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Detailed Brand Marketing Guide: Strategy, Types & Advice From Marketers
What is brand marketing? Brand marketing is the process of promoting products or services, to market a company’s overall brand. It is done by connecting corporate values, identity and personality and communicating them to audiences. Modern business is about a flurry of brand marketing activities. Contrary to what many believe, a brand is not limited […]
9 Streaming Trends for 2024: Top Predictions You Should Be Thinking About
Forced to stay at home due to COVID-19 restrictions, people around the world suddenly found a new hobby—streaming content. Streaming trends indicate that the technology has been reaching new heights during the pandemic. The convergence of new technologies, Internet penetration, expanding mobile usage, and ubiquitous lockdowns are the driving forces behind this development. Current streaming […]
13 B2B Trends for 2024: Future Forecasts You Should Know
The effects of the coronavirus pandemic were immediately felt among B2B industries. In general, 47% of them saw budget-related difficulties, including freezes on budgets and purchases. When asked which weak areas have the pandemic exposed, 56% of B2B companies pointed at technology infrastructure. More than anything else, the pandemic underscored the urgency of digital transformation. […]
What is a Chatbot? Benefits, Examples & Use Cases
What is a Chatbot? A chatbot is a type of artificial intelligence used to interact with customers through chats, emails, or telephone calls. Chatbots offer customer support in place of human conversation. It breaks down a request or question from the user and provides an answer without human intervention. You’ve probably heard of epic chatbot […]
Consumer Reviews: How to Get the Ratings That’ll Grow Your Business
If you’re wondering just how powerful consumer reviews are in the marketing aspect of your products and services, think of it this way: every year, companies spend billions on marketing and ads and yet, in the long run, the opinion of consumers is still worth so much more. Reviews influence the purchase decisions of other […]
Performance Marketing Guide for Beginners: Definition, Types & Tactics
What is performance-driven marketing? Performance-driven marketing is predicated on paying not for inputs but for outcomes. This means brands don’t pay performance partners and affiliates upfront. However, they share revenue with sales or get paid for inducing the required consumer action such as engagements, clicks, views, and other metrics that the client marketer desires. Digital […]
15 Current Instagram Trends & Forecasts for 2024 According to Experts
In 2021, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, Reels, and shopping. To start, the platform has innovated tools that enable users to create interactive and fresh content. Furthermore, the platform evolved to support its growing business accounts. There’s also the added context of more people stuck with their […]
8 Browser Trends for 2024: Latest Predictions You Should Know
When a new innovation emerges, most of us get overwhelmed by its sheer novelty. We tend to be overcome by new technologies that we sometimes disregard earlier works like web browsers. As such, learning browser trends can help you put things in proper perspective. The truth is, we spend most of our virtual lives using […]
10 Fintech Trends for 2024: Top Predictions According to Experts
The financial technology (fintech) industry—just like any other sector—is undergoing changes and facing its own unique challenges in this time of COVID-19. If you have yet to wrap your head around the idea of ordering everything from groceries to your latest gadget online, then brace for more radical transformations currently in the works in the […]
8 Advertising Trends for 2024: Latest Forecasts You Should Know
With almost 8 billion people on the planet, one might think that just putting an advertisement out there is good enough. That couldn’t be further from the truth. Advertising trends shift each year and there’s a lot of factors involved. Change in preference and emergence of new technologies are just a few of them. Add […]
10 New Call Center Trends & Predictions for 2024 — A Look into What’s Next
The COVID-19 pandemic hit the call center industry with a dramatic increase in difficult calls and an increase in customer service efforts. And with call center companies dealing with internal difficulties, including adjusting to remote work setup, dealing with outdated policies, and trying to keep the sales numbers afloat amid financial struggles, navigating through a […]
13 Current Marketing Trends & Predictions for 2021 You Should Be Thinking About
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Marketing Software Trends for 2022/2023. The pandemic caught many unprepared for the quarantines, lockdowns, and strict sanitary and social restrictions it spawned. It mercilessly exposed structural weaknesses in businesses. Nevertheless, human resilience prevailed, even if it […]
10 Future IT Trends & Predictions for 2024 You Should Be Thinking About
In a span of 59 years, our computing power has improved one trillion times. Space, military, and industrial research contributed to paradigm shifts. Meanwhile, unforeseen events like the COVID-19 pandemic forced selective adoption at scale. The cycle flows at divergent paths. As a result, IT trends are getting harder to keep up with. This article […]
10 Important Job Trends You Should Know in 2024
The COVID-19 pandemic has brought forth a job crisis no country was prepared to face. Current job trends show that governments and employers are scrambling to respond to the shifts in the labor market and finding ways to transition operations and services online. The well-established 9-5 working world has been upended as work-from-home became the […]
76 Construction Industry Statistics You Must See: 2024 Market Share & Data Analysis
The rise of technology and the growing demand for ecommerce are helping fuel the growth of the construction industry. However, recent client preferences like green buildings–not the least the impact of the COVID-19 pandemic–will change the future landscape. Thus, if you are a construction professional, it’s better to keep up with construction industry statistics and […]
What Is Business Analytics? Definition, Importance & Examples in 2024
What is business analytics? Business analytics is a process used by companies to measure their business performance. Insights provided by business analytics help solve present and future problems. It’s a significant tool that aids in driving the efficiency, productivity, and ROI of organizations. Every day, most businesses create a massive array of chaotic figures that’s […]
9 Amazon Trends for 2024: Top Forecasts & A Look into What’s Next
Amazon is one of the few businesses that got a major boost from the COVID-19 pandemic. For example, its Q4 2020 earnings of $125.6 billion soared past the $119.7 billion Wall Street forecast: for that period, the company saw a 42% increase in earnings (Motley Fool, 2021). These gains come at the tail of a […]
Pros & Cons of Verified Reviews: Analysis of a Top Feedback & Reviews Management Software
What are the pros and cons of Verified Reviews? The pros and cons of Verified Reviews are built around the application’s ability to collate feedback from your customers and/or clients while boosting your visibility to prospective ones. It has flexible plans, including a free trial, depending on your company’s needs. It’s cloud-based, so you can […]
What is Fintech? Examples of Types, Products & Regulations in 2024
What is fintech? Fintech is the term that describes the group of new financial technologies designed to enhance and automate the use and delivery of financial services. It is changing how we save, borrow, and invest money by making digital financial transactions easier and simpler, without the need for a traditional bank. Money had long […]
Basic Social Media Analytics Guide: Definition, Metrics, Tools & Examples
Why is social media analytics important? Social media analytics is important because it helps in developing a successful social media marketing strategy. It also enables you to track your progress throughout a given time. With the right social media analytics tools, you will be able to see what’s generating results among your campaigns and, in […]
17 Branding Trends for 2024: Latest Predictions to Watch Out For
Branding—it’s what defines a business and sets it apart from competitors. However, in this era of digital distractions, a catchy name and a nice logo are no longer enough to pique the interest of modern consumers. Add to that the disruptions caused by the COVID-19 pandemic on society, industries, and consumers and you have a […]
101 Hiring Statistics You Must Read: 2024 Data Analysis & Market Share
Candidate hiring continues to evolve. Changes to the process are now focused on making job hunting much easier. Hiring statistics show that new tech will bring about changes in candidate recruitment. New talent acquisition methods will influence the way candidates decide about accepting jobs. But, of course, we cannot talk about recruitment without mentioning it […]
64 Cold Calling Statistics You Must Learn: 2024 Challenges & Data Analysis
Time and again we’ve heard experts say “Cold calling is dead” and that inbound is where the money is. However, is this really the case? After all, with omnichannel being a go-to strategy for sales professionals, utilizing calls is a must. To help you find out whether or not cold calling is still lucrative, we […]
12 Latest Logo Trends & Forecasts for 2024 You Should Be Thinking About
Logo transition can be as drastic as an image of Newton sitting under an apple tree changed to just an apple fruit with a bite. That is a true story by the way, based on Apple Inc. Brands themselves are changing so it’s not surprising that logo trends follow suit. Pretty much any company that […]
Small Business Financing Tips for Startups: 10 Methods To Get Funds Without a Loan
As an entrepreneur, the hopes of turning your great idea into a viable enterprise rest mainly on finding small business financing. Simply put, you need money to start a business. This is the harsh reality of the business world. Whether its sourcing raw materials, hiring new staff or renting office space, every aspect of starting […]
Agile vs. Scrum Difference Explained: When to Use Each Methodology
What is the difference between scrum and agile? The difference between scrum and agile methodology is that all scrum processes are agile, but agile isn’t always scrum. In project management, agile is a methodology that prioritizes flexibility and freedom in building a product. Scrum is a type of agile implementation, which focuses on breaking down […]
10 Restaurant Trends for 2024: Top Forecasts & What Lies Beyond?
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Restaurant Software Trends for 2022/2023. The restaurant industry was hit hard by the COVID-19 pandemic, with numerous stores closing down temporarily or folding up entirely. This has led establishments to ramp up their efforts online and apply […]
10 IoT Trends for 2024: Latest Predictions According To Experts
The Internet of Things (IoT) debuted as a much-hyped futuristic technology. It is now a reality that has become both a social and technological wonder. The latest IoT trends can attest to this fact. It is now used with data analytics software and artificial intelligence. These integrations help businesses improve processes, boost earnings and reduce […]
What Is Affiliate Marketing and How Does It Work for Beginners?
What is affiliate marketing? Affiliate marketing is a marketing model where a business rewards a partner or an affiliate with a share of a sale that an affiliate brought using their own marketing efforts. It consists of the vendor, platform, seller and customer all working together to sell a product. Imagine waking up in the […]
12 Workplace Trends for 2024: New Predictions & What Lies Beyond?
The modern workplace is constantly evolving. With it, the way we hire and retain top talent is facing a slew of era-defining changes. Besides, the work environment is under siege by economic changes, technological developments, automation, globalization, and the COVID-19 pandemic. To keep up with these changes, business leaders must rise to the occasion and […]
39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]