2018)
  • Growth of paid streaming revenues by region Europe (29.2%), Latin America (16.8%), Brazil (15.4%), Asia & Australasia (11.7%), and South Korea (17.9%). (IFPI, 2019)
  • Paid streaming accounted for 59.4% of the total digital revenue. (IFPI, 2019)
  • In total, the global revenue for recorded music reached $19.1 billion in 2018. Streaming accounts for 46.9% of the total global revenues. Other revenue generators include digital revenue (12.1%), physical revenue (24.7%), performance rights revenue (14.2%), and synchronization revenue (2.1%). (IFPI, 2019)
  • The global recorded music industry’s streaming revenue has grown steadily from $1 billion in 2012 to $8.9 billion in 2018. (IFPI, 2019)
  • Additionally, in 2019, the music industry posted a 32.9% growth in paid streaming revenue. Overall, the industry had a 34% growth in total streaming revenue. (IFPI, 2019)
  • Moreover, the variety of music available on the music streaming platform is the most important feature (81%), followed by low price point (80%), ability to listen on multiple devices (68%), clean interface (66%), and good algorithm to find music (58%). Other important features include the ability to blend music library with streaming service library (64%), the ability to stream on smart home devices (57%), curated playlists (52%), and artists exclusives (46%). (Statista, 2018)
  • Also, digital music streaming revenue was over $5.5 billion in 2017. Besides, the revenue from subscription video-on-demand services was $12.5 billion (Statista, 2018)

Music Streaming User Statistics

  • The 32.9% increase in paid streaming subscription drove the incredible growth of music streaming revenue.  (IFPI, 2019)
  • At the end of 2018, there were 255 million subscribers of paid streaming services. This number accounted for up to 37% of recorded music revenue.  (IFPI, 2019)
  • In 2017, the music industry recorded a 45.5% growth in paid subscription streaming. In total, there were 176 million users of paid subscription accounts. (IFIPI, 2018)
  • Besides, in 2018, there 255 million users of paid subscription accounts. (IFPI, 2019)
  • As of Q4 2017, Spotify’s monthly active users spent 25 hours listening to music on the platform per month. (Statista, 2019)
  • As of Q2 2019, Spotify had 108 million subscribers worldwide, commanding more than 30% of total music streaming subscribers in the world. (Statista, 2019)
  • In 2018, the number of paid music subscribers in the US was 46.4 million, up from 31.5 million in 2017. (Statista, 2018)

Credit: IFPI 2018


Meaningful music streaming statistics have shown that music streaming is the force behind the rapidly growing music industry. Particularly, interactive streaming via services like Spotify, Apple Music, YouTube, and Amazon Music is spearheading industry growth. As it stands, streaming is contributing 75% of the global music industry revenue.

Streaming has enabled artists to spread their wings and reach the ever-increasing and truly global audience – via ways never before imagined. On the other hand, music fans have been treated to a diverse catalog of repertoire developed around the world and curated in easy to access streaming platforms. The ease of access and diversity seem to have truly captured the hearts of the young generation of music fans. As a result, the total subscribership and the overall industry revenue has continued to snowball.

Video streaming Statistics

Video streaming has taken the world by storm. The trend is booming at the moment thanks to its positive impact on multiple sectors like the entertainment and corporate world. Certainly, video streaming has become the standard of the overall internet experience. Most importantly, it has changed the dynamics of online video content delivery and businesses are jumping on the bandwagon. Additionally, the emergence of video streaming platforms has accelerated adoption rates in video streaming. As a result, the video streaming market share is growing exponentially.

Market and Revenue Statistics

  • To start with, the video streaming market size will grow at an estimated CAGR of 19.6%, from 2019  to reach an estimated $124.57 billion in value by 2025. (Grand View Research, 2019)
  • Netflix revenue for 12 months ending June 30, 2019, was $17.63 billion. This was an increase of 27.03% year-over-year. Besides, in the quarter ending June 30, 2019, the platform’s revenue was $4.923 billion, which is a 26% year-over-year revenue growth. (Macrotrends, 2019)
  • In 2018 alone, Netflix earned $15.794 billion in revenue. (Macrotrends, 2019)
  • Netflix spent an estimated $12 billion on original content in 2018. This year (2019), the platform plans to spend $15 billion on shows and movies. (Variety, 2019)
  • On the other hand, Amazon spent $1.7 billion on video and music content in Q1 of 2019. In total, the site will spend an estimated $7 billion in 2019. (CNBC, 2019)
  • In 2017, iQIYI video streaming platform collected $2.671 billion in revenue. In 2018, the revenue grew to $3.6 billion. (iQIYI, 2018)
  • Netflix revenue growth in the last five years has been steady; 2014 ($5.5billion), 2015 ($6.779 billion), 2016 ($8.83 billion), 2017 ($11 billion), and 2018 ($15.8 billion). (Netflix, 2019)
  • Netflix is one of the fastest-growing brands in the US, and its value has more than double in the last year to hit $21.2 billion in value. (Variety, 2019)
  • According to Marketing Charts, 23% of US adults stream Netflix daily. (Marketing Charts, 2017)
  • Besides, more than 45% of households in the US have access to streaming video-on-demand services. (Statista, 2019)
  • As of September 2017, more than 25% of US consumers were subscribed to Netflix. (Statista, 2018)
  • The video-on-demand viewer subscription in the US  is expected to increase from 44% (2018) to 45.2% in 2022. (Statista, 2019)
  • By 2021, the number of OTT video services users in the US  will reach 198 million. Compared to 170.1 million users in 2017, this a significant increase. (Statista, 2019)
  • In just under a decade, from 2009 to 2017, the number of US households subscribing to paid streaming video services increased by 450%. (Deloitte, 2018)
  • Besides, by 2017, 55% of US households had subscribed to a paid streaming video service. (Statista, 2018) (Deloitte, 2018)
  • In 2017, 45% of subscribers used a paid streaming video subscription service, whereas 30% used free streaming video service.  (Deloitte, 2018)
  • In terms of streaming video service subscription in 2017; 70% of GEN Z households had a paid streaming subscription. On the other hand, 68% of millennials households and 64% of Gen X households had a subscription. (Deloitte, 2018)
  • When it comes to frequency of use, 70% of millennials and Gen Z stream movies. On the other hand, only 60% of Gen X do so. (Deloitte, 2018)
  • 61% of US consumers aged between 18 and 29 say online streaming service is the primary way they watch TV now. Moreover, 37% of US adults aged 34-49 years, 50-60 years (10%), and 65+ years (5%) say online streaming is their primary way to watch TV. (Pew Research, 2017)
  • YouTube has more than 2 billion logged-in visitors every month. Also, visitors watch more than 1 billion hours of video and generate billions of views every day. (YouTube, 2019)
  • The annual income of Netflix was $1.211 billion. (Netflix, 2018)

Platform Usage Statistics

There is no denying; video streaming is one of the most effective ways of communicating with customers. Its essence has impelled the demand for video streaming services. As a result, numerous video streaming service providers have emerged in a bid to meet the demand. Today, consumers are spoilt for choice when it comes to picking a video streaming platform.

  • With over 1 billion users, YouTube is the largest video streaming platform in the world. The user base is almost a third of the entire world’s internet users. (YouTube, 2019)
  • As of June 30, 2019, Netflix had more than 151 million paying streaming users and 6.56 million free trial streaming users. However, only 60.1 million of the total Netflix subscribers are from the US. (Statista, 2019)
  • Also, Netflix has over 91.46 million international subscribers, accounting for 58% of the total subscribers. (Netflix, 2019)
  • By 2022, Amazon Prime Video will have 56 million subscribers in the US, and 122 million subscribers worldwide. (Statista, 2017)
  • iQIYI video streaming service has over 100 million paying subscribers. (TechinAsia, 2019)
  • iQIYI video streaming has 454.5 million monthly active users. (iQIYI, 2019)
  • On the other hand, iQIYI has 424.1 million PC monthly active users and 53.7million PC daily active users. (iQIYI, 2019)
  • Vimeo has over 90 million registered members in more than 150 countries. (Vimeo, 2019)
  • Netflix has over 104 million paid accounts. Nonetheless, the platform reaches more than 300 million viewers. (Business insider, 2017)
  • In July 2019, Twitch had more than 3 million active streamers. In total, streamers watched over 900 million hours of live streams on the platform. (Twitch Tracker, 2019)
  • In the US alone, Amazon Prime has more than 100 million subscribers. (CIRP, 2018)
  • Notably, 55% of Netflix users personally pay for their subscription. (Vox, 2019)
  • Moreover, 14% of Netflix users watch videos on the platform using a password from a person outside their household. (Vox, 2019)
  • Youtube reaches 53% of US streaming services versifier. On the other hand, Amazon reaches 33%, and Hulu reaches only 17%. (TechCrunch, 2017)
  • Likewise, 84% of consumers stream on Netflix, 46% on Amazon, and 28% on Hulu. (Lab42, 2018)

Time Statistics

  • On average, an iQIYI video streaming service user spends 1.6 hours per day on the platform. (iQIYI, 2019)
  • Besides, on average, users spend 9.4 billion hours on iQIYI in a month. (iQIYI, 2019)
  • 5.8% of North America consumers spent 5 hours or more on a subscription online video platform daily in Q3, 2017. Whereas 16% watched a paid online video streaming service. (Statista, 2017)
  • Approximately 22% of US  adults use a paid online video streaming platform several times a day. A large portion of these users spends between 30 minutes and 3 hours on a paid online video streaming service every day. (Statista, 2018)
  • On average, consumers in the US spend 38 hours watching video content each week. 39% (or 15 hours) of this time is spent watching streamed video content. (Deloitte, 2018)
  • The average time spent watching live streams on mobile is 3.5 minutes, tablets (7.1 minutes, and desktop (34.5 minutes). (Livestream, 2016)

Live Streaming Statistics

Live streaming started not so long ago. The trend is evolving at a high peak. It has, without a doubt, captured the attention of businesses looking for innovative ways to deliver content. Propelled by giants like Vimeo, Twitter, and Facebook, live streaming technology has flipped the whole video content delivery on its head. Today, with sound marketing campaign management, live streaming can deliver amazing results.

  • Also, men (31% are more likely to use online streaming as the primary pathway, compared to 25% of women. (Pew Research, 2017)
  • Moreover, when it comes to game live streaming market, Twitch controls a 72.2% share, YouTube, 19.5%, Facebook Gaming 5.3%, and Mixer 3%. (Stream Elements, 2019)
  • In 2018, 69% of US households had at least one streaming service subscription, compared to 65% of households that had a traditional Pay TV subscription. (Deloitte, 2019)
  • Besides, 80% of Gen Z customize their entertainment experience via streaming video service, compared to 88% of millennials, and 77% of Gen X. (Deloitte, 2019)
  • In 2018, 47% of live streaming video users globally were streaming more live videos compared to 2017. (eMarketer, 2018)
  • Also, in terms of sources from which US users stream live videos; digital streaming subscription leads at 43%, followed by social platforms (40%), TV network site or app (32%), gaming sites (28%), and pay-TV services provider sites (17%). (eMarketer, 2018)
  • The number of online video viewers will be 236 million in 2020, which is a more than 20 million increase from 2016. (Statista, 2018)
  • Primarily, the top genre for streamers is comedies (65%) and drama/thrillers (60%). Other include, action/adventure (55%), science fiction (44%), and horror (44%). (Lab42, 2018)

Mobile Streaming Statistics

The proliferation of mobile devices is accelerating technological evolution around the world. Smartphones have become ubiquitous in modern society, and the device harbors an outsized potential to drive video streaming. Also, in spite of their small screens, smartphones are powerful when it comes to grabbing the attention of the viewer.

  • Besides, more than 70% of YouTube watch time comes from mobile devices. (YouTube, 2019)
  • On the other hand, iQIYI video streaming 135.4 million mobile daily users. (iQIYI, 2019)
  • Moreover, 65% of video consumers, stream content on their smartphone. (Lab42, 2018)
  • Also, 66% of streamers are Android users and 35% own Android tablets. (Lab42, 2018)

value of video streaming


As video streaming statistics have shown, streaming is no longer a technological novelty. It’s now the benchmark for how businesses share video content and how consumers take home entertainment. The convenience rendered by video streaming, coupled with technological advancements, has propelled the unprecedented growth of video streaming.

The growth remains unabated, as streaming reports show, and the emergence of numerous video streaming providers signals a bright future. Marketers, as well as other video content creators, must rise to the occasion and keep their ears to the ground. They must evaluate the available streaming technologies to find streaming channels that serve their audience best.

Besides, marketers should stick to delivering video content that resonates well with their audiences. And above all, they should implement robust content management software to streamline content delivery. This way, it will be easy to boost the effectiveness of streaming ad campaigns.

Leading Content Management Software

  1. WordPress. This website building and blog hosting platform comes with its own CMS and makes available other tools, like CDN, as plugins. Know more about the solutions multivarious capabilities in this WordPress review.
  2. Drupal. This open-source web development and publishing application can integrate your preferred CDN for faster content loading. Find out how you can utilize this platform in our Drupal review.
  3. Acquia. This open and scalable cloud system enables you to deliver content to customers at a faster rate. This Acquia review provides more details.
  4. HubSpot. This suite of tools has a content management system that lets you reach customers whichever device they are on. Learn more about its modules and features in this HubSpot review.
  5. Squarespace. This WYSIWYG website builder comes with a CMS that helps you deliver the right content to website visitors. Our Squarespace review offers an in-depth look into the platform.

Podcast Streaming Statistics

The podcast is a rich, complex, and varied ecosystem which, until recently, was a great way to pass the time. However, as Midroll decodes, the podcast has progressed tremendously. It is now considered a mainstream marketing tool.  And going by the latest podcast streaming statistics, podcast listening is poised for a steady rise.

Podcast Streaming Revenue Statistics

  • The podcast industry ad revenue is expected to grow by 42%, to reach more the $680 in 2019. (IAB, 2019)
  • The total podcast ads revenue will grow by more than 110% to reach $659 million by 2020. (IAB, 2018)
  • The self-reported year-over-year ad revenue increased by 34% in 2018, from the $257.4 million reported in 2017. (IAB, 2019)
  • Additionally, total podcast revenue grew 53% year-over-year in 2018, from the $313.9 million recorded in 2017.  (IAB, 2019)
  • In 2018, the self-reported podcast ad revenue increased by 49% (between Q4 2017 and Q4 2018), yielding a 15% compound quarterly growth rate. (IAB, 2019)
  • The top 5 podcast revenue generators by program genre include news/politics/current events (18.4%), comedy (13.9%), business (12.8%), education (10.6%), and arts & entertainment (10%). (IAB, 2019)
  • On the other hand, the top podcast revenues by business category include retail (22.2%), financial services (20.7%), B2B (14.1%), arts & entertainment (9.6%), and telecommunication (7.1%). (IAB, 2019)

Podcast User Statistics

  • Also, two-thirds of US consumers listen to a podcast at least once in a while, whereas 23% do so a few times a week. (CBS, 2019)
  • Of the total US  consumers aged 12+ years, 19% are aware of the podcast, and 19% have ever listened to a podcast. (Edison Research, 2019)
  • Besides, according to Chartable, 10.8% of US consumers listen to the podcast daily, a few times a week (13.8%), once a week (11.8%), once a month (13.2%), less often (28.5%), and never (22%). (Chartable, 2019)
  • Of the total monthly podcast consumers aged 12+ years, 54% are men and 45% are women. (Edison Research, 2019)
  • Also, there are interesting statistics based on the amount of podcats episode listened to. Only 43% of consumers listen to the entire episode, most of the episodes (44%), less than half (10%), and just the beginning (3%). (Chartable, 2019)
  • There are approximately 73 million podcast listeners in the US alone. (Statista, 2019)
  • Apple, at 60.9%, takes the largest share of the podcast player market share. Apple is followed by Spotify (8.5%), Overcast (3.1%), Castbox (2.4%), Stitcher (2%), and others (23.1%)
  • 51% of consumers in the US have listened to an audio podcast. (Statista, 2019)
  • 51% of US  consumers aged 12+ years have listed to a podcast, with 22% having listened in the past week, and 32% in the past month. Of those that listened to a podcast in the last month, 36% are men and 29% are women. (Edison Research, 2019)
  • In terms of those that listened to a podcast in the last month, 40% are aged between 12-24 years, 39% (25-54 years), and 17% (55+ years). (Edison Research, 2019)
  • When it comes to US demographics, of the total monthly podcast consumers; 10% are aged 12-17 years, 39% (18-34 years), 35% (35-54 years), and 16% (55+ years). (Edison Research, 2019)
  • Besides, according to Edison Research, 16% of US consumers listened to 1 podcast in the last week. 15% listened to 2 podcasts, 17$% (3 podcasts), 21% (4 0r 5 podcasts), 17% (6 to 10 podcasts), and 14% (11 or more podcasts). (Edison Research, 2019)
  • At 65%, smartphone/tablet/portable devices are the most used devices to listen to podcasts. Mobile devices are followed by computers/laptops (25%), and smart speakers (10%). (Edison Research, 2019)
  • In addition, 43% of US podcast consumers listened to a podcast on Spotify, whereas 35% listened on Pandora. (Edison Research, 2019)
  • Moreover, 54% of total US mobile podcast consumers are on the Apple iOS operating system. 43% on Google’s Android mobile OS, and 3% on other ecosystems. (Musicoomph, 2019)
  • More importantly, most consumers listen to a podcast at home (90%), in a car or truck (64%), while walking around (49%), while working out (43%), at work (37%), and while riding public transportation (37%). (Edison Research, 2019)
  • Furthermore, the top reasons why US  consumers listen to a podcast, include to learn a new thing (74%) and entertainment (71%). Other motivations include to stay up to date with current topics (60%), to relax (51%), to be inspired (47%), to escape (37%), and for companionship (24%) (Edison Research, 2019)

Podcast Ads Statistics

  • Podcast advertising revenue will reach $1.044 billion by 2021. (IAB, 2019)
  • Also, Edited-In/Baked-In podcast ads decreased from 58.3% (2017) to 51.2%(2018). On the other hand, dynamically Inserted Ads increased from 41.7% (2017) t0 48.8% (2018). (IAB, 2019)
  • Host-read Ads are the most preferred podcast Ad type at 63.3%. Followed by announcer-read/pre-produced Ads at 35%, and supplied Ads(radio/nonradio). (IAB, 2019)
  • Moreover, the majority of podcast Ads are purchased quarterly at 38.2%, whereas 24.3% of total podcast ads are bought annually. (IAB, 2019)
  • In terms of pricing methods, cost per thousand (85.7%) is the most popular, followed from a distance by flat fee at 11.9%, and series ownership at 2.4%. (IAB, 2019)
  • Besides, when it comes to advertisement spot length, 15 seconds (23%), 30 seconds (19%), 60 seconds (30%), 90 seconds (27%), and more than 90 seconds (1%). (IAB, 2019)

How Often Consumers Listened to Podcasts in 2018

How Often Consumers Listened to Podcasts in 2018
Daily: 10.8%


How Often Consumers Listened to Podcasts in 2018
A few times a week: 13.8%

A few times a week

How Often Consumers Listened to Podcasts in 2018
Once a week: 11.8%

Once a week

How Often Consumers Listened to Podcasts in 2018
Once a month: 13.2%

Once a month

How Often Consumers Listened to Podcasts in 2018
Less often: 28.5%

Less often

How Often Consumers Listened to Podcasts in 2018
Never: 22%



Credit: Chartable

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Striking podcast streaming data show that despite averaging 45 minutes, 85% of US consumers listen to the podcast to the end. The podcast growth seems a virtuous cycle that aligns perfectly with important trends. This makes podcast streaming a brilliant thing in itself for marketers. Besides, its audience is expected to keep growing, and so is the incentive for podcast content quality and delivery.

How Can You Use These Statistics to Your Advantage?

There you have it, our compilation of the key streaming statistics you need to know. From the data, the streaming industry is on a steady rise and is currently exhibiting numerous hot trends. When it comes to music, video, and podcast streaming, the fanbase is growing fast as more and more consumers replace their traditional TVs with internet-enabled smart ones. Fundamentally, the user base is dominated by the young and vibrant cohort of Gen Z, Gen X, and millennials who are on the lookout for fresh and inspiring content.

Putting this data under a microscope, it’s easy to see that video streaming is the new big bet for marketers. However, because of the numerous changes, the streaming industry is getting complex by the day. For this reason, it’s critical for advertisers to keep up with the pace of change and wade through the disparities of the landscape to reap the most benefits.

For example, there is a need to deliver hybrid subscription and ad models that give consumers the freedom to choose from ad-free and ad-lite versions. Besides, advertisers should be mindful of the ad length, ad format, and video quality. This is because the modern consumer craves the convenience of switching between bigger devices and smartphones. You can use marketing analytics software to analyze and measure your strategies. This way, it will be easy to pinpoint areas where streaming can be deployed.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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