20 Best SEO Tools for 2024

Continuously refining your business’ SEO or SEM strategy takes considerable time and effort. The right SEO tools can make the process easier by automating complicated, time-consuming tasks like keyword research, rank tracking, and content optimization. In this way, you can focus on creating effective SEO strategies to improve your website’s SERP rankings.

These days, the market offers a wide variety of SEO software for businesses, from comprehensive all-in-one suites to tools designed for specific tasks like online reputation management and PPC advertising. This article lists the 20 best SEO tools today so you can get an idea of how these software applications can benefit your business.

Automation has been a mainstay in trends for many industries today, and search engine optimization is no exception. For instance, SEO experts expect 2022 to be the year when the automation of SEO practices becomes widespread. This automation is likely to be led by tools for technical audits, analysis, and other types of market research.

Furthermore, by automating these SEO practices, teams get more time for creating the perfect SEO strategies. This is also crucial since experts expect organic marketing strategies to continue to have a positive impact on website performance. After all, studies have revealed that 70% of users click on organic results after doing a Google search. This is also why the majority of companies have also increased their organic budgets in 2022.

With the right SEO tools, companies can make sure they see positive ROI from their increased investment. This article lists 20 of the best SEO systems on the market today, exploring their different key features and capabilities. Hopefully, the information can help you figure out the best SEO tool for your marketing budget.

20 Best SEO Tools for 2022

1. SE Ranking

SE Ranking works as a full-featured web marketing platform that offers various SEO functionalities. Through the software, teams can easily automate SEO tasks such as rank tracking, SEO audits, and competitor analysis. SE Ranking also makes keyword research easier, giving users access to keywords and rankings from any search engine in any location.

Moreover, the platform comes with various backlink tools that help SEO teams do a deeper analysis of any website’s backlink profile. Users can analyze which domains and pages provide the most referrals to their websites and study the backlink profiles of competitor websites as well. The tool also helps SEO teams identify and disavow bad backlinks to ensure the effectiveness of backlink campaigns.

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Another important feature of SE Ranking is its technical tools for SEO. The software’s website audit tool helps users discover website issues that affect SERP rankings. SE Ranking also suggests fixes for these issues to help users save time. Aside from a website audit tool, the platform comes with an on-page SEO checker. This checker ensures that web pages are optimized for the right queries.

As one of the best-known SEO platforms today, SE Ranking also comes with a variety of SEO reporting tools. For instance, a built-in report builder allows users to generate customized reports through a drag-and-drop module. Users can also automatically send out reports to other users and save time on manual report generation.

2. Semrush

A comprehensive software suite for online marketing, Semrush comes with versatile capabilities for SEO, content marketing, social media marketing, and PPC. With over 50 tools for these workflows, the platform ensures that marketers and SEO professionals can easily grow organic traffic and improve website performance on SERPs. For added versatility, the platform is also capable of collecting data from more than 142 countries.

Semrush offers various tools to help businesses improve their SEO strategies. For instance, teams can use the software to find the best keywords for their websites and track the daily changes in the ranking of these keywords. The platform also comes with tools to automate detailed checks of on-page and technical SEO factors and provides tips for improving the performance of specific webpages.

The software also offers built-in tools for market research. In this way, teams can easily analyze their websites’ position in SERPs and study competitors’ rankings. These tools also help businesses to explore market information, including their online market share, market size, and key players. This information can help businesses gain new insights into improving their websites’ performance.

Semrush pricing is also flexible. This makes it easier for businesses to automate various SEO and digital marketing processes. The platform’s Pro package starts at $119.95 per month, while the Business package—designed for enterprises and large agencies—costs $449.95 per month.

3. MOZ Local

MOZ Local provides plenty of features to help businesses automate local SEO practices and efficiently manage their online reputation. With MOZ Local, businesses can improve their online presence and increase their brand’s visibility to their target markets.

For instance, this SEO tool software helps businesses manage local business listings on sites like Google and Facebook. The software also ensures that these listings are always updated across search engines and online directories. These features ensure that consumers can easily find your business wherever they look, whether on Google, social media, or online directories. Duplicate listings are also easily identified and deleted so users don’t have to spend time manually doing these tasks.

Furthermore, MOZ Local can help businesses take advantage of online reviews and expand their customer base. Through the software, teams get a single dashboard for tracking and responding to reviews. This comes in handy for responding to negative feedback and improving the customer experience. Teams also get instant alerts on new customer reviews for easier monitoring.

The platform also comes in different pricing packages, which is useful to businesses just starting to invest in SEO. The platform’s Lite Plan, for instance, lets users manage listings and monitor reviews for $14 per month. Meanwhile, with the Elite Plan, the software distributes location data to additional directories.

4. Serpstat

Serpstat provides various features to help businesses streamline and organize SEO workflows. These features include tools for comprehensive rank tracking, backlink analysis, market and competitor research, and site audits. The platform also helps users do thorough keyword research and analysis.

One of the most important features of Serpstat is that it offers an extensive keyword database. This database helps users collect keyword data according to factors such as popularity, competition, search volume, and keyword difficulty. Moreover, Serpstat also helps users discover trending search queries. You can use these trending keywords as a basis for a content plan or for naming articles and videos.

Serpstat also comes in handy for businesses planning to refine their SEO and SEM strategies. Aside from tools that help with organic search, the platform also comes with a PPC research tool. This PPC research tool makes it easier for businesses to analyze competitors’ ad examples and create groups of the most relevant keywords and ads. You can also track PPC costs for the keywords you want to target.

As one of the best SEO tools for 2022, the platform comes with tools for backlink analysis and site audits. By automating these technical processes, SEO teams can focus on improving their SEO and SEM strategies and ensure these campaigns’ effectiveness.

5. Moz Pro

Moz Pro works as a complete suite of SEO tools for businesses of all sizes. The platform simplifies SEO practices to ensure that teams can perfect their SEO campaigns. For instance, a core feature of Moz Pro is its Keyword Explorer. With this tool, you can get insights into the keywords people use to search for your products and services. You can also use the tool to save keyword lists for your websites.

This SEO software tool also helps with rank tracking, so you can easily monitor how well your website ranks for the keywords you’re targeting. You’ll be able to track local and national searches to get a clearer picture of what website visitors everywhere see. The platform also provides a comprehensive snapshot of keyword rankings over a specific range of time, whether by week or month.

In addition to keyword research and rank tracking, Moz Pro also helps with site audits and on-page optimization. The platform comes with a Site Crawl feature that studies every aspect of even the largest websites and recommends fixes to improve website performance. With a site audit, you can quickly discover and fix issues like broken redirects and missing title tags.

With Moz Pro, SEO teams can also benefit from more efficient on-page optimization. On-page optimization also serves as a key component of ecommerce SEO and SEO for other types of websites. The tool helps businesses audit the content on their webpages to ensure that site visitors can easily find what they need.

6. Ahrefs

Ahrefs is designed as an all-in-one SEO toolset to help websites rank higher and increase website traffic. With the Ahrefs platform, teams get the tools they need to perform site audits, find the keywords and queries customers use, and track the progress of website and keyword rankings. The software also enables SEO professionals to explore competitor websites and analyze top-performing content.

For instance, Ahrefs comes with comprehensive features for auditing websites and checking on-page SEO performance. The platform’s Site Audit tool checks all the pages of a website and provides an SEO health score. The tool also makes it easier for users to understand website performance by translating key data into charts. Conversely, you can also configure settings so the Site Audit tool excludes certain website sections. All these features help users discover SEO issues that potentially affect site rankings.

The Ahrefs platform also comes with robust keyword explorer features. The software provides thousands of keyword suggestions, thanks to a database of more than 7 billion keywords. The database also presents accurate search volumes and keyword data from over 170 countries and 10 different search engines. This versatility ensures that teams can easily discover the best keywords for their websites.

Aside from keywords and search queries, Ahrefs also helps SEO teams discover and analyze top-performing content and webpages. You’ll be able to do in-depth research on over a billion web pages and view data such as estimated monthly organic traffic and referring domains. You can also use filters such as language, social shares, and word count to easily find relevant content.

7. AgencyAnalytics

Made for marketing agencies, AgencyAnalytics provides powerful features for SEO reporting. For instance, the platform automates client reporting and ensures that users always provide their clients with accurate data. In this way, users can stop wasting time manually putting together and sending out reports and instead focus on providing a more personalized client experience.

A core feature of AgencyAnalytics is that it streamlines workflows for generating out-of-the-box and customized reports. Through the platform, users can build a report once and automate the report scheduling and approval process. To make reporting easier, the software also comes with report templates and a drag-and-drop report builder so users can quickly add relevant metrics to each report. Such features allow users to create meaningful reports in minutes.

Similarly, users get the ability to quickly build customized dashboards. White-labeling capabilities ensure that dashboards and reports can be modified with customized logos and colors. These features ensure that these dashboards are consistent with company branding. You can also take customization further by creating custom metrics and providing deeper insights into client data.

In addition to in-depth reporting tools, AgencyAnalytics also comes with tools for technical SEO practices. These workflows include backlink monitoring, rank tracking, and site audits. These tools also help users provide more comprehensive data to their clients.

8. Raven Tools

Raven Tools ranks eighth overall in our SEO tools comparison. The platform works as a comprehensive SEO solution that combines tools for backlink management, rank tracking, link building, and competitor research. Through all these tools, businesses can improve organic and paid traffic and boost conversion rates. These features also help SEO agencies provide a more personalized experience to their clients.

For instance, one of the most important features of Raven Tools is that it gives users access to accurate SEO data. The software allows teams to monitor SEO and tracking data across multiple platforms so they can build reports that are detailed yet easy to understand. Users also get the ability to create a wide variety of reports, including website analytics reports, PPC campaign reports, and social media reports.

Moreover, the platform also offers tools to make competitor research and analysis easier. Through these tools, users get access to data from four different SEO sources and over 20 different data points. You can also do a side-by-side comparison of your website and competitor websites to compare data such as external backlinks, page speed, and social media shares.

In addition to all these features, Raven Tools also comes with site auditor tools to help businesses discover SEO issues with their website. The software classifies on-page SEO problems into categories such as visibility issues, meta issues, and semantic issues. As a result, users can easily fix website issues and optimize site performance.

9. BrightEdge

Considered one of the best SEO tools today, BrightEdge helps businesses manage SEO and content performance through its enterprise-ready features. More specifically, the platform connects search intent and content relevance so businesses can get better visibility for their websites. As a result, these businesses benefit from higher traffic and improved conversion rates.

For instance, BrightEdge comes with various tools to help users do in-depth keyword research and content optimization. One such tool is Data Cube, which supports users in crafting more effective content strategies. This tool provides accurate data on content types and web pages that rank at the top of SERPs for any search query. Users will also be able to quickly identify relevant keywords and semantically related topics for improving their content marketing campaigns.

BrightEdge also helps with content optimization by identifying content most likely to achieve top spots on SERPs. In this way, you can develop a strategy that yields the best results for the content you create. Through the platform’s content optimization tools, you can maintain the performance of high-ranking content while optimizing existing content.

To ensure that businesses can easily improve content performance, BrightEdge also offers a tool for comprehensive site audits. Specifically, the ContentIQ tool reveals website errors so teams can fix these before they can affect site performance. The tool also integrates with a report builder tool to help users monitor site errors over time and measure the impact of these errors on conversions and revenue.

10. Sitechecker

Sitechecker provides various useful features to in-house marketing teams, agencies, and business owners. The platform also comes with built-in SEO and marketing tools to help users improve site performance and boost site rankings on SERPs. All these features help businesses enjoy increased organic traffic even with less effort.

To help businesses achieve better rankings, the platform has tools for website audits and monitoring. Using the platform, teams can launch a website crawler to reveal page-level and site-level SEO issues. The software also offers various tools to help users test for performance factors such as site speed and security. Users also get access to tools for testing Google snippets and cached webpages.

Additionally, Sitechecker makes it easier for businesses to monitor their website for content changes. Through the platform, SEO teams can track changes in HTTP status codes and meta tags and detect new and deleted pages. For added convenience, users also get email alerts each time their website becomes inaccessible or when important pages become non-indexable.

Another feature that makes Sitechecker useful to SEO agencies is its white-label platform. This platform provides features for site audits and monitoring and rank tracking. Users can also export various reports to CSV and PDF formats and add company branding to these reports.

11. RankWatch

RankWatch is considered one of the best SEO software tools today. The platform provides valuable insights into SEO data such as rankings, competitors, and backlinks. As a result of these insights, businesses benefit from improved organic traffic and higher site rankings on SERPs.

For instance, RankWatch comes with an efficient rank tracker tool. This tool helps SEO teams monitor ranking for sites and keywords across multiple locations and all major search engines. As a result, teams can accurately track the effectiveness of their campaigns over Google, Bing, Yahoo, Yandex, Baidu, and other platforms. Rank tracking data is also updated on a daily basis to make it easier for teams to adjust their campaigns.

Moreover, RankWatch comes with a Competitors Analysis feature that reveals data on the ads competitors run and the keywords they’re ranking for. These insights can help businesses refine their strategies with new ideas. The platform also provides data on competitors who are using paid Google SEO tools such as Google Ads to drive traffic to their sites. The information can help businesses create more effective SEM campaigns as well.

Additionally, RankWatch provides a keyword research and suggestion tool. Through this tool, users get access to valuable keyword data, including difficulty, cost per click, and competitiveness. The platform also provides suggestions for organic and paid keywords to help SEO teams develop SEM strategies as well.

12. UpCity

Unlike other software on this SEO tools list, UpCity works more similarly to a marketplace. This B2B platform connects companies in need of SEO and marketing services to qualified marketing experts and agencies. Aside from general SEO and digital marketing, UpCity also offers service providers in more specific niches such as content marketing, branding, social media marketing, and web design.

Through UpCity, small and medium businesses can search thousands of expert profiles and reviews to find a professional or agency that meets their needs. Through the platform, connecting with the right service provider takes less time and effort. Moreover, businesses don’t have to worry about getting scammed, since all reviews on UpCity are validated by a quality team. Each service provider is also rated by an algorithm across various digital signals that measure credibility and trustworthiness.

Meanwhile, UpCity offers providers equally reliable services. The platform helps service providers build their brands and showcase their expertise in a wide variety of fields. Professionals and agencies can also stand out from the competition through customized profiles and badges.

For added convenience, service providers also get to choose from different partnerships. These include a free partnership and two paid partnerships that offer increased visibility. Furthermore, UpCity’s certified partners also get a free SEO Report Card that analyzes website rank and link-building campaigns.

13. Conductor

As one of today’s top SEO tools, Conductor serves as a comprehensive platform for creating more effective organic marketing campaigns. Through this platform and its enterprise-ready features, businesses get advanced insights and reporting capabilities to boost organic traffic and improve website rankings.

For instance, an important feature of Conductor is that it helps businesses with keyword research and competitor analysis. The platform offers over 20 billion keywords, so SEO teams can easily discover keyword opportunities and identify relevant content topics for different channels. Aside from keyword data, Conductor also provides audience data, including demographics, sentiment, and interests. Through this data, users can develop relevant content for their audiences.

Moreover, the platform comes with various features for performing technical site audits. With these tools, users can quickly discover page health issues and technical errors. Users also get the ability to optimize various SEO factors in real-time. These include on-page content, titles, header tags, and meta descriptions. By being able to test these changes in real-time, businesses gain more confidence in launching effective SEO campaigns.

With Conductor, SEO teams can also track the visibility of not only their keywords and websites. The platform also lets users track the visibility of other digital assets, such as YouTube channels, Facebook pages, and Amazon pages. These features help businesses monitor their digital presence more efficiently.

14. SearchMetrics

SearchMetrics works as a comprehensive software suite that helps businesses streamline their SEO and content marketing strategies. Through its features, the platform enables businesses to improve organic search campaigns and growing sales. The software also helps teams monitor competitor websites and compare factors such as visibility, traffic index, ranking keywords, and traffic value.

For instance, SearchMetrics’ Research Cloud provides businesses with SEO analyses to help identify potential issues in their SEO strategies. This feature also allows teams to gather global and national market insights for various domains. Moreover, Research Cloud enables teams in analyzing web pages and discovering gaps in content quality and relevance.

Aside from helping businesses discover content issues, the platform supports marketers in writing high-quality, optimized content. Marketers can also create content that matches customers’ search intent to ensure high engagement with the target audience. Through the Content Experience feature, teams can create content that ranks highly on SERPs and helps build site authority.

In addition to keyword research and content marketing, SearchMetrics also provides advanced SEO keyword tracking. Through the platform, users can monitor search performance across more than a thousand locations and more than 130 countries. Users can also track how their website ranks for SERP features such as featured snippets.

15. Yext

Yext is a marketing and digital knowledge management system that supports businesses in providing the right information to customers. Through artificial intelligence, the platform allows users to build efficient search experiences for all site visitors. For instance, no matter what stage in the customer journey a site visitor is in, Yext ensures that the website provides the answers they need.

Aside from artificial intelligence, Yext also uses natural language processing to understand the intent and context behind search queries. The platform works by collecting all essential business and product information in one place. It also uses three algorithms to ensure the discovery of relevant content. As a result, site visitors get direct answers for their queries across all platforms.

As one of the most advanced SEO tools software today, Yext comes with tools to help marketers build SEO-ready landing pages. Through the platform, you can build optimized web pages that boost conversions and capture more traffic. Developer tools and collaboration tools also ensure that these pages can be built more quickly and efficiently. Users can also take advantage of out-of-the-box SEO optimizations such as mobile responsiveness and fast page load speed.

Furthermore, the platform helps businesses in managing reviews and online reputation. Using the platform, teams can easily monitor and respond to reviews. A response tool also helps marketers create on-brand review responses. Meanwhile, a built-in analytics tool also analyzes the sentiments in reviews by identifying important keywords.

16. GrowthBar

GrowthBar works as an intuitive SEO and content optimization tool for SEO teams, marketers, and bloggers. The tool comes with various features to help marketers create SEO-optimized content. As a result of this content, marketers can improve website’s search engine rankings and drive overall business growth.

The platform’s various content creation tools are powered by artificial intelligence. For instance, GrowthBar comes with an AI writer that helps marketers create SEO-optimized outlines and blog posts in minutes instead of hours. The platform also provides SEO suggestions on keywords to use, optimal post length, headline count, and recommended Flesch Reading Ease score. A built-in meta description generator also helps users save more time.

Furthermore, the platform also provides tools for comprehensive keyword research. Aside from keywords, the platform gives users data on keyword difficulty score, search volume, CPC estimates, and related long-tail keywords. A rank tracker also allows users to track thousands of keywords across multiple websites, updating keyword rankings multiple times each day.

Plus, to make sure that users can perform well-rounded SEO research, the platform also performs competitor analysis. This analysis helps users discover organic and paid keywords and backlinks used by competitors. These insights can also help marketers refine their SEO campaigns.

17. SpyFu

SpyFu serves as a cloud-hosted SEO software focused on search marketing and competitor research. The platform lets users search for any domain and view everywhere the domain has shown up on Google. Aside from this domain information, SpyFu also provides keywords, organic rankings, and ad variations related to the domain in the past 16 years.

In addition, SpyFu enables comprehensive SEO competitor research. Through the platform, marketers can search for any competitor domain and see every keyword domain competitors rank for, along with data on every website in your niche. All this data can provide teams with valuable insights into improving their SEO and marketing strategies.

SpyFu also makes it easier for marketing teams to perform PPC competitor research. The platform provides data on PPC keywords used by competitors, along with data on CPC and the number of clicks their ads get. Marketers will also be able to monitor every domain bidding on Google Ads and track changes in ad spend over specific periods.

Lastly, like many of these SEO tools, SpyFu also lets users do in-depth keyword research. Through the platform, users can generate targeted keyword ideas. Users can also filter keyword suggestions by factors such as CPC, search volume, click-through rates, and SEO difficulty. Moreover, marketers can view data on the results of ad tests run by competitors. The data can help businesses create better SEO strategies.

18. Majestic

Majestic works as a marketing search engine that provides businesses with SEO and marketing agencies. This search engine can provide valuable insights into website performance and site ranking. Majestic also provides a variety of tools to help analyze keywords, content, and pages.

For instance, the platform comes with a Trust Flow tool, which indicates the quality of links that refer users to URLs and websites. Meanwhile, a Citation Score measures the quantity of links that point to specific domains. In addition to these, visibility and topical trust flow tools ensure that users can find editorial-style links and that web pages contain topical, relevant content.

Majestic also has an exclusive feature called Link Context. Through this feature, users can browse and filter links to check if it’s an editorial or directory-style link or if the surrounding content includes images, text, or other links. The feature also reveals the estimated position of a link on a page. All these capabilities help marketers perform more efficient audits of backlinks.

For added convenience, the platform also comes in three paid pricing plans: Lite, Pro, and API. Depending on the pricing plan they choose, users get access to tools for discovering related sites, viewing referring domains, and tracking backlinks on the platform’s Historic Index.

19. SimilarWeb Pro

As an SEO tool, SimilarWeb Pro focuses on marketing intelligence and web analytics. The platform comes with a wide variety of tools to help marketers analyze website performance and perform research on affiliates and media buying practices as well. The platform can also pull data on competitors’ websites as well as mobile applications. As a result, businesses get all the data they need to create effective SEO strategies.

For instance, the platform comes with numerous tools for doing a competitive analysis. Through these tools, businesses can easily track website performance and analyze marketing channel traffic and search traffic over time. Users also get access to their top organic and paid competitors as well as the keywords and keyword phrases that drive the most traffic to competing websites.

SimilarWeb Pro also helps marketers maximize the effectiveness of their campaigns through keyword research tools. The platform provides up to three months of data on keywords. This data include KPIs like search volume and visits. Moreover, these tools provide insights into competitive keywords that marketers might be missing out on.

In addition to these tools, the platform comes with tools that help marketers identify the best referral opportunities. For instance, through the platform, marketers can easily measure the website traffic and engagement brought by specific referral sources. You can also learn more about affiliate partners that receive search traffic from your targeted keywords.

20. Synup

SEO tools reviews say that Synup is a tool that simplifies local reputation management and listing management. Through the platform, businesses can easily monitor local listings and track customer reviews and feedback. Synup also offers automation capabilities to help marketers save time and focus on higher-value workflows.

For instance, an important feature of the platform is that it makes listing management easier for businesses. Using the platform, marketers can list and optimize business profiles on Google, Facebook, Yelp, and 35 other partner websites. Users can also list all the store locations and outlets they have, which comes in handy for businesses with multiple locations. For added convenience, the platform lets users push updates to multiple listings with just a few clicks.

Another important Synup feature is that it helps businesses maintain a positive online reputation. Through the software, marketers can scale review monitoring processes to save time and effort. Synup’s natural language processing technology also helps marketing teams identify and analyze customer sentiment. This data help businesses provide appropriate responses to customer reviews.

Moreover, the platform supports marketers in improving brand image by publishing branded content. Using the platform, teams can build content libraries containing promotional offers, location updates, and product images they can publish on social media channels and websites. Users can also create customized posts to increase customer engagement, like posts about updates to their products and services.

What is the best SEO tool for your business?

Though this list exhaustively discusses the many features of the best SEO tools, it can still be difficult to choose the right SEO software. To make sure you make the right investment, it’s also best to carefully assess your organization’s unique needs and expectations when it comes to site ranking capabilities and paid and organic search features.

For instance, many of the tools on this list are comprehensive SEO solutions that offer features for organic search, PPC, keyword research, and rank tracking. These tools may be ideal for larger companies and agencies looking for an all-in-one SEO system that can support multiple marketing campaigns. Conversely, many SEO platforms also focus on just one or two aspects of SEO, like content marketing or search analytics. These may be a better choice for smaller SEO teams looking for tools for automating specific workflows.

That said, you will have a good look at how these tools could help your organization by trying out the leader of the pack, SE Ranking.

If you’re also interested in learning more about tools for automating digital marketing campaigns in general, check out our list of the best marketing tools of 2022.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.