20 Best Sales Tools in 2024

Digital transformation has called for enterprises to leverage the best sales tools, lest they perish in the world’s stiff market competition. They need practical and scalable enterprise sales tools. Such tools help salespeople understand their prospects, track real-time data to underpin decisions, and build an all-star team to streamline lead generation.

The best enterprise sales tools are working double-time to keep teams connected and productive in a more flexible and agile future of work. There are many great solutions and clever product managers, but finding the right one for your business can be hard. This guide gives you an overview of 20 of the best sales tools in 2022.

The sales analytics software market could grow 11.6% from 2022 to 2032 and reach $12.3 billion in 2032, up from $4.1 billion in 2022. Small and medium-sized businesses’ increased demand for cloud-based sales analytics software is expected to accelerate market growth during the forecast period.

Behind this trend, multiple organizations are adopting the best sales analytics software, and SMEs are demanding cloud-based software. Likewise, increased awareness of sales analytics solutions’ benefits and global enterprise digital transformation fuel market growth. Emerging trends like social media and text analytics and the need for business planning insights are also expected to boost the market during the forecast period.

Another factor driving the market is increased data availability and easy access to low-cost data center services from cloud vendors, which have lowered the market entry barrier for SMEs. This is timely, as IDC predicts 163 zettabytes of global data by 2025. That’s 10 times 2016’s 16.1ZB. This prediction unlocks unique user experiences and business opportunities. As such, small and medium-sized businesses use sales tools to improve company efficiency and gain competitive advantage and revenue growth.

Where every sales team needs effective tools to compete and meet customer needs in this digital transformation age, sales software options have proliferated. When choosing the best sales tools, consider the one that will boost workflows, increase productivity, integrate with your other tools, and help you prioritize customers.

Top Sales Tools in 2022

1. Freshsales

Freshsales automates the sales cycle, from lead generation to closing deals. It uses AI to help sales teams manage contacts, accounts, and pipelines, allowing them to segment connections based on email activity, audience behavior, and page visits. They can construct contact and company profiles from a 360-degree view of their connections and deals, helping them provide context to leads and customers.

Freshsales has many pipeline management capabilities. It helps sales teams track all pipeline deals and manage numerous pipelines. Its Freddy AI delivers insights into the best deals and revenue estimates, while bespoke reports let managers track advanced sales metrics.

Freshsales boost sales team productivity. Reps can attach follow-up tasks to leads, contacts, and deals, while managers can tailor sales activities to their sales process. No need to leave the Freshsales interface as your team can collaborate via chat and telephony.

The software integrates with Google Apps, Office 365, and Microsoft Outlook. It also works on Android and iOS, allowing your team to work on the road. Freshsales has one free and three paid plans: Growth, Pro, and Enterprise. Pricing starts at $15 per user per year.

2. HubSpot Sales

HubSpot Sales is a clever ecommerce system that helps you automate sales operations and sell more. It is flexible and easy to modify, and first-time users get a free starter kit. This code-free sales bundle is simple enough for unskilled agents to use.

The software streamlines sales-related tasks and saves time along the funnel. Automate reminders and follow-up emails without seeming impersonal and turn the most repetitious into standardized templates to monitor effectiveness. You’ll know when a customer opens an email, so follow-up is timely and relevant.

HubSpot Sales

Try out HubSpot Sales with their free trial

The paperless sales pipeline makes the software budget-friendly. Connect it to local and web databases to view all data on a dynamic dashboard, where you can also collect and record customer behavior information. The tracking history for each contact is always available, so you may build accurate and detailed reports based on preset templates or match customized needs. Extend its power by integrating with other systems like Google Drive, SurveyMonkey, BigCommerce, and Shopify.

HubSpot Sales’ low pricing is complemented by a free plan for small businesses and startups. Switching to a subscription plan is easy, as a single $50 per user per month plan covers all advanced sales and marketing tools. Since it is part of a vast and well-known productivity software family, you can buy it alone or in a CRM + Marketing Growth Stack. The company’s CRM is free.

3. Toast POS

Toast POS is a cloud- and tablet-based restaurant management solution that replaces POS and provides control and visibility. It offers restaurant operators a single solution with POS, reporting, credit card processing, CRM, gift and loyalty, online ordering, labor, and inventory. As such, it improves operations and efficiency. For extended features, integrate it with third-party apps for reporting, labor, gift card, inventory, loyalty, and accounting.

Toast has restaurant-friendly capabilities and is, therefore, among the best POS for sales. It includes time-specific menu pricing, modifying menus for offline and online audiences, and setting up a full menu, including all groups and sub-groups. The restaurant ordering tool lets you divide menu items and bills would tell your server when the order is ready. The system tracks real-time menu sales and provides in-depth product mix reporting.

Toast POS

Try out Toast POS with their free trial

Pay at the table, printing or sending receipts, and tipping waiters straight from tablets simplify payments. Customers can convert payments into loyalty points for future use.

Toast POS integrates POS with payroll management to streamline restaurant operations. Eliminating manual entry and external processes speeds up payroll, timesheet approval, and new hire management. Enjoy all these conveniences with Toast POS’ flexible pricing. Contact the vendor for a personalized quote.

4. Salesforce CRM

Salesforce CRM is part of Salesforce’s vast sales and marketing solutions, including Analytics, Marketing, Service, and Community Cloud. Sales reps can use automation to highlight top prospects and distinguish between lost and won deals.

As one of the best CRM systems, Salesforce helps track client information and interactions to follow additional leads. Lead Management, Marketing Automation, Sales Data, and Partner Management tools help you convert leads.

Salesforce CRM

Try out Salesforce CRM with their free trial

The program can boost sales team productivity on-site, in the office, or online. It offers a mobile app for Android and iOS devices with real-time dashboards, bespoke reports, and a Feed First feature that shows the most critical information based on your settings. AppExchange apps offer additional functions and tools. Salesforce Sales Cloud provides real-time customer data insights. The platform simplifies creating reports, sales predictions, and territory models.

Salesforce Sales Cloud interfaces with Desk.com, TeamSupport, LeadExec, FinancialForce ERP, Ambassador, Zuora, Zendesk, and other CRM, sales, and accounting applications. It has four annual SMB and enterprise plans and offers a free demo version.

5. ConnectWise Manage

ConnectWise Manage is a powerful project management solution focused on streamlining corporate operations. It has established itself as a reliable accountability platform for cross-functional teams. Its managed service solutions cater to businesses of different sizes, across different industries.

It comes with error-proof ticketing, clear communication, and solid documentation capabilities that can help you reduce operations and processes. Its features make it easier to manage customer service agreements and automate recurring documents like invoices and orders—all in a consolidated, singular platform.

Connectwise PSA

Try out Connectwise PSA with their free trial

On the other hand, the ConnectWise Manage platform also offers reporting and dashboard tools to help you understand your business and make informed strategic decisions. All notes, time entries, expenses, and items from your departments are sent to your Finance team so they can prepare detailed bills promptly with minimum information lost.

ConnectWise Manage enterprise pricing is only available upon request for a personalized quote, as they customize plans to each business’ needs and scale. Constant Contact, JIRA, Microsoft Dynamics, QuickBooks, and Zapier all integrate with ConnectWise Manage.

6. Pipedrive

Pipedrive is a cloud-based solution that helps sales teams manage their sales pipelines. Made by salespeople, this software has all the features users need for nurturing leads, spotting opportunities, and closing deals.

The platform features customizable visual pipelines so teams can see the entire pipeline at a glance. It also allows sales and marketing teams to monitor customer relationships at every turn, from generating and categorizing leads to staying on top of the purchasing funnel with automated admin tasks. Hands-free workflows mean your team members can focus on other, more demanding tasks.

Pipedrive

Try out Pipedrive with their free trial

At the heart of the Pipedrive experience is the LeadBooster, which highlights the sales expertise of the people behind the SaaS provider. The lead generation suite comes with four powerful features: prospector tracks outbound leads from a massive database tailored to your target market; chatbot automates the way you engage with people on your website, trimming waiting time and immediately logging qualified leads; live chat notifies your team when a human correspondent or assistance is needed; web forms make it easier for inbound leads to provide their contact information in shareable or embeddable forms.

In terms of pricing, Pipedrive offers four tiers of subscription plans: Essential, Advanced, Professional, and Enterprise. Each of them varies in feature and scope and can be billed monthly or annually. More importantly, the Pipedrive sales team is available to walk you through the process and find the right plan for your unique business needs.

7. Zoho CRM

Zoho CRM is an award-winning web-based CRM designed to grow your business, regardless of size.

As one of the most popular customer relationship management platforms, Zoho offers a lot of features, from lead management, sales pipeline monitoring, to purchase insights. The home screen alone is feature-rich, with every component now more accessible, thanks to the platform’s revamped and easier-to-use interface.

Zoho CRM

Try out Zoho CRM with their free trial

Users can also enjoy minimal disruption to their day-to-day operations with the built-in integrations available. Zoho easily connects with your pre-existing MailChimp, Microsoft Outlook, QuickBooks, Google Apps, and more.

Zoho CRM offers a free edition and monthly or annual per-user subscriptions. All major cards and bank/check transfers are accepted. There’s also a free trial.

8. Salesmate

Salesmate is an emerging provider of SaaS CRM that focuses on keeping businesses updated all throughout the customer journey. To start, it offers one of the best-in-industry call and text services, covering over 90 territories across the globe—all without using an external app.

The platform also allows you to stay on track of your leads in all stages of the marketing funnel. It lets you generate task sales drip campaigns, which work seamlessly with automated customer outreach capabilities.

More importantly, information gleaned from your lead generation processes is easily transmitted across the organization, thanks to its integrations with G Suite and Outlook on top of over a hundred other apps—connecting Salesmate with scheduling, communications, and productivity apps you’ve been using.

For pricing, Salesmate starts out with tiered services, catering to different sizes of businesses. If you’re still uncertain, you can check out the entire platform for a 15-day period, absolutely free. For larger, more complex organizations, the Enterprise plan has no fixed pricing, depending on the features and services you’ll add after a thorough assessment by its sales teams.

9. Pipeliner

Pipeliner is a sales CRM designed to increase user and customer engagement. The platform has a drag-and-drop interface, visual reports, and automation. IT works without a full-time, certified administrator. Any user can navigate the dashboard with the platform’s intuitive drag-and-drop interface and a few hours of training. Users can adjust Pipeliner CRM profile settings through the dashboard.

The platform includes sales pipeline features. Users can build multiple pipelines to track opportunities, organize leads and contacts, and nurture leads. Robust reporting capabilities, including sales reports, advanced business intelligence reports, forecasts, and performance reports, help managers gauge team performance.

Pipeliner CRM’s integrations with business software ensure a seamless experience. Pipeliner CRM’s features, integrations, and user-friendly interface boost adoption and ROI.

Unlike other entries, Pipeliner pricing only comes in annual billing options, with subscription options lower than the average pricing given its features. Furthermore, it has a very supportive sales team that not only walks you through the process but could even conduct a trial for your teams to assess.

10. Katana

Katana has earned itself a place in the sales and marketing SaaS field, catering to small and mid-sized businesses. Its overall approach makes it easy for traditional businesses to transition into automated platforms and enjoy the difference.

Despite focusing on a user-friendly experience, Katana retains its sharpness in terms of features and services. The entire platform is styled around giving you visibility and control over every moving part of your business. Different tabs specifically address needs and tasks for each aspect—requisition, sales, inventory, packaging, and more.

Additionally, its focus on SMBs is highlighted by its emphasis on real-time access to relevant data made available to the relevant stakeholders. Its master planning makes sure that production, planning, and procurement departments are all aligned. Similarly, Katana also allows you to monitor floor-level operations to coordinate scheduling and prioritization. These features, when used together, ensure that no legwork gets into conflict with other departments.

Katana users can make quick, intelligent business decisions and actions based on real-time data at a glance. Katana’s Manufacturing ERP Software scales with manufacturers’ needs. Shopify, WooCommerce, Xero, and QuickBooks Online integrations. Katana has API integrations and an open API.

11. vtenext

If you’re looking for customizability, vtenext is a sales platform you can’t miss. It is an open-source and end-to-end solution that seamlessly combines management capabilities for customer relationships (CRM) and business processes (BPM). Being open-source makes it easily integrate with almost any app or platform, as evidenced by over the 1,000 companies using it.

For marketing, you can expect profile lead management available across different channels. It comes with the capability to analyze customer habits and identify demographics to help you design and launch targeted campaigns. In terms of sales, different sales teams can keep track of customer progress, allowing them to coordinate activities for a more customized experience.

One of its strengths is its BPM capability. Businesses can design their own business processes and the platform automates them, keeping your business processes transparent and repeatable and allowing your team members to focus on more demanding tasks. An important note is that the platform doesn’t require coding knowledge, making it accessible to businesses despite its open-source approach.

Lastly, it also offers quote-based plans that focus on the key functionalities your business uniquely needs. The plans usually revolve around retaining core functionalities such as Marketing and GDPR, Sales, Customer Service, and Business Process Visibility.

12. Lightspeed Retail

Lightspeed Retail positions itself as a one-stop cloud-based POS provider, making it an increasingly popular option for a variety of fast-paced industries like retail, real estate, and ecommerce.

Aside from being a conventional POS provider, it offers a complete solution for managing businesses. Manage your inventory, send out and track invoices, and automate report generation. These features are more highlighted with the multi-store capability, allowing you to consolidate information from different branches—all from your headquarters.

Lightspeed Retail offers a free trial, SMB, and enterprise pricing. Lightspeed POS also readily integrates with Facebook, Agendrix, AppCard, Booxi, and Cayan for quick and versatile ecommerce setups.

13. Ortto

Formerly known as Autopilot, Ortto is a comprehensive marketing automation platform. It offers businesses omnichannel access to their target markets at all stages of the customer journey. To start, its combination of accessible marketing and sales data helps keep businesses on track as they make data-driven decisions.

In creating a holistic environment for business owners and administrators, Ortto combines data access to marketing, CRM, finance, and sales—all in a single dashboard. Users can even track customer activities and transactions within your environment, allowing you to add more specific contexts to every interaction. With this feature, your teams can generate dynamic segments driven by actual data.

Ortto simplifies lead generation and management. Users can create custom forms, popups, and surveys with the software. Its integration with Facebook and Google Lead Ads lets your teams simplify the lead generation and monitoring processes.

One free and four paid plans are available with each plan coming with a 14-day trial.

14. EngageBay

EngageBay creates a reliable CRM environment for businesses by combining sales and marketing with your business processes. It has become a top contender for growing companies, thanks to its combination of functionality and accessibility.

Expect the usual features such as email, a full CRM platform, live chat, and automation modules for sales and marketing requirements. All its services can be accessed instantly through a unified EngageBay dashboard. As the name implies, it focuses on optimizing business processes to capture audience engagement.

As a low-cost alternative, subscription plans for EngageBay start at a free plan with limited features. With storage capabilities for 500 contacts, it already offers a lot of core services businesses need—email marketing, automated response, lead grabbing, landing page generation, CRM module, helpdesk, and live chats. Additional features like web analytics or role management are available with the paid upgrades.

15. CrankWheel

For sales personnel, demonstrating products and services in a remote arrangement presents its own set of challenges. With CrankWheel, you get a fast and convenient screen-sharing solution that lets you align your potential customers and close that deal.

It allows you to instantly share a browser tab or an application window. More importantly, it’s not limited to a one-on-one screen-sharing capability, letting you connect with multiple customers simultaneously. CrankWheel doesn’t require you or your customers to install any third-party app to work.

CrankWheel

Try out CrankWheel with their free trial

You can even experiment with CrankWheel and integrate it into your websites. Launch instant demos by connecting telesales professionals with a “Call Me Now” button on your home page.

CrankWheel offers a free-for-life commercial plan. The service provider doesn’t limit users, unlike most business software. Sixteen monthly meetings are enough for a growing business. The core features are unrestricted. More monthly meetings cost $75. CrankWheel’s pricing is based on usage, not users. It doesn’t limit key features across all plans.

16. SalesExec

Marketed as a sales acceleration solution, SalexExec focuses on increasing efficiency in lead management and customer communication. Over the years, it has become a preferred option for brand offices, field sales teams, and call centers.

Its built-in outbound dialing means greater reach and lead generation opportunities. With access to email, text messaging, and phone calls, you can leave recorded messages to your targeted market. Additionally, its RingResponse automates answering and can turn text scripts into audio recordings. With SalesExec, you can make over 300 calls per day and never miss a potential lead. Its marketing database also helps you identify your target, leading you to phone and web leads.

SalesExec

Try out SalesExec with their free trial

Its focus on lead generation also means that it works seamlessly with a large range of platforms catering to different niches. Education, healthcare, travel and lifestyle, home services, and real estate are some of the industries relying on the sales acceleration process offered by SalesExec.

Pricing starts at $65 for active users without a calling plan. You can easily scale up and down with its flexible plans, with pricing dependent on the additional features and services.

17. DejaOffice

DejaOffice CRM was designed to help managers take a step back from all micromanagement. Track leads, manage contacts, and view customer transaction and communication history both on your computer or on your mobile device.

For businesses looking to make the shift, DejaOffice is a great stepping stone. It has a proprietary migration roadmap that lets you transfer your data from your legacy systems into the cloud. DejaOffice can even be set up to connect with Microsoft Outlook and other similar communication platforms.

DejaOffice

Try out DejaOffice with their free trial

Aside from easy migration, DejaOffice also promises an easy working experience, thanks to its intuitive UI. The dashboard is separated into customizable sections and every contact can be further accessed through their own in-app profile that contains relevant information. This gives you a centralized directory of team members, as well as regular clients and suppliers.

DejaOffice PC CRM comes in five tiers of one-time payment plans, plus one 14-day free trial that lets you check out the feel and power of this platform.

18. TouchBistro

TouchBistro is a restaurateur’s one-stop-shop for POS and restaurant management. Built by restaurant professionals for fellow restaurant professionals, it includes features heavily optimized for the niche industry.

Easy menu generation, inventory management, order monitoring, and payment processing are some of the strengths of this sales tool—driving over 29,000 dining businesses in over 100 territories. It even runs a gift card program that encourages customer engagement and brand loyalty both to partner restaurants and their patrons.

The Toronto-based software developer allows for customization to keep your restaurant’s unique identity without losing the convenience of automating processes. You can manage orders and reservations through its visually intuitive floor plan system. Similarly, scheduling and PTOs will no longer interrupt operations, the same with your ingredients and other inventory items.

This POS software’s competitive pricing plans are listed on their website starting at $69/month. Prices adjust accordingly depending on the features you need. Additional costs may also apply depending on the hardware and support needed to set you up.

19. InfoFlo

If you’re a small business owner in need of a stripped-down CRM platform, InfoFlo might be the partner you need. Minimalism is reflected in its very competitive pricing, starting at a one-time payment of $99, plus a host of free upgrades.

Its strength as a small yet powerful solution is in its Outlook integration. InfoFlo provides support

InfoFlo

Try out InfoFlo with their free trial

Infoflo’s Outlook sync is powerful. It integrates CRM, project management, and phone systems. Aside from the communications capabilities, this CRM platform also helps keep your private cloud and local network secure, even at endpoints. This integration also extends to Google Sync and QuickBooks, boosting communication and real-time monitoring of your business.

Apart from the $99 one-time payment for on-premise setups, there’s also a $30 per month for cloud-supported services. You can even start out with a free 30-day trial before making a commitment.

20. Shopventory

At its core, Shopventory focuses on inventory management, later spreading out into an entire ecosystem that allows business owners to monitor sales, procurement, and marketing on top of their current inventories. It also focuses on ecommerce, with ready-to-deploy integrations with Shopify, Square, Clover, BigCommerce, and other similar platforms.

Shopventory supports US POS systems and also works with mobile devices through Android and iOS apps—allowing you to transact or monitor, even on the go. Additionally, this mobility translates to accessibility. Shopventure has channels for email, live chat, phone calls, and even in-person support to give end-users the help they need.

As for its functionalities, its dashboard is optimized to give you real-time insights on how your products are doing. Through this, you get an idea of which products could use an additional boost in marketing or which products contribute more to your revenues.

It has all-in-one payment plans, starting with a $79 monthly Standard plan and going up to the Enterprise plan at $799 monthly. Free trials and demos are available.

Find the Best Sales Tools

What your company requires will determine which sales tools are best. To identify the best sales tools for your sales team to succeed, start with the free trial of some of the software on our list, beginning with Freshsales. Don’t simply look at the price, but assess the price based on the features that go with it. Similarly, don’t simply go for what gives the most features because you might not be needing some of them. In essence, choose the sales tool that will give you the features you need at the price you are willing to pay.

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.